Alasdair Lloyd-Jones has been named president and chief marketing officer at Versus. His goal is to further define and grow the company as a leading creator of non-disposable content.
Lloyd-Jones has spent the last 20 years in senior and executive positions for both brands and large creative agencies. He most recently served as chief consumer officer at luxury brand David Yurman. Earlier he was president and chief strategy officer at brand experience agency SET Management and before that COO at Big Spaceship. He now oversees Versus’ growth, direction and evolution as it looks to continue expanding its reach within the industry, offering new services and working with top-drawer brands across a variety of industry sectors.
“I was drawn to Versus because of the work that the company is producing, as well as the unique blend of voices and viewpoints that are the driving force behind that work,” said Lloyd-Jones. “Nowadays, anyone can produce content, and the flooded market doesn’t create a lasting impression with viewers, as they often see something and forget about it right away. At Versus, our goal is to create memorable, non-disposable content that resonates with the audience beyond that brief moment, as well as content that drives impactful results for our partners. This starts with content that’s aligned to traditional media formats, but we are now developing an original content arm as we look to deepen the level of engagement between brands and their audiences. We think about content as a product extension for brands and this goes well beyond advertising formats.”
Versus co-founder Samantha Louise said, “Alasdair’s experience and expertise will further enhance our leadership team as we continue to grow as a company and find new, innovative solutions that meet the needs of our partners.”
Versus has been a producer of content for agencies and brands for over seven years. Disney, Audible, The Home Depot and JBL have seen the value of strategically imbued content and are key partners to Versus in the development of content’s role and effectiveness for brands.