POV (Perspective)
Displaying 371 - 380 of 442
Friday, Sep. 14, 2001
Cutting Sense Of Humor
Comedy? It's probably the second oldest profession, right after you-know-what. Funny guys have been around forever—telling jokes to earn a place at the table. And humor has always been one of the sharpest tools in the sales-and-advertising bag of tricks. Make people laugh and they like you. If...
Friday, Sep. 7, 2001
Marketing Debacle— All About Endorsements
Recently Sony Pictures suffered embarrassing allegations about its advertising for a second time, after the news media discovered that the firm had used its employees' endorsements in a television commercial for The Patriot—one of its own films. In the commercial, people who apparently have just...
Friday, Aug. 31, 2001
I Hope This Doesn't Look Like An Opinion
I've noticed a trend in advertising over the past few years: A lot of agencies are going to a lot of trouble to create "advertising that doesn't look like advertising." What a wonderful idea. Let's create advertising that looks different. Advertising that people are actually going to want to see. I...
Friday, Aug. 24, 2001
Desktop Revolution—Knowledge Is Power
As a 25-year veteran in high-end post, animation, and special effects, I can honestly say that this is the most dynamic and promising period yet in production and post for those embracing new desktop technology. It is my opinion that professionals in our industry need to aggressively combine their...
Friday, Aug. 17, 2001
The Director And The Colorist
Every director has a bag of tricks, and if you are a director/ cameraman, that bag had better run deep. Once it was enough to know how to light and shoot, but recently it has become essential for a director to also have some telecine technique, to understand transfer lenses, defocusing,...
Friday, Aug. 10, 2001
"All Rumors Are True"
Repping 101: "When in a bid that is close, warn the agency producer that your competitor's company is about to fold." —Dante Ray Mach-iavelli Granted that as a rep, of late I feel as though I'm part of an existential drama like Waiting for Godot—while sitting at my desk, sipping my tepid coffee,...
Friday, Aug. 3, 2001
PROMAX & BDA Show: What's It All About?
In preparing to go to the PROMAX and Broadcast Design Association's 2001 conference and awards show in Miami's South Beach last week, I was struck by the number of people who were split between choosing to attend the Cannes Lions International Advertising Festival or PROMAX/ BDA. Due to an...
Friday, Jul. 27, 2001
Enhancing The Craft
Writing software is risky business. It's easy to play god and think of all the cool things technology can be made to do. In 3-D animation, technology can be made to simulate reality; it can enhance reality with special effects; or, as was our Holy Grail when we were working to build Blue Sky Studio...
Friday, Jul. 20, 2001
Rejuvenation At Annecy
Where does one go to get rejuvenated and inspired in the commercial animation production business? France. Annecy, to be specfic—a quaint little town in the French Alps, from where I just returned. For one short week in June each year, Annecy becomes a haven in which the world's top animation...
Friday, Jul. 13, 2001
Communication Overload
I remember when, not too far in the distant past, the cell phone was as big as a shoebox and the battery power supply could power any Third World country. It sat on the production table and was guarded with complete and solemn fortitude for "real emergencies." Now, of course, everyone has the...