• Tuesday, Oct. 27, 2020
Kate Cronin named CEO of Ogilvy Health
Kate Cronin

Kate Cronin has been appointed CEO of Ogilvy Health. Effective immediately, Cronin will be responsible for driving all aspects of Ogilvy Health’s business globally. In this new role, she will also serve as a member of Ogilvy’s global leadership team.

Andy Main, global CEO of Ogilvy, said: “Kate is a widely respected industry leader who sees the unique opportunity we have to use Ogilvy’s creativity and global reach to grow and transform not only brands, but entire businesses in the health sector and beyond. I’m confident that her extensive health experience, focus on client partnership, and mentorship of talent will elevate our work, challenge conventional thinking, and deliver the giant ideas our clients need to create giant value for their business, consumers, and society.”

In her new capacity, Cronin will oversee the core capabilities within Ogilvy Health including Brand Strategy, Advertising, PR & Influence, Medical Education, HCP Promotion, Market Access, and Patient/Consumer Engagement.

A 16-year Ogilvy veteran, Cronin has held a number of roles within Ogilvy including leading the global healthcare practice for Ogilvy Public Relations, managing director of Ogilvy Public Relations’ New York office, and most recently co-president of Ogilvy Health in the U.S. An advocate of diversity and inclusion, Cronin is the co-founder of Ogilvy’s Women’s Leadership Professional Network and has contributed to numerous WPP women leadership initiatives. 

“There is no better time to work in health and I’m excited about the many ways Ogilvy Health can partner with clients to help them solve for a range of unmet needs we are seeing in the marketplace,” Cronin said. “The heart of Ogilvy is creativity and there is no better place to get creative than in health where we can develop big ideas that promote life-saving therapies and motivate consumers to change behaviors to create a healthier society.”

  • Tuesday, Oct. 27, 2020
Rebecca Niles joins ArtClass as exec producer
Rebecca Niles

Bicoastal production company ArtClass has hired Rebecca Niles as executive producer. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass, Niles will oversee productions, manage creative teams, and nurture client relationships, working closely with co-founder/executive producer Geno Imbriale, executive producer Kate Aspell and head of sales Jack Strachan.

Prior to joining ArtClass, Niles produced a number of projects with the company, including commercials and digital content for Pantene, ESPN, State Farm, Kellogg’s, and ServiceNow. For the latter, she produced a remote campaign in March--just at the start of lockdown--followed by a second campaign in July, which was among the earliest union productions to return to set in Los Angeles following the rollback of California’s stay-at-home orders.

Niles has worked with a wide range of brands throughout her career as a producer--from tech innovators like Spotify and Instagram, to digital publishing pioneers like Complex Networks, to legacy brands like Versace, Verizon and Nike. Along the way, she has collaborated with big-name artists like Billie Eilish, Eminem, and Dr. Dre.

Niles also brings a long-form content pedigree into the fold, having produced TV, web, and docu-series, such as Sneaker Shopping, Hot Ones, and Magnum Opus.

Prior to joining ArtClass, Niles was EP at Derby; line producer at Complex Networks; and head of production at The Big Picture Company.

  • Monday, Oct. 26, 2020
Editor Quin Williams joins Arcade for U.S. representation
Quin Williams
SANTA MONICA, Calif. -- 

U.K. editor Quin Williams has signed with bicoastal editing house Arcade Edit for U.S. representation. This is Williams’ first signing in the States. Across the pond, he is known for being the founding partner of TenThree where he has worked with directors such as Ben Wheatley, Neil Gorringe, James Griffiths, Tom Barbor-Might and Stuart Douglas. Williams has been recognized and awarded for his work with notable brands including Acura, Samsung, Land Rover, McDonalds, Shell and BMW. 

