• Monday, Aug. 23, 2021
Sunny Nan named director of technology at Barbarian
Sunny Nan

Barbarian, the digital creative agency backed by Cheil, has appointed Sunny Nan as its director of technology. Nan joins from startup Coinback, where he was chief technology officer. Reporting directly to Barbarian’s CEO Steven Moy, Nan will work across the breadth of the agency’s clients, with specific responsibility for Caliber, Samsung, AMEX and Kendo. 

“Barbarian continues to push the envelope by merging creative and tech together to build industry leading customer experiences. I’m excited to dig in and be part of driving unexpected innovation for our clients and audiences,” said Nan.

Moy added, “With a growing client portfolio of eleven new clients throughout the pandemic and seven new client initiatives in the first seven months of 2021, Sunny is a perfect fit for Barbarian. Sunny brings his deep technology understanding and will identify new, innovative ideas that are both remarkable and profitable for our company.”

Nan is a hands-on technology leader with a track record in executing technology projects at leading agencies including R/GA, Wieden & Kennedy and a range of startups. He has worked on numerous accounts for leading brands, including Nike, Jordan, Verizon, Kraft and Bank of America. His awards haul includes a One Show Gold Pencil for work on an app for the basketball community Nike Ballers. 

Originally a founder of startup Tech Magnitude, Nan has also worked as director of technology at Publicis LifeBrands, tech lead at JWT and sr. developer at R/GA.

  • Wednesday, Aug. 18, 2021
Lauren Winslow joins Green Stone as design director
Lauren Winslow

Digital experience agency Green Stone has brought Lauren Winslow aboard as design director. She will work closely with Green Stone’s experience director and VP, Charles Law. 

“With Lauren, we’ve found someone who can bring a world-class approach and appreciation for the nuances of modern brand-building,” said founder and CEO Matt Walsh. “The pandemic has changed the ways people engage with brands and it’s crucial that the digital experiences brands bring into the world rise to that challenge. Lauren’s talent will help our teams navigate this new landscape for our partners.” 

Over her career, Winslow has alternated between the brand and agency worlds. Most recently she spent seven years as sr. art director at Apple, focusing on design systems for interactive retail web and app experiences. She won a Marcom All Star award--recognized by her Apple peers for extraordinary contributions to the company. Previously, Winslow also worked at Fluid as sr. art director and at Madewell (J.Crew).

“I love how digital allows me to build a big picture vision for a brand - how it can be conveyed across all these different platforms while ensuring excellence and tying visual systems to business goals,” explained Winslow. “Coming to Green Stone, I’m excited to partner with multiple brands across various industries and apply that same focus on crafting best-in-class user experiences. This is an agency that is always looking to innovate, from its work to its distributed talent model, and it’s great to be involved in helping chart that new path forward that we can all feel proud of. ”

Walsh added, “We’re building Green Stone for a new world – one that cares about new ways of working, smart strategies and heartfelt experiences. That means adding new voices with their own valuable perspectives that aren’t confined by geography. Leaders like Lauren are why we’ve built an agency that allows us to work from anywhere, teaming high-caliber clients with world-class practitioners to deliver results. She will help us go beyond just traditional UX thinking to embrace the emotional aspects of what makes digital brand-building so unique."

  • Tuesday, Aug. 17, 2021
Zulu Alpha Kilo promotes Cummings, Bath to creative directors
Vic Bath (l) and Dan Cummings

Zulu Alpha Kilo has promoted associate creative directors Dan Cummings and Vic Bath to creative directors. Cummings and Bath recently launched the Tough Turban project for Pfaff Harley Davidson; inspired by the recent helmet law exemption in Ontario, they used the latest innovations in protective gear to create a new, open-source design for turban-wearing riders. The endeavor is receiving accolades from around the globe. 

“We can always count on Dan and Vic to create game-changing, innovative work for our clients. They have the creative bravery to propose ideas that sometimes seem impossible to produce, but they have the tenacity to find a way to bring them to life,” said agency founder and chief creative officer, Zak Mroueh.  

