• Monday, Aug. 2, 2021
Kelly Martin joins m ss ng p eces as executive producer
Kelly Martin

Bicoastal production studio m ss ng p eces has hired Kelly Martin as executive producer, based in Los Angeles. A skilled producer with extensive international experience, Martin has worked across commercials, branded content, live events, and long form documentary projects.

Martin joins m ss ng p eces following two years as head of production at Partizan, where she worked with directors such as Michel Gondry and Michael Gracey, and with clients including Apple, Samsung, Nike, Spotify, DoorDash, McDonald’s, Ikea, HP, and H&R Block. She previously held head of production roles at Wondros and B-Reel Films. Martin began her career on the agency side at Ogilvy NY, before shifting to production and working her way up through the ranks over two years at MTV Networks in New York followed by five years at MTV Australia. She then spent five years as a freelance producer in London, working with clients including the BBC, Sony, and Wimbledon and production companies Pulse Films and Kameleon, on projects ranging from commercials to reality shows, before returning stateside.

  • Monday, Aug. 2, 2021
Editor Kyle Brown returns to Arcade
Kyle Brown

Editor Kyle Brown has returned to Arcade Edit as a partner. He joins the editorial company after a three-year stint at Exile, where he worked on internationally recognized commercials for clients including TurboTax, Uber, Facebook, Netflix, and Old Navy.  Having edited for directors such as Craig Gillespie, Calmatic, Jess Coulter, Max Malkin, AG Rojas and long-time collaborators Tim & Eric, Brown has a body of work spanning a wide variety of genres, from documentary to sports to visual storytelling to comedy dialogue.

Brown has worked with agencies like Wieden + Kennedy, Droga5, Mother, Anomaly, BBDO, The Martin Agency, Fred & Farid, and 72 & Sunny. Some of his most notable work includes the Titanium Lion-winning “Project Daniel” for Intel, GE’s “Enhance Your Lighting” Gold Pencil winner featuring Jeff Goldblum, Super Bowl darlings TurboTax and Loctite with Calmatic and Tim & Eric respectively, and the pandemic defining “Stay at Home” campaign for Uber.

From working staff at several prominent production companies, Brown transitioned into the TV world, editing a series for Starz for multiple seasons before moving back into commercials. A natural collaborator and creative problem solver, Brown is most at home in the edit bay working hand in hand with directors and creatives. For Brown, finding his way back to Arcade felt like a natural homecoming. 

“The opportunity to re-join Arcade for me is the perfect fit of people, creativity, and community. I look forward to being a part of the continued success and growth of the company and to making great things alongside people I genuinely love and respect. I could not think of a better group of people to be partnering with.”

Arcade partner and EP Sila Soyer said, “Kyle is the full package - talented editor, generous collaborator, creative with business smarts and all around good human. He never really ceased being part of the family but it’s amazing to have him officially back.”

Arcade Edit is a bicoastal film and television editorial house established in 2008. Brown comes aboard an editors roster which includes Ali Mao, Brad Waskewich, Colin Patton, Dave Anderson, Geoff Hounsell, Jeff Ferruzzo, Josh Hegard, Kim Bica, Laura Sanford, Matt Laroche, Paul Martinez, Quin Williams, Sean Lagrange and Will Hasell.

  • Monday, Aug. 2, 2021
Treehouse adds editor Greg Sunmark, launches studio reboot
Jeremy Besser (l-r), Greg Sunmark and Alyson Griffith

Treehouse Edit has brought in veteran creative editor Greg Sunmark to anchor its talent roster as the studio undergoes a shift in talent, focus and client mix. 

Treehouse EP Jeremy Besser said Sunmark’s signing, which covers the Texas and Southwest markets, is the first step in a push to reimagine Treehouse’s role, not just on the Dallas post scene but nationally, as the evolving nature of remote work changes the game for postproduction. 

A Midwestern native, Sunmark got his start in Chicago and spent the first part of his career there at editorial house Red Car. He relocated to Dallas in 2013, joining Reel FX as sr. editor. He was also on the roster at charlieuniformtango, but has been working both locally and nationally as a freelancer for the past several years.

Sunmark’s signing is the first step in a top to bottom refresh of the Treehouse studio that Besser and partner Reid Brody are undertaking in response to shifts in the local advertising scene and the impact it’s had on the production and post community. They’re also positioning Treehouse for the future of post, in which geographic limitations on talent access will become less of an issue for clients and post houses alike.

