Thursday, March 21, 2019

POV (Perspective)

Displaying 11 - 20 of 395
Friday, Oct. 27, 2017
Coming To Terms With VR, AR, MR
The brave new world of Virtual Reality, Augmented Reality and Mixed Reality has a lexicon all its own. This prompted Jason Peterson, chairman of Go Digital Media Group and CEO of ContentBridge Systems, and Ramón Bretón, CTO, 3rd i QC, to literally come to terms with this world. Peterson, an...
Friday, Aug. 18, 2017
Finding What’s Next
Jen Dennis, head of RSA VR, served as a Virtual Reality judge at this year’s AICP Next Awards. During the AICP Show Road Tour stop in Los Angeles last month, she shared some insights during a panel discussion, including providing context on VR. Dennis observed that VR is “not about product...
Wednesday, May. 17, 2017
Facebook Live: The New Branding Tool
Facebook Live is one of the most under-utilized marketing tools. Used first by celebrities and influencers streaming simply through smart phones, Facebook Live’s updated API and publishing tools enable a brand to stream broadcast quality productions right from its Facebook page. This new ability to...
Friday, Mar. 24, 2017
Creating A Successful Movie Trailer Or TV Promo
Those of us who work in the entertainment marketing industry know all too well that creating a successful movie trailer or TV promo is an inexact science. When I’m working with a studio or TV network client to create a new piece of marketing for an upcoming campaign, I’m often reminded of my late...
Thursday, Nov. 10, 2016
We Have Ways of Making You Talk
Please do not call me an interviewer. ‘Interviewers’ are born when someone from HR has unprotected sex with a Guantanamo interrogator. I know this for a fact. Let me illustrate: I was directing a commercial and had to ‘interview’ a recently widowed mother about losing her husband after a workplace...
Thursday, Oct. 27, 2016
New Rules Unlock VR's Branding Power
Some in the media are calling 2016 the Year of Virtual Reality. Others say the headsets and technology are still several years away from mass adoption. While people argue back and forth about where virtual reality fits in the media universe, there are some truisms that aren’t controversial. First,...
Friday, Aug. 19, 2016
Booked a VR Acting Gig? What You Need to Know
So you’ve heard the buzz about “VR” and “360 Videos.” Or perhaps you’ve seen a couple of these experiences on YouTube or maybe even – but what does this mean for you, the actor? What should you expect when you book a gig for a 360 shoot? The following is a list that will help you when...
Tuesday, May. 24, 2016
Understanding OTT Networks Proves Key To Reaching Coveted Demographic
A statistical comparison brings it all home; in the 1970’s, a popular sitcom titled All In The Family would pull in a weekly audience of 30-50 million, just in the United States. Today, HBO’s Game of Thrones is distributed to over 170+ countries worldwide and brings in maybe 20 million people. That...
Tuesday, Apr. 5, 2016
The Future of Advertising Music Royalties
To Whom It May Concern, There’s been lots of chatter lately about shrinking revenues for artists and creators in the music industry, but there’s one segment of this issue that hasn’t been mentioned at all. For some reason, performance royalties for music in advertising has always been the little...
Thursday, Mar. 10, 2016
Communication in Casting: The Power of Honesty
As commercial casting directors, it’s not often that we have the opportunity to work on a project with which we have a deep, personal connection. It’s more likely we have some basic knowledge of the products we cast for, or if we’re lucky, we might have the familiarity of using them in our daily...

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