Framestore Pictures has signed cinematographer and commercial director Fernando Cardenas to its roster.
Cardenas began his career working for the production company The Directors Bureau. It led to collaborating with a variety of innovative artists and filmmakers including Roman Coppola, Mike Mills, Sofia Coppola and others.
In addition to his work behind the camera as a DP, Cardenas was instrumental behind the scenes, creating treatments and visual research for various commercial and feature film directors at companies like HSI, Biscuit Filmworks, Smuggler and Supply & Demand.
Cardenas’ cinematic vision caught the attention of TBWA\Media Arts Lab, who tapped him for a range of productions, from web content to TV spots. As a director, he has helped to shape global brands such as Apple, HP, Google, ESPN, Adidas, Facebook, and Beats by Dre.
Adding Cardenas is the latest move in Framestore’s ongoing evolution to expand its services beyond an award winning VFX house, with the talent and tools to deliver the total project, from inception to completion.
In creating this business model, Framestore has bolstered the foundation of its offices over the past year. The global company recently tapped executive producers Jennifer Siegel and John Duffin, who came on board in 2014, to spearhead Framestore Pictures’ operations out of the New York, Los Angeles and London offices. With their combined experience, Siegel and Duffin have and continue to cultivate a roster of directors with diverse backgrounds, who provide solutions throughout every stage of the process to execute a single creative vision. Cardenas too fits that profile.