• Friday, Aug. 9, 2019
VFX creative director Jerry Spivack, colorists Michael Pethel, Matthew Schwab join SHIPPING + HANDLING
SHIPPING + HANDLING's (l-r) Matthew Schwab, Michael Pethel and Jerry Spivack

SHIPPING + HANDLING, producers of high-end postproduction finishing, color grading, motion design, and animation work for commercials, music videos and feature films as well as VR and AR media, has added VFX creative director Jerry Spivack as well as colorists Michael Pethel and Matthew Schwab.

Alongside executive producer Scott Friske and current creative director Casey Price, Spivack will support in leading the creative bandwidth of SHIPPING + HANDLING. As the creative director/co-founder at Ring of Fire, Spivack was responsible for crafting and spearheading VFX on commercials for brands including FedEx, Nike and Jaguar; episodic work for series television including Netflix’s Wormwood and 12 seasons of FX’s Always Sunny in Philadelphia; promos for NBC’s The Voice and Titan Games; and feature films such as Sony Pictures’ Spider-Man 2, Bold Films’ Drive, and Warner Bros.’ The Bucket List.

As a founding partner of Company 3, colorist Pethel has been delivering beautiful content to screens, small and large for over 20 years. For the last five years, Pethel has serviced client and director relationships under his BeachHouse Color brand which he will continue to maintain. Pethel’s body of work includes campaigns for Carl’s Jr., Chase, Coke, Comcast/Xfinity, Hyundai, Jeep, Netflix, and Southwest Airlines. 

Colorist Schwab of Roving Picture Company has worked closely with SHIPPING + HANDLING on multiple campaigns for Apple, Acura, QuickBooks, and numerous others over the last two years. He now formally comes on board the SHIPPING + HANDLING roster. Aside from SHIPPING + HANDLING projects, Schwab will continue to also be available through Roving Picture Company. Schwab has collaborated on projects for Amazon, Honda, Mercedes-Benz, NatGeo, Netflix, Nike, Sony PlayStation, and Smirnoff.

Spivack, Pethel an Schwab will be operating out of SHIPPING + HANDLING’s office with sister company, editorial post house Spot Welders’ shared creative campus on the West Coast.

  • Wednesday, Aug. 7, 2019
Digital Arts adds Boyle, Beatrice, Verderosa, Scarpulla, Spano, Donnelly
Lauren Boyle

Postproduction facility Digital Arts NY, headed by owner/CEO Axel Ericson, has added several creative talent and production staff members formerly of Nutmeg to its roster--sr. producer Lauren Boyle, sound designers/mixers Brian Beatrice and Frank Verderosa, colorist Gary Scarpulla, finishing editor/technical engineer Mark Spano, and director of production Brian Donnelly. 

As part of this expansion, Digital Arts will unveil additional infrastructure featuring an ADR stage/mix room. The current facility boasts several state-of-the-art audio suites, its historic first-ever 4K finishing theater/mixing dubstage on the East Coast, four color/finishing suites and expansive editorial and production space, which is spread over four floors.
The former Nutmeg team has hit the ground running servicing their long-time ad agency, network, animation and film studio clients. Scarpulla has been working on color for HBO’s Veep and Los Espookys, while Verderosa has been working with Ogilvy on several IKEA campaigns, and Beatrice has been mixing for Tom Ford’s prestigious cosmetics line series of spots. 

Digital Arts’ in-house theater/mixing stage has proven to be a valuable resource for some of the most popular TV productions including recording recent commentary sessions for the HBO series Game of Thrones and the final season of Veep

Additionally Ericson and finishing editor Spano collaborated with Oscar-winning directors Karim Amer and Jehane Noujaim, bringing to fruition their recently debuted Netflix documentary The Great Hack which delves into the Cambridge Analytica scandal.

Digital Arts also recently expanded its offerings to include production services. The company has already delivered projects for agencies Area 23, FCB Health and TCA.

“Digital Arts’ existing infrastructure was ideally suited to leverage itself into end-to-end production. Now we can deliver from shoot to post,” said Donnelly.

  • Tuesday, Aug. 6, 2019
EP Monica Reimold joins Laundry
Monica Reimold

Design-driven animation and production company Laundry has hired Monica Reimold as executive producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. She will work closely with Laundry managing director James Sweigert and company partners PJ Richardson and Tony Liu.

A Los Angeles native, Reimold was most recently EP at creative design studio Ranger & Fox, where she oversaw sales and production. Prior to that, she was EP at Psyop, spearheading projects for Coca-Cola, Xbox, and Airbnb, among assorted other brands. Her previous experience in advertising production included positions at Tool of North America, Serial Pictures, and GARTNER.

