• Wednesday, Jan. 20, 2021
Apache promotes Stefanie Schaldenbrand to head of production
Stefanie Schaldenbrand
SANTA MONICA, Calif. -- 

Stefanie Schaldenbrand has been elevated from sr. producer to head of production at Apache, a Santa Monica-based color and finishing boutique with work that spans commercials, music videos, episodic television shows and feature films. 

A Florida transplant, Schaldenbrand joined Apache in 2015 after a career in marketing that saw her rise to sr. project manager at a firm that produced educational materials. She started in a client service role and quickly advanced into production. Since then she’s been instrumental in producing memorable projects at Apache, such as award-winning campaigns for Burger King with DAVID Miami, as well as for the studio’s body of long-form entertainment projects and feature documentaries. Among these are HBO’s The Bee Gees: How Can You Mend a Broken Heart, along with two films from Bruce Springsteen, Letter to You and, before that, Western Stars. Other nonfiction projects she’s shepherded through the studio include the Netflix original doc Challenger: The Final Flight; the Tribeca Film Festival selection With Drawn Arms, which ran on the Starz channel; and The Gift: The Journey of Johnny Cash, produced by The Kennedy/Marshall Company.

In her new position, Schaldenbrand will be the lead contact for artists, assistants and producers, overseeing the creation of budgets and schedules; serve as liaison between clients and Apache’s creative teams; and help cultivate a positive, engaging, and balanced work environment at the studio.

“I saw a lot of myself in her when we first met,” said Apache co-founder, managing partner and EP LaRue Anderson about Apache’s new head of production. “She was wanting to pivot in her career, and knew she needed to take the steps to learn our industry. She stepped in with a proactive mindset, and moved into producing within a year. She’s a strategist, an entrepreneur and an important part of what we do and who we are – we call her the Human Flame, and her spark is infectious! I love how she’s always three steps ahead of me.”

As for her goals at Apache, Schaldenbrand shared, “I’d hope my greatest contribution is the bond I’ve formed with clients while working hard to produce their projects seamlessly, but also the encouragement and implementation of increased communication among ourselves. We have amazing colorists, online editors, finishing artists and assistants who know their skill set through and through, but the magic really only happens when we’re all aligned.

“In bridging the gaps between artists, assistants and producers, we’ve created a space where we can problem solve and brainstorm new processes that can thrive in this ever-changing technical landscape,” Schaldenbrand continues. “It’s been a great benefit to our clients and their projects.”

While Apache has been busier than ever, even in light of the pandemic and how it’s impacted advertising and entertainment clients, there’s more to this head of production than just juggling budgets, schedules and Zoom meetings. On weekends, Schaldenbrand and her husband, an agency producer, quench their love for food by manning A.M. Smash, their celebrated breakfast sandwich pop-up. They set up shop every Saturday in West L.A., and every other Sunday in Costa Mesa. What’s their claim to fame? “We’re known for our killer, house-made sausage and maple aioli,” she admits, “but mostly, we specialize in starting someone’s day just right.”

This isn’t Schaldenbrand’s first foray into the food world--before leaving Florida for her new life with Chris in L.A., she won a national grilled cheese sandwich contest, netting a sweet $15K first prize--which is something to say ‘cheese’ about. Indeed, she quips, “It paid for our wedding.”

  • Wednesday, Jan. 20, 2021
Thinkingbox hires Helen Androlia as strategy director  
Helen Androlia

Creative shop Thinkingbox has hired Helen Androlia to lead digital strategy from its Toronto office, marking continued growth for the company across North America. 

Androlia most recently worked at Juniper Park\TBWA as director of digital strategy. She previously served as director, social media strategy at Innocean Worldwide Canada, with earlier stints at Gravity Partners and FCB Canada. In this new role as strategy director, she will be responsible for leading digital strategy for Thinkingbox clients including Adobe, Primer, and Riot Games. 

Androlia brings extensive experience handling strategy across a wide range of industry verticals. Her client portfolio has included brands such as Oreo Canada, Corby Distilleries, Sobeys, Coca-Cola Canada, Kia/Hyundai/Genesis Motors, Little Caesars Canada and Merrell. 

