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Displaying 401 - 410 of 432
Friday, Nov. 3, 2000
Bring Back The Jingle!
It was only a very short time ago that any hot artist or band allowing its music to be used in a commercial was considered an artistic sellout. Today commercials with recognizable popular songs (some with lyrics having no relevance to their commercials!) populate TV and films at a rate that is...
Friday, Oct. 27, 2000
How To Profit From The Internet
There's a new craze going around the country, called the Nasdaq dance. Every day, tens of thousands of us who have invested our hard-earned dollars in tech stocks take a breath. Then we log onto the net to watch the wild price fluctuations of our favorite dot com stocks, and, depending on the day,...
Friday, Oct. 20, 2000
It was Wednesday (9/6), about 3 p.m., when I got the call. The folks at SAG wanted to know if I'd sign the interim talent agreement. They knew that we'd been casting talent for three "Got Milk?" spots. They may not have known, but had a pretty good idea, that the shoot was scheduled for the...
Friday, Oct. 13, 2000
The Sound Of Change
Interactive technology enables consumers to control their entertainment in many more ways than just channel-change and volume. This said, the advertising industry had better be thinking of ways to take advantage of this technology, because now the consumer has the control. Consumers will begin to...
Friday, Oct. 6, 2000
Keeping The Flame
In the same way that everyone has seen a pigeon—but no one has ever seen a baby pigeon—everyone knows at least one Flame artist, but no one knows how they evolve. Such is the fate of the overnight or second-string Flame artist. You never see us, because—as Talking Heads' David Byrne once said—on...
Friday, Sep. 29, 2000
About Agency Life
Editor's Note: After 28 years in advertising—the last 11 at D'Arcy Masius Benton & Bow-les—Ric Anello is retiring from the agency business. Here he reflects on his experiences and shares some observations. About getting that first job: Tough. About getting out of the business: Even tougher. I...
Friday, Sep. 22, 2000
Mark Twain once remarked that when he was a boy of 14, his father was so ignorant, he could hardly stand to be around the old man. But when Twain became 21, he was astonished at how much the old man had learned in seven years. The author's humorous sentiments about his own intellectual growth seem...
Friday, Sep. 15, 2000
AGENCIES: J. Walter Thompson, Detroit, and Ogilvy & Mather, Dearborn, Mich. CLIENT: Ford Motor Company. TIMELINE: First call to airing … 52 hours. Saturday, Aug. 26, 2000 1:20 PM PST; Hermosa Beach, Calif. My phone rings. Executive producer Bob Ammon of J. Walter Thompson, Detroit, needs me on...
Friday, Sep. 8, 2000
This week's "Your Shot" is excerpted from a keynote address delivered at the Myers Conference, a two-day gathering to discuss new media, held recently in New York . We expect a future where iTV will start small, and then flood across the planet. It will change television, the Internet, commerce and...
Friday, Sep. 1, 2000
Invisible Effects (And Evolution)
It's been a thrilling ride, this last decade or so, in terms of the sweeping changes in our industry. And yet, as far as we've come, we can see the future beckoning with even more changes—changes that will be even more influential in terms of where we're going and how we're going to get there. And...