People on the Move

Tuesday, Nov. 8, 2022

Adidas appoints boss of rival Puma as CEO after Ye fallout

Puma CEO Bjorn Gulden attends the 2019 Footwear News Achievement Awards at the IAC Building on Tuesday, Dec. 3, 2019, in New York. Adidas has appointed Gulden , as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West. (Photo by Evan Agostini/Invision/AP, File)

BERLIN (AP) --

Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West.

Gulden will replace Kasper Rorsted, Adidas' CEO since 2016, whose departure was announced in August. Adidas said at the time that Rorsted would hand over the reins during the course of next year but said on Tuesday that he and the supervisory board "mutually agreed" that he will step down and leave the company Friday.

Chief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a partnership with Ye late last month amid mounting outcry over the rapper's offensive and antisemitic remarks.

Adidas, which followed other companies in cutting ties with Ye, is expected to take a hit of up to 250 million euros (dollars) to its net income this year from the decision to immediately stop production of its line of Yeezy products and is left searching for another star to help it compete with ever-larger rival Nike.

Gulden, a 57-year-old Norwegian who was once a professional soccer and handball player, has been Puma's CEO since 2013. He has worked at Adidas before and was its senior vice president of apparel and accessories from 1992 to 1999.

He also has served as CEO of Danish jewelry brand Pandora, managing director of footwear retailer Deichmann and president of Rack Room Shoes and is board chairman at Danish food retailer Salling Group.

Gulden "knows the industry extremely well and draws on a rich network in sport and retail," Adidas supervisory board chairman Thomas Rabe said in a statement.

"As CEO of Puma, he reinvigorated the brand and led the company to record results," Rabe said, adding that the Adidas board "is convinced that Bjørn Gulden will head Adidas into a new era of strength and is looking very much forward to a successful cooperation."

Puma, which like Adidas is based in the southern German town of Herzogenaurach, said its chief commercial officer, Arne Freundt, will replace Gulden as its CEO.

Tuesday, Nov. 1, 2022

PS260 adds editor JK Carrington to its roster

JK Carrington

NEW YORK --

Editor JK Carrington is joining PS260. Among her notable credits is Change the Ref’s “The Lost Class” campaign which she and Jason Macdonald of edit shop NO6 edited. NO6 was Carrington’s roost prior to her coming aboard the PS260 roster.

Highlighting the 3,044 members of the 2021 high school class that weren’t able to graduate because they were casualties of gun violence at American schools, “The Lost Class” earned assorted awards, including Best of Show, three Grand Prix honors and 20 Golds at The One Show, as well as 14 Golds and four Grand Prix at the Clios. The campaign’s centerpiece spot was directed by Bryan Buckley of Hungry Man for Leo Burnett.

Carrington’s award-winning achievements are not confined to “The Lost Class.” She also cut an unapologetic and arrantly bold campaign for the birth control method Annovera, which went on to win an Effie.

Carrington has committed her editorial and directorial efforts toward more inclusive representation, and is dedicated to offering her editing and directing skills to her communities. “When I first started out in the industry, I didn’t see anyone who looked like me editing at post houses, winning awards, directing, or spearheading major creative storytelling endeavors. I knew few women, and even fewer women of color, but no Asians--much less another queer Asian female like myself. I even legally changed my name, for both professional and personal reasons, to sound more gender and race ambiguous. Now I’m so proud to see more representation in media and in my industry, and even more proud to be part of that change,” said Carrington.

Her portfolio of editing and sound design work across broadcast media, documentaries, and advertising includes clients such as Katy Perry for Killer Queen, Nike, NFL, Diet Coke, Rob Riggle for Veterans United, Mastercard, Microsoft, Verizon and TJX.

Carrington has long been a creative polymath, being classically trained in both music and the visual arts. Carrington earned her BA with a major in Architecture and minor in Sculpture, where she experimented with video art and directed/edited documentary shorts outside of studio. She started her career as an assistant set designer for Broadway musicals and plays but she soon came to realize her true passion was for storytelling through editing and built an entirely new career from the ground up. She went from knowing absolutely no one in postproduction to becoming an award-winning editor, working with a broad range of post houses, production companies, agencies, and brands.

