• Friday, Sep. 18, 2020
Droga5 London promotes Damien Le Castrec to head of strategy
Damien Le Castrec

Damien Le Castrec, strategy director at Droga5 London, where he has worked for the past two and a half years, has been promoted to head of strategy.

The move comes as Droga5 embarks on the next stage of its growth plan--for which it will need to be able to cover the entire customer experience end to end, and to do so at the speed of culture.

In his new role, Le Castrec will have specific account responsibility for Amazon, Cupra and Barclaycard and indirectly support account strategists across the entire agency workload.

Notable accounts he has worked on in his previous position include Barclaycard Business, Amazon and Cupra

Before joining Droga5, he was at BBH, where he was Strategy Director on Audi (UK and global) and Perfetti; Publicis London; and Lowe Paris.

Dylan Williams, chief strategic officer at Droga5, said: “These are uncharted waters for our agency and for our clients and we will need brilliant strategic thinking to steer us through. We will need to adapt and evolve in ways we cannot yet know. What we can control is the talent we place at the heart of the challenges to come. In Damien we know we have a head of strategy who is ready to step up and help lead us forward. In his time with us he has proved himself on every occasion.”

  • Thursday, Sep. 17, 2020
Editor Katie Cali joins The Den
Katie Cali

The Den has added editor Katie Cali to its roster.

With her seamless cuts forming an intuitive flow, Cali has edited for dozens of clients and agencies on everything from national commercials to social media content. Global brands she has collaborated with include Beats by Dre, Samsung, Reebok, Google, Under Armour, Disney, Lincoln, and McDonald’s, and such agencies as Leo Burnett, BBH, Saatchi & Saatchi, Y&R, 72andSunny, and Funny or Die. She has worked with directors like Danny Boyle, Clayton Vomero, Rupert Smith, and Duncan Wolff on everything from 30-second spots to 30-minute documentaries. 

From a young age, Cali dreamt of producing, scripting, and designing. Her parents taught her to absorb art as a whole rather than focusing on only one discipline, which led to her discovering her passion for editing. Pursuing this creative outlet, Cali found a career as a freelance commercial and video editor. She now brings her love for both the creative and technical process of communicating feeling and information to the viewer as an on-staff editor.

The Den is an independent boutique edit house founded by editor Christjan Jordan and veteran exec producer Mary Ellen Duggan.

  • Wednesday, Sep. 16, 2020
Shantanu Rana joins Green Stone as managing director
Shantanu Rana

Distributed design consultancy Green Stone has brought on industry vet Shantanu Rana as managing director. Rana comes to Green Stone with expertise across production, business development, and operations. He will work closely with founder and CEO Matt Walsh to continue to connect brand clients directly to top-tier talent through its uniquely designed remote model.
After a career spent in traditional agency structures, Rana is drawn to the consultancy’s different approach--a model that draws on a decentralized network of experts rather than the standard processes and hierarchies that have since been upended by the current pandemic. “During these challenging times, everyone’s had to move to a distributed model--with remote working, remote learning, and remote production,” explained Rana. “But Green Stone was built on this model and they’ve been doing it successfully for many years. It’s part of their DNA and overall culture. Would you rather fly with a pilot who has seven years of flawless service, or with one who just learned a few months ago?”

Using finely-tuned collaboration methods, the firm proves out brand promises through innovative customer experiences that earn long-term relationships through the delivering of meaningful value. “Earning loyalty through a better experience is more impactful than buying loyalty,” Rana added.
Prior to joining Green Stone, Rana spent four years founding, and building his own firm, Louder Communications, which worked with brands like Prudential, Bayer, Cox, and McGraw Hill. Before then, he led award-winning digital practices at KBS, Rosetta, and R/GA after starting his career at PwC.

  • Tuesday, Sep. 15, 2020
Hue&Cry adds Matt Darnall as creative director
Matt Darnall

Hue&Cry has brought Matt Darnall on board as creative director.

Having spent nearly seven years at The Mill, Darnall relocates from Chicago to join the Richmond-based animation and design studio. where he will drive creative development and steer its growing group of designers and animators.

With 10-plus years of a diverse, rich background in the animation and design field, Darnall has climbed the industry ranks, holding posts from illustrator, animator, and designer to creative director and animation director.  Working and shepherding both large and small teams, Darnall has had a hand in projects that have spanned from broadcast television to film and entertainment and run the gamut of traditional animation and film title sequences to CG character pieces, VFX driven creative, and motion graphics. 

