• Tuesday, Jan. 28, 2020
Gregory Roekens joins Moving Picture Company as chief innovation officer
Gregory Roekens (l) and Mark Benson
LONDON -- 

Gregory Roekens has been hired to serve in the newly created position of chief innovation officer at the Moving Picture Company (MPC). Roekens joins the company’s global sr. management team reporting into CEO Mark Benson. This appointment strengthens MPC’s continued commitment to deliver innovative creative and production to major advertisers, ad agency networks, brands, production companies, publishers and media.

Roekens previously held the title of future technology officer at Grey Europe; prior to that he was chief technology officer at AMV BBDO and Wunderman, and previously worked at IBM. Roekens is a published authority in innovation and technology and lectured at Cambridge University.

Benson cited Roekens’ “vision and expertise in the area of new and emerging technology,” describing him as “the perfect choice to lead our innovation efforts and collaborate with our award-winning talent and client portfolio.”

Roekens stated, “I look forward to developing new ways to marry our amazing creative and technological expertise with innovation. My focus will be in helping design the future of communication and user experience so that MPC can deliver any client vision to become a reality. In doing so I believe MPC will continue to be a leader in how clients and their consumers connect with emerging technology.”

  • Tuesday, Jan. 28, 2020
Paul Riddle named exec VFX supervisor of DNEG TV
Paul Riddle
LONDON -- 

Visual effects and animation studio DNEG has appointed Paul Riddle as executive VFX supervisor of its award-winning TV offering in London, coinciding with the release of a plethora of new productions.

Riddle was part of the original team that set up DNEG (or Double Negative as it was then known) in 1998. He has more than 20 years of experience, working on many of DNEG’s biggest productions. His film credits as VFX supervisor include Harry Potter and the Half-Blood Prince, The Tree of Life, John Carter, Fast and Furious 6 and The Da Vinci Code, for which he received a VES Award nomination for Outstanding Supporting Visual Effects.

More recently, he was overall VFX supervisor on director Francis Lawrence’s Red Sparrow starring Jennifer Lawrence, and supervised the visual effects for the Harry Potter theme park rides “Gringotts Wizarding Bank” and “Hagrid’s Magical Creatures Motorbike Adventure” for Universal Orlando.

In his new role, Riddle will work closely with the new business team and with TV clients on the creative development of their projects, as well as overseeing the creative management of all London-led TV shows.

DNEG TV, which took home an Emmy last year for its work on the HBO drama Chernobyl, was formed in 2013 to enable TV producers and networks worldwide to access DNEG’s talent, technical innovation and infrastructure through a bespoke TV service.

The team has been working on many major new series releasing in the first half of 2020, including: Star Trek: Picard (CBS), Locke & Key (Netflix), Doctor Who Season 12 (BBC), Sacred Lies: The Singing Bones (Facebook Watch), Altered Carbon Season 2 (Netflix), Devs (Hulu), Westworld Season 3 (HBO), The Letter for the King (Netflix) and Defending Jacob (Apple TV+).

Managing director of DNEG TV, Matt Plummer, said: “Paul has been an integral member of DNEG since its earliest days, and we’re delighted to have him join the TV team. With the increased number of broadcast and streaming services producing high-quality television shows, the demand for first-rate VFX services has never been higher, and Paul’s experience and creative oversight will be invaluable.”

  • Tuesday, Jan. 28, 2020
Bindery EP Carter Collins elevated to partner
Carter Collins
NEW YORK -- 

Indie film and content studio Bindery has promoted Carter Collins to partner, executive producer. 

Since joining the NYC-based studio in 2015, Collins has been instrumental in growing Bindery into a modern production partner that offers integrated, full-service capabilities across branded content and original entertainment. As partner, Collins will lead Bindery’s direct-to-brand offering, which accounts for 70% of the business. 

“Carter is the epitome of a modern maker. He’s deeply connected to the craft and a great shepherd of our clients’ brands,” said Greg Beauchamp, founder of Bindery. “Over the past four years, Carter has helped shape Bindery into a full-service studio, while also producing our most award-winning original content.” 