“In addition to their global presence and reputation in the industry, what also stood out to me with PS260 is how aligned we are with approaching the creative process holistically and empathetically. It’s not just about the mechanics of a good piece of work. It’s also about the process that involves the whole team, from client to internal, and how to get the best out of everyone,” said Carrington. “As a self-made creative editor/director, I’m very happy to be joining an environment that is so supportive and inclusive.”

Thursday, Oct. 20, 2022

Cut+Run adds editor Amy Rosenberg

Amy Rosenberg

LOS ANGELES --

Editor Amy Rosenberg has joined Cut+Run.

“Amy has this ability to see solutions beyond the expected. Not only does she execute her craft with beautiful precision, but she also has an innate positive energy that she brings to a project. She’s collaborative, fun, and filled with ideas, as well as creative solutions--and that’s what inspires me about her,” said Amburr Farls, executive producer/partner, Cut+Run, “She makes meaningful connections that extend well beyond the job itself. And I guarantee you’ll have a new friend by the time the edit is over.”

Known for her imprint on the fashion world with her storytelling and sense of style and timing, Rosenberg has turned out work including stand-out projects for brands like Calvin Klein, Tiffany & Co. and Vogue. While fashion will always have a special place in her heart, Rosenberg crosses multiple genres with narrative and rhythm that connects with audiences.

Moving to Los Angeles from New York, Rosenberg focused on a new goal: finding a creative home. Meeting with the team at Cut+Run, she discovered a fast kinship.

“The feeling of connection is a powerful force and a driving factor in my work and career,” said Rosenberg who previously worked under her own independent banner, Amy Joy Creative. “From the moment I first met with Cut+Run, I experienced a seamless connection in terms of personal and creative values. They represent a fantastic body of work, stemming from a collective of genuine, talented, and highly-motivated people that are truly committed to creating with purpose and joy--I love that.”

“Amy brings incredible instincts and creativity to her craft. We are excited to have her talent as part of the Cut+Run team,” affirmed Michelle Eskin, Cut+Run U.S. managing partner.

Cut+Run has offices in Los Angeles, New York, San Francisco, and Austin, as well as a partnership with The Quarry for work in the U.K. and Europe.

Thursday, Oct. 20, 2022

B-Reel NY hires Abood, Blair, Cruz

B-Reel's (l-r) Robert Blair and Ramon Cruz

BROOKLYN, NY --

Creative agency B-Reel NY is growing its Brooklyn-based team with three new appointments. Jessica Abood and Robert Blair take over the newly created roles of sr. integrated producer and associate creative director of design, respectively, with Ramon Cruz appointed as brand director.

Designer, publisher and arts educator Blair joins B-Reel from M&C Saatchi Sport, where he was associate creative director. He was instrumental in building the agency’s creative department and worked on pitches and productions for brands including Anheuser-Busch, William Grant & Sons, and Sonos.

Blair also spent four years as art director of Exposure America, working on brand activations, experiential projects and photo and video productions for clients such as Uniqlo, Afropunk Music Festival and Adidas Originals. Leaving in 2018, he became a freelance art director and designer, working with art galleries, independent book fairs and in broadcast media. Blair also founded independent and self-produced publishing studio TXTBooks with partners Nichole Shinn, Thomas Colligan, Rose Wong and Kurt Woerpel in 2014, and is a visiting instructor at the art and design college Pratt Institute in the Communications Design Department.

Abood, a producer for more than 10 years, joins from integrated full-service agency Madwell, where she was an integrated sr. producer. During her three and a half years at the agency, she worked on 360 projects from strategy and conception through to postproduction for clients such as Verizon Gaming, Visible (a Verizon company, Heineken Innovation and Bugaboo, as well as on direct to consumer start-ups and new businesses.

