Thursday, March 21, 2019

People on the Move

  • Thursday, Feb. 28, 2019
Marc-André Larose named studio manager of Framestore's immersive department in Montreal
Marc-André Larose

Framestore has appointed Marc-André Larose to serve as studio manager of its immersive department in Montreal. His management skills and extensive knowledge of the gaming industry have been honed over several years at studios including Hibernum, Eidos Montreal and EA Mobile. Having joined Framestore in 2017 as sr. producer, Larose has made a major impact both locally and across Framestore’s global offices. He is currently producing an array of international projects for location-based themed entertainment.

“It’s a privilege to be taking on this new role and I‘m looking forward to maintaining the team’s drive for top quality products and collaborating with the studio’s award-winning film division,” said Larose.

“In addition to his great experience in the world of games companies, Marc-André brings a new energy and commitment to the team in Montreal at a time of consolidation of its rapid growth,” said Chloë Grysole, managing director of the Montreal studio. 

“He’ll play a key role in pushing Framestore’s artistry and innovation in developing brand and IP experiences,” added Helen Stanley, global managing director of integrated advertising.

Projects that the Montreal team have worked on include the virtual reality experience Fantastic Beasts and Where to Find Them for Warner Bros, which was awarded a Cannes Lion in 2018. The team has been working across several large projects that launch later in the year.

  • Wednesday, Feb. 27, 2019
Scott Niemczura joins Standard Black as creative director
Scott Niemczura

Design-driven creative agency Standard Black has brought Scott Niemczura as creative director. Niemczura will be overseeing art direction and copy on projects across the agency portfolio. He joins a veteran creative team at Standard Black and will work alongside partners/executive creative directors Eric Lobb and Jared Tomlinson.

Niemczura said, “I came up in big agencies, so I’ve seen far too many good ideas die under layers of approvals and process. It’s really exciting to lose those layers and join a team where everybody just rolls up their sleeves and makes things happen. There’s this great energy at Standard Black, a real confidence in the creative department that comes through in the work.”

Niemczura is a 17+ year veteran of the advertising industry with experience in brand building, and has led creative transformations for a variety of brands including General Mills, JCPenney, Verizon and Under Armour. Most recently, he’s been doing freelance creative direction and has held positions as group creative director at Grey and creative director at Saatchi & Saatchi New York. After graduation from the Columbus College of Art and Design with a BFA in Visual Communications, Advertising and Graphic Design, he was hired as an art director at Cramer-Krasselt.

“Scott and I have been talking about working together since we were in art school, and through the work he has done for Standard Black as a freelancer, we’re confident that his creative experience will benefit all of our clients,” said Tomlinson. “Scott comes from a TV-heavy creative background, and we look forward to executing his vision of more filmed content for our clients.”

  • Wednesday, Feb. 27, 2019
VMLY&R promotes Allison Pierce to exec creative director
Allison Pierce

VMLY&R has promoted Allison Pierce to executive creative director. Since joining the agency in 2010, she has been a major force at VMLY&R, producing some of the company’s most innovative and awarded work. Pierce has overseen creative for the Tennessee Department of Tourist Development for the past five years and lent her creative talents to other current and former VMLY&R client brands, including Gatorade, Wendy’s, Kashi, Electrolux/Frigidaire and Cobra Puma Golf.

Most recently, she helped lead an all-female team in creating Bumble’s first-ever Super Bowl spot featuring tennis star Serena Williams.

She’s also been integral in several VMLY&R new business wins, including the recent agency of record win for Boehringer Ingelheim Equine.

Pierce will report to John Godsey, North American chief creative officer. She will continue to be based in VMLY&R’s Kansas City office.

As group creative director on Tennessee, Pierce spearheaded “The Colorblind Viewer — an experiential campaign that launched a scenic viewer equipped with high-tech lenses to make it possible for colorblind people to see fall colors for the first time. The campaign went on to win multiple Cannes Lions and a gold cube at the Art Directors Club, among others.

Multi-awarded with Cannes Lions, the One Show, Effies, ADDYs, Clios, Effies and The Webby Awards, Pierce’s expertise in advertising creative has been recognized by numerous international and local advertising award panels. Her career spans a dozen years.

The impact of Pierce’s work is equally impressive. Since she was appointed lead on the account, Tennessee has seen record-breaking tourism numbers each year, and its ROI results are reinventing travel marketing standards.

“Alli has been an integral part of our creative journey at VMLY&R.” said Debbi Vandeven, global chief creative officer. “Her leadership will continue to help us write our future. And while we can’t always predict what’s next in this business, we can always count on Alli to help invent it.”