Williams’ signing coincides with the release of the latest Acura TLX campaign which he cut for his longtime collaborator, director Mark Jenkinson of Imperial Woodpecker. Arcade EP/partner Sila Soyer said of the project, “When we worked with Quin on Acura earlier this year, we were struck by his talent and how well he fit in with our culture. It just made sense that we try and figure out a way to work together more often. At first the pandemic put a pause on things, but brought with it the realization that location no longer matters with so much work being done remotely. It was a no-brainer.” 

Williams was born in South Africa and moved to England when he was 12. He wanted to be an artist and studied painting and sculpture at Wimbledon College of Arts. He became fascinated with editing after stumbling upon a 3/4-inch U-matic VTR editor while visiting a friend at work. For the last 27 years he has been involved with filmmaking in one form or another: as a script editor, a writer, a director for music videos, documentaries and shorts. Despite these experiences, editing has always been his main driving passion.

  • Monday, Oct. 26, 2020
Anna Lee named chief strategy officer at Deluxe
Anna Lee

Deluxe, a global provider of digital and cloud-based solutions to the world’s leading content production studios and distributors, has appointed Anna Lee to the newly created role of chief strategy officer. Lee will report directly to Deluxe CEO Cyril Drabinsky and be responsible for developing, communicating, executing, and sustaining strategic initiatives for the company.

In making the announcement, Drabinsky said, “Anna is an exceptional leader and her experience in digital cinema, supply-chain workflows, and the global OTT space will ensure that Deluxe can maximize opportunities given the dramatic shifts in the marketplace.”

Lee joins Deluxe from Netflix, where she most recently served as head of global content services. She joined the company in 2008 as VP, supply chain development, and later became VP of content acquisition, adding the role of head of global screenings in 2019. 

In her roles at Netflix, Lee was responsible for creating and implementing systems and frameworks in areas including asset deliverables and technical operations, optimization of operational efficiencies, creation, localization and distribution of content assets in the digital cinema and digital platform spaces. Prior to her tenure at Netflix, Lee was SVP of global media markets at Bertelsmann AG and is a cum laude graduate of the Wharton School.

Of her new Deluxe roost, Lee stated, “I’m honored and thrilled to be joining such an iconic company that continues to shape the media industry through innovation and technology, as well as becoming part of the management team that will steer its evolution.” 

  • Monday, Oct. 26, 2020
Samantha Uber joins Goldcrest Post as finishing editor, workflow specialist
Samantha Uber

Samantha Uber has joined Goldcrest Post as conform artist/manager of workflow services and sr. finishing editor. Uber will work with film and television clients in designing customized workflows to manage projects from the set through delivery. She will also act as a hands-on finishing editor. She arrives from Deluxe Entertainment, New York, where her credits included the series High Maintenance, The Knick and Mr. Robot, and the features Hustlers, A Beautiful Day in the Neighborhood and The Goldfinch.

Goldcrest Post managing director Domenic Rom said that he is excited to have Uber join his team, having previously worked with her at Deluxe and Technicolor. “Sam is exceptionally creative and technically adept; she invests herself fully in her clients’ needs,” he said. “Our clients will benefit immensely from her experience and insights. She will help them define a smooth path that ease their projects through post and meet their delivery requirements.”

Uber said she looks forward to working with clients in pre-production. “I want to help producers, directors and cinematographers at the beginning to avoid problems and delays in the end,” she noted. “Productions have many workflow options, making the right choices leads to a more streamlined conform. It can save time and money, and result in a better project.”

Uber has been a sr. digital intermediate/online editor at Deluxe since 2013. Her background also includes three years at Technicolor and three years at PostWorks. Other notable credits include the HBO series Boardwalk Empire and Girls, Wes Anderson’s Moonrise Kingdom, Spike Lee’s Red Hook Summer and the HBO miniseries Mildred Pierce. She also has experience in documentaries, reality TV and shorts. 

In describing what brought her to Goldcrest, Uber cited Rom’s presence and a dynamic environment that, she believes, makes the facility a magnet for high-quality television and film projects. “Domenic has done a wonderful job in building a team and providing them with the resources they need to produce top tier work.”

