Displaying 331 - 340 of 442
Friday, Jun. 28, 2002
"Upfront" And Center
Recently, I traveled to New York to participate in the Spanish TV "Upfront" presentations. What I found might not be huge discoveries for most, but I thought they were worth recounting for those who did not attend. The general state of Spanish TV appears to be stronger than ever, and I expect it to...
Friday, Jun. 28, 2002
Mass. Appall
Staggering deficits in state and local budgets have taken their toll, resulting in the demise of a couple of film commissions and hiring freezes and/or staff and program cutbacks for others. Several months ago, the St. Louis Film Commission closed despite having helped to generate a considerable...
Friday, Jun. 21, 2002
Holding Hollywood Accountable
I went to see that Divine Secrets of the Ya-Ya Sisterhood movie last night. My wife and I couldn't stop talking about it. Not because it was good, but because it was so full of flaws that we were astonished that it managed to be released. The truly remarkable thing was that we paid $9.50 apiece to...
Friday, Jun. 14, 2002
Bring On The Gutter Bar
I didn't go to Cannes last year. I didn't ask to go. By June, I was in the middle of executing the second round of layoffs in my former agency's production department. By the end of the year, I would lose 20 percent of my staff. Producers, as a breed, like to produce things. We like to build. So...
Friday, Jun. 7, 2002
DRTV Folklore
I've spent a good portion of the last decade sitting in the boardrooms of major corporations, explaining the truth about direct response advertising. Unfortunately, direct response is considered by much of corporate America to be the ugly and unwanted bastard stepchild of the advertising business,...
Friday, May. 31, 2002
Don't Let Your Clients Read This
As the executive producer of an original music company—and as a former agency writer, producer and CD—I'm finding the current back-and-forth debate about original vs. licensed music to be interesting, if not a little entertaining. I also think stints on both sides of the business have given me a...
Friday, May. 24, 2002
Singles Bars And Interactive Advertising
Creating Internet ads is a whole lot like picking someone up in a singles bar. We know what kind of person we want to talk to. We pick the right bar. We identify our desirable target, using the clues available. Will this be the start of a relationship? We give it our best shot. Our opening line is...
Friday, May. 17, 2002
Cold Calls Leave Me Cold
At a time when so many marketing budgets have been slashed and clients are asking their ad agencies to look at non-television, one-on-one direct-marketing venues for their advertising dollars, it becomes even more critical for production companies to make cold calling more effective. Unfortunately...
Friday, May. 10, 2002
I Need A Vacation
I was looking out the window the other day—the same window that I have looked out for years: my office window. I have seen a lot out this window. I've watched parades, pretty girls shopping, bike messengers fist-fighting with cabbies in the middle of Fifth Avenue, and, most recently, a couple of...
Friday, May. 3, 2002
The Commercial Redefined
One night a few weeks ago, I, along with a group of 10 others, was about to judge an AICP awards category, when we were informed that the 50 or so spots we were to review would take more than 75 minutes of screening time! A quick glance down the list showed why. The entire collection of five...

MySHOOT Company Profiles