Mirum’s latest step towards growing regional leadership across its global network is the appointment of Frederic Bonn as chief creative officer for North America. In his new role, Bonn will be tasked with delivering transformative ideas for clients while also leveraging Mirum’s entrepreneurial roots to foster a unified creative culture across the region. He will report to Dan Khabie, Mirum Global and North America CEO.
Bonn transitions to Mirum from his role as executive creative director at sister agency J. Walter Thompson New York, where he has been overseeing digital creative across numerous client categories, including retail, healthcare and CPG brands. At Mirum he will continue to work closely with J. Walter Thompson’s offices and clients in the region.
Prior to joining J. Walter Thompson, Bonn was the executive creative director of Razorfish New York, managing the creative department across all agency clients. Bonn came to Razorfish from Ogilvy Interactive in Paris, where he led the creative department and oversaw global campaigns and digital strategy for clients such as Louis Vuitton and Hennessy. He began his digital adventure in 1997 by opening the Interactive Bureau in Paris, following an early career in publication design.
Throughout his career, Bonn has worked with high-profile clients to create innovative projects such as the Louis Vuitton Journeys global campaign, the Mercedes-Benz Tweet Race and Smart Car’s social program. His work has been recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club and London International Awards. He has served as a judge at leading creative award shows such as the Cannes Lions, the Art Directors Club and London International Awards. He also serves on the board of the global Art Directors Club.
In his new role, Bonn will partner with Daiga Atvara, chief design officer, and the Mirum executive committee.
Mirum is a global agency that is a part of the J. Walter Thompson Company and WPP family.