Cummings and Bath have shown they are equally as comfortable with ideas on large scale projects like the Subaru Ascent “Big on Space” campaign as well as with smaller, social campaigns, like the Harry Rosen Men’s Grooming program. With this project, they sent Harry Rosen Playoff Beard Grooming Kits to the Montreal Canadiens and Shaving Kits to the Vegas Golden Knights.

Other notable work for this duo includes the Cineplex Projecting Hope project, a CMA gold winner, that brought the movie-going experience to Toronto balconies during the pandemic. Cummings and Bath were also one of the teams that contributed to the ADCC All-Nighter Webathon. They worked on the launch of the award-winning #PauseToRemember & World’s Oldest Influencer campaign for the Royal Canadian Legion and its sponsor Homequity Bank. They followed that campaign with the second year’s installment, the World’s Oldest eSports Team, a project that assembled a team of World War II veterans to stand shoulder to shoulder on the virtual battlefield. #PauseToRemember took home Silver, Bronze at The One Show, as well as gold, silver and bronze at the ADCCs. 

Cummings joined Zulu in 2018 and has also worked at Cundari, SapientNitro and Cossette. Bath joined the agency in 2019 and has worked at Rethink, dentsumcgarrybowen, TAXI and McCann. 

  • Monday, Aug. 16, 2021
Movement Strategy adds Wendy Kong, Ed Felix, Adriana Crawford
Movement Strategy's (l-r) Wendy Kong, Ed Felix and Adriana Crawford

Social media agency Movement Strategy has added data and insights specialist Wendy Kong, content head Ed Felix and diversity, equity and inclusion (DEI) manager Adriana Crawford. 

Kong was formerly the group data strategy director at Droga5 as well as holding various data positions at Ketchum, Initiative and Condé Nast. As group director, head of data & insights at Movement Strategy, Kong will lead a dedicated team of data experts, going beyond dashboards and surface-level data to supply brands with deeper, actionable information. She will collaborate with both the new business and brand strategy teams to support overall internal optimization as well as apply valuable learnings toward campaign initiatives. 

“Data can be unwieldy and mean different things to different people. But it can also be a powerful tool in the hands of those who know how to draw out insights,” explained Kong. “That’s what excites me about this opportunity. I’m looking forward to building out a team with diverse capabilities that will continue to elevate the great work that Movement already does. More than that, I want to be a model for what data can offer in the social space.”

Meanwhile, content head Felix is a natural storyteller with a keen understanding of strategic thinking and creative execution.  Over his career, Felix has served as director of content strategy at Conill Advertising, engagement director at Barkley and digital director at Y&R, working with brands like Nationwide, Nestle, and Toyota. As Movement Strategy’s Sr. director, head of digital content, he will be responsible for one of the most crucial parts of the agency’s business, leading engagement managers, digital producers, and more. Working with his team of platform and vertical experts, Felix has a skillset that will allow clients to transform brand strategies into social-first moments. 

“Every day, our content team acts as ambassadors for some of the most impactful brands in the world,” said Felix. “I want to help us scale in ways that will take our work to the next level. But most importantly, I want to do that while preserving the values and culture that attracted me to Movement in the first place.”

Crawford is a passionate DEI advocate, focused on creating an equitable and inclusive workplace culture and, in turn, lasting change across the industry. A longtime diversity and inclusion consultant, she has spent a decade leading high-performing individuals and teams, streamlining organizational processes, and implementing change management across multiple systems in the public, private and nonprofit sectors. As sr. DEI manager at Movement Strategy, Crawford will lead the dedicated DEI committee that the agency established in 2019. She will also manage DEI initiatives and communications, including DEI goals, priorities, audits, and action items across work, internal organization and marketing.  

“As a storyteller, the prospect of working for a social media agency that represents the brands I know and love is really exciting,” said Crawford. “This is a team that’s truly committed to DEI and I hope to bring an empathetic and strategic approach to my efforts here.  Even though I’m just starting, having an impact has already been very rewarding.“

Movement Strategy CEO Jason Mitchell added, “We’ve more than doubled in size over the past year and that trajectory seems to only be gaining momentum. As social media becomes a larger and more integral part of how brands engage with their audiences, strong leadership across data, DEI and content will help us stay ahead of the pack.”