Darnall cut his teeth freelancing in studios such as Digital Kitchen, Filmograph, Vitamin, Daily Planet, Sarofsky, and Radar for several years before taking a full-time design post at the expanding Mill office in Chicago in 2014.  He was the first hire for the design department, and quickly emerged as a key player where he began to lead jobs and art direct as the studio exploded from 15 staffers to more than 65, becoming a go-to animation director for The Mill Group.

Known for his animation prowess, appealing character work, whimsical storytelling, and attractive visuals, Darnall has designed and developed identity for an array of leading clients and entities including Sony PlayStation, Jack Daniels, Coors Light, Mike’s Hard Lemonade, McDonald’s, Extra Gum, Nike, State Farm, VISA, Tag Heuer, Chicago Bulls, HBO, and The Academy of Motion Pictures Arts & Sciences.  Notable TV and film properties he has had a hand in creating visuals for include HBO’s “True Blood,” Warner Bros.’ “The Conjuring,” Sony Pictures Screen Gems’ “Deliver Us From Evil,” and Summit Entertainment’s “Snitch” starring Dwayne “The Rock” Johnson.

Of late, Darnall has also been a leading creative voice for the Wholly Guacamole and Dairy Queen accounts with BBDO San Francisco and Barkley, respectively, where he’s been directing fully CG character driven spots.  His Wholly Guacamole and Visa spots were recently shortlisted at the AICP Show.


  • Tuesday, Sep. 15, 2020
Cory Davis returns to Sarofsky as VFX & finishing supervisor
Cory Davis

Cory Davis has returned to design-driven production company Sarofsky where he assumes the new title of VFX and finishing supervisor.

Most recently 2D lead artist at The Mill in Chicago, Davis was a key member of Sarofsky’s staff from mid-2016 to late-2018, contributing to the studio’s biggest projects during that stretch. This includes Sarofsky’s celebrated title sequences for Marvel blockbusters Ant-Man, Captain America: Civil War and Doctor Strange, main titles for TNT’s Animal Kingdom, and Super Bowl ads. At The Mill, he earned credits on more high-profile brand campaigns for such clients as Capital One, Lunchables, Samsung, State Farm as well as a large-scale rebrand for the U.S. Army.

Among those Davis reunites with at Sarofsky are company principal and executive creative director Erin Sarofsky and executive producer Steven Anderson.

  • Friday, Sep. 11, 2020
Tom Suharto to lead strategy at Forsman & Bodenfors NY
Tom Suharto

Global creative collective Forsman & Bodenfors has named Tom Suharto to lead strategy for its New York office. Suharto will touch all agency accounts, which include Saucony, Oatly and YouTube, as well as focus on new business development. 

Suharto has spent nearly 15 years working in advertising and market research, with the past nine years at Wieden+Kennedy leading brands such as Nike, Samsung and Facebook. He has broad experience with global markets, having been based in Shanghai for a solid portion of his career.  

“In addition to his extensive research and strategy background, Tom brings with him an entrepreneurial spirit that fits nicely within the Forsman & Bodenfors culture,” said Guy Hayward, global CEO of Forsman & Bodenfors New York. “He has a deep understanding of how people interact globally with brands, which will be invaluable as we further grow our existing and new clients.” 

Suharto shared, “I get really excited about ideas that impact culture and have spent my career helping brands unleash their voice in ways people actually care about. I know Forsman & Bodenfors shares this vision. I love how committed they are to true collaboration in pursuit of provocative ideas.” 

In addition to nearly a decade at Wieden+Kennedy, Suharto spent nearly five years at Hall & Partners as a research director. He also created Airpocalypse, an air quality app designed to help people survive and thrive in heavily polluted China. 

A native New Yorker, Suharto is looking forward to returning home after a career forged in Shanghai and Portland. “I grew up just a pizza snob, and now have added xiaolongbao, dim sum, coffee and IPAs to the list of things that I’m annoyingly picky about. So it’s about time to come home.”

  • Friday, Sep. 11, 2020
Daniel Perlin joins HUSH as director of strategy
Daniel Perlin

Experience design studio HUSH has added Daniel Perlin as director of strategy.