Collins’ accomplishments include forging new relationships within the booming DTC and direct-to-brand markets. He oversees strategy, creative and production for DTC sock brand Bombas and was behind a dozen successful campaigns in 2019 alone. This has led to more work for DTC brands including Brooklinen, Birchbox, Stitch Fix, Myro, Etsy, SeatGeek and Verishop. 

On the original content side, Collins produced ZION, a short documentary film that premiered at the 2018 Sundance Film Festival where it was acquired by Netflix and went on to have a successful festival and awards run including winning two Emmys and being one of ten films to be shortlisted for the 2019 Academy Award for short documentaries. 

“Bindery’s approach is modern, integrated and led by actual makers. One that streamlines the process and is aligned with the realities of marketers and the media landscape,” said Collins. “I’m excited to grow our practice that marries a filmmaker-led approach with speed and efficiency.”

Prior to Bindery Collins worked at a variety of agencies, most recently Johannes Leonardo where he led multiple accounts, including adidas Originals, as well as business development. Throughout his career, he’s worked on a number of creatively-awarded campaigns that have been recognized by shows such as The Clios, Webbys, D&AD and Cannes Lions, including a Grand Prix.

  • Tuesday, Jan. 28, 2020
Gerald Mark Soto joins Brand New School as animation director
Gerald Mark Soto
NEW YORK -- 

Brand New School has added Gerald Mark Soto to its NY studio in the role of animation director.

Soto has made a name for himself over the last 20 years through design, animation, and direction for commercial, experiential, broadcast, and film projects. He’s known for his creative inventiveness, versatility and problem-solving ability. A true professor in and outside the studio, Soto continues to teach and mentor in the graphic design department at the School of Visual Arts, as he has for over a decade.

Soto has earned recognition and awards over his career for work with brands including Nike, American Express, The New York Times, Samsung, Squarespace, Apple, and---frequent BNS client---Google. Some of Soto’s most recent content includes leading the BNS animation team for Google’s CES 2020 presence.  The massive delivery included the tech giant’s content for a 70-foot tall custom-built screen headlining the Google Playground. Soto led the 2D animation team, developed and directed the motion language for all the graphics utilized throughout the animation process, and animated a configuration of products on one of the largest exterior screens in North America.

 

  • Thursday, Jan. 23, 2020
Pia Chaozon Barlow named SVP of program marketing For HBO Max
Pia Chaozon Barlow
BURBANK, Calif. -- 

Pia Chaozon Barlow has been named sr. VP of program marketing for HBO Max. She will report to Chris Spadaccini, chief marketing officer of WarnerMedia Entertainment and Direct-to-Consumer. It is a homecoming of sorts for Chaozon Barlow, who was responsible for launching some of HBO’s most creative campaigns including Girls, Silicon Valley, Boardwalk Empire and The Newsroom, when she served as director of advertising & promotions at HBO until her departure for Netflix in 2014.
 
Chaozon Barlow will work alongside Peter Sherman, also SVP of program marketing for HBO Max Originals, to share responsibility for an expansive slate of upcoming shows. Each executive will be responsible for a selection of programs and tasked with guiding the overall strategy, including creative, media, events, partnerships, and social media.
 
“Pia and Peter make for a dynamic duo, and by dividing the slate, we’ll be able to efficiently manage the business at scale, while ensuring that we have expert marketing leadership dedicated to each show,” Spadaccini said.
 
At Netflix, Chaozon Barlow quickly established a reputation as an innovative marketer with a keen eye for building, mentoring and empowering the next generation of leaders. Over her five years at the company, she led integrated, global marketing campaigns across a range of genres including drama, comedy, documentaries, international and kids & family. She most recently served as head of nonfiction marketing, overseeing campaigns for such diverse programming as Queer Eye, Chef’s Table, Nailed It!, Homecoming: A Film by Beyoncé, Dave Chapelle: Sticks & Stones and Making a Murderer.
 