  • Tuesday, Feb. 26, 2019
SOCIALDEVIANT adds ACDs Lauren Hystead, Lauren Swago
Lauren Hystead (l) and Lauren Swago

Lauren Hystead and Lauren Swago have joined Chicago-based agency SOCIALDEVIANT as associate creative directors who will work across multiple pieces of new business.
Hystead and Swago first worked together at FCB Chicago from 2012-15, where their creative director thought it would be fun for two Laurens to work together--with Hystead as copywriter and Swago as art director. Their work together proved so successful that they joined Chicago’s Trisect Agency as a creative team in Dec. 2015, where they remained through 2018.  
What started as a project for Valsar Paint developed into a partnership for the Laurens that’s going on six years and their third agency together. Other clients the pair has worked on include Kmart, Slim Jim, and the Chicago Bears.
“From our first conversation with agency president Linda Johnson and COO Dave Shuck, we could feel the energy of SOCIALDEVIANT,” said Hystead. “There’s an immediate sense that big things are brewing and we really just want to be a part of that.”
Added Swago, “With all the work coming in, we’re excited for the opportunity to help SOCIALDEVIANT expand their capabilities and grow relationships with new and existing clients.”
According to agency CEO and founder Marc Landsberg, SOCIALDEVIANT’s revenues shot up by almost 70% in 2018 (fueled by the win of seven new clients in recent months, including CareerBuilder, E.& J. Gallo and The Disney Channel). This growth led the agency to actively recruit to fill these and several more roles.
Hystead graduated from the University of Missouri-Columbia with a B.A. in journalism and strategic communication in 2011, joining FCB Chicago shortly after graduation. 
Swago attended the University of Georgia, graduating with a B.B.A. in finance in 2007. She taught English for a year before switching gears and attending The Creative Circus from 2010-12. She landed at FCB Chicago in Aug. 2012, where the seeds of the Hystead-Swago creative partnership then took root.

  • Tuesday, Feb. 26, 2019
Creative director Norman Brown joins M&C Saatchi LA
M&C Saatchi LA’s (l-r) CEO Huw Griffith, executive creative director Maria Smith, creative director Norman Brown and chief strategy officer Kate Bristow

M&C Saatchi LA has brought creative director Norman Brown on board. He joins the agency’s creative leadership and will work alongside M&C Saatchi LA ECD Maria Smith. 

Brown--who had been at MullenLowe in El Segundo, Calif., working on Acura and Facebook Marketplace--brings 15-plus years of ad experience to his new roost, with a focus on art direction and design solutions for brands worldwide.

“M&C Saatchi’s ethos ‘Brutal Simplicity of Thought’ is the essence of impactful design and something that I strive for in my work, so it is a welcome opportunity to be surrounded by others who operate with this belief,” commented Brown. “It’s a culture fueled by entrepreneurs and creative thinkers who see clients as partners in the process of uniting strategy and design to build brands.”

Practically born into advertising, Brown’s mother was an agency VP/director of broadcast and print traffic who fostered his appreciation for film and fine arts. Photography, an ever-present pursuit and influence, led him to film school and the entertainment industry. Brown’s vast experience with visual artistry for brands began after graduating from Cal Arts when he joined the Attik in San Francisco. He returned to Los Angeles with an intensified appreciation for design thinking having grown into the art director and sr. art director roles.

Over the years, Brown has turned concepts into comprehensible products and brand elevating engagements for Subaru, Honda, Lexus, Real California Milk, Sprint, The Delano Hotel and others via agencies Deutsch, RPA, Team One and Mullen Lowe, as well as in-house at Uber. One of the most personally gratifying projects, he recalled, was a multi-platform campaign for Lexus that encouraged real connections and meaningful interactions. It culminated with a December To Remember snow day and fundraiser benefiting the Boys & Girls Club.

“Advertising has the power to help ideas grow into something beautiful, whether connected to a cause, developing identity, or expanding perception,” he said. “Maria and the entire team at M&C Saatchi share an appreciation for building things that are ownable and meaningful, be it for business objective or social good. That makes for an inspiring place to be.”

  • Tuesday, Feb. 26, 2019
Flame artist Gavin Camp joins 3008 Editorial
Gavin Camp

3008 Editorial has added Flame artist Gavin Camp to its roster. Prior to 3008, Camp held post at The Mill LA, Keep Me Posted, and Psyop. As well as regularly working with a52, Framestore, MPC and others.

Over the course of his career in visual effects and finishing, Camp has worked on award-winning creative for clients such as Nike, Gatorade, Audi, Coca-Cola, Burger King, Sprint, Apple and Dolby. In addition to ad projects, he has worked on television series including Law & Order SVU, Better Call Saul and Animal Kingdom.

“Gavin brings a broad range of experience across all industries, with particular expertise in automotive and beauty, which we’re excited to offer to our clients. He is highly visual, creative and has an excellent understanding of the color space,” said Brent Herrington, editor and owner of 3008.

  • Tuesday, Feb. 26, 2019
Producer Kathy Whitbeck climbs aboard Treehouse Edit
Peter Tarter (l) and Kathy Whitbeck

Producer Kathy Whitbeck has joined Dallas postproduction house Treehouse Edit. Most recently executive producing for YesGo, a Dallas production company, Whitbeck comes to Treehouse with such companies as Rock Paper Scissors, Reel FX, Stardust Studios and Breed Music on her resume.

