• Wednesday, Oct. 6, 2021
Mihnea Gheorghiu named co-CCO of Publicis Italy and Le Pub Amsterdam
Cristiana Boccassini (l) and Mihnea Gheorghiu

Mihnea Gheorghiu has assumed the role of co-chief creative officer of Publicis Italy and Le Pub Amsterdam. In his new role, Gheorghiu will joins CCO Cristiana Boccassini in the creative leadership across all agencies’ clients.
Gheorghiu joined Publicis Italy in 2017 as global creative director working alongside Bruno Bertelli and Cristiana Boccassini and overseeing global projects for Heineken and Diesel. Over the years, he contributed to strengthening the creative excellence of the agency, which was recently named the second ranked agency worldwide at Cannes Lions 2021.
Bertelli, global CCO at Publicis Worldwide and CEO of Le Pub Amsterdam, said, “Over the past four years, Mihnea has contributed substantially to the growth of Publicis Italy’s business and reputation. We are grateful for his commitment to this ambitious vision, working alongside me, Cristiana and the entire board of Publicis Italy and Le Pub. In Mihnea, we have found someone who shares the same passion and pioneering spirit.”

  • Thursday, Sep. 30, 2021
Lindsay Stein named chief of social impact at Havas NY
Lindsay Stein

Havas New York has named Lindsay Stein as its first chief of social impact.

With deep experience across media, advertising and philanthropy, Stein joins the North American flagship agency’s executive leadership team, helmed by CEO Laura Maness, who has been on a quest to champion change, raise creative consciousness and advocate for women and the broader DE&I community across the advertising industry and beyond. 

“In today’s society, purpose and profit do not need to be mutually exclusive--and advertising is no exception. In fact, the expectation is they work together to meet the needs of both motivating talent to feel good about what they’re working for, and reinforcing for brands that doing good is the business differentiator of the future,” said Maness. “I’m thrilled to have someone as passionate and mission driven as Lindsay take on this leadership role and move Havas and our clients forward in a meaningful way.”

Stein is charged with partnering with marketers and organizations to help them leverage their own values in order to create research-based social impact solutions that drive tangible change. Stein will also help reframe the metrics around how success is measured by developing custom social impact workshops, initiatives and projects that make a measurable difference.

Additionally, Stein will align and coordinate all purpose-based efforts internally to inspire a revitalized commitment to good and energize a community of culturally conscious thinkers. From the top down--team-building activities and creative campaigns, to internal philanthropic efforts and external messaging--employees will see, feel and embody the true meaning of social impact within the entire Havas framework.

“Brands and organizations have the power to effect significant, positive change in the world--change that is just as good for business as it is for society. The time for social impact is now,” said Stein. 
Most recently, Stein served as the CEO of nonprofit Today, I’m Brave, dedicated to unlocking bravery in today’s youth so they can take on the challenges of tomorrow. Since taking the helm last summer, Stein has helped the organization define three pillars of inspiration and change, including diversity, equity and inclusion, education, and health and wellness. This July, Stein spearheaded the launch of Today, I’m Brave’s inaugural Brave Camp, an event that brought together individual donors and over 100 advertising agencies and production companies to fund low-income and BIPOC youth to attend a transformative week-long event designed to inspire self-confidence and bravery through immersive wilderness experiences and a curated Brave Curriculum.

Prior to Today, I’m Brave, Stein served as the U.S. editor for Campaign Magazine. She also previously spent five years at PRWeek, covering consumer marketing and communications.

  • Thursday, Sep. 30, 2021
Harbor adds sr. editor Marc LaGana
Marc La Gana

Marc LaGana has joined Harbor as sr. editor. He counts multiple Cannes Lions and Clio awards to his credit, and over the past 12 years as an editor, he has collaborated with clients such as Procter & Gamble, Citibank, Intel, L’Oréal, Folgers, Dunkin, Milk-Bone, Lancôme, Invisalign, Core Hydration, Ferrero Rocher, Outdoor Advertising Association of America, Red Lobster, and Garnier. Campaign highlights have included Doctors of the World’s “More than a Costume” which received a Cannes Silver Lion, a Clio Health Silver, and a Chiat Gold, as well as “Who the F*ck Wants to Follow Pepto?” which won a Cannes Silver Lion and a Webby award. LaGana previously worked with KMA Music, Kaplan Theater Group, Publicis New York, and Underbelly.

Harbor’s commercial operation is led by executive creative director Chris Hellman, executive producer live-action Kelly Broad and executive producer postproduction Jesse Schwartz. Harbor artists and producers are available to work globally. In addition to its New York, Los Angeles, Chicago, and U.K. studios, Harbor offers its full suite of services –on-premises, remote, and hybrid – allowing clients the flexibility to mix-and-match as they see fit.