  • Monday, Aug. 16, 2021
Jesus Yanez lands at Treehouse Edit for Texas representation
Jesus Yanez

Treehouse Edit’s retooling process continues with the addition of the versatile editor Jesus Yanez to its roster for representation in the Texas market. Yanez, who had a freelancing career prior to his signing, brings a talent for upbeat messaging, humor, music and lifestyle work to the postproduction boutique. 

Yanez, who was born in the Mexican border town of Ciudad Juárez, came to postproduction from a freelance career as an agency creative, working as a copywriter and associate creative director for a variety of agencies in New York, Dallas and L.A. In between agency assignments he was also writing and directing his own short films and music videos, a passion that turned into a vocation when he began to be asked by clients and agencies to shoot and edit assignments for brands.

Working now as a full-time editor, he’s cut Hispanic and general market spots and campaigns for brands including McDonald’s, Tecate, Honda, MetroPCS, Bimbo, Coca Cola, AutoZone and Huawei.

“Jesus is a well-regarded and exceptionally versatile talent whose background in directing and agency creative all help shape his work and his approach as an editor,” said Treehouse executive producer Jeremy Besser. “That he’s able to easily move back and forth between the Hispanic and general markets is a boost, particularly here in the Texas market.”

Yanez said he’s signing with Treehouse to broaden his client exposure and attract bigger, more complex projects while still being able to pursue his outside interests in filmmaking. “This is a great opportunity for me to take my editorial work to another level while providing me with the flexibility people are looking for these days. While I enjoyed my time working on the agency side, I’ve always felt that production and post were my greatest passion. By signing with Treehouse, I’m able to bring all of these interests and experiences together. So it’s a smart move all around.”

And if that’s not enough creative expression for Yanez, there’s also the band; he’s been playing in one, on and off, since he was a teenager, and said that along with editing and directing, music is a passion as well.

“I played a lot more when I was younger,” Yanez added with a laugh, noting that he performed on guitar, drums and vocals, “and while I’m still in a group, we don’t get a chance to play together that often.” Perhaps he should--a band he was in got nominated for an MTV Video Music Award in 2013.

  • Tuesday, Aug. 10, 2021
Dom Mckiernan joins Stink as music video EP
Dom Mckiernan

Stink Films has hired Dom Mckiernan as music video executive producer. Based in London, he reports to Hannah Bellil, global head of Stink Rising and Music Video.

For the last three years Mckiernan has been at Warner Records, joining as a visual creative coordinator and for the last two years has fulfilled the role of creative commissioner. Working with artists such as Griff, Priya Ragu, Biffy Clyro, Foals, Royal Blood, and HYYTS. Starting his career as an intern at Island records in 2016, after completing a BA in Popular Music at Falmouth University, Mckiernan joined Warner Music Group in 2017. 

Mckiernan said of Stink, “They’re home to an unparalleled roster of talent, whose music video careers I look forward to nurturing and supporting.” 

Over the past year, Stink’s exploits include video releases from director Eoin Glaister for Liverpool DJ Mentis, Douglas Bernardt’s truly representative Latin American atmospheric video for Masego, Felix Brady’s promo for neo-soul and self-described “psychedelic R’n’B” singer and songwriter Greentea Peng, and Geej Ower shooting for English musician, composer, visual artist, and poet Keaton Henson. New signing LOOSE has released three new promos for British talent, BERWYN and Fred Again, and Nico B. Wesley Joseph shot “Patience” featuring himself and fellow singer Jorja Smith.

  • Monday, Aug. 9, 2021
Arboleda, Cunha join 180LA as associate creative directors
Guiga Cunha (l) and Juan David "Puma" Arboleda

180LA has hired Juan David “Puma” Arboleda as associate creative director/copywriter and Guiga Cunha as associate creative director/art director. The pair will report to executive creative director Mike Bokman, and work on legacy 180LA client Cox Communications and new business. Arboleda and Cunha are both multi-award-winning creatives, recognized for their fresh, innovative approach and non-traditional work.

“Doing advertising is easy, doing great advertising is quite difficult; Guiga and I opt for the hardest path,” stated Arboleda. “We believe creativity is the beating heart of this industry and as a Brazilian and Colombian team, we’re excited to lend a fresh perspective to the work.”

