• Wednesday, Jun. 17, 2015
Frederic Bonn named chief creative officer at Mirum North America
Frederic Bonn
NEW YORK -- 

Mirum’s latest step towards growing regional leadership across its global network is the appointment of Frederic Bonn as chief creative officer for North America. In his new role, Bonn will be tasked with delivering transformative ideas for clients while also leveraging Mirum’s entrepreneurial roots to foster a unified creative culture across the region. He will report to Dan Khabie, Mirum Global and North America CEO.

Bonn transitions to Mirum from his role as executive creative director at sister agency J. Walter Thompson New York, where he has been overseeing digital creative across numerous client categories, including retail, healthcare and CPG brands. At Mirum he will continue to work closely with J. Walter Thompson’s offices and clients in the region.

Prior to joining J. Walter Thompson, Bonn was the executive creative director of Razorfish New York, managing the creative department across all agency clients. Bonn came to Razorfish from Ogilvy Interactive in Paris, where he led the creative department and oversaw global campaigns and digital strategy for clients such as Louis Vuitton and Hennessy. He began his digital adventure in 1997 by opening the Interactive Bureau in Paris, following an early career in publication design.

Throughout his career, Bonn has worked with high-profile clients to create innovative projects such as the Louis Vuitton Journeys global campaign, the Mercedes-Benz Tweet Race and Smart Car’s social program. His work has been recognized many times over with awards from The One Show, The CLIOs, The Webby Awards, Effie Awards, Art Directors Club and London International Awards. He has served as a judge at leading creative award shows such as the Cannes Lions, the Art Directors Club and London International Awards. He also serves on the board of the global Art Directors Club.

In his new role, Bonn will partner with Daiga Atvara, chief design officer, and the Mirum executive committee.

Mirum is a global agency that is a part of the J. Walter Thompson Company and WPP family.

  • Wednesday, Jun. 17, 2015
Joanna Crean, Rasmus Keger upped to creative directors at MING
Joanna Crean (l) and Rasmus Keger
NEW YORK -- 

MING Utility and Entertainment Group has promoted Joanna Crean and Rasmus Keger to creative directors. They will help lead MING’s creative development, reporting directly to founding partner, chairman and CCO Linus Karlsson. Rasmus was upped from associate creative director while Crean had been a copywriter.

Crean and Keger first met at R/GA while working on award-winning projects such as Adam Tensta’s One Copy Song, which launched the Swedish hip-hop artist’s new single with one copy via a Facebook app. One Copy Song won two Cannes Gold Lions, two One Show Gold Pencils and a Yellow Pencil at D&AD.

At R/GA Crean and Keger also worked on Nike Free Arena, a social activation that took athletes from every arena--even those that’d never find themselves going head-to-head--and put them in direct competition. Keger later joined McCann to work under Karlsson on the IKEA account, while Crean spent the four years at R/GA working on Nike and Samsung.

At MING, Crean and Keger worked together on an award-winning campaign, Altitude Drop, the first-ever ski film to launch from 13,000 feet. The project was honored with a 2015 One Show Pencil in UX/UI.

  • Wednesday, Jun. 17, 2015
Stink USA Signs Director Owen Trevor
Owen Trevor
LOS ANGELES -- 

Comedic filmmaker Owen Trevor has joined bicoastal Stink USA, just several months after coming aboard the roster of Stink in the U.K. Trevor, who recently relocated to the U.S., has a body of work which spans such clients as Volkswagen, Pep Boys, Centraal Beheer, Ford, McVities, Fiat, Wild Turkey, Range Rover and Mercedes-Benz.

Trevor initially shot shorts and music videos back home in Australia before directing the globally heralded TV show Top Gear for four seasons. Work on commercials and film followed.

An affinity for unique, offbeat comedy plays throughout Trevor’s reel, as seen in “Sweeet” for McVities, an adorable ad which sees animals emerge from packets of biscuits to literally evoke the sweetness of the British snack food brand. Meanwhile, an ability to mine for laughs in the most unlikely of places pays dividends for Trevor in “Assembly” for Walls when uptight representatives at a UN conference push buttons to express their opinions, instead succeeding at buzzing out the ‘80s hip-hop track “Push It” by Salt-N-Pepa.