She also held a senior level theatrical marketing position at 20th Century Fox for a brief period between stints at Netflix, spearheading campaigns for acclaimed and popular films like Deadpool 2, Bohemian Rhapsody, The Greatest Showman and Love, Simon.

Peter Sherman
Before HBO Max, Sherman ran marketing strategy for TBS and TNT, focusing on initiatives that brought science to the art of marketing and ensuring that the whole marketing organization was using the most effective data-centric tools to optimize their effectiveness in reaching the right user with the right message at exactly the right time.
 
Sherman joined Turner after eight years at Google, where he was most recently the product marketing lead for YouTube Gaming. In his time at Google he also launched Chromecast, Android TV, YouTube on TV, as well as the cornerstones of YouTube’s monetization--TrueView ads, interest based advertising and the homepage masthead. Before that he had a career in advertising, managing the accounts for American Express, Miller, Pepsi, P&G, and Wrigley’s, among others
.
HBO Max is WarnerMedia’s direct-to-consumer offering debuting in spring 2020. With 10,000 hours of curated premium content anticipated at launch, HBO Max will offer wide ranging programming, bringing together HBO, a robust slate of new original series, key third-party licensed  programs and movies, and fan favorites from Warner Media’s rich library including Warner Bros., New Line, DC, CNN, TNT, TBS, truTV, Turner Classic Movies, Cartoon Network, Adult Swim, Crunchyroll, Rooster Teeth and Looney Tunes.

  • Thursday, Jan. 23, 2020
Barbarian appoints McGarry, Radomsky to key roles
Janice Radomsky
NEW YORK -- 

Barbarian, the digital creative agency backed by Cheil Worldwide, has appointed John McGarry to serve as managing director, Samsung, and Janice Radomsky as group strategy director. 

McGarry will oversee all of Barbarian’s Samsung business, leveraging his 25+ years of experience in digital marketing and advertising from both the client and agency side. He spent the majority of his career developing interactive marketing programs for clients in the technology, travel, telecommunications, consumer products, health and fitness, banking and entertainment industries. Notably, McGarry served as the chief digital officer and partner at mcgarrybowen, working with Fortune 500 brands including Marriott, Chevron, Verizon, JP Morgan Chase, and United Airlines. His work has also been recognized by industry award competitions like the Effies, Webbys, and IAC. He most recently served as chief growth officer at Drumroll, after having started a creative, design and innovation consultancy called 2MRW.

Backed by her diverse background and experience in brand strategy, Radomsky will oversee the entire strategy department alongside Barbarian’s CSO, Andrew Dawson. Radomsky will lead her teams and their clients, including Samsung and JBL, driven by transformative creative work.

Prior to Barbarian, Radomsky served as head of brand and innovation planning at Diageo where she helped to shape brands including Johnnie Walker, Baileys, and Smirnoff. She has held director of strategy roles at creative, digital, content and brand agencies, leading the strategic development for brands across industries, including CPG, retail, financial services, beauty, automotive, healthcare, and non-profit organizations.

The appointments follow several milestone developments at Barbarian in late 2019, including the appointment of Steven Moy to CEO and Lamar Hines to CTO, the opening of the agency’s first global outpost in Warsaw, Poland, and Barbarian Labs, the agency’s new offering that curates senior teams bespoke to clients’ business challenges.

  • Wednesday, Jan. 22, 2020
Solve hires Lisa K. Johnson as director of production
Lisa K. Johnson
MINNEAPOLIS -- 

Lisa K. Johnson has been hired as director of production for Minneapolis-based branding and advertising agency Solve. She will oversee all aspects of integrated production including upstream inspiration, execution shaping and refinement, content capture and further building out of the agency’s in-house studio.

Executive roles at Deutsch and TBWA\Chiat\Day in Los Angeles, as well as significant freelance experience at agencies including Wieden+Kennedy, have allowed Johnson to lead integrated production efforts on a high level. Johnson has also worked at Union Editorial and Target, which has further broadened her perspective.

