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Friday, Jul. 6, 2001
Cannes 2001—Too Many Reps
The gala first: I went alone. I guess I was too loud on Friday night. I wound up, not in the main theater, not the second theater, but in the third theater somewhere near the Italian Riviera. I walked in and the place had about 200 people who didn't win because we were in the third freaking theater...
Friday, Jun. 29, 2001
Out Of The Ghetto: Animators As Directors
After eight years in the animation business, and one year into founding a new company, I had to ask myself a difficult question: What keeps the entertainment public from respecting animation as a legitimate form of cinema on a par with live action? After all, animation is probably the most creative...
Friday, Jun. 22, 2001
Back To Basics
Step right up, ladies and gentlemen, for Dr. Moran's seven-step business recovery plan! My winning formula is guaranteed to improve all of your business financial woes, to help generate highly creative campaigns and to significantly increase the bottom line! It might even slow that little gut...
Friday, Jun. 15, 2001
Recession looms! Dozens of new-media companies crash and burn! Joe Paper Billionaire hits the street in search of a brick-and-mortar job! The advertising industry braces itself for the disappearance of tens of millions of dollars! We've been inundated with dotcom gloom and doom for months. What...
Friday, Jun. 8, 2001
Commercial Production Is Not For Sissies
The 10 do's and don'ts of building and running a small business: 1. Never trust a building contractor who punctuates his discussion of how fast he is going to complete his work with the words "boom-boom." As in: "We can throw up the HVAC for you in a weekend, boom-boom." 2. Remember to tip your...
Friday, Jun. 1, 2001
Are U.S. Hispanic Markets Recession-Proof?
Data from the last recession in the 1990s indicates that Latinos are not usually as affected by recessionary trends as is the general market. The same will prove to be true for this decade as we currently face a stagnating economy. Referring to my specific experience with product categories such as...
Friday, May. 25, 2001
These Are The Good Old Days
I think that my opinion may not be a popular one. But it seems not a day goes by that I don't hear someone complaining about how hard business has become. It's as though we are living out the line from the film The Endless Summer: "You should have been here yesterday." In that film a group of...
Friday, May. 18, 2001
The Cream Still Rises
Now anyone can be an editor, composer ... [fill in title here]. Let's face it; this is true: The lower cost of entry into the creative talent business has everyone's little brother trying to create a place for himself in advertising (or film, TV, etc.) But what is the effect? While there is...
Friday, May. 11, 2001
Everyone's back from the NAB Convention in Las Vegas. An interesting time was had by some. The hordes that attended last year (125,000) were down to around 100,000. That included about 60,000 vendors (down from 65,000 last year). That's a vendor-attendee ratio of 3 to 2. Off by a margin of blah...
Friday, May. 4, 2001
The Non-Commercial Commercial
Many years ago, in a place far removed from reality, a high-level marketing person decided what all of us were going to see whenever we had the misfortune to watch a corporate video. And so it came to pass that these became hideously long, insensitive assaults on one's intelligence—unwatchable even...