Kate Cronin has been appointed CEO of Ogilvy Health. Effective immediately, Cronin will be responsible for driving all aspects of Ogilvy Health’s business globally. In this new role, she will also serve as a member of Ogilvy’s global leadership team.
Andy Main, global CEO of Ogilvy, said: “Kate is a widely respected industry leader who sees the unique opportunity we have to use Ogilvy’s creativity and global reach to grow and transform not only brands, but entire businesses in the health sector and beyond. I’m confident that her extensive health experience, focus on client partnership, and mentorship of talent will elevate our work, challenge conventional thinking, and deliver the giant ideas our clients need to create giant value for their business, consumers, and society.”
In her new capacity, Cronin will oversee the core capabilities within Ogilvy Health including Brand Strategy, Advertising, PR & Influence, Medical Education, HCP Promotion, Market Access, and Patient/Consumer Engagement.
A 16-year Ogilvy veteran, Cronin has held a number of roles within Ogilvy including leading the global healthcare practice for Ogilvy Public Relations, managing director of Ogilvy Public Relations’ New York office, and most recently co-president of Ogilvy Health in the U.S. An advocate of diversity and inclusion, Cronin is the co-founder of Ogilvy’s Women’s Leadership Professional Network and has contributed to numerous WPP women leadership initiatives.
“There is no better time to work in health and I’m excited about the many ways Ogilvy Health can partner with clients to help them solve for a range of unmet needs we are seeing in the marketplace,” Cronin said. “The heart of Ogilvy is creativity and there is no better place to get creative than in health where we can develop big ideas that promote life-saving therapies and motivate consumers to change behaviors to create a healthier society.”