“Juan and I have a lot in common,” concluded Cunha. “Not only our Latino background, but the hunger to create work that will help 180LA clients stand out and grow their business.”

Arboleda joins180LA from Casanova/McCann LA where he was creative director working on clients including Chevrolet, Nestlé and NY Lottery. He has won more than 100 advertising awards, including the first Gold Cannes Lions for Medellín city and the Young Lions Colombia, two years in a row. He was recently named the best creative director in Latin America at the prestigious Art Directors Club Festival. In Columbia, he worked at creative shops DDB and Mullen Lowe SSP3, before moving to Los Angeles. Arboleda studied screenwriting at the San Antonio Film and TV School in Cuba and has taught courses on creativity at Brother Creativity School in Bogotá.

Cunha comes onboard from DDB Chicago where he was associate creative director working on Miller Lite. Before that, he was with Digitas North America/Chicago on the KitchenAid business, and in Brazil he worked at shops NBS/Dentsu Aegis Network and DM9DDB, among others. Cunha has won eight Cannes Lions, two of them in the recent 2021 Festival for film and print. His work has been recognized and awarded by numerous prestigious competitions, including D&AD, The One Show, and LIA.

  • Monday, Aug. 9, 2021
Matt Elias Joins Big Sky Edit
Matt Elias

Editor Matt Elias is bringing his highly visual style of storytelling to the roster at New York-based boutique studio Big Sky Edit. 
Elias was most recently with WAX, where he worked on ads for such brands as Vans, Dick’s Sporting Goods, Urban Decay, Maybelline and Avana. 

Elias got his start at BlueRock (now LVLY), starting as an intern fresh out of SUNY Oswego, where he majored in film and video. While there he worked his way up to a senior assistant editor role, working closely with editor Olivier Wicki. It was from Wicki that Elias picked up what he calls his “frenetic” style of editing--the fashion-focused, visually driven look familiar to regular aficionados of hip hop videos and beauty ads.

Elias is also adept at forms such as docu-style or visual storytelling, and this is what impressed Big Sky founder/editor Chris Franklin and EP Sarah Van Tassel. “What we liked about his work was his feel for moving the story forward,” Franklin said. “His pacing has a lot to do with that; it serves the script or storyboard really well.”

There was a deeper connection, too: Elias had worked at BlueRock with current Big Sky head of production Ali Corsie, who recommended him. “We’ve been looking to expand our roster, and Matt’s personality seemed like a great fit for our team and our culture,” Van Tassel noted. “He’s talented and eager, and we were looking for someone to hit the ground running. Matt’s more than ready for the challenge; he’s down to earth, smart, and very personable.”

Elias said he’s eager to take on different kinds of assignments at Big Sky, moving him into new areas of narrative, such as dramatic and performance work, as his experience and expertise grows. “Your goals are to be able to work in as many styles as possible,” he remarked. “It provides you with more opportunities to learn, while still being able to occupy your own space as a unique talent.” 

Franklin believes that for Elias, it’ll be an easy leap. “As an editor, Matt’s able to move fluidly between different styles and genres, and that ability enhances your skills as a storyteller. And by expanding on these skills, it just makes all of your work better.”

“We’re also looking forward to developing new client relationships that match his style,” added Van Tassel, in addition to expanding on our current ones with a fresh perspective, given his reel and his eye.”

Elias says he’s always been interested in film and video, and knew early on that he was leaning towards postproduction. “I was definitely one of those kids who was always playing with their Dad’s video camera,” he recalled, “and was fortunate to have a really great AV program in my high school. We got to try every aspect of video production from pre all the way to post, and I gravitated toward post immediately, so I knew I wanted to be an editor by the time I was 16.

“To me, editing is where the magic really happens, in putting all the puzzle pieces together and seeing your team’s work come to life in a big way,” he continues. “Solving puzzles in a way that can convey emotion to the viewer is really what I love about editing.”

  • Friday, Aug. 6, 2021
Lawrence Jones joins Framestore's New York studio
Lawrence Jones

Oscar-winning creative studio Framestore has appointed Lawrence Jones as creative director, realtime supervisor in a move to expand the creative leadership team across immersive and VFX departments in New York.

