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Monday, Mar. 23, 2020
Love is Earned When Times are Tough. Is Your Brand Putting in the Work?
It’s no secret that all brands want to be loved. The loyalty, adoration and icon-status of juggernauts like Nike, Apple and Disney is something that brands across the globe aspire to. However, what many of those brands fail to recognize is that building brand love is a process – and not an easy one...
Friday, Mar. 13, 2020
The Privilege of Sadness: A SXSW Journal Entry
It’s tough to say where this started. Was it the Muslim ban? Was it that Nina Simone documentary? Was it my cousin talking about his time in a refugee camp? Was it seeing a sign for 10pm pickup at a daycare? Or was it my mom and dad breaking curfew during a coup d’etat so I could be born? I’m not...
Friday, Jan. 24, 2020
AR Is Ready For Its Close-up In 2020
According to Statista, the augmented and virtual reality (AR/VR) market is forecast to be worth $18.8 billion U.S. dollars in 2020, almost double from 2019. That number is expected to continue to rise dramatically in the coming years. The alacrity in the AR market has also been boosted by brands’...
Friday, Dec. 13, 2019
Ciclope Festival Celebrates Craft & Artistic Innovation
The theatre held a crowd of industry pros so large many were forced to stand at Ciclope Festival’s 10th Anniversary event in Berlin. Featuring incredible work, with noteworthy standouts including BMW’s “The Small Escape,” FKA Twig’s “Cellophane,” and Bianco’s “The Lift,” the fest celebrated the...
Friday, Oct. 25, 2019
A DP's Perspective: Read Before Rolling
Capturing “the perfect shot” is a dangerous quest. High-speed chases, heavy machinery, and enough high voltage electricity to fry a city block aside, there’s plenty of pitfalls. The biggest enemy? It’s the lure of the immortal image. The Sir Galahad-like desire to get the ideal shot pushes many to...
Friday, Aug. 9, 2019
Perhaps you’ve noticed that mindfulness is quite popular lately. There’s an array of guided meditation apps available, motivational book titles are being released regularly, and there seems to be a renewed interest in techniques of self-reflection first defined over 2500 years ago. But as...
Friday, May. 24, 2019
Why Casting For Commercials Is Paramount In This Hard Sales Era
In the world of 30-second storytelling, there are days of location scouting, disputes over wardrobe choices and heated exchanges over which couch the spokesperson will sit on. At these times, I remind myself of the simple truth of commercials: performance is everything. Audiences love characters...
Wednesday, Apr. 3, 2019
How To Pay the Bills With Passion Projects
Passion projects come in all shapes and sizes and can present both great opportunities and great challenges. Although it can be tough to find time for projects you may not be getting paid for, the networking and growth opportunities are worth it, especially in advertising. The “freebie” has...
Friday, Mar. 29, 2019
How To Win Over Generation Z
When it comes to Generation Z, and how important they are for the future of your brand, I like to think in terms of the leaky bucket concept. Every brand is a leaky bucket: over time, consumers will fall out. They find someone else they love more, their focus shifts, they get bored, whatever. If...
Friday, Feb. 8, 2019
Goodbye to You
How does one make an impact in music? For many folks like me, who were formally trained in music, impact is a calling. Is it by: producing a hit song? mentoring young thirsty musical minds? discovering somebody gifted? devising a trend? being THE person behind the music? being the defiant one, the...