“It’s no secret there’s been a lot of changes in the postproduction marketplace, particularly here in Dallas,” Besser stated. “That’s why we’re rebuilding the company on the talents of fresh personnel, and Greg is our first major step. You can tell by looking at his reel that he’s an extremely talented artist, but above that he’s a doer, with many outside interests that he can bring in and apply creatively to what we do in the advertising world.”

Sunmark’s reel includes work across numerous categories, with a particular emphasis on automotive work and comedy. Spots for GameStop, Twix, Snickers, the Texas Lottery and other brands reveal his flair for delivering the belly laugh at just the right moment, without sacrificing the spot’s overall message.

He’s also a multi-faceted talent, having performed everything from color grading and VFX to sound design and even voiceovers on some of his freelance projects. He’s also shot live action (including a series of food and lifestyle spots for Jimmy John’s produced under lockdown conditions), and provides creative input when the jobs require it.

Sunmark has known Besser for years--and knew Treehouse partner Brody from his time in Chicago, where the entrepreneur has had a hand in a number of major players in production and post. “I see this as an opportunity for me to re-engage with the Dallas market in a positive way,” he said about joining the roster. “It allows me to be more visible as part of a respected post shop, which will keep me more top of mind. It’ll also be nice to have a team behind me, to provide not only great support but sales, too.”

Besser said Sunmark’s joining was motivated, in part, “by two big plusses. First was representation by Alyson Griffith, and second is the support of a producer and staff that will free him up to focus on creative editing.” 
Sunmark’s signing is only the first part of the reinvention process at Treehouse, noted Besser. “We’ll be announcing soon the addition of another great editor to the roster, and through Reid’s connections, we’re forging relationships with a carefully curated group of freelancer talents whom we’ll tap for all the other disciplines involved in post.”

And the studio is also adapting to the new matrix for post work, which will likely mix local with national work, drawing talent from outside the region, as well as a combination of on-premise sessions coupled with remote capabilities. “We can see where things are going in the postproduction world,” said Brody, “and setting ourselves up to service both set ups, depending on the clients’ preferences, the needs of the job, the right talent match-ups and the locale. By the time we’re done, Treehouse will have a vastly different look and feel.”

  • Thursday, Jul. 29, 2021
The Mill appoints Tony Robins as managing director in New York
Tony Robins

The Mill has promoted Tony Robins to managing director of its New York studio.

Previously head of operations and prior to that head of 2D, Robins brings 25+ years of experience within the VFX industry to the role. As a pioneering artist and creative leader within The Mill’s New York studio for 13 years, Robins has a deep understanding of the company’s talent, culture and growth potential. He is credited with forging some of the studio’s top creative relationships and has been a driving force behind its award-winning creative success within the visual effects industry. 

In the newly appointed role, he will work closely with The Mill’s global management team to explore growth opportunities within the company’s three core sectors: visual effects, creative production and experiential marketing. With an eye to the future, Robins will focus on new market trends and creative possibilities that can benefit from the intersection of creativity and emerging technologies within VFX. 

Robins joins the newly appointed global leadership team of Misha Stanford Harris who’s managing director in London; Anstasia Von Rahl, managing director, Los Angeles; Tracey Kahn, managing director, Chicago; and Justin Stiebel, managing director, Berlin. 

Robins said, “Our industry has experienced enormous change in the last year that is presenting new opportunities across content creation, technology, collaborative working and more. I’m excited to explore these opportunities with our incredible talent base in New York, looking to the future evolution of The Mill and our creative community as a whole.”

Josh Mandel, global CEO of The Mill, added, “Tony has shown himself a strong champion of people and their careers at The Mill, which makes him an excellent candidate to lead The Mill’s New York studio and foster the growth and development of our staff. At The Mill, creativity is at the heart of everything we do, so I think it’s fitting to see an artist take over management of our East Coast base.”

  • Wednesday, Jul. 28, 2021
TBWA\Chiat\Day LA hires Hempe, Nelson, promotes Thorburn
TBWA\Chiat\Day L.A.'s (l-r) Sheri Thorburn, Wayne Hempe and Courtney Nelson

TBWA\Chiat\Day Los Angeles has hired Wayne Hempe as chief financial officer, joining from TBWA’s Nissan United, and Courtney Nelson as managing director, coming from Wieden+Kennedy Portland. The L.A. shop has also promoted Sheri Thorburn to chief talent officer.