  • Monday, Oct. 26, 2020
Matt Osborne joins Company 3 as sr. colorist
Matt Osborne

Matt Osborne is joining Company 3 as sr. colorist. Based in L.A., he will be available globally through his new roost.

Osborne comes over from The Mill where he has been in high demand for a wide variety of long- and short-form work, most recently completing the feature film The Wolf of Snow Hollow starring and directed by Jim Cummings (Thunder Road), and the series Wireless from executive producer Steven Soderbergh for Quibi, the video platform which recently announced it is shutting down operations.

Osborne has graded major music videos for top-level acts including Drake, Katy Perry, Pharrell Williams, and Kanye West. Osborne has also worked on major commercial campaigns for brands such as Intel, Audi, EA, and Adidas and collaborated with A-list directors including Darren Aronofsky, Theodore Melfi, and Warren Fu. In addition, Osborne has worked on numerous creative title sequences, such as the highly praised open for HBO’s True Detective, Season 3.

Osborne stated, “It’s an absolute pleasure to join Company 3 and their team of super talented colorists. I’ve always admired Company 3 and the variety of work they do particularly with their features. I’m looking forward to working on all different types of projects with a company that’s main focus is color.”

Company 3 founder and president Stefan Sonnenfeld commented, “I have always admired Matt’s work and I’m delighted he’ll be joining the team. We are looking forward to seeing him use his unique vision
and talent to delve further into the world of features.”

Company 3 CCO Tom Poole added, “It’s been really exciting watching Matt’s rise the last few years to become one of the top U.S. colorists and I am looking forward to seeing his continued growth within the Company 3 family.”

  • Friday, Oct. 23, 2020
Joe Marks joins Weta Digital as chief technology officer
Joe Marks

Joe Marks has joined Weta Digital as chief technology officer.  Marks has 35+ years’ experience as a technology executive with extensive background in graphics, computer science and research and development. He will oversee the company’s technology initiatives that span visual effects as well as the newly announced Weta Animated division. Marks will report to Weta Digital CEO Prem Akkaraju.

Marks joins Weta Digital from Carnegie Mellon University, where he served as executive director of the Center for Machine Learning & Health, working at the forefront of innovation in digital healthcare. Marks is best-known for his prior roles at Mitsubishi Electric Research Labs (MERL) and Disney Research where he orchestrated and led the premier R&D organization in the media and entertainment industry with labs in Pittsburgh, Zurich, Boston, San Francisco and Los Angeles.  Marks’s research interests span CG, video processing, media distribution, robotics, HCI, mobile computing, computer vision, AI, sensors, embedded systems and behavioral economics.

Marks has been active in the SIGGRAPH community serving as its Papers Chair in 2004 and Conference Chair in 2007 and has a broad portfolio of peer-reviewed publications in applied computing.  He has also managed over $100M in corporate and academic R&D spend in addition to co-founding two e-commerce start-ups.
“A pivotal part of the future of VFX and animation rests in artificial intelligence, machine learning and cloud computing. Joe’s deep experience in these areas makes for a perfect fit at Weta as we continue to push the boundaries of our industry,” said Akkaraju.  “Joe’s experience leading research teams both inside and outside our industry will bring new ideas and methodologies to our existing state-of-the-art pipeline. It’s a privilege to bring someone of Joe’s stature to double down on one of the core strengths of the company.”

Weta Digital sr. visual effects supervisor Joe Letteri said, “The addition of Joe Marks allows us to go deeper and push further into the technical innovations that will define the next generation of storytelling. His ability to unite artificial intelligence initiatives with real-time technology and increasingly procedural workflows will allow us to fully realize the promise of the virtual production workflows we pioneered for the first Avatar.”
Marks added, “While working with The Walt Disney Company and the ACM SIGGRAPH community, I admired Weta for many years. It’s an absolute thrill to be joining the company as it embarks on a new adventure in animated storytelling, while continuing their unparalleled tradition of excellence in VFX for live-action movies. Weta’s proprietary tools have long set the standard in simulating appearance and behavior in virtual worlds. I’m excited about how we will build on this base: the incorporation of techniques from AI and Machine Learning will broaden the scope of what can be simulated; new display and camera technologies will enable us to connect the virtual world to the real world in exciting new ways; and cloud computing will allow us to do it all more efficiently.  I am looking forward to combining my own experience with that of industry veterans like Joe Letteri and Prem Akkaraju to broaden the cinematic palette for the great directors that work with Weta.”