“Bird Up” for Wild Turkey is another comedic piece introducing us to heroes who have “stepped up” throughout history, such as hikers mounting Everest and astronauts golfing on the moon--all honored when their astronomical feats are achieved by receiving a glass of bourbon from a fluffy off-camera fowl.

Also of note is Pep Boys’ “Garage Band” featuring the fundamental values of loyalty, friendship and commitment felt between friends on a road trip, while Trevor’s multiple award-winning short “Two Laps” explores similar themes.

“Owen joins us at such an exciting time for the company,” related Jeff Baron, EP/managing director of STINK USA. “The response to his work has been amazing since he joined a few months ago in Europe, and we look forward to a similar response in the U.S. His knack for comedy is just one aspect of his work. He has a very strong visual style that will no doubt translate into many other areas of filmmaking.”

  • Tuesday, Jun. 16, 2015
Sakin, Wisialowski added to Cinema Advertising Council board of directors
Michael Sakin
NEW YORK -- 

The Cinema Advertising Council (CAC), a national non-profit trade association which serves cinema advertising sellers, the theatrical exhibition community and the advertising community, has announced two additions to its board of directors: Spotlight Cinema Network president Michael Sakin was elected to represent the association’s Level II members--vendors who represent exclusive selling rights on 4,999 U.S. movie screens or less--replacing Bob Shaw; and Marcus Theatres’ assistant VP, sales/research & development Clint Wisialowski has been chosen to represent CAC Affiliate members, replacing Stewart Harnell.

Sakin and Wisialowski join existing board members Katy Loria--chairman of the CAC and EVP of national ad sales at CAC member Screenvision--and Dave Kupiec--executive VP, sales & marketing with National CineMedia (NCM)--who represent Level I members (vendors representing exclusive selling rights on 5,000 or more U.S. movie screens).

With more than 25 years of national ad sales experience, Sakin has extensive experience in the cinema arena, having previously served on the CAC board from 2009-’11, and as chair of the CAC marketing committee. Prior to Spotlight, he held the position of SVP of ad sales for Landmark Theatres and also ran the Western and Midwest regions for Screenvision. He began his advertising career as a media buyer at DMB&B on the Kraft/General Foods account. After completion of the Turner Broadcasting Sales Training Program, he joined Fox Cable Networks as an account executive and was promoted to SVP of ad sales. During his eight-year tenure, he successfully launched FX, Fox Movie Channel, Fox Sports Net, The Health Network and National Geographic. Following Fox Cable Networks, he became the senior vice president of advertising sales for The Game Show Network.

For more than 25 years, Wisialowski has built his career at Marcus Theatres, starting as an associate manager of a Waukesha, WI theatre in 1989, then GM of a new location in Addison, IL, in 1997, and moving up the ranks to his current position.  From 2000 to 2004, Wisialowski oversaw operations of all Illinois locations as district director, and he became director of sales in 2004, a position he held for more than nine years.  In this role, he was responsible for multiple programs designed to increase revenue through alternative sources, including the sale of advertising in 55 field locations, sales of corporate products, and overseeing all alternative content which included unique events and concerts.  In his current role, Wisialowski oversees all product and gift card sales, advertising sales and group sales initiatives, while also researching and developing new initiatives.

  • Tuesday, Jun. 16, 2015
Directorial collective Happycamper joins th1ng for U.S. representation
Director Andrés Rosas Hott
NEW YORK -- 

Production collective th1ng Group (pronounced ‘thing one’) has signed award-winning Stockholm-based directorial group Happycamper for U.S. representation.

Known for animation and integrated live action/animation, the Happycamper studio entity was recently acquired by Sweden animation house Magoo. Happycamper now consists of president and EP Anders Tornquist, head director Andrés Rosas Hott, and Henrik Jernberg, executive producer of Magoo, who will liaise between the two groups. According to Tornquist, “with this arrangement in place Happycamper can utilize the resources of Magoo and th1ng to work effectively and efficiently in the U.S. market”.

