Displaying 381 - 390 of 432
Friday, Apr. 27, 2001
Back To Making Music
Think for a minute: How many spots have you heard lately that use an ex-pop radio hit for music? OK, that's long enough. Now you're going to need a lot more time for writing out your list, because it's probably a long one. Depending on when you tune in, your TV just may be a more reliable source of...
Friday, Apr. 20, 2001
NAB 2001
I don't know about you, but I've been so busy that I haven't had time to think about this year's NAB in Las Vegas. With the stock markets all over the place, layoffs in the hundreds of thousands, the demise of the dotcoms and the shrinking ad dollars, I can't wait to see what I can buy, or to hear...
Friday, Apr. 13, 2001
Too Many Notes To Choose From?
There has been a discussion in the music production community as to whether the number of people entering an already crowded field is reaching a saturation point. Ultimately it's a matter of perspective, but I think the repercussions are generally positive for all in-volved. The reality is that...
Friday, Apr. 6, 2001
Never Mind The Width; Feel The Quality
When we look back on our industry in a few years' time, I wonder what we'll remember about 2001. Undoubtedly, there'll be memories of the economic downturn, the associated fallout of the dot com sector and the inevitable downsizing that some agencies have, sadly, had to consider. But alongside...
Friday, Mar. 30, 2001
Whose Ass Is It Anyway?
When it comes to dissing your peers, there's a conspiracy of silence in the ad business. That's why I was pleasantly surprised when John Hegarty, the "H" of BBH, publicly observed that Joe Pyka might have had his head up his ass when Pytka remarked that British advertising had its head up its ass...
Friday, Mar. 23, 2001
Let's Not Converge
I was recently talking with a very talented director named Rocky Morton (of bicoastal Morton Jankel Zander), about the fact that a new survey of TiVo owners reported that 88 percent of them fast-forward through the recorded commercials. Mr. Morton had an interesting response. In a thick Cockney...
Friday, Mar. 16, 2001
Light At The End Of The Tunnel
With the current slowdown in advertising and the crash of the dot.com merry-go-round, I have begun to wonder if we are witnessing the dying day of an industry. Will history look back upon this time and point a finger at those of us who could have made a difference? By this time we all have to...
Friday, Mar. 9, 2001
New Media Accountability
The spectacular rise and fall of the dot-com sector is having a tremendous impact on the advertising world. Advertising has always been cyclical in nature, so those in the industry have come to expect turmoil. But I predict that the Internet era, and the emerging technologies that accompany it,...
Friday, Mar. 2, 2001
Insight: Challenges In 2001
As the final year of the old millennium passes, we have witnessed an incredible growth in visual communications. The last few years have seen over saturation of graphic devices that have numbed the very viewers we try so hard to reach. The advertising community has become so obsessed with print and...
Friday, Feb. 23, 2001
Knowledge Is Power
I had a conversation a while back with a cost consultant who strong-ly suggested that agency producers will soon be a thing of the past. He believes that we are unnecessary because we are generally uneducated about the production process. He also thinks that this "phase out" will take place within...

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