Before joining HUSH, Perlin served as the experience director for both Local Projects and Droga5 as well as the strategy director for Imprint Projects. He is the founder of perlin studios and his own design agency, Make_Good_Design, dedicated to creating experiences that address critical issues surrounding humanity and the planet. Perlin is also an adjunct professor and has taught at New York University, the Rhode Island School of Design, and Columbia University Graduate School of Architecture and Planning. 

Lauded for his creative intuition at Local Projects, he helped create  the interactive redesign of the Cooper Hewitt Museum in New York, winning a National Design Award for Best Interaction Design. Most recently, his “I Will What I Want” campaign with Droga5 for Under Armour garnered a Cannes Cyber Grand Prix, a Clio Award, and a D&AD Award. In addition, Perlin and his teams have won several Webbys, FWAs, and Awwwards for projects including “Look Up,” an interactive wall installation for Smartwater, Android’s “Leap Second,” and “Harmony Mastered From Chaos” for Hennessy.

“Strategy to me is really just being aware of oneself, others and the world,” shared Perlin. “I believe there’s a real business value to listening closely — that is, paying attention: first to myself, then others, and then to the data and the world. For brands, it really begins with asking not just ‘what do I personally want or need,’ but ‘what do people want and need? How can we better listen to them to help their lives?”

Perlin’s work has focused on how design can serve a public good. In 2007, after a series of conversations, listening sessions and workshops with the with Mexican artist and architect Pedro Reyes, he moved to Mexico City to take on the challenges of traffic and pollution that were inhibiting so many residents.. There, he co-founded and built a ridesharing app, predating Uber and Lyft, to help stem those issues. Since then, he has worked on numerous cultural institutions and socially active projects, such as  XQ, a project from the Emerson Collective to help transform public school education for the US, UNICEF Tap Project with Droga5, and works for cultural institutions such as the Met Museum and others. 

Now, in the face of the pandemic and the long overdue attention being given to social movements, he believes there is an even greater urgency and opportunity for human driven design to help support disenfranchised communities across the globe. “What spaces and experiences are needed that will help people feel safe and prosperous in their life journeys? “For HUSH,” he asks, “how can we translate or directly address those needs in the areas of spatial design and technology to truly address a key question: ‘how can we help make lives better?’ It is a very dynamic, challenging time, but with focus on the people, we can actually make a real impact with lasting effects.” 

For HUSH founding partner David Schwarz, Perlin is a natural fit for the company’s evolving strategic needs. “I’ve known Daniel for some time as an industry colleague, thought leader, artist, musician, and educator, among many other things. In every interaction we’ve ever had, I’ve been incredibly impressed by his warmth and vision, his thoughtfulness and insights, and his almost palpable energy and enthusiasm. He’s consistently demonstrated our cultural values in many of our interactions.”

  • Thursday, Sep. 10, 2020
David&Goliath appoints Tiffany Persons as director of empathy
Tiffany Persons

David Angelo, founder and chairman of integrated creative agency David&Goliath (D&G), has appointed Tiffany Persons as director of empathy, a title created to encompass her unique experience and qualifications as a compassionate leader, humanitarian and highly-respected and recognized communicator. Reporting to Angelo and to D&G’s President, Yumi Prentice, Persons’ primary responsibilities will include the recruitment of underrepresented talent and roll-out of company-wide workshops to unlock empathy, activate compassion and cultivate depth as storytellers. 

Persons’ new role follows Angelo’s call to agency leaders urging them to take action by confronting the issues of systemic racism in the ad industry. As a casting industry and non-profit veteran, and most importantly, as a Black woman, Persons will be essential in accelerating recruiting efforts to increase Black talent at every level, and in further enriching an environment that breathes recognition, growth and retention of D&G’s existing Black, Indigenous, and People of Color (BIPOC) employees. Her workshops to unlock empathy and empower inclusivity are aimed to inspire a shift in conversation by raising up the voices of those who have been previously unheard. 

Persons said, “Humanity is undergoing a radical transformation and D&G is making bold steps to transform its agency in response.  It is only with empathy and impactful storytelling that the voices and valuable perspectives of all people can be heard. This is about shifting the conversation in media by shifting the people who sit at the table. Aligning the values of the agency with the culture to create inspiring content and stories that impact the world.”

