Deutsch LA has hired Zach Gallagher to serve as executive VP, director of digital strategy, a new role at the agency. Gallagher will begin at Deutsch next week and report directly to Jeffrey Blish, chief strategic officer.
Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce and CRM strategies for brands, including Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony, giving him experience in identifying brand and business problems---and opportunities to solve them---across many categories.
Most recently Gallagher led the Interactive, social and data strategy disciplines at Wieden+Kennedy in Portland, Ore. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA.
“Being able to work under Jeffrey Blish and [chief digital officer] Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario,” said Gallagher. “And the pressure to feed inspiration and opportunities to creative and design talent like Matt O’Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can’t wait to get started.”
Gallagher is best known for his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at W+K, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others.