  • Thursday, Oct. 22, 2020
Seven new members elected to ANA Board of Directors
ANA CEO Bob Liodice

The ANA (Association of National Advertisers) elected seven new members to its board of directors at its annual conference held virtually from October 21–23.

The newly elected directors are:

  • Dean Aragon, chief marketing officer at Shell International
  • Esi Eggleston Bracey, COO and executive VP, Beauty & Personal Care at Unilever North America
  • Julia Goldin, chief marketing officer at LEGO
  • Ivan Pollard, global chief marketing officer at General Mills
  • Manoj K. Raghunandanan, president, Global Self Care and Office of Marketing Value at Johnson & Johnson Consumer Health
  • Tony Wells, chief brand officer at USAA
  • William White, chief marketing officer at Walmart

In an important new development, for the first time the ANA Board has been expanded to include members from around the globe; Julia Goldin is based in London and Dean Aragon is based in Switzerland.

Current ANA Board chairman Marc Pritchard, chief brand officer at Procter & Gamble, continues as chairman until the end of 2021.

“The ANA Board always plays a key role in all our work, but that has been especially true during the past year when dealing with the coronavirus pandemic,” said ANA CEO Bob Liodice. “Our entire organization is indebted to all board members for their invaluable contributions during an unusually challenging period. I extend my thanks and I look forward to working with them in the future.”

Here’s a list of the full 2020–2021 ANA Board of Directors:

  • Paul Alexander, Eastern Bank 
  • Dean Aragon, Shell International
  • Douwe Bergsma, Piedmont HealthCare 
  • Lynne Biggar, Visa 
  • Linda Boff, General Electric
  • Esi Eggleston Bracey, Unilever 
  • Chris Brandt, Chipotle 
  • Amanda Brinkman, Deluxe 
  • Emily Callahan, St. Jude 
  • Fiona Carter, Goldman Sachs 
  • Suzy Deering, formerly eBay
  • Norman de Greve, CVS Health 
  • John Dillon, Denny’s 
  • Alicia Enciso, Nestlè USA 
  • Jill Estorino, Disney
  • J. Russell Findlay, Hiscox 
  • Morgan Flatley, McDonald’s
  • Julia Goldin, LEGO 
  • Rick Gomez, Target 
  • Gerald E. Johnson II, American Heart Association 
  • Alison Lewis, Kimberly-Clark
  • Bob Liodice, ANA 
  • Marcel Marcondes, Anheuser-Busch InBev 
  • Michelle Peluso, IBM
  • Ivan Pollard, General Mills 
  • Marc Pritchard, Procter & Gamble 
  • Manoj Raghunandanan, Johnson & Johnson
  • Raja Rajamannar, MasterCard 
  • Elizabeth Rutledge, American Express 
  • Jennifer Saenz, Frito-Lay 
  • Diego Scotti, Verizon
  • Heather Stewart, General Motors
  • Nuno Teles, Diageo 
  • Gail Tifford, WW 
  • Matt VanDyke, Ford 
  • Meredith Verdone, Bank of America
  • Karen Walker, Intel    
  • Tony Wells, USAA 
  • William White, Walmart
  • Tuesday, Oct. 20, 2020
Copacino Fujikado co-founders pass the reins to new leadership team
Copacino Fujikado's (l-r) new leadership team of ECD/partner Mike Hayward, CEO Scott Foreman and director of strategy and insights/partner Tim O'Mara.

