Displaying 341 - 350 of 442
Friday, Apr. 26, 2002
20 Reasons Why We Didn't Attend The NAB
I will attempt to give you the flavor of some of the things that you missed by not going to the NAB. I did not attend. Two years in a row for me. None of my staff wanted to go this year, either. The reasons: 9/11, economics, fear of flying, the weather was too nice here in New York, daughter's...
Friday, Apr. 19, 2002
Is There Already Enough Music In The World?
When I heard that Ray Manzarek of The Doors had passed on the chance to have their song "Break on Through to the Other Side" licensed by Cadillac for millions of dollars (that's right, millions with an "s"), I couldn't believe it. I know that Ray is still a very active, vital, and busy musician. I...
Friday, Apr. 12, 2002
Talent Payment For Geniuses
Just last week, I got a frantic phone call from a producer. (Most of the calls I get from producers are frantic.) "The unions are fining us $500 because we didn't complete a Station Twelve. What [edited out] is a Station Twelve?" I took a deep breath and started to explain: "When final talent has...
Friday, Apr. 5, 2002
Authenticity Over Replication
How often have you heard a great piece of music on a spot and said, "I know that song …"? Recognition of a brand is good, right? As I talk to creatives regarding great music for their campaigns, I often find the word "authenticity" cropping up in conversation. We have all seen movies where the...
Friday, Mar. 29, 2002
Maintain Your Composer
These are trying times in the commercial music biz. There are fewer fun units and the jitter level has hit an all-time high. But in spite of tremendous competition for work, shrinking budgets, and a plethora of library and popular music available to license, one directive is clear for creatives and...
Friday, Mar. 22, 2002
My Shot, Your Shot, Whose Shot?
Friday, March 8, 2002. Today adweekmail@ reported, and I quote, "Omnicom Media Group is incorporating its estimated $1.6 billion-plus PentaCom media buying and planning unit for Daimler Chrysler into its second media network, PHD, as part of a restructuring of PHD in the U.S. The restructured...
Friday, Mar. 15, 2002
Olympic Moments
What a thrill it was to watch NBC's broadcast coverage as the best and the most determined athletes from the far corners of the planet came together in Salt Lake City over the past weeks. These games were a worldwide celebration, and the fact that all the pomp, fanfare and excitement took place on...
Friday, Mar. 8, 2002
Rebirth Of A Notion
This is the real beginning for interactive advertising: That's what I believe. What we've seen so far has been like the early days of moving pictures, when marveling at those flickering shadowy images was fun enough, and the message was just the medium. Now we're going to see the kind of change...
Friday, Mar. 1, 2002
Whatever Works
What's the expression, "If it works, don't fix it." So what happens when "It doesn't work anymore? Just keep going?" This appears to be the case. Instead of stepping away from the traditional process and determining whether it still makes sense in today's environment, just push on with the same...
Friday, Feb. 22, 2002
But Does His Reel Have Guys In Animal Suits?
As a former agency creative, for me the scenario was all too familiar: Everyone was sitting around a monitor discussing which director should get the job. Reels were screened and eliminated until a "short list" of four potential directors was reached. Then someone remarked that only one of the...

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