• Tuesday, Nov. 3, 2015
Framestore adds director Fernando Cardenas
Fernando Cardenas

Framestore Pictures has signed cinematographer and commercial director Fernando Cardenas to its roster.

Cardenas began his career working for the production company The Directors Bureau. It led to collaborating with a variety of innovative artists and filmmakers including Roman Coppola, Mike Mills, Sofia Coppola and others.

In addition to his work behind the camera as a DP, Cardenas was instrumental behind the scenes, creating treatments and visual research for various commercial and feature film directors at companies like HSI, Biscuit Filmworks, Smuggler and Supply & Demand.

Cardenas’ cinematic vision caught the attention of TBWA\Media Arts Lab, who tapped him for a range of productions, from web content to TV spots. As a director, he has helped to shape global brands such as Apple, HP, Google, ESPN, Adidas, Facebook, and Beats by Dre.

Adding Cardenas is the latest move in Framestore’s ongoing evolution to expand its services beyond an award winning VFX house, with the talent and tools to deliver the total project, from inception to completion.

In creating this business model, Framestore has bolstered the foundation of its offices over the past year. The global company recently tapped executive producers Jennifer Siegel and John Duffin, who came on board in 2014, to spearhead Framestore Pictures’ operations out of the New York, Los Angeles and London offices. With their combined experience, Siegel and Duffin have and continue to cultivate a roster of directors with diverse backgrounds, who provide solutions throughout every stage of the process to execute a single creative vision. Cardenas too fits that profile.

  • Tuesday, Nov. 3, 2015
Matt Ashworth, David Kim named exec creative directors at Argonaut
Matt Ashworth

Creative agency Argonaut has hired Matt Ashworth and promoted David Kim, who will both serve as executive creative directors across the shop’s roster of clients, including Cricket Wireless, Fitbit, Hershey and MetLife. Ashworth and Kim will report to chief creative officers Rick Condos and Hunter Hindman.

A highly sought-after freelancer, Ashworth has more than 20 years of experience as an advertising creative, having worked at shops like Goodby Silverstein & Partners, Hal Riney & Partners, Butler Shine, Stern & Partners and The Martin Agency, as well as Argonaut. Over his career, he has created award-winning work for brands such as Jeep, TD Ameritrade, Chevrolet, HP, Appleton Estate Rum, and Fitbit.

Kim brings more than 12 years of creative agency experience with Deutsch, Venables Bell & Partners and TBWA\Chiat\Day, among others. While at Deutsch, Kim oversaw all digital efforts on Volkswagen, which included the redesign of VW.com and the development of SmileDrive, a co-branded app between Google and Volkswagen that quantified driving using the driver’s smartphone. Prior to Deutsch, Kim helped pitch and win the Intel business while at VB&P, where he helped create “The Chase” video, recognized at Cannes and TED as one of the top 10 Ads Worth Spreading. He also developed Google’s Fiber campaign in Kansas City, which set the blueprint for successful launches in Austin, Salt Lake City and more.

  • Monday, Nov. 2, 2015
Aron Baxter joins Click 3X as creative director
Aron Baxter

Click 3X has expanded its creative team with the addition of Aron Baxter as creative director. Baxter will be charged with overseeing all of Click 3X’s creative output across clients.

Baxter’s creative work spans commercials, features, music videos, documentaries, broadcast graphics, short films and web content. He began his career as an assistant to Academy Award-winning production designer, Anton Furst, on Tim Burton’s Batman. He went on to join MPC London, and then Nice Shoes in New York where he served as senior VFX supervisor of its in-house creative boutique, Guava, and later as creative director of the facility until 2012. Since then he’s worked as a freelance creative director, VFX supervisor, director and artist, at The Mill, and postproduction company Absolute Post. His credits include the television series Elementary and The Blacklist as well as commercial work for Under Armour, Google, BMW, Ford Motor Company, Goodyear Tires and Chanel. Baxter has won many awards for his work including a 2012 D&AD Pencil for Best Visual Effects for the Kanye West video “Power,” as well as several PromaxBDA awards for his work in broadcast graphics.

“Aron’s background spans design, VFX and live action, a unique blend that makes him a remarkable creative problem solver. Aron’s rare combination of classic British training in design combined with his formidable skills and original vision make him the perfect fit for this role,” said Camille Geier, executive producer, Click 3X.