With more than 100 new hires in 2021 alone, TBWA\Chiat\Day LA has experienced a significant surge, fueled by organic growth, recent new business wins and the investment in key areas across the agency from a capabilities, talent and diversity perspective. Hempe, Nelson and Thorburn round out the agency’s executive leadership team, working alongside CEO Erin Riley, chief strategy officer Jen Costello and chief creative officer Renato Fernandez.

With a finance career spanning more than 23 years, Hempe spent 14 years within the TBWA collective, previously holding senior leadership positions at Nissan United, TBWA\Worldwide, TBWA\South Africa and TBWA\NEBOKO in Amsterdam, a testament to the company’s commitment to talent mobility and advancement. Most recently, Hempe served as VP, finance at TBWA’s Nissan United North America. In his new role as CFO, Hempe will be integral in developing its business plans for growth and will be in charge of the agency’s overall financial performance and client and other stakeholder negotiations.  Hempe will also be involved in agency culture and DEI initiatives. 

Nelson comes to TBWA\Chiat\Day LA having spent more than a decade at Wieden+Kennedy Portland, rising through the ranks to global group brand director, creating impactful campaigns for brands including Nike, Levi’s, Instagram, P&G, Trolli, Secret Deodorant, and TurboTax, among others. The move marks a return to Chiat, as she previously worked at TBWA\Chiat\Day from 2005 to 2008. Throughout her 22-year career she has spent time at other leading agencies, including Goodby Silverstein & Partners and Deutsch. As managing director, Nelson will oversee operations, brand and business management and production to streamline the agency’s systems as it continues to be in growth mode. 

Thorburn joined the Chiat\Day LA in 2017 and has been integral in the development of training programs including “Disrupting Recruiting” to eliminate unconscious bias in the hiring process, established affinity groups, hiring key positions, and implemented performance management systems to nurture and retain talent. As part of the leadership team, Thorburn has been instrumental in implementing diversity, equity and inclusion efforts throughout the agency. Her leadership approach rooted in trust and transparency has continued to transform and shape the agency’s unique culture offering.

  • Tuesday, Jul. 27, 2021
Digitas UK adds chief experience officer Austin, head of design Jehan
Digitas UK’s (l-r) Jane Austin, Dani Bassil, Anna Jehan and Emma De la Fosse

Digitas UK has hired Jane Austin as chief experience officer and Anna Jehan as head of design. Austin will help release the agency’s ambition of creating best-in-class connected experiences, while Jehan will be boosting the standard of visual design across all creative offerings from digital platforms to customer engagement.

Austin’s appointment completes the Digitas executive line up and she will report to U.K. CEO Dani Bassil. Austin has recently worked at Babylon Health, where she was director of product design. During her time there she led a rebrand and redesign, heading the design content and research teams which created the new Babylon app and customer experience. It is now the U.K.’s most valuable start-up set to be worth $4 billion when it lists on Nasdaq.

Since then, Austin held the role of chief design officer at Flo Health, and previously also led digital transformation projects at Telegraph Media Group and MOO. 

“I believe Digitas is an agency with incredible potential, combining creativity and the ability to build amazing products as well as the skills to acquire and communicate with customers. My experience in start-ups and digital transformations will allow me to partner with the brilliant team already in place so together we can deliver exemplary work,” said Austin.

“I am also super excited to work alongside Dani and Emma (de la Fosse, CCO), two inspirational women leaders, and to build a truly inclusive agency that harnesses talent from a wide variety of backgrounds so we can create the great work which only comes from a diverse team.”

Bassil said, “Jane’s appointment is a real milestone for Digitas UK, taking our customer experience skill set to a whole new level, and meaning the agency now has board level representation of all the disciplines that clients need to transform their businesses and grow their brands over the coming decade. Her experience is inspiring and her commitment to building inclusive, diverse teams chimes perfectly with our own values.”

Jehan will report to CCO d la Fosse. Jehan joins from Matter of Form, where she was creative director, a role she took up in 2015, heading campaigns including the global digital brand transformation of luxury travel business Belmond, and developing a fully integrated program of work for Lindblad Expeditions and National Geographic. Before joining Matter of Form, Jehan spent five years at SapientNitro working on brands including Ray-Ban and Marks & Spencer. 

