Displaying 351 - 360 of 442
Friday, Feb. 15, 2002
We Still Need To Laugh
In looking at the Super Bowl, I was glad to see the return of comedy. It's OK to laugh again—even though there were some serious Super Bowl spots that kind of talked about or referenced 9/11. The importance of comedy, I think, was underscored in the campaign we recently debuted for Terminix. When...
Friday, Feb. 8, 2002
Both Sides Of The Atlantic
There's more to the relationship between the United Kingdom and the United States than language—especially in the digital visual effects world. My experience working in both countries has shown me that for all the similarities, there are also notable differences. First a bit of history: Until 1988...
Friday, Feb. 1, 2002
Get Reel
Your reel is your past, present and future. A director is chosen through a complicated, labyrinthine process. During the past few weeks, I've chatted on this subject with agency producers, executive producers, editors, colorists and other directors. From these conversations I've affirmed what many...
Friday, Jan. 25, 2002
"That's Advertainment"
Behold, ladies and gentlemen, the arrival of a new sort of creature—one that is entertaining, yet promotional; effective, yet enjoyable. I speak, of course, of advertainment. This concept has come up with greatly increasing frequency in the advertising and production worlds over the last couple of...
Friday, Jan. 18, 2002
Memo To Creative Individuals: Get A Life
I see it in my editing room. I feel it in my writing space. And I'll bet you see it in your office, conference room, studio, bullpen—or wherever you're supposed to do your creating: Sometimes the work just isn't working. The ideas aren't happening, you (or the people you're working with) are...
Friday, Jan. 11, 2002
Community
The year 2002 is finally here—so with hope and idealism, we as a business community plow forward. Though our economy is threatened and our security has been undermined, we look to the year ahead with optimism that our industry will recover. That our colleagues and friends who are out of work will...
Friday, Jan. 4, 2002
Here's The Budget: Make It Happen
A producer I know at a big agency lamented recently that his client was only giving his firm "a million three" to produce four new commercials. Someone in ano-ther agency, hearing this story, commented dryly, "I'll take the 'three.' " Well, there are times when not even "the three" [hundred...
Friday, Dec. 14, 2001
You Can Observe A Lot By Watching
Seeking relief from the endless barrage of bad news last month, I turned to the Fall Classic for escape. As I listened to the announcers drone on, I suddenly realized that the corollaries between sports and making music for TV spots are there for anyone to see—and no one ever said it better than...
Friday, Dec. 7, 2001
Music: An Update
Why it struck me the way it did I could not at first put into words. It was all about feeling, like being cradled in a down comforter. I hadn't felt this for such a long time, I thought I'd forgotten it. Waves of long-ignored compassion washed over me. On the stereo was the soundtrack to the film O...
Friday, Nov. 30, 2001
There's Light At The End Of The Island
Just looking out the window of our studio is a constant reminder of the attacks on the Trade Towers. Everyone who walks in stares out the window to the south and is saddened. Then the conversations begin and we are reintroduced to Sept. 11 on a daily basis as people ask if we "saw it." Music in...

MySHOOT Company Profiles