Previously, Abood spent seven years working in the music industry both in her homeland of Australia and the U.S. market. She worked in a variety of roles, including record release marketing, on tours and live music event production.

Cruz joins B-Reel from Translation LLC where as account director he repositioned 1800 Tequila among a sea of overnight tequila barons and worked across all facets of the AT&T business which included brand, DEI, and performance marketing assignments. In addition, he has led large-scale NBA sponsorships efforts for American Express and Coinbase. Cruz, a California native, began his advertising career on the West Coast, specializing in automotive. He applied his passion for car culture and creative work at Wieden+Kennedy, Portland. He has also had key account roles at McCann New York, Mother and Saatchi & Saatchi.

At B-Reel, the trio will be working on an array of existing clients and a number of confidential new business wins.

Wednesday, Oct. 19, 2022

VMLY&R bolsters global agency leadership for Coca-Cola with Stephanie DeCelles, Chase Cornett

Stephanie DeCelles (l) and Chase Cornett

KANSAS CITY, Mo. --

VMLY&R has announced the appointment of two executive roles for The Coca-Cola Company (TCCC) business: Stephanie DeCelles is promoted to global client lead, and Chase Cornett is named global chief strategy officer. In their new roles, DeCelles and Cornett will join OpenX from WPP, the bespoke agency created to service the Coca-Cola company after being named its global marketing network partner in November 2021. DeCelles and Cornett will be part of the integrated OpenX leadership team, which spans creative, media, social, data, tech, PR, and commerce services. They will partner closely with Rafael Pitanguy, creative lead for TCCC at VMLY&R.

“Stephanie and Chase are a powerhouse duo known for bringing strategic focus, collaborative spirit, and proven passion for breakthrough and innovative work for clients. Their depth of understanding when it comes to client needs is clear when you look at their record of delivering growth for global brands. They are an unbeatable choice to lead across our partnership with The Coca-Cola Company and wider WPP OpenX team,” said global CEO Jon Cook.

DeCelles has been promoted to global client lead for VMLY&R on the Coca-Cola Company business. She previously served as executive director of VMLY&R Kansas City, one of the flagship global offices in the network. In this role she was responsible for growth, culture and key client relationships across the office. She will continue to be based in Kansas City and report to Eric Campbell, global president, VMLY&R.

Since joining VMLY&R in 2012, DeCelles has had her work recognized by Cannes, the One Show, Effie and the Clio Awards. With nearly 20 years’ experience, she has led both national and global brands including Intel, Gatorade, Red Bull, Danone, Walmart and Bumble. Under her leadership, VMLY&R continues to expand through new divisions and capabilities, with high-profile brands for which the agency has won several industry awards.

Cornett has been named global chief strategy officer at VMLY&R for the Coca-Cola Company. The appointment is the first major move from Andrea (Ring) Grodberg who joined VMLY&R last month as global chief strategy officer. Cornett will continue to be based in Kansas City. His previous brand experience includes Gatorade, Tropicana, Red Bull, DICK’S Sporting Goods, Disney Stores, and Toyota with work globally recognized at Cannes, the One Show, Effie, and Clio.

Prior to taking the helm of the global Coca-Cola business, Cornett successfully led the pitch and then global strategy for Team Intel--rebranding this iconic tech giant for only the second time in history. He also served as head of strategy for VMLY&R’s Kansas City office where he was responsible for driving our strategic point of view and growing and building a world-class team of brand, experience, and creative strategists. Cornett joined VMLY&R in 2017 from FCB Chicago, where he served as sr. VP and strategic planning director.

Thursday, Oct. 13, 2022

Jo Arghiris joins Hornet as its 1st West Coast EP

Jo Arghiris

LOS ANGELES --

Jo Arghiris is joining New York-headquartered Hornet as its first West Coast-based executive producer.

Arghiris' experience includes VFX production in London and NYC, and shifting to design, animation, mixed media, and live action production as an EP in her current home of Los Angeles. With over 20 years of experience, Arghiris will help bolster Hornet's West Coast presence and further its work in motion design, live action, and mixed media. Her past roles include executive producer at The Mill and MPC. More recently, as an executive producer/managing director at Scholar, Arghiris worked closely with the managing partners to build out its West Coast presence.