Angelo related, “D&G’s culture of brave has been the cornerstone of our agency for more than 20 years. It’s the foundation of who we are and what we stand for. And over the years, we’ve unwaveringly marched to the beat of our truth, with purpose as our north star, inspiring people, brands, and organizations to bravely overcome any challenge and step into their greatest potential. It’s from this truth that in 2017, we created the position of director of philanthropy so that we could expand our agency’s philanthropic and purpose-driven initiatives. Given the immense challenges of today, from world health to systemic racism to issues around diversity, equity and inclusion, it seemed a natural evolution of our culture to create a new role, one that not only aligns with our truth, but most importantly is dedicated to creating sustainable, impactful change, from the inside of our agency out, through the lens of empathy.” 

Owner of Tiffany Casting Company (TCC) for the past 12 years, Persons has provided commercial casting for brands such as American Express, Google, AT&T, Nike, Apple, IBM, Facebook, Disneyland, and Starbucks among many others. She is also the Founder of Shine On Sierra Leone, a non-profit organization which is dedicated to providing innovative education, healthcare, spiritual and financial support that is essential to the wellbeing of the children of Kono, Sierra Leone. She also founded Muddy Lotus Primary School, the first sustainable schoolhouse built in Sierra Leone using a unique method called Earthbag building.

In 2009, Persons received the  “Woman of the World” Honor by the United Nations, as well the 2017 Eckhart Witzigmann (Chef of the Century) “Creative Responsibility” Award for the innovative Bone Soup Project, the 2011 Sustainability Award at the BMW “Women Pay-It-4ward So We All Can Rise” Awards, and the Rev. Martin Luther King, Jr. Lecture in Social Justice Award by the University of Pennsylvania Center for African Studies in 2015 all for her work with Shine On Sierra Leone. 

Persons has also received several accolades throughout her career at TCC including Cannes Lions awards for her work with agencies such as McCann on Microsoft and March for Our Lives projects.

  • Thursday, Sep. 10, 2020
Zoe Mitchell named marketing & growth director at VaynerMedia London
Zoe Mitchell

Zoe Mitchell will be joining VaynerMedia London as its first ever marketing and growth director. Mitchell joins from Wieden+Kennedy London, where she was new business director for over two years. She will report to VaynerMedia London’s managing director, Sarah Baumann.

Mitchell’s appointment is the latest in a string of senior hires at VaynerMedia London as it continues to add to its management team. Baumann joined as MD in June 2019 and has since appointed Becky McOwen Banks in March as executive creative director and Chris Yew as director of project management in August.  

During this time, the agency has grown its client list and garnered attention with new, integrated work across UNICEF, WeWork, NatWest Group, Shell, 7UP, Avon and Natura & Co.

Prior to Wieden+Kennedy, Mitchell spent time at LIDA/M&C Saatchi, Pablo and the IPA, where she is now a member of the trade body’s New Business & Marketing Group.

  • Monday, Sep. 7, 2020
Luissandro Del Gobbo named CCO of Havas in Italy
Luissandro del Gobbo

Luissandro Del Gobbo has been appointed chief creative officer of Havas in Italy. He will be in charge of managing the creative department, which comprises over 80 talents based in the two head offices in Milan and Rome.

During his 20-year career, Del Gobbo has worked in Europe and America for some of the most renowned and iconic global brands. He most recently served as global executive creative director for Heineken at Publicis. Previously he was partner, group creative director at Ogilvy Chicago, with clients from the Unilever and SC Johnson portfolios.

He has won more than 100 awards at the world’s major advertising festivals, picking up 24 Cannes Lions (including a Grand Prix for Copywriting), a Grand Clio, a Yellow Pencil at the D&AD and five golds at the One Show. 
“Luissandro is an extraordinary creative and a person of great culture and sound principles; over the years, he has successfully proved that he can lead complex organizations and manage international clients on a global scale,” said CEO Manfredi Calabro who leads Havas Milan.

Stéphane Xiberras, head of the Havas Global Creative Council and CCO and president of BETC, added: “Luissandro’s decision to join our Italian agency is extremely good news for the entire network; his talent and expertise will help our group reach new levels of creative excellence and strengthen Havas’ global positioning based on meaningfulness, in order to provide strong business solutions for our clients through the power of creativity.”

“I am thrilled to become part of Italy’s biggest agency and team up with Manfredi to lead it into the future with even more resolution. Stephane and the whole network’s belief in the central role of ideas and their immense transformative power played a crucial role in my decision; it’s definitely the right move at this point in my career,” said Del Gobbo.

MySHOOT Company Profiles