People on the Move

Music and sound production company Found Objects has added Jennie Armon as executive producer and head of talent acquisition.

With over a decade’s worth of experience in production and talent acquisition, Armon honed her skills at a variety of music companies including Yessian, Amber Music, Butter Music as well as agencies such as Publicis and Tribal Worldwide. While she’s just now officially joined Found Objects, Armon has been collaborating for some time with the music production company, which has partnered on projects for brands like IBM and Jaguar as well as artists including Kanye West and Philip Glass. “Immediately from working with Found Objects, I noticed a style of their work that was very thoughtful and unique,” she said. “Even their branding was methodical and sleek, like their sound. When they reached out, it was a very simple answer to come on board.”

Jay Wadley and Trevor Gureckis are Found Objects’ founders/composers.

Bicoastal production company Honor Society has signed directing team Jetpacks Go!--consisting of Alden Ford, Justin Tyler and Bobby Webster--for U.S. commercial representation. The directorial trio is known for its character-driven comedy work for such brands as  Oral-B, Trident, Sprint, Ruffles, HP and Wiser’s Whiskey.

“Justin, Bobby and Alden’s background at UCB [Upright Citizens Brigade] gives them strong improv comedy experience as well as access to some of the best young comedy talent in the country,” noted Honor Society exec producer Megan Kelly. “Their most recent project for Subway also illustrates their ability to get natural comedic performances out of real people. The non traditional perspective of a directing trio allows them to cover more ground while shooting, enabling them to create dynamic content.”

Ford and Tyler of Jetpacks Go! have been collaborating as writers and comedians for nearly a decade out of the famed Upright Citizens Brigade Theater, having written and directed both scripted and non-scripted television for the likes of Comedy Central, MTV, MTV2, FUSE, Nickelodeon and Fox Sports1. Webster brings a background in film to the trio, having written and directed shorts and commercials, as well as shooting independent feature films and the Oscar-winning short film “God of Love.” As a team, Jetpacks Go! has upcoming work for Honeywell, Stonyfield and Subway.

Reason2Be, a NY-based digital marketing agency, announced a new partnership structure with the addition of Jeremiah Rosen, previously president of Campfire, to the leadership team. Assuming the role of partner and managing director, Rosen joins Reason2Be partners Peter Corbett, Jessica Adams and Tim Dingersen to complete the agency’s leadership team.

Reason2Be benefits from the content delivery expertise of its sister studios, Click 3X and ClickFire Media, and represents a range of strategic marketing disciplines that include a social and digital amplification team, creative and integrated communications expertise, and a strategy and analytics practice. The new Reason2Be executive team brings a consultancy-style approach to the 17-person boutique agency, resulting in a hybrid cost-effective model built to better address a brand’s evolving needs, with an emphasis on the ability to develop quality content at scale.

“I’ve known Jeremiah since the early days of Campfire where we collaborated on projects for Verizon Fios and NBC Universal,” said Corbett. “Tim, Jessica and I are especially excited to welcome him in joining the rest of our talented team and forming this remarkable offering in digital content.”

During his 10 year tenure at Campfire, Rosen helped the agency achieve industry-wide recognition by developing and executing integrated marketing experiences and transmedia content programs for HBO, Infiniti, Verizon, Snapple, Harley-Davidson, Food Network, L’Oreal, and Diageo, among many other brand and entertainment clients. Under his leadership, Campfire’s accolades included OMMA’s 2011 Small Agency of the Year, along with numerous Clio, IAB Mixx and Andy awards. He was also the lead partner in Campfire’s 2014 acquisition by SapientNitro.

“Reason2Be provides a specific value to clients operating in the crowded content space. We merge creative with strategy to execute content with scale. Our in-house content lab and production studios provide us the innovative technologies and solutions to create content for brands that is authentic, meaningful, and skillfully executed,” said Rosen.

Reason2Be clients include The Estee’ Lauder Companies, Hulu, A.S.98, Fiat500Rally/Exotic Driving Events and Amity Hall.

Director Ben Hibon has signed on with Psyop Film and Television and will be joining their Vancouver office as the company continues to expand its efforts in the world of feature film and television visual effects, visual development, and creative direction.

Hibon is a celebrated artist and animation director, having designed and directed the lauded Academy Award-nominated The Tale of Three Brothers animated sequence from Harry Potter and the Deathly Hallows: Part 1. Throughout his career, Hibon has worked as a creative collaborator with a number of notable Hollywood directors, including the dynamic visual storytellers Zack Snyder and Tarsem Singh. Hibon has also recently contributed his skills as a designer to both Rupert Sanders’ Snow White and the Huntsman and Breck Eisner’s The Last Witch Hunter.

In addition to directing short films, Hibon has lent his talents to TV commercials, branded content, and video game projects for clients including Disney, Warner Bros, Universal Pictures, Microsoft, Sony, Activision, Riot Games, and Electronic Arts.

“After spending years competing with him for jobs in the commercial space and admiring his work on film projects, we’re excited to be joining forces to bring our combined strengths to bear on a number of design oriented short and long-form projects,” said Kymber Lim, managing director of Psyop Film and Television which maintains facilities in L.A. and Vancouver.