“We always believed that fortifying our existing relationships with brands and agencies in the West Coast market required true leadership from someone who understands the market from within. We were thrilled to meet Jo at an opportune time and knew instantly she was the exact fit for this role. Her collaborative spirit, passion for discovering and nurturing talent, and ability to push the bounds of storytelling through design and animation are all talents we truly admire, and believe can serve as an exciting Northstar for our brand in the West,” said Hana Shimizu, Hornet managing director/executive producer

Thursday, Oct. 13, 2022

Keith Shaw joins Picture Shop as sr. colorist

Keith Shaw

LOS ANGELES --

Picture Shop, Streamland Media’s picture division, has added sr, colorist Keith Shaw to its talent roster. Shaw brings over 34 years of finishing experience on acclaimed projects and is a 2022 HPA Award nominee for Outstanding Color Grading for his work on the "Carrot and Stick" episode of Better Call Saul .

“Keith’s experience, passion for the craft, and care for the clients make him an exciting addition to our roster of artists,” said Picture Shop President Cara Sheppard. “Keith will be based in Los Angeles, but available to filmmakers worldwide as part of our global talent pool.”

Shaw’s recent credits include shows such as Better Call Saul (AMC), Animal Kingdom (TNT), Ray Donovan (Showtime), Shameless (Showtime), and Homeland (Showtime).

Shaw started in the industry as an engineer, then transitioned into mastering features and working with many top filmmakers. Most recently, Shaw spent 11 years as a colorist at Keep Me Posted.

In addition to Los Angeles, Picture Shop’s global locations include New York in the US; Toronto and Vancouver in Canada; and London, Manchester, Bristol and Wales in the UK. Picture Shop also has dailies outposts in US production hubs, including Austin, Atlanta, New Orleans, and Albuquerque.

About Picture Shop

Picture Shop, Streamland Media’s picture division, is an award-winning, worldwide state-of-the-art post production house offering comprehensive picture services to the entertainment industry’s most imaginative filmmakers and top-tier studios. Our roster of innovative talent and cutting-edge technologists deliver industry-leading dailies, editorial, color, unscripted sound, and mastering and restoration services that help bring creative visions to life.

www.pictureshop.com

About Streamland Media

Streamland Media is a global post production company delivering picture, VFX, sound, and marketing services through its well-established industry brands, Picture Shop, Ghost VFX, Formosa Group and Picture Head. These integrated businesses support feature film, episodic, interactive and emerging forms of entertainment by providing top-tier talent, technical expertise and customized solutions. Headquartered in Los Angeles, Streamland Media of

Wednesday, Oct. 12, 2022

Alexandra Lubrano joins The Mill NY as exec producer

Alexandra Lubrano

NEW YORK --

The Mill, a Technicolor Creative Studio, has added executive producer Alexandra Lubrano to its color grading department.

Lubrano joins the New York studio team to focus on growth opportunities and development of The Mill’s color offering. Lubrano comes to The Mill after five years as a color producer at Company 3 where she produced projects for the U.S. and European markets. Throughout her career, Lubrano has worked with brands including Nike, Apple and Mercedes-Benz. Furthermore, Lubrano has produced music videos with notable artists such as Beyoncé, Selena Gomez and Miley Cyrus.

Angela Lupo, managing director of The Mill New York, commented, “Alexandra’s experience in the advertising industry and her keen eye for talent is a welcome addition to The Mill. I look forward to working closely with Alexandra to nurture new diverse talent around our already award-winning VFX offering.”

Lubrano added, “My humor, honesty and confidence with my coworkers, my clients and my artists have helped me grow in my career. I love bringing people together and creating a family-like atmosphere. I am so excited to be joining The Mill family.”

Lubrano will be representing a growing team of eight colorists globally from London to New York, Los Angeles, Chicago, and Shanghai.

