• Wednesday, Sep. 3, 2014
Katie Zaumseil uppped to editor at Optimus
Katie Zaumseil
SANTA MONICA, Calif. -- 

Production and post house Optimus has promoted Katie Zaumseil to editor. Working out of Optimus Santa Monica, Zaumseil has seen her bookings multiply rapidly as more and more clients have asked to work with the editor who has a talent for translating raw emotions into visual pieces.

Zaumseil has been with Optimus for almost six years. Most recently a senior assistant editor, she began her career as an assistant, working her way up from there. Zaumseil has cut with clients including Mattel, Disney, Men’s Wearhouse, Taco Bell, P&G, PETA, Allstate and La Perla.

  • Tuesday, Sep. 2, 2014
Eurobest sets jury presidents
Rob Reilly of McCann Worldgroup will serve as film, print & poster craft jury president, as well as integrated jury president for the Eurobest competition.

Eurobest, the European Festival of Creativity, has announced the 10 jury presidents who will meet in Helsinki this December to award the greatest creative communications in Europe.

“This year’s jury presidents are a dynamic mix of hugely talented individuals. They will set precedents in creative communications across the region and we’re delighted to have them working with us as we embark on a journey of discovery to find new talent, breakthrough ideas and ground-breaking creativity,” said Philip Thomas, CEO, Lions Festivals.

The lineup consists of Rob Reilly, global creative chairman, McCann Worldgroup, Global, who will serve as film, print and print & poster craft jury president, as well as integrated jury president; Anna Qvennerstedt, creative sr. partner/chairman of the board, Forsman & Bodenfors, Sweden, who will be digital and mobile jury president; Ami Dror, managing partner, Zaitoun Ventures, Israel, who has been named innovation jury president; Ami Hasan, chairman, hasan & partners, Finland, who has been appointed direct and promo & activation jury president; Bruno Stucchi, owner/strategic and design director, Dinamomilano, Italy, who is design jury president; Chantal Rickards, head of programming & branded content, MEC, EMEA who will serve as branded content & entertainment jury president; Kelly Walsh, chief strategy officer, MSL Group, who is PR jury president; Laura Gregory, founder/CEO, Great Guns, UK, who will serve as film craft jury president; Mark Holden, worldwide strategy & planning director, PHD, Global, who’s been named media jury president; and Remi Babinet, global chairman and creative director, BETC, France, who is outdoor and radio jury president.

Eurobest takes place December 1-3 and will see three days of interactive content themed to invigorate and inspire attendees. The awards, which run alongside the Festival, allow Europe to pitch their creativity against one another, as the stand-out work is decided on and awarded by some of the greatest creative minds in the business. 

  • Tuesday, Sep. 2, 2014
Team One appoints Howard Moggs as director of new business development
Howard Moggs

Team One, a full-service marketing communications agency specializing in aspirational brands, and a division of Saatchi & Saatchi, has named Howard Moggs director of new business development. Moggs helms the newly created Agency Marketing Group, where he will report to president Paul Mareski and lead Team One’s growth and expansion plans.

Moggs has more than 13 years experience in business development for creative advertising agencies. He began his new business development career in London, co-founding several consultancies and leading new business for digital agency Ralph, ultimately relocating to Los Angeles to open Ralph’s first U.S. office. Most recently, Moggs worked at L.A. agency Blitz, where he led business development for more than two years.

With its very first marketing campaign in 1987, Team One was responsible for one of the most notable brand launches in history with Lexus. In addition to Lexus and the Lexus Dealer Association, Team One has a diverse portfolio focusing on brands including The Ritz-Carlton, JW Marriott, Häagen-Dazs International and 2K.

Besides its Playa Vista, Calif. headquarters, Team One has offices in New York, Washington, D.C., Chicago and Atlanta.

  • Tuesday, Sep. 2, 2014
MUH-TAY-ZIK | HOF-FER adds three creatives
Todd Bois

Strategic full-service advertising agency MUH-TAY-ZIK | HOF-FER has hired three creatives: Todd Bois comes aboard as a creative director following stints at Publicis Seattle and 180 Amsterdam; UK natives Adam Ledbury and Guy Lemberg have moved from their long-time adopted country of Australia, where they worked at DDB Sydney. There, they were perhaps best known for leading the charge behind McDonald’s officially changing its signage to the Aussie nickname “Macca’s” for a month, leading to an explosion in media and social impressions around the world. Ledbury joins MUH-TAY-ZIK | HOF-FER as sr. art director while Lemberg assumes the role of sr. copywriter.

Bois brings over 15 years of creative and technology experience to his new role at MUH-TAY-ZIK | HOF-FER, along with specialized expertise in digital and broadcast production. Prior to joining Publicis Seattle, Bois was creative director at 180 Amsterdam, where he was deeply involved in the creation and development of the extensive digital World Cup campaign for Adidas. While at 180 Amsterdam, Bois simultaneously initiated, developed, and extended Adidas’ social media presence to include more than 3 million fans. A Bay Area native, Bois has worked for full-service agencies and digital shops on both coasts of the U.S., including BBH NY and San Francisco’s EVB--and for clients including AXE, Levi’s, Mini, Microsoft, Wrigley, Leapfrog, and Kashi.

Ledbury had been sr. art director and creative group head at DDB Sydney where he met and worked with sr. copywriter Lemberg, a sr. writer and creative group head at that agency.

  • Wednesday, Aug. 27, 2014
Steven Anderson joins Sarofsky Corp. as exec producer
Steven Anderson

Sarofsky Corp--which had a role collaborating with Marvel for the main titles for both the Captain America: The Winter Soldier and Guardians of the Galaxy blockbusters--has brought Steven Anderson on board as executive producer.