Always one to espouse connection and education, Reimold is passionate about fostering the design and animation community. In 2013, she co-founded MADRE LA, a creative community for designers and developers in Los Angeles. Reimold aims to continue this tradition in San Francisco, working alongside Laundry.

“With all of the immense talent here in the Bay Area, my goal is to create a universal collective where freelancers and in-house creatives can share knowledge and talent,” said Reimold. “What I’ve discovered over the years is that people in this space tend to unite to help solve problems, encourage one another to become better at what they do, and improve as artists. There’s a hunger and eagerness to learn and I’m excited to make a foothold with Laundry as a pioneer in bringing this community together.”

  • Monday, Aug. 5, 2019
Anwar Khuri named EP of The Escape Pod, Gravity Well Studio
Anwar Khuri

Anwar Khuri has been hired to serve as executive producer of independent agency The Escape Pod and its production arm, Gravity Well Studio. Khuri is responsible for expanding The Escape Pod’s production capabilities and growing the studio to offer clients the full range of production solutions.

Prior to The Escape Pod and Gravity Well, Khuri produced award-winning, national and international multimedia campaigns for notable brands including Burger King, General Motors, SC Johnson, Coors Light, CDW, Kimberly-Clark, Grainger and Dove. He honed his production chops as sr. producer at agencies including Ogilvy & Mather, DraftFCB and McCann Erickson, in addition to founding and serving as executive creative director and production lead for Popskull, a boutique creative agency serving such clients as SkinnyPop and Lyft.

Norm Bilow, managing director of The Escape Pod Group and Gravity Well Studio, said, “In our business, speed to ideas is a competitive advantage. Gravity Well enables us to deliver breakthrough creative ideas and the production prowess to bring them to life at any scale. Anwar’s experience is deep and diverse, ranging from national TV campaigns and experiential activations for Fortune 500 companies to scrappy social content for start-ups, and everything in between. He also ran his own agency, so he knows firsthand how to make ideas happen while stewarding clients’ budgets and the agency’s business goals. With Anwar at the helm, there’s no limit to the range and scale of productions we can provide, both for our full-service clients and studio projects.” 

  • Friday, Aug. 2, 2019
Diego Medvedocky promoted to president of Grey Latin America
Diego Medvedocky

Diego Medvedocky has been promoted to president of Grey Latin America.  In addition, he will retain his responsibilities as chief creative officer of Grey Latin America and president of Grey Argentina.  He will continue to work closely with Marco Milesi, CEO of Grey Latin America.  

Medvedocky joined Grey Argentina as ECD in 2013. He was appointed CCO of Grey Latin America, overseeing the creative product across 14 offices in the region, in 2014. Last year, he was promoted to president of Grey Argentina.  

Under Medvedocky’s creative leadership, Grey Argentina has doubled the agency’s revenue as well as the number of clients and has been awarded as “The Best Agency in Argentina” at the prestigious Diente Awards twice.  Grey Argentina became the most award-winning agency in the market at national and international festivals for two years running.

The agency has made a major contribution to Grey Latin America’s creative renaissance: the region was named the Cannes Lions Regional Network of the Year, based on award performance, in 2017 and 2018.

Medvedocky said, “I want to work with Marco (Milesi) in the region and put it on top. But what I like most of all, is the message of the network of putting creativity above and at the center of the entire organization.” 

Michael Houston, worldwide CEO of Grey Group, said, “Diego is one of the most recognized and awarded creative leaders in Latin America and beyond.  He has put creativity at the heart of our operations and made it a growth engine. His passion and track record for building brands across platforms will serve us well in the years ahead.”

  • Monday, Jul. 29, 2019
Barney Richard joins Friends Electric As London Studio EP
Barney Richard

Production company Friends Electric has hired Barney Richard as EP of its London studio.

Richard will take responsibility for the growth of the company and the talent roster across Europe, and will work closely alongside Belinda Blacklock, EP of the LA studio, for their global offering. The Friends Electric roster includes the newly signed mixed media aficionados Future Power Station, as well as Ewan Jones Morris and the animation studio Woodblock.

Industry vet Richard started at Jelly London, subsequently co-founded Friend, went on to Riff Raff and most recently was at Rogue Films, working with influential talent along the way.

Richard said, “I’ve always adored animation, I sort of think in it. The ability to tell stories in limitless ways, be it fantastical, emotional, dark or comedic, you can bring these to life visually in anyway way, or multiple ways.  Often untapped, it’s expressive, cut-through, highly original and loads of fun to make...Our boutique roster is exceptional and I want to build on the incredible talent base, creativity and culture that’s already here.”

Friends Electric is the sister company to Electric Theatre Collective, allowing clients to benefit from utilizing world-class visual effects talent.

