Advertisement
Sunday, December 10, 2017

POV (Perspective)

Displaying 41 - 50 of 384
Friday, Mar. 22, 2013
POV: Thoughts from a SXSW Newbie
SXSW has been a very interesting experience, and as the week has gone on, I've come around to appreciating this massive event. Here are some thoughts. During SXSW, people walk around glued to their iPhones. It's disconcerting, and left me wondering if this is actually progress. I tried to engage...
Friday, Mar. 22, 2013
POV: SXSWi: New Road or Wild Ride?
This is my third time attending SXSW in the last five years. It's amazing to watch first-hand what a year of time can bring in innovation, discussion and subject matter. SXSW has also become a less intimate, mega-conference thoroughfare that brings together not just people in the marketing,...
Friday, Feb. 22, 2013
POV
There's a certain sense of irony that Hollywood's hottest properties are discovered in one of America's coldest bastions. I think it was 9 degrees when I arrived at the Slamdance Film Festival . Even still, Main Street was brimming with activity. Parties poured from thumping clubs onto snow-covered...
Friday, Feb. 8, 2013
Super (Bowl) Sonic Branding
Let's do a little musical math, shall we? As everyone is aware, Super Bowl XLVII ad time was expensive: this past Sunday, CBS got $3.8 million from their sponsors for :30 of airtime, meaning each second equals a cool $126,667. If a composer created a 120 BPM score for that ad, the cost-per-quarter-...
Friday, Jan. 25, 2013
POV
It's a familiar challenge in the world of a TV promo producer. Network A calls on you eager to promote series X, which hasn't begun shooting yet. With little-to-no assets, they want a campaign in two weeks. Ten years ago, the obvious solution would have incorporated a blitz of cleverly packaged...
Friday, Jan. 25, 2013
Publisher's Take one
Having been a tabloid-sized publication since 1960, our first issue of 2013 introduces a more digital-friendly format conducive for reading online and on mobile platforms. In the early years SHOOT was literally a "news"paper printed on newsprint. As SHOOT online came on the scene in the mid-'90s,...
Friday, Dec. 14, 2012
POV
Mobile has enormous potential as an advertising channel. This isn't exactly news. The smartphone is possibly the most lucrative marketing platform in history, given it's potential for reach, frequency, personalization, geotargeting, social integration, and...oh yeah, transactions. But no one seems...
Friday, Oct. 26, 2012
POV
Getting lost is seldom a good thing, but in the case of J.J. Abrams' ground-breaking series LOST , it would have been nice to see media industries truly "get it." LOST captivated viewers and transformed TV into a vehicle that propelled transmedia storytelling into the mainstream. LOST demonstrated...
Thursday, Sep. 27, 2012
POV: What Can Be Learned from the Rebranding of Batman?
It's been more than two decades since Batman was resurrected--rebranded--to the mainstream world, and it's largely due to a boy and his dream. I wasn't just rejected from every studio in Hollywood; I was emphatically rejected because Batman was known only as a punch line to a joke. When I watched...
Friday, Sep. 21, 2012
POV
"I believe that the use of noise to make music will continue and increase until we reach a music produced through the use of electrical instruments which will make available for musical purposes any and all sounds that can be heard." -- John Cage, "The Future of Music: Credo" (1937) John Cage's...