Displaying 401 - 404 of 404
Friday, Jun. 18, 1999
YOUR SHOT: Gestalt
ONCE UPON A TIME, :30 NA- tional spots ruled the world. Creative work was executed before being tested, clients trusted their agencies, directors owned their own shops or were loyal to a particular production company. Agencies trusted their visions to a handful of directors all the way through post...
Friday, Feb. 5, 1999
YOUR SHOT: Realities Of The Reality-Based Spot
ON ANY GIVEN DAY I FIELD at least one call from an agency creative or producer about reality-based spots and how they work. Although such projects often excite agency creatives, they can also strike fear in their hearts. What do you do when a concept needs to capture a certain feeling, a momentous...
Friday, Jan. 29, 1999
YOUR SHOT: Second Childhood
I JUST COMPLETED MY first project in HDTV, and despite all of the technological limitations, there were definite advantages to be found in this new medium. (For anyone who has spent their career shooting negative only to view it in video resolution, it's a heck of a lot of fun to see your film...
Friday, Jan. 8, 1999
YOUR SHOT: What's Next?
THERE'S SOMETHING ABOUT a year that ends with a nine. Whether it's a birthday or the end of a decade, it's just a big deal, a signal of the end of one thing and the beginning of something else. There's trauma attached to turning 30 or 40 or 50 or whatever else we get to. So, in 1999, we start to...

MySHOOT Company Profiles