Wednesday, Oct. 12, 2022

Company 3 Vancouver adds colorists Boyle, Shannon to its roster

Anne Boyle

VANCOUVER, BC --

Company 3 Vancouver has added sr. colorist Anne Boyle and colorist Aurora Shannon to its talent roster. Boyle comes over from Picture Shop while Shannon served as supervising VFX colorist at DNEG.

Boyle’s career has taken her from her native Dublin to London and then to Thailand, Turkey, the Netherlands, Montreal, and Vancouver for the past four years. She joins Company 3 after a decade at Technicolor (recently rebranded as Picture Shop), where she colored shows including NBCUniversal’s The Disappearance, The Truth About the Harry Quebert Affair for MGM, and The Princess Switch, Messiah, and Hypnotic for Netflix.

Shannon has served in various color-grading-related capacities on over 160 feature films and significant episodic TV shows. She first joined Company 3 London in 2008 as a trainee in the scanning and recording department, where she soon became a colorist in her own right. Shannon subsequently took a position at DNEG in Vancouver as sr. VFX colorist where her responsibility rapidly expanded to overseeing all color work for their Montreal, London, and L..A locations. She led the VFX grading on many high-profile feature films, including several Marvel and DC projects, and major award winners including Dune, First Man, and Blade Runner 2049.

...

Tuesday, Oct. 11, 2022

Compadre hires 4 producers, promotes another

Compadre's (l-r) Federico Jimenez, Wynt Curliano, Kevin Volz, Tatiana Hithe, and Tucker Rhodes

CULVER CITY, Calif. --

Creative marketing agency Compadre is on a hiring spree to keep pace with business. The company welcomes two seasoned senior producers, Wynt Curliano and Federico Jimenez, as well as rising producers Tatiana Hithe and Tucker Rhodes. Compadre is also upping Kevin Volz to the role of sr. producer.

Joining as a senior producer, Curliano has spearheaded everything from full-scale video productions to bespoke AR experiences, working with such agencies as Media.Monks, RPA, and SuperBloom. While in-house at Media.Monks, he partnered closely with Meta and produced Facebook Connect 2020, the brand’s first-ever live on-platform conference. He also worked to develop and execute social-first campaigns for Instagram, WhatsApp, Oculus, LinkedIn, and TikTok’s 2020 Pride Celebration. His career took off as a digital producer on the Honda account at RPA, helming ads, animated videos, and most notably, a long-form documentary about its first automobile imported into the United States.

Jimenez is an experienced producer, specializing in A/V trailers for video games, genre film, and television. He first got immersed in working on game trailers for Destiny, Call of Duty, and Assassin’s Creed at Ant Farm, and then cut his teeth at Trailer Park producing trailers for WB, Lionsgate, and Fox. He aksi spent invaluable time as copywriter and on-air content producer for Robert Rodriguez’s El Rey Network. There, Jimenez really flexed his creative muscles, helping to curate promotions for the Grindhouse, Lucha Underground, and The Shaw Brothers Kung Fu properties, while enjoying the channel’s “Flying Five Fingers One Armed Eight Pole Exploding Death Touch Thursdays' marathons that curate these kung fu films.

Producer Hithe brings experience on both the client and post house sides. Most recently, she produced the finishing for The Big Conn, a true crime docu-series exclusive to Apple TV+. Her prolific commercial production career began at Fox Sports, where she produced on-air spots for the Premier Boxing Champions brand campaign, as well as the big Pacquiao vs Thurman bout. Hithe also produced the BIG3 launch, which won a Silver Promax Award for “Best Use Of An Athlete--Sports.”

Rounding out Compadre’s team of newcomers is producer Rhodes, whose commercial production credits include campaigns for Pizza Hut, starring comedian Craig Robinson, health food meal kit Amazing Grass, and ESPN’s MLB: Home Run Derby. He also maintains his own production company, Peacoat Productions through which he creates short films focusing on gritty narratives and dark comedy.

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