Tuesday, December 12, 2017

POV (Perspective)

Displaying 81 - 90 of 384
Friday, Sep. 24, 2010
POV
Our 8/20 lead story surveyed a mix of ad agency people who were asked to assess how 2010 has gone thus far. We recently received an additional response from Russ Lidstone, CEO of Euro RSCG , London. Asked how his agency has had to change or adapt this year from a business standpoint and/or...
Wednesday, Sep. 1, 2010
POV: The Evolution Of Post Houses
Go interactive. I've made it my mantra these days, and it should be yours, too. I really took notice several years ago when full-motion video infiltrated rich media banners. It was pretty amazing -- ad units were expanding like mini TVs with endless possibilities of games, functionality and multi-...
Tuesday, Aug. 24, 2010
Industry Milestones: Companies Celebrating Major Anniversaries
Director/photographer Jay Silverman looks back on the genesis of his business, Jay Silverman Productions, and its progression over a path of 30 years and still counting. Q : When did your company launch? Tell us what it was like then and how it has changed over the years. What factors prompted you...
Friday, Aug. 20, 2010
POV: Dear Dad
I'd like to share some pearls of wisdom my father frequently shared with me. Like a mantra, he told me, "Take the time to listen," "maintain your sense of humor" and "maintain a proper perspective." His name was Howard but everyone called him "Boots." He was a renaissance man; some might say a...
Wednesday, Aug. 11, 2010
POV: Your Celebrity Spokesperson--A Survival Guide Containing 12 Simple Rules
Let's say you're a brand manager, creative director or agency producer who's just spent enough money to float a small country for two years by hiring (for only a few hours) the services of a celebrity spokesperson who'll be promoting your product. However, before you step onto that soundstage, you...
Friday, Jun. 18, 2010
POV
In many parts of India, the arrival of a baby girl isn't a reason to celebrate. Their "unwanted" status stays with young girls through adulthood, often leading them to indentured servitude, prostitution, and even terrorism. So we leapt at the opportunity to partner with Nanhi Kali, a global...
Friday, May. 7, 2010
POV
What's a N.Y. spot bad boy like me doing in a nice place like Austin? It's important for any executive producer to support his or her directors outside of the commercial realm and for me that meant following my director Greg Olliver to SXSW for the premiere of his documentary Lemmy The Movie (about...
Friday, Apr. 16, 2010
POV
I recently returned from SXSW where I gave a presentation on the emotional power of music to leading brands and music industry executives. I was struck by the overwhelming reaction it received. My experience on productions over the last several years is that music has been devalued and is not being...
Friday, Mar. 19, 2010
POV: Directorial Business Model
It's funny how sitting and staring at your newborn will make you quickly reconsider the choices that you have made in life and re-examine how you want to keep living and working. With the birth of my daughter almost five years ago, that contemplation led me to one conclusion. It was time to change...
Thursday, Mar. 18, 2010
POV: Are You Growing Too Fast?
The recent deluge of recalls has made it all too clear: In its quest to become the biggest automaker in the world, Toyota wandered off the path of building the highest quality and most dependable cars. Toyota is having a very bad year. In a matter of months, its once sparkling reputation for...