Most recently Anderson was sr. producer at agency Tris3ct. He has shot all around the world for clients including Blue Cross Blue Shield, Hampton Inn, Jim Beam, Kimberly-Clark, Kraft, Pfizer, Mike’s Hard Lemonade, Newell Rubbermaid, State Farm and SC Johnson. His agency experience includes both freelance and full-time positions with FCB, mcgarrybowen, Stern and HY Connect.

Sarofsky Corp. is headed by president/owner Erin Sarofsky.

  • Monday, Aug. 25, 2014
Big Spaceship promotes five staffers
Rob Thorsen

Digital creative agency Big Spaceship has announced a range of promotions. At the executive level, Rob Thorsen is moving from head of client services to managing director; Mark Pollard from VP brand strategy to executive VP strategy; and Chris Fahey from VP product and user experience to sr. VP product and user experience.

Along with these moves at the executive level, Big Spaceship has elevated two key discipline leads.

Victor Piñiero will take on the newly created role of VP social. Previously the agency’s lead content director, Piñiero will lead Big Spaceship’s growing social practice.

Tony Clement, who joined Big Spaceship last year to build out its analytics department, has been promoted from strategy director, analytics to VP analytics. In the expanded role, he’ll oversee the agency’s integration of the practice throughout all of its capabilities and manage its team of analysts.

  • Thursday, Aug. 21, 2014
Zach Gallagher named director of digital strategy at Deutsch LA
Zach Gallagher

Deutsch LA has hired Zach Gallagher to serve as executive VP, director of digital strategy, a new role at the agency. Gallagher will begin at Deutsch next week and report directly to Jeffrey Blish, chief strategic officer.

Over the course of his 18 year career in digital marketing, Gallagher has developed digital, social, commerce and CRM strategies for brands, including Virgin Atlantic, Toyota, Coca-Cola, American Express, Old Spice, Nike, Facebook and Sony, giving him experience in identifying brand and business problems---and opportunities to solve them---across many categories. 

Most recently Gallagher led the Interactive, social and data strategy disciplines at Wieden+Kennedy in Portland, Ore. Before joining W+K in 2011, he was general manager of the IPG Emerging Media Lab in LA.

“Being able to work under Jeffrey Blish and [chief digital officer] Winston Binch to bring the best integrated strategic thinking to the table is sort of the dream scenario,” said Gallagher. “And the pressure to feed inspiration and opportunities to creative and design talent like Matt O’Rourke, Jerome Austria and Nathan Iverson is what strategists live for. I can’t wait to get started.”

Gallagher is best known for his work at TBWA\Chiat\Day developing the strategy behind the Pepsi Refresh Project and more recently for building the social practice at W+K, winning social AOR duties for Coca-Cola, Powerade, Velveeta, Herbal Essences and others.

  • Tuesday, Aug. 19, 2014
Julie Levin named CMO for Publicis Worldwide North America
Julie Levin

Publicis Worldwide North America has tapped Julie Levin to serve as chief marketing officer, reporting to Andrew Bruce, CEO, of the region. In the new role, Levin will be responsible for both new and organic business development across all Publicis North America offices and brands. She will be based in the Publicis North America flagship office in New York.

Levin comes directly from The Martin Agency, where she led and won pitches for Stoli and Sparkle Georgia Pacific, among others. Prior, Levin was head of business development at BBH/NY, securing the Sony Playstation global account. Before that, she was managing partner/director of business development, mcgarrybowen/NY, winning Verizon Wireless, multiple Kraft Food brands, and the Pfizer Chantix and Viagra business. Levin’s blended advertising pedigree includes high-level account management positions, running Revlon at Deutsch/NY and the global Gillette Venus account at BBDO NY.

  • Monday, Aug. 18, 2014
Cutwater hires Simone Nobili as creative director
Simone Nobili

Simone Nobili has come aboard independent San Francisco creative agency Cutwater as creative director. Nobili, who will work across a number of accounts at Cutwater, has a long track record of award-winning creative, most recently working with brands like Asics and Taylor Guitars at VITRO in San Diego. Prior to VITRO, Simone worked as creative director at Jung Von Matt Hamburg, Leo Burnett Milan, and TBWA London, New York and Los Angeles.

Nobili’s arrival comes on the heels of the announcement earlier this summer that Cutwater has been named AOR for Brawny Paper Towels. In his role, Simone will work closely with CCO Chuck McBride. 

Nobili said of his new roost, “They’ve got great clients, a really solid vision for the agency and the chance to work with someone like Chuck McBride is something most creatives wouldn’t easily pass up. I can’t wait to get started.”

  • Monday, Aug. 18, 2014
Shannon McGlothin joins Omelet as group creative director
Shannon McGlothin

Shannon McGlothin has been appointed group creative director at Omelet, a branding, marketing and entertainment company. He is helping to l ead creative efforts for the company’s clients, and reports to Sarah Anderson, partner and chief creative officer.

McGlothin has already been a lead on several key Omelet endeavors including global and integrated campaigns for Microsoft as well as upcoming work for Red Bull.

With 15 years of experience overseeing strategic and creative engagements at agencies like Wieden + Kennedy and Crispin Porter + Bogusky, McGlothin most recently came from Leo Burnett where he served as the Samsung Global executive creative director. Throughout his career, McGlothin has worked with brands like Coca-Cola, Nike, The GAP and Electronic Arts, and has been lauded by Cannes, CLIO, D&AD, and The One Show.

Omelet creates integrated campaigns for brands including AT&T, Coca-Cola, Microsoft, Moët & Chandon and Whole Foods Market. The company also has divisions including Omelet Studio, Omelet To Go, and Omelet Brands to create original brand programming, live interactive experiences and original owned intellectual property.

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