  • Monday, Jul. 29, 2019
Chris Peterson joins Chimney North America as EP of longform entertainment
Chris Peterson

The Chimney Group has brought Chris Peterson aboard its New York office as the new EP of longform entertainment, building on the company’s successful longform credits, which include The Dead Don’t Die, Atomic Blonde, Chappaquiddick, The Wife, and Her. He marks the latest in a series of new additions to Chimney’s leadership team as part of the independent full-service creation agency’s ongoing expansion. 

As Chimney’s new head of film outreach, Peterson will be leveraging his expertise in film finance, tax credit maximization and technical workflows to grow the company’s feature film and television capabilities as a global powerhouse. To this new role, Peterson brings over two decades of rich experience in production and postproduction. Equipped with a diverse portfolio that spans television, film, technology, advertising, music, video game, and XR industries, Peterson counts clients whose projects include Academy Award-winning feature Spotlight, Academy Award-winning documentary O.J.: Made in America, and Grammy-nominated Roger Waters: The Wall. For E! Entertainment Television’s travel series Wild On, he produced shows in Argentina, Brazil, Trinidad and across the United States. He was also a post producer on Howard Stern On Demand.

Peterson said, “Chimney combines the best of both worlds: a boutique feel, and global resources. Add to that the company’s expertise in financing and tax credits, and you have a truly unique resource for producers and filmmakers.”
For the past eight years, Peterson has been board secretary of the Post New York Alliance, which was co-founded by Chimney North America CEO Marcelo Gandola. The PNYA is a trade association that lobbied for and passed the first ever postproduction-only tax credit, which was recently extended for two years. Peterson is also a member of SMPTE.


  • Monday, Jul. 29, 2019
Sweetshop ups King to director of productions; Roydhouse named co-EP
Fiona King

Sweetshop has restructured the management of its operations in New Zealand. Fiona King, previously managing director of Sweetshop New Zealand, has been promoted to the role of director of productions for Sweetshop’s growing global brand initiatives and entertainment division.

The role is positioned to work alongside chairman and founding partner Paul Prince and global executive producer and founding partner Sharlene George. As Sweetshop strengthens its entertainment channels, the new division broadens platforms for its roster to express their creativity and craft.

Meanwhile, Kate Roydhouse has been appointed to work alongside Ben Dailey as co-executive producers leading Sweetshop New Zealand. 

Roydhouse has shot all over the world, working on everything from lean documentaries to large-scale productions. Having spent four years in London leading WPP’s content marketing agency Colloquial from startup, Roydhouse also worked on global brands at Crispin Porter + Bogusky.

Last year after returning to New Zealand, Roydhouse showed her intentions as an industry leader by speaking about unconscious gender bias at Spikes Asia.

  • Monday, Jul. 29, 2019
Daniel Pernikoff joins Framestore's Chicago office as sr. art director
Daniel Pernikoff

Framestore has added sr. art director Daniel Pernikoff to its Chicago office team.

Pernikoff has worked in the visual effects and motion industry for over 15 years as an art director, lead compositor, and animator across film, television, and advertising. After starting his career at Digital Kitchen in Chicago, Pernikoff moved to New York where he worked with top studios. He has collaborated on several high profile projects including the Comedy Central rebrand, title sequences and scenes for the best-selling game God of War, the title sequence for AMC’s period drama Hell on Wheels, and led the team in charge of creating animations for an enormous 25k display designed for the launch of one of Microsoft’s flagship stores.

After returning to Chicago, Pernikoff worked with Method, Vitamin, Filmworkers, and most recently Carbon, as well as with brands such as Budweiser, Google, McDonald’s, Nike, and ESPN, among others.

At Framestore Pernikoff will bring his talents to projects across the Integrated Advertising division, working on everything from early creative conception, motion tests, look dev, compositing, in addition to mentoring the creative team. 

  • Tuesday, Jul. 23, 2019
Crystal Rix named BBDO’s global CMO
Crystal Rix

While continuing as chief strategy officer of BBDO New York, Crystal Rix, has now also taken the role of global chief marketing officer for BBDO Worldwide. 

In her added new capacity, Rix will help shape BBDO’s offering to ensure it is more valuable to, and valued by, clients and prospects; and she will play a central role in business development--helping to bring the right models and strategic solutions forward to solve clients’ business problems. 

“Over the last 18 months, Crystal has led the team that developed and implemented ‘BBDO Works,’ our new planning process, across the network,” said Andrew Robertson, president and CEO, BBDO Worldwide. “Her clients are inspired by her thinking and she’s been a major contributor to important new business wins over the years.”
Rix has been with BBDO for 15 years. Prior to being named CSO of BBDO New York, she served as director of business development and as planning lead on multiple accounts (including Mars, Inc., AT&T and Barbie).

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