Reporting to New York’s managing director Charles Howell and head of immersive, US Christine Cattano, Jones will work closely with clients, as well as Framestore’s roster of directors and artist teams to impart his expertise in realtime and virtual production workflows, with a distinct focus in game engine technology. 

Jones brings over 20 years of experience in VFX, motion and design across entertainment, sports and interactive industries to Framestore, as well as one-of-a-kind expertise developing realtime technology and virtual production techniques for uses in broadcast production and live events. He has been the recipient of a host of awards including an Emmy for Outstanding Live Event Graphic Design for ESPN’s X Games in 2014, as well as a Lumiere Award for Best Use of AR on a Live Broadcast for Madonna and Maluna’s hologram performance at the Billboard Music Awards in 2019.

“We’re continuing to invest in our realtime and virtual production capabilities,” said Howell. “Lawrence’s unique skills will further enable Framestore to create impactful and compelling experiences for audiences across the globe.”

Prior to joining Framestore, Jones spent time at Psyop and BUCK as virtual production supervisor, where he designed shots, directed technical visualization, provided realtime supervision, and onsite virtual production supervision for a range of advertising projects. At Sequin AR, he assumed the role of executive creative director where he pushed for unique applications of virtual production and realtime VFX, while also leading the creative and development of mixed reality and AR for live broadcast projects for Madonna and NBC.

At The Future Group as executive creative director, Jones led the creative and development of numerous award-winning virtual production final-pixel live experiences, and before that spent over 11 years at ESPN, most recently as creative director, VFX supervisor.

“For me, Framestore has always represented a studio that delivers the most beautiful images, both in VFX and immersive mediums,” said Jones. “I am thrilled to bring my creative and technical experience working in realtime VFX and virtual production to this most talented team to help expand their capabilities and create the next frontier of realtime visual experiences.” 

Jones graduated from Nova Southeastern University with a Bachelor of Science, Marketing, followed by Rhode Island School of Design where he studied Computer Design and Animation. He is currently the Virtual Production Director for TEDxCambridge.

  • Wednesday, Aug. 4, 2021
Prachi Priya becomes chief data officer at Team One
Prachi Priya

Team One, Publicis Groupe’s fully integrated media, digital and communications agency for premium brands, has appointed its first chief data officer, Prachi Priya. The Wunderman Thompson veteran joins Team One’s executive leadership ranks to lead a consolidated team of data scientists and analysts across all offices. In her new role, Priya will oversee the agency’s media, CRM, digital, social analytics and business outcomes teams, while also helping clients better manage their first-party data, navigating ongoing changes in data governance and privacy matters.

Team One has increasingly put data at the center of its business over the last few years by investing in talent and building out its in-house capabilities. Priya’s hire further solidifies the agency’s commitment to a full-service, data-driven offering, from media, public relations, digital and social to creative, design, CRM and events.

“As we looked for the right person to fill this role, it was important for us to hire a data leader with both agency and client-side experience, someone that aligned with our core values of collaboration, optimism and being results-driven. Prachi is the perfect match. She brings more than 18 years of forward-thinking, inclusive leadership, agile data innovation, and data-driven intelligence to Team One, as well as a demonstrated commitment to developing people, differentiating business strategies, and sustaining customer growth,” said Julie Michael, Team One CEO. “Now, she has two objectives in front of her: ensure our clients keep data at the center of their business transformation models and inspire our teams and work through data intelligence and insights.” 

Priya joins Team One after a nearly five-year stint leading Wunderman Thompson’s data practice across three offices in California, as VP, data and analytics. Prior to that, she worked in market strategy and analytics at Lifetime Fitness (now Life Time, Inc.) and UnitedHealthcare. 

“Data is the single biggest differentiator for how companies innovate, serve their customers and gain insight into their markets. Today, the strategic use of data is ‘mission critical’ for businesses, especially with the accelerated rate of digital transformation in our industry,” commented Priya. 
Priya’s arrival to Team One comes on the heels of several executive appointments this year including the elevation of Jon Ruppel last month to executive director, delivery and technology, and the hiring of Jessica Sinn at the start of the year as management director of growth.

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