De la Fosse said, “The importance of visual design cannot be overstated and that is why we have created this new position and hired Anna to fill it. She’s a brilliant storyteller who uses design to create engaging brand narratives with the experience to apply her talents across all our creative output, including digital products and platforms, customer engagement, e-commerce and comms.”

Jehan said, “Working with fantastically creative and inspiring leadership from Emma and Dani, I’m looking forward to bringing my expertise of beautifully crafted design and brand storytelling to life on such a broad range of clients and projects.”

  • Tuesday, Jul. 27, 2021
Katherine Moncrief named chief talent officer at Doner
Katherine Moncrief

Advertising agency Doner has appointed Katherine Moncrief as its inaugural chief talent officer. In this newly created role, Moncrief will focus on recruiting and retaining top talent, while also bolstering the overall employee experience and managing Doner’s return-to-office plans. Moncrief will report directly to CEO David DeMuth.

“Investing in key talent remains our top priority at Doner. On the heels of recent new business wins ranging from Johnson & Johnson to Travelocity, scaling up and finding top-tier talent has become more crucial than ever before,” said DeMuth. “A seasoned professional, Katherine has a proven track record of recruiting and retaining the best people. That background, coupled with her understanding of operations across creative agencies, will prove to be essential as we continue to grow.”

Moncrief has spent the last 10 years as EVP, director of talent at Deutsch where she recruited award-winning talent, instituted pipeline strategies, and established and amplified talent initiatives. Her efforts helped scale the agency during an intense period of growth and played a key role in shaping its culture. Prior to Deutsch, she worked in account management at creative shops Anomaly and Mother. Moncrief started her career at DDB and spent time working at Havas in London. 

“I look forward to building on the momentum Doner has established this year. I’m coming on at an exciting time, as the agency continues to experience strong growth while rethinking what the future of work looks like post-lockdown,” said Moncrief. “David has a strong vision for the agency’s future that aligns with my passion for building positive environments that allow creatives to pursue their passions and break new ground for clients.”

Moncrief will train existing employees on how to successfully attract talent, as well as interview and onboard new staff members. 

  • Thursday, Jul. 22, 2021
Jonny Tennant-Price, Nathan Gainford named joint managing directors at Grey London
Grey London’s (l-r) Laura Jordan Bambach, Jonny Tennant-Price, Raquel Chicourel (chief strategy officer), and Nathan Gainford

Grey London has appointed Nathan Gainford and Jonny Tennant-Price to serve as joint managing directors.

Tennant-Price joins the agency from Droga5 London where he was group account director, while Gainford has been promoted from his previous role as managing partner at Grey.  

Grey has introduced the MD role to support the agency’s creative product, culture, operations and growth. Tennant-Price and Gainford will report to Grey’s president and chief creative officer Laura Jordan Bambach and be responsible for helping the agency deliver Famously Effective Ideas for its clients.

“Back in February, I said that I would look for an MD to help me in my new extended role and I couldn’t have dreamt of better partners than Jonny and Nathan,” said Bambach. “Their love for brands, the work and talent are what make them the best to help deliver Famously Effective work to move our clients’ businesses, work with our diverse talent pool and grow our agency.”

Gainford has been with Grey for five years working across key clients including Vodafone, Very and Carlsberg. Prior to joining Grey, he founded and ran the creative consultancy Animl. He has also worked at LIDA as managing partner and, in his early career, was business director at DBB and Elvis/Dare. Gainford took an untraditional route through the industry, having worked across creative, digital and direct agencies.   

Tennant-Price, who will join Grey in October, has been group account director Droga5 for over four years, handling a range of client businesses, including Diet Coke, Rustlers and SetApp, and most recently operating as European Portfolio lead for Coca-Cola. Prior to joining Droga5, he was account director at BBH for five years working across British Airways, the Guardian, Virgin Media and Mentos.

  • Wednesday, Jul. 21, 2021
Versus forms original content division, hires Mark Grande for lead role
Mark Grande

Versus, a NY-based creative content company, has unveiled its new original content division, hiring Mark Grande to lead the department.

As head of original content, Grande will lead the company’s strategy and execution of long-form original programming and production. This move further signifies Versus’ strong growth over the last year, and the announcement comes on the heels of the recent news of Alasdair Lloyd-Jones joining the company as its new president and chief marketing officer.

