Tuesday, December 12, 2017

People on the Move

  • Wednesday, Oct. 4, 2017
Director Adam Bonke, sr. editor Paul Bastin join Alkemy X
Adam Bonke
PHILADELPHIA & NEW YORK -- 

Creative content company Alkemy X has expanded its talent roster with the addition of director Adam Bonke and sr. editor Paul Bastin. A previous winner of the Young Director Award at Cannes, Copenhagen-based Bonke has worked with such brands as Comcast, Coca-Cola, Nike, Red Cross, and Doctors Without Borders. Bastin brings 20+ years of experience in the postproduction industry, having worked as an in-house editor and motion graphics animator at such shops as R/GA, Ogilvy and Mather, and RadicalMedia.

Bonke’s career began in London’s Soho, where he delved into editing and compositing at postproduction company Locomotion, and later at Capital FX (now Deluxe), before finding his calling as a director. Citing youthful exuberance, he returned to his hometown of Copenhagen and unabashedly informed two producer friends at production company Nobody Cph that he wanted to direct. They eventually gave him the chance with “Interruption,” an evocative commercial for Doctors Without Borders, which ultimately garnered Bonke the 2010 Young Director Award at Cannes and launched his career. 

Since then, Bonke has directed more than 80 commercials in 18 countries, including work for Gore-tex, Sony Ericsson, Havas, and Carrefour. In addition, he has directed music videos for various artists; the popular documentary series, “Find Amdi,” for Danish national TV; as well as creating, co-writing and directing a full season of the critically acclaimed Danish TV series “Fetter.”  Music also plays a starring role in his process; he often collaborates with his brother to compose soundtracks for his brand-based work.

Bastin was most recently lead sr. editor at digital agency R/GA, where he developed workflows throughout the facility, maintaining quality control implementations across all edit stations, and collaborated with the creative, production and IT teams on projects, infrastructure, and global connectivity solutions. Prior to that, he was sr. editor and motion graphics animator and designer at RadicalMedia, lending his talents to projects for such clients as Grey Goose, NFL Network, Tommy Hilfiger, Versus, and NASA.

Bastin got his start in the postproduction industry more than 20 years ago as an assistant editor at New York-based postproduction facility Post Perfect. After several months spent traveling across the US, he returned to NYC where he worked as an editor at ad agency Ogilvy and Mather.

  • Wednesday, Oct. 4, 2017
AKA NYC hires Blackman as SVP of creative strategy & experiential design
Amanda LaFollette Blackman
NEW YORK -- 

Entertainment marketing agency AKA NYC has appointed Amanda LaFollette Blackman to the newly created post of sr. VP of creative strategy and experiential design. Blackman will head the agency’s experiential offering as its creative lead, developing and overseeing the execution of experiential opportunities and initiatives for AKA’s theatrical and destination clients. She will also collaborate with other agency departments in driving integrated, idea-led thinking company-wide.

Blackman comes to AKA from brand experience agency FreemanXP where she was VP, Group Creative Director. Prior to which she spent 11 years at Jack Morton Worldwide, a leading experiential agency, working with clients including American Airlines, Procter & Gamble, MTV, Walmart and Microsoft. She earned an MFA from the Yale School of Drama.

“Since our inception, AKA has forged the way in introducing new approaches and service offerings to the theatrical advertising space,” said AKA managing partner Elizabeth Furze. “With the diminished impact of interruptive advertising in today’s consumer-controlled economy, experiential initiatives have become essential to effective, integrated campaigns. We are delighted to welcome Amanda’s talent and unique experience to drive AKA’s experiential offering forward. She brings a wonderful pedigree in experiential marketing, exceptional insight into the culture of entertainment, and a talent for thinking big.”

Blackman joins the senior team including managing partners Furze and Scott Moore, executive creative director Bashan Aquart, VP/digital Sarah Borenstein, VP/insights and marketing Janette Roush, director of client services Elizabeth Findlay, director of agency partnerships Elyce Henkin, director of account strategy Melissa Marano, director of production services Billy Mitchell, content director Jamaal Parham, director of media Joshua Poole and director of finance Ricardo Whitely.