Notable Happycamper credits include a series of spots for China Mobile that earned them nominations at Cannes and the Film Craft Lions, a piece for RWE, which won them Bronze at both the LIA and Epica awards, and a commercial for the globally recognized superstore Ikea. Director Hott will curate an eventual collective of artists and directors, some of whom are already in talks with the group. Parent company Magoo 3D Studios has won numerous awards, including a Cannes Lions Grand Prix for best commercial.

Th1ng and related companies are represented through Minerva Content (Mary Knox and Shauna Seresin) on the East Coast, Hilly Reps in the Midwest and Saarinen & Pico in the West. 

  • Tuesday, Jun. 16, 2015
Final Cut LA hires EP Eric McCasline
Eric McCasline
LOS ANGELES -- 

Eric McCasline has taken the helm of Final Cut Los Angeles as executive producer. Most recently, McCasline was the EP at design-based collective, Wolf & Crow where he helped to bring in and oversaw projects for Nike, Google, Apple and Jeep.

McCasline honed his postproduction skills at visual effects studio MPC, working in both Los Angeles and London, an experience he cites as informing his understanding of Final Cut which maintains offices in London, NY and L.A.

Prior to post, McCasline was a live action mainstay. Raised in Portland, Ore., from the age of ten, it was only natural that his start in the business was working productions for Adidas and Nike with Wieden + Kennedy. From there he moved to L.A., and spent over a decade on productions with Smuggler, Backyard, MJZ, @radical.media, HSI, Hungry Man, and Tool.

He has now gone full circle with his move to Final Cut. “One of the many reasons I am excited about Final Cut is the opportunity to get reconnected with the narrative filmmaking of advertising. The expert artists, starting with [editor] Rick Russell all the way down, craft pure storytelling in the most compelling and inspirational manner.”

“Final Cut is at a time of great growth, adding more full service creative options,” said Stephanie Apt, president of Final Cut. “With such a multidimensional background, Eric is the perfect leader to both enhance our existing partnerships and maximize our capabilities for continued development.”

  • Tuesday, Jun. 16, 2015
Google's John Merrifield Named LIA NEW Jury President
John Merrifield
LONDON -- 

John Merrifield, chief creative officer of Google Asia-Pacific, has been named president of the 2015 LIA (London International Awards) NEW Jury. The NEW was created by LIA to reward compelling, breakthrough work that refuses to be categorized in any other way.  LIA has revamped The NEW for 2015 by adding the following categories: Brand Content, Brand Experience, Brand Technology, IP and/or Licensing, Media Innovation, Self-Promotion and Technology Development.

“Every year jury presidents of The NEW find it difficult to explain precisely what it entails. This year is no different. I think this is its core strength. By definition, something new this year won’t be new the next. The goalposts move. As well they should, otherwise where’s the new?” said Merrifield. “Broadly speaking, the work that wins in The NEW category should feel orphaned in other categories. It should feel like a step change. We should be looking for work that’s delivered with a freshness that makes its impact ever more potent. Work that attempts to be category defining in and of itself.”

Based in Singapore, Merrifield joined Google in late 2012 as chief creative officer for Asia-Pacific and leads a team that is hubbed in Singapore, Tokyo and Sydney. He has won multiple Gold Lions at Cannes, multiple Gold Pencils at the One Show, the Grand Prix and multiples Golds at the Clios, twice best of show alongside multiple Golds at AdFest, multiple Golds at Spikes Asia, multiple Golds at AWARD and the ADC prize in Tokyo.

  • Tuesday, Jun. 16, 2015
Sony Pictures Post Services adds re-recording mixers Steve Pederson, Daniel J. Leahy
Steve Pederson (l) and Daniel J. Leahy
CULVER CITY, Calif. -- 

Continuing to grow its sound department, Sony Pictures Post Production Services has added award-winning re-recording mixers Steve Pederson and Daniel J. Leahy to its creative staff. Pederson and Leahy have worked as a team on a number of motion picture projects, including director Antoine Fuqua's The Equalizer, which, as independents, they mixed on Sony Pictures’ Cary Grant Stage last year. They are currently mixing Fuqua’s latest film, Southpaw, on the Sony lot. Upcoming projects include HBO’s True Detective and Fuqua’s remake of The Magnificent Seven.

