Friday, July 19, 2019

POV (Perspective)

Displaying 91 - 100 of 398
Tuesday, Nov. 30, 2010
Bidding Now and Then
It was always a panic at the end of the day, cutting together 16mm sample reels before the FedEx guy came at 4 p.m. If we missed that deadline, someone would have to drive to the airport by 9 p.m. to get the package on the red-eye to New York for next day delivery. I'm sure in the panic a few spots...
Friday, Oct. 29, 2010
POV: A Guide To Matching The Right Song To Your Brand Message
In today's advertising business, it is commonplace for brands to incorporate songs into their ad campaigns. In the past, countless brands developed jingles, which, in and of themselves were quite often highly memorable, but weren't fully realized songs. Now, while jingles are still widely used, a...
Friday, Oct. 22, 2010
Tech Talk: Firsthand Experiences With Technology
The Alexa from ARRI has had a lot of us hanging in anticipation. The commercial production company Backyard in Venice, Calif., was one of the first to put the Alexa through its paces on a Humana spot titled "Grandparents" for agency RAPP and directed by Chace Strickland. Shot on location in Los...
Friday, Oct. 15, 2010
POV: By Anghel Decca
A young and talented CG artist recently asked me, "How do you light a car?" We were on a busy set and we were about to roll. I had a few seconds to answer so I said, "It would take a lot of time to cover the subject, but here's the basic principle. First, I light the world around the car, then I...
Friday, Sep. 24, 2010
Our 8/20 lead story surveyed a mix of ad agency people who were asked to assess how 2010 has gone thus far. We recently received an additional response from Russ Lidstone, CEO of Euro RSCG , London. Asked how his agency has had to change or adapt this year from a business standpoint and/or...
Wednesday, Sep. 1, 2010
POV: The Evolution Of Post Houses
Go interactive. I've made it my mantra these days, and it should be yours, too. I really took notice several years ago when full-motion video infiltrated rich media banners. It was pretty amazing -- ad units were expanding like mini TVs with endless possibilities of games, functionality and multi-...
Tuesday, Aug. 24, 2010
Industry Milestones: Companies Celebrating Major Anniversaries
Director/photographer Jay Silverman looks back on the genesis of his business, Jay Silverman Productions, and its progression over a path of 30 years and still counting. Q : When did your company launch? Tell us what it was like then and how it has changed over the years. What factors prompted you...
Friday, Aug. 20, 2010
POV: Dear Dad
I'd like to share some pearls of wisdom my father frequently shared with me. Like a mantra, he told me, "Take the time to listen," "maintain your sense of humor" and "maintain a proper perspective." His name was Howard but everyone called him "Boots." He was a renaissance man; some might say a...
Wednesday, Aug. 11, 2010
POV: Your Celebrity Spokesperson--A Survival Guide Containing 12 Simple Rules
Let's say you're a brand manager, creative director or agency producer who's just spent enough money to float a small country for two years by hiring (for only a few hours) the services of a celebrity spokesperson who'll be promoting your product. However, before you step onto that soundstage, you...
Friday, Jun. 18, 2010
In many parts of India, the arrival of a baby girl isn't a reason to celebrate. Their "unwanted" status stays with young girls through adulthood, often leading them to indentured servitude, prostitution, and even terrorism. So we leapt at the opportunity to partner with Nanhi Kali, a global...

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