POV (Perspective)
Displaying 361 - 370 of 442
Friday, Nov. 23, 2001
New York State Of Mind
When the World Trade Centers were struck on Sept. 11, we knew America had been dealt a blow both symbolic and literal. The towers stood for commerce, ingenuity, teamwork, achievement, talent and reward; ideas promoted in our country and especially our city. Advertising has played a big part in the...
Friday, Nov. 16, 2001
In Defense Of Open Markets
For the last few weeks, I have been reading an increasing number of articles exhorting the advertising industry to keep all work, and its resulting dollars, within the country. The justification ranges from patriotism to outright fear. There has been little if any room for perspective, or rebuttal...
Friday, Nov. 9, 2001
Attention All Creatives: Don't Create
I count myself among the creatives in the business who have achieved success by using my creative talents. A lot of work, and a little luck, charm and determination have also factored in—but essentially creative talent is how we make a living. That's something anyone who actually earns a living as...
Friday, Nov. 2, 2001
What To Say?
If you're like me, you might be trying to find the relevance in what we do without seeming trivial. At least sixty-eight hundred people are already dead, fifty of them in my own small community. In the face of those statistics, it is so hard to think about commercials. In light of what is going on...
Friday, Oct. 26, 2001
Dangerous World, Safe Advertising
Client briefing: Client: Here's our new product. It's called Something. Account Person: It's not interesting at all. Client: Thanks. We tested it to make sure. Account Person: And everyone likes it? Client: Better. No one doesn't like it. Creative meeting with client: Copywriter: And that's our...
Friday, Oct. 19, 2001
What A Difference
Tonight I left the house. Turned off the radio, the TV, crammed my CD changer with my favorite driving jams and headed to the Valley. A very special singer friend of mine was making a rare, impromptu appearance at a jazz club there. I knew she'd have a tight band and I figured I'd know just who...
Friday, Oct. 12, 2001
A New View
Since I was first asked to write this piece, the world as we know it, has forever changed. The old article has been deleted and in its place, my own personal story and thoughts on the occurrences of Sept. 11th. At 8:48 on that fateful Tuesday, my boyfriend and I had left my apartment in Gateway...
Friday, Oct. 5, 2001
Proud Parents Announce Birth
Mr. and Mrs. Oscar and Emmy A. Ward announced today the birth of a strong little son, AICE, weighing six pounds, four ounces, and measuring just under 13 inches in length. He is named for both his paternal and maternal uncles, of the Association of Independent Creative Editors. Mother and son are...
Friday, Sep. 28, 2001
Balancing Act
People ask me how I am, and I tell them depressed, confused and sad. Just like everyone else. We're all trying to find some balance. The mayor says go back to work and resume normalcy, that work is a healing process. However, the mayor never sold talent and managed creative careers. The mayor never...
Friday, Sep. 21, 2001
Music Is Cooking
After 20 years in commercial music production I know one thing: Music is cooking. This burst of clarity struck me in June as I turned 50. My partner, Bobby Crew, also turned 50 this year and had the same realization: that our 40 years of collective experience in postscoring and composing original...