Pederson and Leahy each has more than 100 feature films to his credit. Pederson’s career includes tenures at Universal Studios, Warner Bros. and Todd-AO. He won an Academy Award for Best Sound in 1996 for Apollo 13 (shared with Rick Dior, Scott Millan and David MacMillan), alongside one other Academy Award, three BAFTA and two Emmy Award nominations. His many credits include Rock of Ages, The Blind Side, Hall Pass and Schindler’s List.

Leahy’s career spans 30 years and includes work at Todd-AO, Warner Bros., and Universal Studios, and as an independent. He won Emmy Awards in 2010 and 1999 for The Pacific (shared with Michael Minkler and Andrew Ramage) and The Rat Pack (shared with Michael C. Casper and Felipe Borrero), respectively. Other notable credits include The Boy Next Door, Olympus Has Fallen, Training Day and The Fast and the Furious. One of his first credits as re-recording mixer came on Back to the Future.

Pederson and Leahy said they were drawn to Sony in large part by its talent, and the excellent relationship they both had developed with the people there, including Tom McCarthy, executive VP, Sony Pictures Post Production Services.

Pederson added that he and Leahy were impressed by how Sony has grown and modernized its sound facilities. “While the creative concepts of our craft haven’t changed through the years, the way we achieve those concepts has changed dramatically,” he explained. “Sony has embraced changing technology without losing sight of the basics that keep filmmakers confident they’re being taken care of. To work in a progressive department that sits on a historic movie studio lot in a great Westside location made it an easy choice.”

  • Thursday, Jun. 11, 2015
Luke Taylor named head of branded entertainment & channels at Pulse
Luke Taylor
LONDON -- 

Luke Taylor has been appointed head of branded entertainment & channels at Pulse, a production company with bases of operation in London, NY, Los Angeles, Paris and Berlin. Taylor will be based in the London office where he will work under Marisa Clifford, CEO (UK & Europe). 

A roster director at Partizan before co-founding BigBalls Films, Taylor brings with him a wealth of experience within the branded entertainment space, previously producing marketing content for music acts including Mark Ronson, Lupe Fiasco and Calvin Harris and such brands as Nike & HTC. His branded series credits include the cult-hit social networking drama Kate Modern and BAFTA Award-winning Who Killed Summer for Vodafone.

In addition to branded entertainment, Taylor’s company BigBalls has had a heritage in building and launching successful global channels such as Copa90 and Line9, the successful action sport channel. Looking forward, Taylor will work closely with U.S.-based CEO Thomas Benski and the team to further enhance the brands channel offering.

Pulse’s branded entertainment endeavors span global brands such as Bose, Skype and Bacardi, and projects including Converse’s “Rubber Tracks” and 20th Century Fox’s series of shorts with Dawn of the Planet of The Apes.

  • Tuesday, Jun. 9, 2015
Drew Donatelle joins Havas Worldwide Chicago as ECD
Drew Donatelle
CHICAGO -- 

Drew Donatelle has been named executive creative director at Havas Worldwide Chicago. He comes over from Twitter where he was sr. brand strategist on the auto, dining and retail verticals.

Donatelle earlier was VP, creative director at DraftFCB, working on integrated campaigns for Jack Daniels, Motorola and Nokia, in addition to driving new business efforts. He was also a key member of Draft’s Concepting Group, a thought laboratory where he honed his approach to idea-centric creative expressed at the right consumer touch points. Before that, he held the position of SVP, creative director at Upshot, a boutique agency focused on Millennials, where he led creative on marquee brands including Absolut, Microsoft, Mirage Resorts and Sony.

Donatelle’s noteworthy campaigns include a Valspar art poster series that earned recognition at the One Show, Communication Arts and D&AD; the creation of whimsical animated characters for Valspar (Effie winner) and Sharpie; and a humorous integrated campaign for A1 starring 70s rock icon, Meatloaf.

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