Wednesday, June 26, 2019

POV (Perspective)

Displaying 81 - 90 of 398
Friday, Jun. 24, 2011
POV: 4D Vision
At RedMagmaMedia , we have been investigating the new forms of storytelling for a long time. We have also tested many different methods and we have even developed proprietary technologies to recruit and engage large communities of participants around different types of content. We have reached the...
Friday, Jun. 17, 2011
We don't live in a 2D world, so why do we produce spots in two dimensions? It's like living with one eye shut. We've come a long way from cardboard glasses and the humble origins of the ever-evolving 3D medium. The two-toned colored glasses have been updated to new polarized versions (soon to go...
Friday, May. 6, 2011
It is overwhelming to consider the speed at which emerging platforms are changing the way that consumers interact with content. As creatives, we can no longer ignore the impact that new channels will have on our business model, or the pressures that our clients feel in terms of being represented in...
Friday, Apr. 15, 2011
So many details in "Bidding Now and Then" by co-EP Michael Romersa of Passport Films in the Nov. 2010 SHOOT correspond to my experiences as an EP in the Hispanic market. However, many did not. Formerly, production companies and their directors were synonymous. Today, you have to be a magician to...
Friday, Mar. 25, 2011
At the close of 2000, I was among several members of the ad community enlisted by SHOOT to imagine what the coming decade might bring. In "The 2001 Challenge" I described how changing technologies might impact Audio Solutions. Among the things I got right, I suggested, "Tomorrow your projects will...
Friday, Feb. 18, 2011
My first trip to Sundance was in 1995. I had caught the independent film bug after editing my first feature and wanted to watch movies, meet people, and see what that world was all about. I wound up seeing a lot of documentaries that year, and as I came out of a screening of Steve James' brilliant...
Friday, Jan. 21, 2011
Putting CES Into Perspective
As chief technology catalyst, North America, for McCann Worldgroup , Lori H. Schwartz is charged with focusing on partnerships and innovation, working to understand different technologies, how they're enabling opportunities to connect with consumers, how those technologies are involved in content,...
Friday, Dec. 17, 2010
Mad Man Don Draper In The Age of Twitter
I find it fascinating how the TV series Mad Men realistically depicts agency life and the careers of creative people. Even though the series is set in 1960s Manhattan, it mirrors how the ad industry operates today. When I saw the episode in which Don Draper's firm lost its biggest client, Lucky...
Tuesday, Nov. 30, 2010
Take One: Then & Now
It is my great pleasure to welcome you to our 50th Anniversary SHOOT >e.dition. Our special Anniversary print issue will be in readers' hands by the end of this week. Most of you know that the publication launched in December 1960 as Back Stage , a newspaper covering the theater and commercial...
Tuesday, Nov. 30, 2010
Turning 50
I remember SHOOT's 40th anniversary as clearly as if it was 10 years ago. At the time, I wrote a little "tribute" in these pages imagining, instead, that it was the magazine's 60th anniversary, and the year was 2020. Complimenting the publication on its longevity, I noted that there was no longer a...

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