Entertainment marketing agency AKA NYC has appointed Amanda LaFollette Blackman to the newly created post of sr. VP of creative strategy and experiential design. Blackman will head the agency’s experiential offering as its creative lead, developing and overseeing the execution of experiential opportunities and initiatives for AKA’s theatrical and destination clients. She will also collaborate with other agency departments in driving integrated, idea-led thinking company-wide.
Blackman comes to AKA from brand experience agency FreemanXP where she was VP, Group Creative Director. Prior to which she spent 11 years at Jack Morton Worldwide, a leading experiential agency, working with clients including American Airlines, Procter & Gamble, MTV, Walmart and Microsoft. She earned an MFA from the Yale School of Drama.
“Since our inception, AKA has forged the way in introducing new approaches and service offerings to the theatrical advertising space,” said AKA managing partner Elizabeth Furze. “With the diminished impact of interruptive advertising in today’s consumer-controlled economy, experiential initiatives have become essential to effective, integrated campaigns. We are delighted to welcome Amanda’s talent and unique experience to drive AKA’s experiential offering forward. She brings a wonderful pedigree in experiential marketing, exceptional insight into the culture of entertainment, and a talent for thinking big.”
Blackman joins the senior team including managing partners Furze and Scott Moore, executive creative director Bashan Aquart, VP/digital Sarah Borenstein, VP/insights and marketing Janette Roush, director of client services Elizabeth Findlay, director of agency partnerships Elyce Henkin, director of account strategy Melissa Marano, director of production services Billy Mitchell, content director Jamaal Parham, director of media Joshua Poole and director of finance Ricardo Whitely.