Androlia has served as a strategy instructor at Miami Ad School Toronto since June 2018, which helped her develop strengths in employee growth and mentorship.  

  • Tuesday, Jan. 19, 2021
VFX artist Ruben Vandebroek joins Preymaker
Ruben Vandebroek

Preymaker, a creative and technology studio that was launched last fall by industry leaders Angus Kneale, Melanie Wickham and Verity Grantham, has added multiple award-winning VFX artist Ruben Vandebroek to its growing team. Vandebroek brings a wealth of experience and a combination of creative vision and technical expertise in CGI and emerging technology. He will be a leading creative and technical force at Preymaker with a wide remit, from working on cutting edge visual effects to helping nurture and advance Preymaker’s culture of innovation and invention.

“Ruben is brilliant, he is innovative, technical and highly creative,” said Preymaker chief creative Kneale. “He steps back and looks at the whole idea, rather than just solving what he’s asked to solve. He is a practical, lateral thinker with the ability to simplify complex problems.” 

Vandebroek shared, “I have had a longstanding working relationship with Angus as well as many other team members at Preymaker. I’m excited to be part of a pioneering new company where talented people collaborate and create absolutely amazing work. I’ll be able to help build a company that can withstand the swift changes in our industry not only by taking advantage of the cloud based model but also by investing and implementing the latest techniques out there.”

Vandebroek spent the last 13 years at The Mill New York, most recently as head of 3D, where he helped create high-profile work for brands including Nike, PlayStation and Johnnie Walker, and collaborated on projects with artists such as Daft Punk and Beyonce. He counts directors Matthijs Van Heijningen, Rupert Sanders, Nicolai Fuglsig, Peter Thwaites and Johnny Green among his many collaborators. He has worked on a wide range of award-winning projects including Monster.com’s “Opportunity Roars” (a CLIO Silver, AICE and Webby Award winner), the OFFF Festival’s titles (a Cannes Gold Lion winner), Range Rover’s “Accelerator” (a British Arrow winner) and Nike’s “Hypervenom” (winner of Ciclope GOLD).


  • Monday, Jan. 18, 2021
Andrea Lennon, Sara Anhorn among key exec promotions at Critical Mass
Andrea Lennon

Global digital marketing and experience design agency Critical Mass has expanded its executive leadership team with 13 promotions and new hires. Of note are the promotions of Andrea Lennon to president and Sara Anhorn to chief talent officer. The agency has also expanded its global executive team adding an SVP layer to its existing C-Level and EVP groups.  There have been appointments to all tiers in the form of promotions and new hires in order to keep up with agency growth and evolving client needs. 

When Chris Gokiert steps into his role as CEO this month, a transition that Critical Mass announced earlier, Lennon, formerly EVP, managing director, will assume her role as president. During her last six years at Critical Mass, Lennon was focused on driving new business growth across APAC and EU regions. In London, she successfully tripled the office’s revenue and staff, diversified the talent pool, and broadened the team’s capabilities. As president, Lennon will focus on client relationships, creative excellence, and business development with an emphasis on developing the agency’s culture and talent.

Anhorn, former EVP of talent, has also been promoted to the global executive team as chief talent officer. As a 20-year Critical Mass vet, Anhorn has been instrumental in fostering young talent and transplanting the culture of the agency’s Calgary headquarters to other office locations around the world. In her new role, Anhorn will oversee HR, talent acquisition, learning & development and internal communications on a global scale and continue to elevate the agency’s unique culture as a purpose-driven organization. 

Promotions and additions to the Critical Mass executive leadership team span a majority of the agency’s core disciplines. Beefing up their client service practice, Stacia Parseghian joins Critical Mass from BBDO as EVP, client partner, while Samantha Stringfellow, currently VP, client partner, has been promoted to EVP, client partner. Four other Critical Mass vets have been promoted to the SVP, client partner role--Maria Hodgson, Jason Finch, Alysson Scartz and Heather Livengood—all formerly VPs.

VPs from marketing science, technology, talent, and production have seen executive promotions as well. They include Wilson Tsang, SVP marketing science; Jaimie Patel, SVP marketing science; Mike Lanyon, EVP technology; Scott Ingalls, SVP technology; Phaedra Marshall, SVP technology; Alissa Hansen, EVP head of production; and Rebecca Bloom Geddes, SVP human resources.

