Thursday, May 24, 2018

POV (Perspective)

Displaying 41 - 50 of 390
Friday, Aug. 9, 2013
Opportunities for Women in Today's Ad Industry
The advertising world is a fantastic place for women to develop their careers and leverage their creative talents in a variety of ways that can help clients achieve their marketing goals. There are opportunities for women up and down the corporate ladder--and across the various departments that...
Wednesday, Jun. 26, 2013
POV: Cannes 2013 and 2002- what's changed and what will never change
Bob Nelson writes about the 2013 Cannes Lions Festival followed by a column he wrote after the festival in June 2002 when he was on the ad agency side of the business. The two columns offer some context, reminiscing, and a feel for what makes Cannes special and how it's evolved over the past decade...
Friday, Jun. 14, 2013
Viewfinder
Earlier this year Kramer Morgenthau, ASC , won his first ASC Award on the strength of his fourth career nomination, topping the One-Hour Episodic Series category for "The North Remembers" installment of HBO's Game of Thrones . He is also a five-time Emmy nominee, earning that status the last two...
Friday, May. 17, 2013
POV
Opening Nunchaku's Santa Monica headquarters was an adventurous project I must say. There have been plenty of ups and downs, but with very happy results right now after all. First, no one could deny how enticing the American market is with its global brands and bigger budget campaigns. But for us,...
Friday, Apr. 19, 2013
POV
I just returned from a whirlwind trip to NAB . Two things stood out as "technologies to watch" that the advertising industry should be considering now with an eye to the future. With Sony's game-changing price reduction in 4K/ULTRA HD Home Televisions to under $5,000 (from $30K List at CES), many...
Friday, Mar. 29, 2013
POV: Protecting Your Assets
The evolution of online media sites like YouTube and Hulu into fully developed, mainstream entertainment platforms has created a seemingly infinite audience demanding engaging entertainment content, be it a webseries, feature-length or short films, tutorials or music videos. Thanks to this demand...
Friday, Mar. 22, 2013
POV: SXSWi: New Road or Wild Ride?
This is my third time attending SXSW in the last five years. It's amazing to watch first-hand what a year of time can bring in innovation, discussion and subject matter. SXSW has also become a less intimate, mega-conference thoroughfare that brings together not just people in the marketing,...
Friday, Mar. 22, 2013
POV: Thoughts from a SXSW Newbie
SXSW has been a very interesting experience, and as the week has gone on, I've come around to appreciating this massive event. Here are some thoughts. During SXSW, people walk around glued to their iPhones. It's disconcerting, and left me wondering if this is actually progress. I tried to engage...
Friday, Feb. 22, 2013
POV
There's a certain sense of irony that Hollywood's hottest properties are discovered in one of America's coldest bastions. I think it was 9 degrees when I arrived at the Slamdance Film Festival . Even still, Main Street was brimming with activity. Parties poured from thumping clubs onto snow-covered...
Friday, Feb. 8, 2013
Super (Bowl) Sonic Branding
Let's do a little musical math, shall we? As everyone is aware, Super Bowl XLVII ad time was expensive: this past Sunday, CBS got $3.8 million from their sponsors for :30 of airtime, meaning each second equals a cool $126,667. If a composer created a 120 BPM score for that ad, the cost-per-quarter-...