A Texas native, she launched her career with Beaucoup Chapeaux, the Dallas-based outsourced agency production service that provided producers to a number of agencies in the Southwest. For the next five years she produced broadcast spots for such agencies as Square One and others, working for brands like Miller Lite, The Travel Channel, Whataburger and more.

After leaving Beaucoup Chapeaux she moved to Los Angeles and made the jump into postproduction, joining the staff of Rock Paper Scissors. From there she moved to the VFX studio Radium before returning to Dallas to join Reel FX. Whitbeck also spent a number of years on the music side of the business, first as EP of Listening Chair Music, then as senior producer at Breed Music, both in Dallas.

Joining Treehouse will reunite her with the company’s sr. Flame artist Bryan Bayley; the pair worked together during her time at Reel FX. And back in her agency producing days, she worked with Treehouse EP Jeremy Besser when he was producing for local live action company.

Whitbeck observed, “Now, at Treehouse, it feels like my career has come full circle, back to my time at RPS. I’m looking forward to contributing in whatever way I can.”

Treehouse editor and partner Peter Tarter said the company’s steady growth made Whitbeck’s hire a necessity. “We’ve really been leaning on our producer corps here, what with six editors on staff, two Flame artists, color grading and audio,” he noted. “Jeremy and our producer, Kim Estrada, were carrying the weight, but we needed to bring on an additional person. She’s got this calm air about her that’s a great fit for us.”

Tarter is also looking forward to tapping Whitbeck’s music chops in her new role as well. “We’re constantly sourcing music, so Kathy’s going to be a big help there, too,” he added. 

  • Friday, Feb. 22, 2019
Creative studio Versus adds sr. producer Tom Colabraro
Tom Colabraro

Full-service creative production studio Versus has hired Tom Colabraro as sr. producer. He will partner with ECD Justin Barnes and EP Rob Meyers to manage and execute Versus projects across all areas of production and post.

Colabraro has spent the last 14 years as a prolific freelance producer and consultant, managing and executing branded/original content projects for clients such as Converse, ESPN, HBO, Nike, Samsung, Uniqlo, and Red Bull. He has also served as the team marketing manager for 5BORONYC, where he built and managed an active roster of pro and semi-pro skateboarders as well as handling all marketing, original content, and social media.

  • Thursday, Feb. 21, 2019
Hugh Broder named EP/managing director of The Underground
Hugh Broder

Hugh Broder, an executive producer with agency, advertiser and production-side experience, has joined The Underground as EP/managing director to lead the three-year-old VFX company’s growth into full-service production as well as postproduction for commercials and other brand content.

Formerly head of production at BBDO Detroit as well as director of integrated production at Walmart, Broder joins the management team at The Underground’s parent company, P2P Group, which includes sister company P2P Retouching. P2P enjoys a well-established presence in the beauty industry with agency clients such as Gotham, McCann and Publicis and brand clients such as L’Oréal, Kind and Maybelline.

According to Broder, this new position is a perfect fit for him. “Throughout my career, I’ve always been a builder,” he said, referring to his oversight of multiple production operations. “This is a wonderful opportunity to grow a company that has so much to offer to both agencies and brands.”

At The Underground, Broder will work closely with creative director/lead Flame artist Nic Seresin, who joined the company last year. Recent projects include a direct-to-brand short film for Aston Martin as well as newly released music videos for Jihae, Showtek and Young the Giant. Recent agency clients include Anomaly, Saatchi and Publicis in New York, as well as Odysseus Arms in San Francisco.

Ben Bettenhausen, founder of P2P Group, said of Broder, “He brings with him a wealth of knowledge and experience, and a wonderful energy that will propel our growth into a 360-offering to our clients.”

The Underground is represented by Minerva, the business development company led by Partners Mary Knox and Shauna Seresin.

  • Thursday, Feb. 21, 2019
Crew Cuts promotes Craig Rohrer to editor
Craig Rohrer

Crew Cuts has promoted Craig Rohrer, a seven-year veteran of the company, from jr. editor to editor. 

Most recently, Rohrer worked on the comedic Spectrum “Monsters” campaign with creative agency Something Different. “This campaign has been the most fun for me,” stated Rohrer. “Each one of those spots can start and end in 20 different ways, so I really enjoyed finding the funniest bits and then cutting them all together.”
Born in New York and raised in Florida, Rohrer attended the University of Miami where he studied business management and was the captain of the university’s wakeboarding team. It was during his time in the latter capacity that he had his first exposure to video editing, filming his team’s competitions and cutting the footage. He grew to love editing, springboarding him to a postproduction career.

MySHOOT Profiles

Erik Anderson

Cinematographer, Visual Effects and Animation

MySHOOT Company Profiles