  • Thursday, Jan. 14, 2021
Editor Paul Hardcastle joins U.S. roster of Rock Paper Scissors
Paul Hardcastle

Rock Paper Scissors (RPS) has added editor Paul Hardcastle to its roster for representation in the U.S. Hardcastle is a founder and an editor/partner at Trim London where he continues to work for U.K.-based projects. Prior to connecting with RPS, he was repped by Cosmo Street in the American ad market.
Hardcastle has garnered assorted accolades over his career from Cannes Lions and D&AD Pencils to British Arrows and Clios.
Hardcastle is a frequent collaborator with director Adam Berg, for whom he edited the groundbreaking Philips’ “The Carousel” integrated campaign in 2009. The film was lauded as a technical masterpiece and became one of the first online ads to win the Cannes Lions Grand Prix, the festival’s top honor, setting the stage for the wave of online advertising in the ensuing decade.
Recently, Hardcastle edited some of the most visible global ads for Apple and TBWA\Media Arts Lab, including the highly celebrated AirPods “Bounce” for director Oscar Hudson as well as other genre-defining work for Apple with directors Sam Brown and Derek Cianfrance.  
“Paul is one of the most respected editors in our business,” said Angus Wall, founding partner at Rock Paper Scissors.“I have a lot of admiration for the innovative, forward-looking way he’s approached not only his work, but also the relationships he has with agencies and directors alike.”

Hardcastle said, “The work at Rock Paper Scissors has been at an aspirational level for decades now, I’ve been a fan my whole career. I am very excited to finally get to work with them in the American market.”

  • Thursday, Jan. 14, 2021
Kinney named Ogilvy's global chief DE&I officer & chief people officer for North America
James Nicholas Kinney

Ogilvy has named James Nicholas Kinney to serve as its global chief diversity, equity & inclusion (DE&I) officer and chief people officer for North America.

In North America, Kinney will oversee all aspects of talent management, recruitment, learning and development, and wellbeing working with Jag Dhanji, who was recently appointed global chief people officer, and Devika Bulchandani, who is joining the company as CEO of Ogilvy North America.

As global chief DE&I officer, Kinney will partner with leaders across the company’s global network to develop and evolve practices, policies, and programs to ensure Ogilvy has a strong culture of belonging--one that fosters an open environment for everyone to thrive and be their authentic selves. Kinney succeeds Donna Pedro who joined Ogilvy in 2007 as one of the advertising industry’s first chief diversity officers; Pedro recently moved into a role with WPP.

Andy Main, global CEO of Ogilvy, said: “James brings with him a passion for people that is contagious and a unique approach to diversity, equity, inclusion, and culture. Our success and sustainability as a business will be the direct result of our people as well as our ability to build a culture where the many dimensions of difference are represented and valued at all levels of the company. I’m thrilled to have James bringing his rich expertise to our leadership team.”

Kinney added: “My life’s work is centered around propelling people towards their purpose and unlocking doors so they can achieve their full potential. It’s an honor to have a global platform to do just that at Ogilvy. I’m looking forward to partnering with Andy, Devika, Jag, and our people to further ignite allyship at Ogilvy and to inject more creativity into the way people work.”

Kinney is a global diversity and people executive, author, and speaker with over 18 years of experience, including executive roles at Giant Spoon and most recently as the chief talent officer at Mother. Kinney’s transformational HR style is rooted in his own personal story from learning how to walk again at the age of 16 after a near-fatal car accident. He uses neuroscience, emotional intelligence, performance psychology, and innovative behavior-based practices to help organizations build authentic cultures. A diversity innovator and creator, Kinney has launched Six Figure Jobs, an audio education company dedicated to bringing fresh ideas around work, jobs, and diversity, as well as Equify, an online diversity certification widely used across marketing and entertainment organizations. He is also a board member of AIR Allies in Recruiting and the former co-founder of DisruptHR, an information exchange designed to energize, inform and empower people in the HR field. 

