POV (Perspective)
Displaying 431 - 440 of 442
Friday, Mar. 10, 2000
Us & Them
Having spent the last 18 years in Florida and a few in New York composing and producing original scores, I am still amazed at the differences in the business between Florida and the major advertising cities like New York, Chicago and Los Angeles. I have read many an issue of SHOOT in my time, as...
Friday, Mar. 3, 2000
What Can You Do For Me?
Recently I had an interesting phone call that went something like this: CALLER: Has the AICE revised its bid form? ME: About a year ago. Are you a member of AICE ? CALLER: No, but I always use the AICE's bid form. Why should I join the AICE? What can you do for me? ME: Well, the AICE negotiated for...
Friday, Feb. 25, 2000
Post-Fest Perspective
At this year's film festival epicenter of Park City, Utah, the presence of the advertising community was stronger than ever. People came and consumed, promoted and acquired in vast quantities. As with the spot arena, the proliferation of dot com companies, hungry for content and eyeballs, was...
Friday, Feb. 18, 2000
Fine Line
Editor's note: The following is excerpted from Jef Loeb's testimony last week before the U.S. House of Representatives' Commerce Subcommittee on Telecommunications, Trade and Consumer Protection. The subcommittee is examining the controversy over the Office of National Drug Control Policy's (ONDCP...
Friday, Feb. 11, 2000
"Underwhelmed"
I was definitely underwhelmed as far as anyone doing something really big on the Super Bowl. A lot of stuff tried to be clever but overall, a lot of it was just borrowed interest to make a simple point. I didn't feel that many of the ads had anything to do with the product. I was disappointed by a...
Friday, Feb. 4, 2000
Goodbye Phil
There are many of us in the advertising community, both on the production house and agency sides of the business, who are deeply saddened by the passing of Phil Peyton. I hope it's all right that I speak for a lot of great and talented people who were taught and mentored by this man. Phil was one...
Friday, Jan. 28, 2000
Invincible Youthfulness
Don't ever grow old." I heard this nearly 50 years ago, when the promotion director of Time magazine was admiring the youthful charm of an illustration I had done. "Fat chance!" I thought at the time. But a half century later I can firmly reply, "Not to worry!" I have come to learn, as much from...
Friday, Jan. 7, 2000
Thorough Pre-Pro
By the time you are reading this, all Y2K fears and issues will be a part of history. And probably one of the biggest jokes of the new millennium is the hype and buzz about the gigantic glitches that were going to engulf us and lead to a worldwide state of chaos. This is not to say that some fears...
Friday, Jun. 18, 1999
YOUR SHOT: Gestalt
ONCE UPON A TIME, :30 NA- tional spots ruled the world. Creative work was executed before being tested, clients trusted their agencies, directors owned their own shops or were loyal to a particular production company. Agencies trusted their visions to a handful of directors all the way through post...
Friday, Feb. 5, 1999
YOUR SHOT: Realities Of The Reality-Based Spot
ON ANY GIVEN DAY I FIELD at least one call from an agency creative or producer about reality-based spots and how they work. Although such projects often excite agency creatives, they can also strike fear in their hearts. What do you do when a concept needs to capture a certain feeling, a momentous...