  • Wednesday, Oct. 4, 2017
Sean Lackey named chief growth officer at McCann North America
Sean Lackey
NEW YORK -- 

Sean Lackey has joined McCann North America as chief growth officer, a new regional position.
 
Lackey most recently was head of business development at Droga5 where he was key to driving significant growth across new clients and capabilities resulting in $120MM+ in new business revenue over the last four years. Prior to joining Droga5 in 2013, he held both business development and client management roles on a wide variety of accounts at BBDO for five years. He had also previously worked in account management at Interpublic Group’s Gotham, Inc. 
 
“Sean has an infectious energy and a great track record of attracting clients and delivering business growth,” said Chris Macdonald, president of McCann Worldgroup North America. “We are delighted that he is joining us as we further develop our North American network and offerings for clients.”
 
“I have always believed that creativity is a business driver for our client partners,” said Lackey. “The McCann agencies across the region and beyond are unified by this purpose, delivering at the top of their game both creatively and strategically.”
 
Creatively, McCann North America this year repeated for the second straight year as the most awarded North American agency at the Cannes Lions festival. while McCann New York also moved up 12 spots to become the No. 1 agency at the 2017 North American Effies. McCann was named North America’s “Regional Agency of the Year” at the New York Festivals International Advertising Awards, and McCann New York this year was named “Agency of the Year” at multiple awards shows, including the Clios, the One Show, the ANDYs, and the ADC (Art Directors Club). At the same time, McCann over the last few years has added major client assignments in North America, including from HomeGoods, MGM Resorts, Bombardier, Verizon, Reckitt Benckiser, Coca-Cola, Mastercard, and Chevrolet.

  • Wednesday, Oct. 4, 2017
Humble hires Leigh Baker as EP of brand partnerships, launches "Idea Studio"
Leigh Baker
NEW YORK -- 

Integrated content studio Humble has brought Leigh Baker on board as executive director of brand partnerships. Baker will spearhead a new creative offering, “Humble Idea Studio,” that will sit alongside the current stable of Humble brands that includes Humble TV and Postal.

Baker, a 20 year veteran of the advertising industry most recently was exec VP, managing director of Publicis Digital shop ROAR, and previously held senior leadership roles at Chiat\Day NY, SapientNitro and Publicis London.

Humble president/founder Eric Berkowitz said, “As our industry converges we see this as a huge opportunity to drive even greater value for our clients. Leigh is the perfect person to help us expand and complement our existing offering as we increasingly partner with brands directly.”

“It is clear that clients are continually seeking new, better, more agile ways of creating engaging content for their brands,” added Baker. “I’m excited to build out something new with the amazing team at Humble and Postal.”

Humble’s work spans commercials, music videos, branded content and features. Recently the company produced a groundbreaking PSA for One America Appeal, featuring all five living former U.S. presidents.

  • Tuesday, Oct. 3, 2017
Antar Walker named design creative director at MPC
Antar Walker
LONDON -- 

Antar Walker has joined MPC’s London advertising studio as design creative director. A multi-disciplinary designer and director with world-class experience spanning eight-plus years in advertising, design, animation, film and digital, Walker has worked with leading brands including Nike, Apple, BMW, Tate Modern, Land Rover, Burberry and Chanel.

Walker comes over from design and motion studio ManvsMachine where he worked in London for 18 months before moving to help set up its new endeavor in L.A. During his time stateside, Walker was integral to establishing that company’s new studio, propagating studio culture and thought processes, along with having a hand in hiring the best talent available to grow and nurture a successful new team.

Walker will collaborate closely with Ryan Jefferson Hayes who joined MPC in 2015 to spearhead a new era for the studio’s design team. Walker will also work through MPC Creative.