Advertising agency Copacino Fujikado has undergone a brand refresh following the recent retirement of co-founders Jim Copacino and Betti Fujikado. The agency’s new website just went live and long-term team members of the Seattle-based shop--Scott Foreman, Mike Hayward, and Tim O’Mara--will step into new leadership roles.

Founded in 1998, Copacino Fujikado has a track record of cultivating compelling creative that helps Seattle-based brands reach consumers both locally and nationally. Clients include the Seattle Mariners, Seattle Children’s Hospital, Symetra Financial, and Premera Blue Cross, among others beyond the Pacific Northwest. After 22 years at the helm, Messrs. Copacino and Fujikado turn over the reins to Foreman as CEO, Hayward as executive creative director/partner, and O’Mara as director of strategy and insights/partner. The three will oversee the brand refresh while continuing to dig deep and provide a strategic advantage for clients.

In tandem with the rebrand, Copacino Fujikado has unveiled a new, custom-built in-house content studio called FreshCoat Studios. The unit includes an in-house edit suite and audio recording capability, both of which will allow the agency to create integrated content that more efficiently meets client demands across web and social. This development underpins Copacino Fujikado’s hefty investment in research platforms and tools from MRI, Gartner, and Netbase, among others, for an independent agency of its size.

“Over the past five years, we have invested heavily in data, tools, and research with a purpose: to know the pain points, needs, and desires of our audiences so well that it becomes a strategic advantage for our clients,” said O’Mara. “The core of our jobs is to uncover insights at the nexus of brand, audience and culture and turn them into a platform for memorable campaigns that separate our clients from their competitors.”

The first work since the brand refresh recently debuted for Premera Blue Cross. This campaign marks the latest in a cadence of worthwhile creative work Copacino Fujikado has developed for its clients since the onset of COVID-19. Most recently, the agency released a campaign for Seattle-based life insurance company Symetra featuring Olympian Megan Rapinoe and Sue Bird that premiered at this year’s ESPYs. 

  • Monday, Oct. 19, 2020
Brukman named managing director & global new business director at Final Cut, Significant Others
Justin Brukman

Creative editorial house Final Cut, along with VFX and postproduction company Significant Others, has added Justin Brukman in the newly created role of U.S. managing director and director of global new business. 

Brukman is perhaps best known for his time as executive producer and managing director of the Academy Award-winning creative studio MPC in New York, and later for the whole of North America. Moving stateside from the London office in 2010, he was tasked with launching the company in the U.S. In under seven years, he grew the New York office from a staff of 6 to more than 120, increasing revenue and building deep client relationships across key media categories. MPC’s advancement under Brukman’s leadership resulted in high-profile and acclaimed projects from innovative agencies like Droga5, Anomaly, R/GA, Wieden+Kennedy, Saatchi & Saatchi, BBH/New York, BBDO, Publicis, and Y&R, with an aggressive move into emerging technologies like VR, AR, and Mixed Reality; and the growth of a bespoke content creation arm that has attracted talented storytellers from all genres. 

“This year has been both challenging and illuminating in so many ways,” says Stephanie Apt, U.S. president at Final Cut. “Both Final Cut and Significant Others are dedicated to building for the future through stellar leadership of our team. Justin is the perfect person to lead the charge in this regard. He is highly focused on enriching our internal culture while operating from a place of complete authenticity. Justin is an ideal values match.”  

“Justin’s passion for the business, and our community, makes him the ideal person to further grow our offering.” said Dirk Greene, creative director at Significant Others. “I am very excited to forge ahead alongside him, and our team, and to see the work that will come out of this side of the business over the coming months and years.”

Brukman shared, “I’ve always felt the Final Cut family of companies––Final Cut, Significant Others and Machine Sound––has been forward-looking and ahead of its time, and the leadership they’ve shown through the chaos of 2020 is no exception. Joining them at this key moment is a tremendous opportunity to be a part of building a vibrant future for these companies and their talent.”

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