  • Wednesday, Jan. 13, 2021
Eduardo Marques named CCO of Publicis in Netherlands, Belgium
Eduardo Marques

Publicis Groupe BeNe (Belgium and The Netherlands) has appointed Eduardo Marques to serve as its chief creative officer. 

Marques, a Brazilian who has experience across international markets including U.S. and Europe, has won 40 Cannes Lions, including three Grands Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180LA and Publicis Spain.

Marques will divide his time between Netherlands and Belgium and will join the BeNe board of Publicis Groupe. Marques is best known for his IKEA campaign “Real Life Series” and of course, the “Moldy Whopper” for Burger King. 

After two years, Marques exchanges Publicis Groupe Spain for Publicis Groupe BeNe. He previously worked at 180LA, Pereira & O’Dell San Francisco, JWT Bahrain and Ogilvy Brazil. 

Bruno Bertelli, global CCO of Publicis WW and CEO of Publicis, Italy, said, “Eduardo is one of the most distinguished creatives in the Groupe. His appointment is testament to the importance of our investments in the BeNeLux region and the creative opportunities it offers. He is a wonderful storyteller who knows how to successfully connect strategy, data, creativity and storytelling. ” 

Marques commented, “The BeNe region is a great ‘university’ for creativity, and a hot spot for awesome talent. The strength of the Power of One in these regions facilitates a multidisciplinary creative-data-strategy powerhouse for clients.“ 

Succeeding Marques as chief creative officer at Publicis Groupe is Óscar Martínez who will become the lead creative responsible for the Publicis, Wysiwyg, Nurun and Publicis Emil units regionally.

  • Tuesday, Jan. 12, 2021
Nathan Brown named general manager of Ellen Digital Ventures
Nathan Brown
BURBANK, Calif. -- 

Nathan Brown has been named general manager, Ellen Digital Ventures (EDV), a joint venture between Ellen DeGeneres and Warner Bros.

Brown will report to WB Unscripted Television, the EDV board and work alongside The Ellen DeGeneres Show executive producers Mary Connelly, Andy Lassner, and Derek Westervelt. He will be responsible for leading the strategic vision and management of DeGeneres’ digital business with full financial responsibility. He will oversee all owned and operated sites--including the award-winning platform, ellentube--as well as EDV’s industry-leading original digital content studio, DeGeneres’ robust social media reach, and successful digital games business. Additionally, Brown will further delve into podcasting and experiential opportunities and work with the e-commerce team to expand DeGeneres’ presence.

Brown said, “I have admired EDV for years as they have methodically built one of the most successful digital media brands in the industry. I look forward to sharing my knowledge and experience to further grow their already impressive presence, innovative content, and immensely talented team in the digital space.”

Mike Darnell, president of Warner Bros. Unscripted Television, said, “We spent some time looking for the right mix of digital leadership, creativity, people management, and an understanding of his hugely important platform and the Ellen brand. From the first meeting, Nathan hit all of those marks and blew us away with his sheer passion and excitement. We look forward to this next successful chapter for EDV.”

Brown is an accomplished digital media executive and entrepreneur with over 20 years of experience dedicated to the development, convergence, and disruption of emerging platforms, content, technology, advertising, and media. 

Brown was co-founder and CEO of AR/VR content, research, and technology start-up Tomorrow Never Knows, where he executive produced projects premiering at major film festivals worldwide, including the Tribeca Film Festival, Venice Biennale, and Sundance Film Festival. Additionally, Brown served as chief business officer of pioneering mobile entertainment and experiential studio Tactic, heading strategy, partnerships, revenue, and M&A.

Prior to TNK and Tactic, Brown was the president of Seeker (Discovery Digital Networks), where he oversaw strategy, revenue, operations, and all P&L responsibilities. He helped lead the Discovery Digital Networks merger with Thrillist Media Group, The Dodo, and Now This Media. Along with a $100M Discovery investment, these companies formed Group Nine Media, one of the world’s largest digital-first media companies. Additionally, he was the head of the multiple Webby-awarded Discovery VR platform and studio, scaling it to become the world’s largest producer and distributor of cinematic virtual reality.