  • Thursday, Sep. 30, 2021
Creative duo Meyler and Keff joins London agency St. Luke's
Phillip Meyler (l) and Darren Keff

Independent advertising agency St Luke’s has brought on board the senior creative team of Phillip Meyler and Darren Keff. The highly awarded pair has worked with St Luke’s on a freelance basis to date, and have now joined permanently as part of the creative department.

Meyler and Keff have spent 15 years working together at some of the U.K.’s top agencies. Before joining St Luke’s, they were creative directors at M&C Saatchi, where their work included the “BetRegret” launch campaign for GambleAware and “Shout Out to my Son” for The Ben Kinsella Trust, an innovative knife crime awareness campaign that infiltrated underground radio stations.  

Meyler and Keff’s previous experience includes five years at Leo Burnett where they created big populist work for McDonald’s and more societal behavior changing work such as the “Ban the Box” campaign for Business in The Community. A series of interactive pre-roll films that confronted prejudice towards ex-offenders, the campaign was credited with being the first of its kind to use the “Skip Ad” function and collected over 100 awards globally.  

During this time they also produced a controversial front cover for Cosmopolitan that exposed “Honour Killings.” It featured a victim seemingly suffocating in the magazine’s plastic cover wrap to represent how she was murdered by her parents. The campaign resulted in the government declaring a National Annual Day of Memory for victims.  

Prior to Leo Burnett, Meyler and Keff worked at JWT where they went from Best Newcomers at Creative Circle to a Gold Lion at Cannes for Polo’s “Snow Stamp.” They also created a host of award-winning work for brands such as Vodafone, Smirnoff, National Centre for Domestic Violence and HSBC. 

  • Monday, Sep. 27, 2021
Ford family member named head of global brand merchandising
The 2022 Ford F-150 electric truck (Ford Motor Co. via AP)
DEARBORN, Mich. (AP) -- 

A member of a new generation of Ford family members is taking on another leadership role at the automaker.

Alexandra Ford English, the daughter of Ford Executive Chairman Bill Ford, was named global brand merchandising director for the Dearborn, Michigan, company on Monday. 

English, 33, who already serves on the company's board of directors, will push for growth in sales of Ford brand merchandise. 

English said Monday that there are passionate Ford fans around the world, and the company wants to offer them merchandise and accessories.

The appointment likely is another step toward ushering in the next generation of company leaders from the Ford family. Bill Ford is 64 and is getting closer to retirement age.

English was elected to Ford's board in May along with Henry Ford III, the son of Edsel Ford, who retired earlier this year after 33 years as a director. Both of the younger Fords are great-great-grandchildren of company founder Henry Ford.

English is the first female director from the Ford family on the company's board. She has been director of corporate strategy since March of last year. Before joining the company in 2017, she ran profit-and-loss operations for the merchandising divisions of Tory Burch and Gap Inc., according to the automaker.

English has a bachelor's degree from Stanford University in Human Biology with a concentration in the Neurobiology and Physiology of Human Behavior. She also has a master of business administration degree from Harvard.

  • Monday, Sep. 27, 2021
Definition 6 adds Nicholas Lucin as SVP/EP
Nicholas Lucin

Customer experience agency Definition 6 (D6) has hired Nicholas Lucin as SVP/executive producer. Lucin is an Emmy Award-winning media marketing executive with more than 15 years of experience in the broadcast industry. 

Lucin fulfills a key leadership role in D6’s growing entertainment group, with clients that include Paramount+, Nickelodeon, HBO Max, A&E, and CBS Sports. Most recently, he was director of creative operations for Nexstar Media Group (previously Tribune Media), where he led the on-air creative operations, supported marketing, and managed the development of proprietary technologies. He was also instrumental in the integration of social media in traditional and evolving media, among other responsibilities. Prior to that, he was design director/news graphics manager at CBS, where he helped develop marketing campaigns for TV, print, and digital, and led the creative vision for program and event-specific campaigns for the Los Angeles Lakers and LA Auto Show. Lucin started his career in motion graphics for broadcast, holding various design roles at CBS Philly and USA Network.

  • Friday, Sep. 24, 2021
VFX supervisor Pier Lefebvre joins Rodeo FX
Pier Lefebvre

Pier Lefebvre has joined Canadian studio Rodeo FX as a visual effect supervisor. With 20 years of experience in the VFX industry, Lefebvre has a body of work which includes visual effects Oscar winner 1917, as well as King Kong vs. Godzilla, Ghost in a Shell (for which he was nominated for an HPA Award for Outstanding Visual Effects) and the upcoming Ghostbusters: Afterlife with Jason Reitman.

Lefebvre began his career in matte painting and advanced as an environment supervisor, on-set supervisor, and then VFX supervisor for Motion Picture Company (MPC). His work brought him around the world on award-winning shows set in Jordan, Hong Kong, Iceland, Ireland, and more—an international journey that brought him back to his roots in Montreal.