“Lisa’s a consummate pro with an amazing reel and an even better reputation as a leader,” said John Colasanti, Solve CEO. “Her desire to continue discovering and learning make Lisa a strong,
inventive problem solver...critical in today’s swirling content world.” 

Current Solve clients include Goodwill, Founders Brewing Company, Porsche, American Standard, Indian Motorcycle, Président Cheese, Raymond James, Sunoco and Driscoll’s Fresh Berries.

  • Wednesday, Jan. 22, 2020
Tiffani Manabat, Harshit Desai join Imaginary Forces
Tiffani Manabat (l) and Harshit Desai
LOS ANGELES -- 

Imaginary Forces (IF) has brought Tiffani Manabat on board as general manager and executive producer, and Harshit Desai as creative director.

Manabat’s background in everything from live action production to the emergence of episodics as VP of commercials at Digital Domain has prepared her to lead IF’s team of analog, digital, and innovative thinkers. “What I suspected about IF is that it’s greater than the sum of its parts, galvanizing everyone in its orbit. This studio deeply understands our success is contingent on the success of our clients and I am genuinely delighted to be here,” said Manabat who added that IF “consistently brings creative fearlessness to the table, with just a touch of healthy naïveté.”

Desai, who moved from Mumbai, India, in 2010, heralds from InSync Plus and Digital Kitchen, where he art directed the Emmy-nominated title for Netflix’s Narcos. His work which is inspired by a strong sense of nostalgia and a true respect for the craft will add another unique layer to the creative leadership at IF.

  • Wednesday, Jan. 22, 2020
Jeremy Gelade to oversee creative operations, project management at Deutsch
Jeremy Gelade
NEW YORK -- 

Deutsch has hired Jeremy Gelade as SVP, director of creative operations and project management, a new position at the agency.  He will report to Dan Kelleher, chief creative officer of Deutsch’s New York office.  Joining from Translation, Gelade is also a Deutsch “boomeranger,” having previously worked at the agency between 2010 and 2015. 

While at Translation, Gelade served as director of project management and creative operations, working on behalf of major brands including Google, Apple, Jeep, State Farm and the NBA.  In addition to Translation and Deutsch, he’s also gained experience at Lowe NY, StrawberryFrog and Mezzina Brown & Partners.  His projects have earned recognition from the Webby Awards, Cannes Lions, the AICP Show, and the Art Directors Club, to name a few.

  • Wednesday, Jan. 22, 2020
Jill Landaker Grunes promoted to head of production at FIG
Jill Landaker Grunes
NEW YORK -- 

Creative agency FIG has promoted its award-winning producer, Jill Landaker Grunes, into a new full-time role as head of production.

Grunes will oversee both the production and business affairs departments as well as the agency’s in-house studio. She will collaborate with the agency’s integrated creative, data, media and strategy offerings to nimbly optimize and refine campaigns in market and will continue to expand the definition of what agencies can own and make for brands. 

Grunes began working at FIG in 2016 in a freelance capacity with an extensive background in documentary film and theatre. In this freelance role she led production of the majority of the agency’s output leading to her coming on board full-time to hire a team and set up processes to accommodate growth while maintaining quality. She was promoted to executive producer in early 2018, during which time she helped to establish and expand the agency’s in-house studio offering. 

During her time at FIG, she has been instrumental in the production of many campaigns and projects for brands including Vimeo, Spotify, Macy’s, Virgin Atlantic and CNN. Prior to joining FIG, Grunes founded and led Smartypants Pictures where she produced independent award-winning films and branded content, working with brands and agencies. 

“I’ve loved growing with FIG these last few years and having the opportunity to work with such an exceptional integrated team,” said Grunes. “I look forward to building on FIG’s reputation as creators of exceptional innovative stories.”

Scott Vitrone, partner and chief creative officer at FIG, said, “Jill is one of the most knowledgeable producers I’ve worked with. She brings a calm clarity to every production and always makes our ideas better.” 

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