“I have been a fan of Versus’ premium, award-winning work since the company was founded in 2013. When they approached me about launching a new original content division, I was in from the jump,” Grande said. “I’m excited to work with the amazing team at Versus as we expand our portfolio into new areas and work with partners to deliver amazing IP.”

“Developing an original content division has been part of our company roadmap for some time now, and we’re excited to see it come to fruition,” said Samantha Louise, Versus co-founder. “Mark has a proven track record of creating content that resonates with audiences, and his robust experience will be a huge asset in propelling our continued growth.”

Grande brings more than 20 years of content strategy, development and production experience to Versus. Prior to joining the Versus team, he led content at hip-hop legend Nas’ multi-cultural focused entertainment company, Mass Appeal, where he oversaw digital, film, and television programs, executive producing their first ever podcast slate--including one of The Atlantic’s Best Podcasts of 2019, Freaknik: A Discourse On A Paradise Lost--and was instrumental in the launch of their children’s brand MAJR. Prior to that, he led programming and production at Sony Music Entertainment’s original content studio Rumble Yard, helped launch Derek Jeter’s sports media platform The Players’ Tribune, and oversaw film/television development at The Howard Stern Production Company. 

Grande’s team has hit the ground running. They recently set up their first original documentary feature at ALLBLK, an AMC Networks-owned streaming platform. They have also secured multiple content partnerships including Feel The Flow, a comedic documentary that will dismantle misconceptions about menstruation around the world with My Entertainment’s premium doc company, One Foot Forward. 

In addition to documentaries, Versus has several animated and scripted projects in the works.

Grande and Versus are repped by UTA.  

  • Wednesday, Jul. 21, 2021
Republic Editorial adds Flame artist/colorist Bayley, editor Berron
Shaddai Berron (l) and Bryan Bayley

Republic Editorial has added Flame artist/colorist Bryan Bayley and creative editor Shaddai Berron. The two joined the team in early summer and have already collaborated on several projects, including a recent campaign for Dolce & Gabbana featuring DJ Khalid and PJ Tucker.

A skilled technical and creative artist, Bayley brings his years of experience working on brands such as Home Depot, Ram Trucks, Coors and Toyota. He was most recently the lead Flame artist at across town shop Treehouse Editorial, a shop which he was instrumental in launching back in 2012. Prior to that, Bayley helped Dallas based Reel FX/Radium grow their commercial divisions, in addition to working on music videos, feature films, special attractions and branching into AR/VR. In 2011, he worked on Katy Perry’s “Firework”  which won the MTV Video Music Award for video of the year.

“Bryan is the ideal artist to add to our expanding finishing team right now,” said Republic partner and sr. editor Chris Gipson. “Not only does he have the experience and talent to run any project solo, but he also thrives in a collaborative environment, working well with the other artists on our team.“ Bayley joins Republic’s other Flame artist and colorist, Nick Mueth, in heading up its finishing department.

“I’d only heard great things about Republic since its partners bought out Red Car back in 2013,“ said Bayley. “Their continued growth in recent years with the addition of sister company Infinite Fiction for design and Threaded Pictures for production made a big impact in this town. When I heard about their plans for further expanding their Finishing division, I knew I had an opportunity I couldn’t pass up.”

A native of Dallas, Berron also joins Republic from Treehouse Editorial, where she worked her way up from assistant to editor in only a few short years. With a fluency in English and Spanish, she’s cultivated a diverse reel of national work for clients ranging from Dr. Pepper to Kia to Home Depot. Whether cutting long format docu-style projects or short-form heavy effects work, “Shady” (as she’s known in town) uses her down to earth personality to create a comfortable collaborative space for creatives to craft their message.

“I’ve been following Shady’s trajectory for a good while now,” said Republic partner and sr. editor Keith James. “In the few short years she’s been editing, she’s proved herself capable of tackling a wide variety of creative projects each with a very distinctive approach. And it goes without saying that with a fluency in Spanish, she’s going to continue to flourish in our market.”

Berron joins Republic’s roster of editors which includes Gipson, James, William Franklin, Andy McGee and Susan Munro. Berron said, “The partners have been super supportive of my vision for growth as an editor, and their addition of Bryan made the transition really smooth for myself and my clients.”

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