  • Tuesday, Sep. 21, 2021
Annalisa Roy, Asad Shaykh appointed joint heads of strategy at Grey London
Grey London's (l-r) Annalisa Roy, Asad Shaykh and Raquel Chicourel

Annalisa Roy and Asad Shaykh have joined Grey London’s planning department as joint heads of strategy.

Roy, who until recently was working as an advertising strategy consultant, is former global brand strategy director of Publicis, and previously head of content strategy at AMV BBDO.

At AMV, she led innovation across several high-profile brands including Braun (P&G), BT, Eurostar, Mercedes Benz, and Foot Locker. At Publicis, she led the global strategy on SCA and worked closely with the ECD on creative development across the whole agency. 

She also worked at BBH as a consultant on a series of innovation projects involving a space launch for Samsung and the development of entirely recyclable paper bottles for Absolut Vodka.

Shaykh, most recently Grey Social’s digital strategy director, has previously held various head of strategy roles and is also both director of marketing and communications and head of brand for Pride London--voluntary roles he will continue.

Across a career spanning more than two decades, he has worked in the U,K., U.S. and EU on brand challenges ranging from crafting a bespoke IOT strategy for Vodafone Enterprise to launching Coca-Cola’s most successful market entrant across social in 2018. He has also worked on developing brands including ACCA, AVIVA, Coca-Cola, Dreams, Sky, Swarovski, Vodafone and HSBC. 

Roy and Shaykh will report to chief strategic officer Raquel Chicourel, who both will now report into. 

Their appointments mark the culmination of a hiring spree by Chicourel in recent months which has also included strategy director Ed Hayne from Saatchi & Saatchi; strategy director Bia Bonani from Saatchi & Saatchi; strategy director Hugo Cain from M&C Saatchi; strategist Polly Goodman from Saatchi & Saatchi; strategist Milan Zum Hebel from Havas London; and digital strategist Josh Hood.

Chicourel said, “The strategy squad at Grey is pretty different. We have been quietly building a team with some of the most beautiful different minds in London. Weird and wonderful, Oxbridge and BTEC, brand and digital. I’m proud that no two Grey strategists are the same. The logic behind this is simple. If you keep hiring the same kind of people you’ll keep getting the same kind of thinking. That’s why diversity lives through every level of our squad.” 

She continued, “I’m Brazilian, our heads of strategy are from Pakistan and Italy and some of our new hires are English. Some of us have university degrees, some don’t. Some come from brand and consultancy, others from digital and content. Some do photography and rugby whilst others are sneakerheads, write novels, knit and sketch anime in their spare time. This is how we hire and how we nurture our thinkers. If you want to make famous work that matters to real people in the real world, you need a hit of difference.”

  • Tuesday, Sep. 21, 2021
Jennifer Rees joins Partners + Napier as CFO
Jennifer Rees

Integrated creative and media agency Partners + Napier has hired Jennifer Rees, CPA, is its new chief financial officer.

Rees most recently served as the CFO for architecture firm CPL (formerly Clark Patterson Lee), now employing approximately 450 employees across 19 offices. During her nearly eight-year tenure at CPL, revenues more than doubled as Rees helped lead a transformational change within the organization to deliver significant organic and acquisition-related growth.

Among other career achievements, Rees held various leadership roles within the corporate financial planning and analysis team at Bausch + Lomb (a long-time Partners + Napier client), and technical accounting roles for Birds Eye Foods and Insero & Company.

  • Tuesday, Sep. 21, 2021
Sophie Vaughan joins Absolute as exec producer
Sophie Vaughan

Absolute has brought Sophie Vaughan (née Hogg) aboard as executive producer, following previous roles at The Mill, MPC, Cut+Run and more recently, OKAY STUDIO, where she was responsible for reshaping the studio and acquiring fresh new talent.

Following a somewhat atypical career start as a city lawyer, a fateful introduction to Pat Joseph presented her with an entry route into the industry, via an assistant role at The Mill. Over a decade later, Vaughan has forged relationships with agencies such as Wieden+Kennedy, BBH and Mother. She’s also worked with directors including Traktor, Dougal Wilson, Andreas Nilsson and Sam Brown across a range of offline, CG, motion graphics, fashion and music promo projects.

Vaughan lists her career highlights to date, however, as producing Pedro Martin-Calero’s award-winning “Up” campaign for Honda Civic, Rupert Sanders’ famous “Peace” campaign for AXE (which boasts over 1.8 million YouTube views to date) and Milka’s all-too-delicious “Biscuit Jar” campaign. 

Vaughan said of her new Absolute roost, “the breadth of their capabilities is impressive, from VFX, to CG, to color... not forgetting Blind Pig’s music and animation offering. It is truly an end-to-end studio.”

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