  • Thursday, Oct. 29, 2015
Kevin Purcer upped to creative integration director at Erwin Penland
Kevin Purcer
Danny Miller joins as sr. content producer

Full-service marketing agency Erwin Penland has promoted Kevin Purcer to EVP/creative integration director (formerly SVP/director of digital strategy) and brought on board Danny Miller as VP/sr. content producer.

As creative integration director--which is a brand new role at Erwin Penland--Purcer will oversee the agency’s work in two critical areas: Content and experience. He will work alongside creative teams to help bring the stories they craft for clients to life across technology, experiential, social content and video production.

Reporting directly to Con Williamson, chief creative officer, Purcer will work across all clients, but focus primarily on Denny’s, L.L.Bean, The UPS Store and Califia Farms. Purcer has been on the Erwin Penland team since 2000 and has been a driving force behind the social media push for Denny’s Diner.

Miller joins Erwin Penland from Saatchi and Saatchi, where he was a senior producer, and also spent time at McCann Erickson. Miller will report directly to Erwin Penland’s EVP/executive creative director John Cornette.

Miller will have a hand in all Erwin Penland clients that produce film and other content for broadcast, web, radio and social media, including Denny’s, L.L.Bean and Califia Farms.

  • Wednesday, Oct. 28, 2015
David Bates returns to Reel FX as general manager
David Bates
Former head of production to lead Commercial and VR divisions

Digital studio Reel FX, Dallas/Santa Monica, has brought back its former head of production David Bates as general manager. Bates spent nearly eight years with Reel FX from 2002-2010, and will leverage his recent executive experience curating talent for creative roles at a wide range of companies to assemble top tier in-house teams for projects across Reel FX’s short form and VR divisions.

Bates' hiring comes on the heels of the recent success of Reel FX’s virtual reality division, Reel FX VR. After opening in September 2014, the division has a slate of immersive experiences, including a recent The Hunger Games 360-degree narrative experience exploring key moments from throughout Katniss’ journey across all films, a fully-integrated recruiting experience for the U.S. Air Force out of GSD&M, and an impactful VR experience for AT&T’s “It Can Wait” campaign with BBDO New York.

Bates got his start in creative marketing for FOSSIL, spending nearly a decade in multiple roles, including serving as director of the graphics team for a re-launch of the brand’s apparel line as well as leading the creative vision of the in-store experience for stores worldwide. He left FOSSIL to join Reel FX in 2002 as creative director and art department manager, evolving the creative breadth of the department. He transitioned to become the SVP/head of commercial production, bolstering in-house talent, broadening the scope of branded projects, overseeing the build out of the Santa Monica space as well as managing sales, project management and operations. He left in 2010 to apply his creative management skills to a diversified range of companies at Plano, TX-based Bedrock Manufacturing for brands such as Shinola, and Filson, and others such as Marissa Webb and Clare Vivier.

  • Monday, Oct. 26, 2015
Director Andy Baker joins Hornet
Andy Baker

International production company Hornet has signed London-based director  Andy Baker.

Baker’s range of work feels completely contemporary while remaining undeniably classic at the same time. His latest animation spot for Marmite and adam&eveDDB--which swept the internet after being released in the U.K. earlier this summer--exhibits not only his storytelling capabilities but his offbeat, charming sense of humor.

Baker will be working closely with Hornet London’s executive producer Lisa Hill, exploring creative opportunities and expanding Hornet’s growing international client base. Known best for his character driven advertising work, he will also be developing his interests in long-form content through Hornet’s IP branch, Hornet Films.

  • Thursday, Oct. 22, 2015
Tom Jacobsen joins VOLT Studios as creative director/partner
Tom Jacobsen

VOLT Studios has brought Tom Jacobsen aboard as partner and creative director. Most recently a filmmaker and design director at Pixel Farm, Jacobsen has lent his creative voice to projects on many levels, including directing and animating projects for all screens. Target, 3M, Best Buy, Smirnoff and other noted brands and their respective agencies have collaborated with Jacobsen to bring ideas to life.  Jacobsen’s contribution to commercials and music videos has been recognized with honors from the AICP Show and MTV Music Video Awards.

National and international film festivals have screened Jacobsen’s lyrical short films for motionpoems.com, a nonprofit that brings poets and filmmakers together to create compelling hybrid films.  His most recent film premiered this October at the Weisman Museum as part of the exhibit “Big Bridges. A Collaboration.” He’s also crafted media for experiential and site specific projects for the Minnesota Twins’ stadium, the Golden State Warriors arena, New York’s Grand Central Station,  and the Coca-Cola Theater in Atlanta and the Walker Art Center.