As the previous GM and SVP of Video at The Huffington Post, Brown oversaw all areas of global video, TV, and film, including development, production, programming, distribution, and monetization. Brown joined The Huffington Post from Complex Media, where he was the founding general manager of video and TV, creating Complex News and launching multiple break-out cultural hits helping scale Complex into becoming one of the world’s most successful digital video publishers, ultimately exiting to Verizon/Hearst.

Brown often speaks at global conferences such as SXSW, MIPCOM, CES, Digital Hollywood, Media Summit, OMMA, Techweek, LDV Summit, and Playlist Live.

  • Monday, Jan. 11, 2021
Editor Izzy Ehrlich joins LVLY for U.S. representation
Izzy Ehrlich

Content and creative studio LVLY, with offices in New York, Los Angeles and Tel Aviv, has added Canadian editor Izzy Ehrlich to its roster for representation in the U.S. This marks her first affiliation in the American market.

With an editing style often possessing a visceral and emotional undercurrent, Ehrlich’s work looks beyond the surface to express the subtext of a narrative in ways that heighten and harmonize with the creative. “Whether I’m balancing the quiet intensity of a morning run for Adidas, hyper-focusing on a single instant for Dairy Farmers, or meditating on inclusion and self-care with a tender, delicate cadence in Gillette, I strive for a unique and contemporary feel throughout my work,” she explained.

This approach is embodied in her work on the widely praised “First Shave,” a spot from Grey for Gillette that celebrates a transgender man’s first shave and garnered Glass, Bronze and Silver Lions at Cannes, as well as the Nova Scotia tourism campaign “If You Only Knew” which won Best Regional Campaign at AICE. Over her career, Ehrlich has been honored numerous times by the Advertising and Design Club of Canada, Toronto Applied Arts Awards, Toronto Marketing Awards, and London International Advertising Awards in addition to the Clios and Communication Arts. She’s also no stranger to film, editing The Day Grunge Died, which was screened at the Beverly Hills International Film Festival, and other pieces featured at the Hot Docs Festival, Calgary International Film Festival, Los Angeles Raindance Film Festival, the American Film Institute Documentary Festival and more.

With LVLY, Ehrlich hopes to expand her reach into the fashion, comedy and abstract visual fields, bringing her perspective to a variety of new projects created for the U.S. market. Inspired by the studio’s work and talent, the notion of being represented by such a strong, woman-led company solidified her decision to call LVLY home.

“I first connected with LVLY at the AICE awards several years ago where I won Best Regional Campaign for my Nova Scotia tourism spot,” Ehrlich recalled. “[LVLY EVP and managing director] Wendy [Brovetto] introduced herself after I gave a speech and had some very kind things to say about my work. After that, I’d always see her name pop up in the comments when I posted new work online, and we got to know each other over a few  phone calls. It wasn’t long before it became clear that we were a perfect match.”

Ehrlich joins LVLY’s editorial lineup of Olivier Wicki, JP Damboragian, Joe Siegel, Geordie Anderson, Aaron Dunkel, Bryan Andes and Emily Spiegelman-Noel.

  • Tuesday, Jan. 5, 2021
David Rubin promoted to editor at Cutters
David Rubin

Editorial boutique Cutters has promoted David Rubin to editor. 

Rubin landed an internship with Cutters immediately upon graduating from the University of Illinois at Urbana-Champaign, leading to a position as assistant editor, mainly working for managing editor Grant Gustafson. Among many highlights of these creative collaborations over the years, Rubin assisted on Jeep’s award-winning “Groundhog Day” Super Bowl spot, and numerous campaigns for Energy BBDO, FCB, Highdive, Leo Burnett, mcgarrybowen, and their clientele. Rubin has also taken the lead in editing several projects including recent spots for Glad via FCB, and for Hillshire Farms via Ogilvy.

Rubin was the International Grand Prize Winner in Editing in 2015’s Camp Kuleshov competition, AICE’s (now AICP’s) annual contest for assistant editors, audio mixers and graphic designers. He is also a two-time winner of top editing honors at Camp Kuleshov Chicago.

According to Highdive Advertising’s co-founder and creative director Chad Broude, “At Highdive, we don’t look for editors--we look for creatives and problem solvers that make the final product even better... and they just happen to edit. That’s why we love working with David. He’s like having another writer on the project who’s improving the work through the finish line.”

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