Graham Bird, chief commercial officer at MPC, said of Walker, “Not only will our clients benefit from his exceptional talent, but he will work with Ryan to help drive a new vision for Design within our advertising business.”

Walker said, “MPC’s reputation and proven track record in producing innovative, award-winning work creates a very exciting opportunity to forge a new creative offering throughout the company. There’s now an opportunity to apply design and visual innovation to the power of animation and VFX tools to create memorable, brave new content for all manner of brands, agencies and directors. I look forward to working with MPC and its clients to continue its legacy of excellence into new and emerging fields of design, motion and interactive content.”

MPC is a Technicolor Company.

  • Tuesday, Oct. 3, 2017
Tal Wagman becomes associate creative director at Zambezi
Tal Wagman
LOS ANGELES -- 

Independent creative agency Zambezi has hired Tal Wagman as associate creative director. The writer teams up with art director Annie Johnston, who joined the agency in January. Wagman previously worked at Saatchi & Saatchi Los Angeles on Toyota and Bravo. Before that he worked in Toronto at the WPP agency Taxi on Koodo, Burger King and Mini Cooper, and at Saatchi & Saatchi Canada on Toyota, Wendy’s, Novartis’ Gas-X, and other brands. Most recently, Wagman led the digital effort for launching Toyota’s Prius Prime on the “Possibilities Now” campaign as well as the Toyota C-HR launch, collaborating with Bad Lip Reader. His work has been recognized at Cannes, Communication Arts, The Webby’s, and according to him, “many Canadian awards which no one has heard of”.
 
Wagman moved to Los Angeles to continue his advertising career while pursuing a side-hustle in stand up comedy.
 
“I thought I was good at standup,” said Wagman. “It was half the reason I came here. But with commuting to Torrance [Saatchi LA] every morning, the side hustle became impossible. I still write comedy, I just don’t perform it. What I try do is channel my humor into my ad work. Zambezi recognizes that, and that’s why I’m really excited about working here. I wanted to join an independent shop with an appreciation for comedy. It’s funny, I came to L.A. to do stand up, and Zambezi gave it to me, in the form of a stand-up desk. Actually, is that funny? I don’t know, and that’s why I’m not doing comedy.”
 
“Tal brings funny to Zambezi,” said Gavin Lester, chief creative officer. “There’s nothing more engaging than a brand story told with wit and humor. That’s Tal’s forte.”

  • Monday, Oct. 2, 2017
Periscope adds Bill Berg, Steve Sutherland
Steve Sutherland (l) and Bill Berg
MINNEAPOLIS -- 

Periscope has hired two notable artisans who boost its integrated agency offerings:  Bill Berg who comes over from Droga5 New York where he served as a sr. broadcast producer; and Steve Sutherland who was most recently experiential director/founder at Manufacture. Berg becomes executive producer at the Minneapolis-based Periscope while Sutherland is VP, director of integrated creative production.

Berg’s experience spans brands like Under Armour for the “Rule Yourself” series featuring Steph Curry and Tom Brady, as well as work for Overwatch, Xfinity, Toyota and Newcastle. Berg has collaborated with some of the industry’s top directors. 

Sutherland is a veteran of the agency world with experience at Crispin Porter + Bogusky, mono and Fallon, as well as his own company, Manufacture. He has worked with such brands as Target, Burger King, Coke Zero, Propel and the SYFY Network and brings a deep understanding of integrated experiences--from interface design to new product launches and everything in between.

  • Friday, Sep. 29, 2017
Tobin Kirk joins Laundry as EP
Tobin Kirk
LOS ANGELES -- 

Design and animation studio Laundry has brought on Tobin Kirk as executive producer. Kirk brings nearly 20 years of experience spanning broadcast design, main title sequences, integrated content, traditional on-air spots, branded content, digital, and social. At Laundry, he will work closely with EP Garrett Braren on business development, as well as client and project management efforts.