Jacobsen received traditional art training at St. Olaf College and an MFA from UCLA film school. Following graduation from UCLA, Jacobsen worked in Los Angeles as a 3D artist and art director for video games before becoming a lead VFX artist on feature films. His move to Minneapolis, working at both Crash & Sue’s and Pixel Farm, deepened his experience in short form and advertising. Over the years, he has applied his passion for storytelling to a variety of mediums and applications.

“As someone who began as a filmmaker and fine artist, I love the direction the industry is taking,” said Jacobsen. “There’s a growing emphasis on enhanced collaboration, a blurring of traditional lines, both in terms of partnerships and media approaches. The result is a stronger product. VOLT Studios is a great environment to explore and develop what’s next for our clients.”

VOLT Studios collaborates with ad agencies, brands, studios and networks, providing creative production and post services, from concept through completion. At VOLT, Jacobsen will apply his signature blend of filmmaking artistry and strategic thinking to creating visual content for advertising and branded installations.

  • Wednesday, Oct. 21, 2015
Editor Adam Robinson gets to Work
Adam Robinson

Work Editorial has signed editor Adam Robinson. He is currently based in L.A. and will be available for assignments at all Work offices, which include shops in Culver City, Calif., as well as  New York and London.

Robinson hails from Massachusetts and began his editing career in NYC where he spent 10-plus years at Whitehouse Post.

After collaborating with director Harmony Korine on several commercials and short form projects, Robinson was tapped to edit Korine’s Spring Breakers.

While continuing to pursue feature film projects, Robinson keeps himself busy with a balance of commercials, music videos and short films.

Recently Robinson collaborated with director Hiro Murai on an ambitious Google Chromecast commercial campaign for 72andSunny. His recent spots span such brands as Adidas, the Cosmopolitan Hotel, Dick’s Sporting Goods, and AT&T.

Robinson comes to Work after finishing his second feature film, writer/director Joshua Locy’s Hunter Gatherer.

  • Wednesday, Oct. 21, 2015
Liz Kane joins Havas Worldwide Tonic as managing director, strategic planning
Liz Kane

Havas Worldwide Tonic has brought on board Liz Kane as managing director, strategic planning. Previously, Kane was group planning director at Havas Worldwide. In her new role, she will oversee the entire Havas Tonic planning department and will also take on direct planning responsibilities across its Genzyme MS portfolio.

Kane will report to Paul Klein, managing partner, Havas Tonic. She takes over managing director duties for Katie Rogin, who will be transitioning into a group planning director role.

Kane has been with Havas for a little over a year as group planning director across the Reckitt Benckiser portfolio. Prior to joining the agency, she had over 15 years of experience in strategic planning, brand building and relationship marketing with brands including Yoplait, Enfamil, Claritin, and Gilenya.

  • Wednesday, Oct. 21, 2015
Digital Pulp hires Christopher Daly as director of user experience
Christopher Daly

Christopher Daly has joined agency Digital Pulp as director of user experience reporting to Brian Loube, managing director.  

Daly will be responsible for guiding Digital Pulp’s growing team of UX designers as they translate content strategy into engaging user experiences and create impactful, sustainable solutions for the digital agency’s clients that include Bausch + Lomb, Corcoran, Cornell University, New York University, the University of Virginia, the Urban Institute, Juilliard, and Quest Diagnostics. The director of user experience role recently opened when Digital Pulp partner, Sarah Blecher, took a leave of absence for personal reasons.

“Christopher is the perfect fit for our director of user experience role,” said Ron Fierman, president and CEO of Digital Pulp. “His breadth of experience spans categories from consumer goods and services to enterprise and B2B to health and pharma, and will serve Digital Pulp’s diverse range of clientele well as we develop custom UX solutions to meet each of their unique needs.”

Prior to joining Digital Pulp, Daly served as SVP products & platforms, and head of UX of BBDO Atmosphere Proximity, where he led a multidisciplinary team of information architects, content strategists, interaction designers and researchers on initiatives for Emirates Airline, Dubai Tourism, Johnson & Johnson, Novo Nordisk, Visa, and Citi. Before that, he led a two-year overhaul of the entire user experience and product design process for a next generation financial advisor toolkit platform called GeoWealth. Prior to that, Daly served was a senior user experience consultant at several leading interactive consultancies in New York City, most notably TandemSeven and Roundarch (Isobar,) and held positions at Agency.com (TBWA) and Starwood Hotels & Resorts.

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