POV (Perspective)
Displaying 401 - 410 of 442
Friday, Feb. 16, 2001
Excuse Me, Your Computer Ate My Résumé
It starts innocently enough. Your client thinks he can build some "brand equity" by developing an animated spokescharacter to better "connect with customers." But pretty soon you've got the product itself, dressed up with an insipid smiling face, mouthing the brand strategy through copy-tested...
Friday, Feb. 9, 2001
Boring Bowl
Last year was the dot-com bowl. This year was the boring bowl. In some respects, I think the talk of recession made its mark on the Super Bowl. Advertising is a barometer of the situation in the economy, and I saw a lot of conservatism in the creative for spots in this year's Super Bowl. Last year...
Friday, Feb. 2, 2001
Digital Workflow
A couple of years ago, GTN decided to overhaul many years' worth of workflow process with our clients in Detroit's thriving automotive advertising production community. We decided to take part in a large-scale pilot program with WAM! NET, provider of business-to-business electronic network, storage...
Friday, Jan. 26, 2001
Awards Shows... Everybody Wins
When I took the helm of The New York Festivals in 1979, it was a simpler world. The awards scene was dominated by Clio, Cannes was beginning to make its move and the U.S.A was the undisputed leader in world advertising. What a difference two decades make. The largest multinational advertising giant...
Friday, Jan. 12, 2001
A Taste Of My Own Medicine
During the audition process, I've treated actors worse than I've treated my dog. Sometimes much worse. If they can take it in the casting and the callback, then they will do fine on set, when a camera is 24 inches from their faces and behind the camera are 50 hard-working crew members. Actors need...
Friday, Jan. 5, 2001
No Big Deal
So, this is the Canadian Special Report issue. And I've been invited to give you the Canadian perspective on the world of advertising. The thing is, the only time I feel like a Canadian is when I'm out of the country or on the other end of a phone line that just happens to cross the Canadian border...
Friday, Dec. 15, 2000
This Is The Year That Was
We all expected the Y2K bug to strike just after midnight January 1, 2000, leading to chaos across the board and the world at large. Then it didn't. However, looking back on the year, it seemed as if maybe there was a Y2K gremlin in the works after all, causing a variety of glitches and upheavals,...
Friday, Nov. 24, 2000
How I Spent My Summer Vacation
The SAG strike is over and I'm heading back to work as terrified as a sixth grader heading off to middle school for the first time. I can't lie and tell you we had a really great summer. We didn't. And we may have done some things that may come back to haunt us worse than shooting a test commercial...
Friday, Nov. 17, 2000
How I Learned To Love Corporate
Things were going great. I'd opened the doors of my commercial production company just a few months before, and had completed a number of relatively high-profile individual spots and campaigns. A few had gone into limited national rotation, and my rep was reporting that his agency screenings were...
Friday, Nov. 10, 2000
Digital Darwinism
Some revolutions explode on the scene, instantly changing everything that follows. Then there are more quiet revolutions—those that just sort of happen while your attention is off somewhere else. For many of us, the expectations about modern technology's impact on commercial production tend to the...