Kirk was most recently managing executive producer at Troika where he oversaw all production at the entertainment brand agency’s 25,000-square-foot facility in Hollywood, including its creative studio and live-action production subsidiary, Troika Production Group. Prior to that, he spent nearly five years as EP at Blind, managing projects for XBOX/Microsoft, AT&T, ancestry.com, and Sealy Mattress, among others.
 
Kirk’s diverse background as a producer is highlighted by such projects as the main title sequence for David Fincher’s “The Girl with the Dragon Tattoo” at Blur Studio, commercials for Chrysler and Gatorade at a52, and an in-flight video for Method/Virgin America at Green Dot Films. He also spent three years with Farmer Brown working for TBS, CBS, Mark Burnett Productions, Al Roker Productions, The Ant Farm, Bunim/Murray, and Endemol USA.
 
In addition, Kirk collaborated with video artist Bill Viola for over six years, producing projects for the London National Gallery, Athens Olympics, the Getty Museum, Opera National de Paris, Guggenheim Museum, Munich’s EON Corporation and Anthony d’Offay Gallery.

  • Wednesday, Sep. 27, 2017
Patrick Frend named managing director at GALE
Patrick Frend
NEW YORK -- 

Full-service business agency GALE has hired 18-year Razorfish veteran Patrick Frend as managing director. Frend will be joining GALE’s global management team to help shape the agency’s service offering and grow its global business. Frend will be reporting to GALE’s president and CEO Brad Simms.
 
“GALE’s connected agency and consultancy offering is a great fit for Pat--a former management consultant and agency veteran with vast expertise across automotive, financial services, CPG, travel, and retail,” said Simms.
 
Prior to joining GALE, Frend served as president, East Region of Razorfish, managing its New York, Atlanta, and Toronto business.  In this role, he handled a $150-million P&L and oversaw more than 600 employees, working with clients including: Mercedes-Benz, Ford Motor Company, UNIQLO, Delta Airlines, Unilever, and Citibank.
 
“GALE’s seamless integration of business consulting and creative expertise, along with the agency’s long-term vision, inspired me to join the team” said Frend.  “Many aspire to adopt that model, but GALE pioneered it three and half years ago and has proven its value out with brands including BMW, BMO, and Genting. GALE is about the same size and age as the organization I joined the last time I made a change 18 years ago; I look forward to looking back on how I’ve contributed to GALE 18 years from now.”  
 
Headquartered in New York with offices in Toronto and Bangalore, GALE brings together the strongest aspects of the agency and consultancy models and supports this through proprietary data and insights platforms including ASK GALE and ALCHEMY. GALE’s clients include: BMW, Bank of Montreal, Allstate, MGM, Hain Celestial, Genting, and David’s Bridal. 

  • Wednesday, Sep. 27, 2017
Framestore colorist Edwin Metternich relocates to Chicago office​
Edwin Metternich
CHICAGO -- 

Framestore has extended its global color department to its Chicago office with the relocation of colorist Edwin Metternich. The Chicago team has been steadily growing with a series of high caliber appointments since opening in May 2017.

Metternich joined Framestore as a runner in 2007, moving quickly into the color team as an assistant and progressing into grading after only a couple of years. He has been an integral part of the color department in London and embarks on a new career chapter at Framestore’s newest office.

He has worked on a multitude of projects including Framestore’s first video game VFX job “Guitar Hero Live,” “The Eye” for Audi and frequent collaborations with award-winning agencies and production companies. He was nominated for the Kinsale Sharks Best Colorist in a Short Film in 2016 and Best Colorist in a Music Video in 2017. His work spans brands such as Speedo, Absolut, Barclays, and Microsoft. He will be missed by his loyal following of clients in London.

Metternich’s range of work also broadens to a selection of independent film projects, notably Blood Cells for British directing duo Joseph Bull and Luke Seomore, Jangbar with turner-nominated artist Zarina Bhimji, and BAFTA award-winning British short film, Operator