• Monday, Aug. 10, 2015
Proximity Canada adds Michael Kasprow as executive creative director
Michael Kasprow (l) and Adrian Capobianco.

Michael Kasprow has joined Proximity Canada as executive creative director.  In his new role, Kasprow will be based in Toronto and have responsibility for the agency’s overall creative output, as well as collaborating with Proximity’s global creative council. He was most recently partner and executive director of innovation at UNION Advertising Canada.

Kasprow has nearly 20 years’ experience leading digitally driven organizations, building his own agency, Trapeze, and working with interaction designers throughout the world at Microsoft’s Design Expo. Adrian Capobianco is president of Proximity Canada.

  • Monday, Aug. 10, 2015
Cutwater hires Ciaran Rogers as sr. digital strategist
Ciaran Rogers

Ciaran Rogers has joined creative agency Cutwater as sr. digital strategist. Rogers will be responsible for enhancing digital strategy and analytics across all of Cutwater’s accounts and integrated teams.

Prior to Cutwater, Rogers was at KBS as a planning director where he led efforts for the investment company Vanguard. Rogers has also held positions at agencies Hanft Raboy and Partners, Night, Euro RSCG and has freelanced for agencies DDB and Razorfish. Rogers began his advertising career at McCann Erickson, working on the global management of MasterCard’s Priceless Campaign. After a few years in account management, he made the jump to planning where he continued working on MasterCard as well as contributing to planning for Wendy’s and Major League Baseball.

“As we expand our client base and the type of work we do, people like Ciaran will help drive our ideas and business,” said Christian Hughes, president and principal of Cutwater. “He has a strong pedigree and will strengthen our left brain as we navigate the complex a more data centric media landscape.”

  • Friday, Aug. 7, 2015
Editor Charlie Harvey Moves To Whitehouse Post L.A.
Charlie Harvey

Editor Charlie Harvey, currently based at Whitehouse Post in London, is moving to the company’s L.A. office. Harvey is already familiar with her new roost as she’s been making increasingly frequent trips to the West Coast to cut spots for such brands as Adidas and Gatorade. Earlier this year, Harvey won an Editorial category honor at the AICP Show for her work on Powerade's “There’s Power in Every Game–Nico’s Story.”

Harvey began her career as an editor at M&C Saatchi and spent three years at Willcox & Willcox before joining Whitehouse Post in 2007. Known for her kinetic editing style, she has built an impressive reel working for brands such as Nike, FIFA, INTERSPORT, Foot Locker, Volkswagen, and Pepsi. Through her work for agencies including TBWA\Chiat\Day, 72andSunny, BBDO, and Wieden+Kennedy she has forged relationships with directors AG Rojas, James Frost, The Malloys, and Tristan Patterson.

Harvey’s portfolio spans a wide variety of mediums including commercials, a feature, music videos, and documentaries. In addition to the AICP Show win, Harvey’s work has been awarded at the D&AD Awards and The One Show.

  • Thursday, Aug. 6, 2015
Editor Caleb Hepler joins Optimus
Caleb Hepler

Production and post house Optimus has hired editor Caleb Hepler whose award-winning work includes the Geico “Unskippable” series of spots for The Martin Agency, which took home 10 Lions from Cannes this year, as well as the prestigious Grand Prix for Film. Directed by the Terri Timely team at Park Pictures, the “Unskippable” fare was cut by Hepler when he was with Whitehouse Post.

Originally from DeKalb, Ill., Hepler studied film and video at Columbia College. He started in the business immediately after graduation with an internship at Red Car. After that, he joined Whitehouse Post first as an intern and later as an assistant editor, where he soon started cutting his own work. In addition to Geico, Hepler’s body of work includes such brands as Eggo, Firestone, Kellogg’s, McDonald’s, Oscar Mayer and Walmart.

“I had an opportunity to meet with several people from Optimus, and it feels like such a natural fit,” commented Hepler. “There is so much to look forward to with the new space in the Wrigley Building and Optimus’ goals for editorial.”

Optimus maintains offices in Chicago, Santa Monica and New York. A one-stop shop, Optimus and its production arm One at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing.

  • Wednesday, Aug. 5, 2015
Aframe hires Lisa Hutt As CMO
Lisa Hutt

Lisa Hutt has joined cloud video platform provider Aframe as chief marketing officer. In this newly created position at the company, Hutt will be responsible for Aframe’s global marketing strategy, thought leadership, brand awareness and new market growth initiatives.

Hutt’s appointment follows a career in consulting and marketing management with cloud vendors such as Salesforce.com, RingCentral and Concur where she managed European awareness and demand generation programs during critical growth periods. 

Aframe has enjoyed a robust year on year growth since its launch five years ago. With a customer list that includes the BBC, VICE Media, Fox, Nine Networks, Zee TV and A+E Networks, Aframe expects it will once again double its year on year revenue in 2015. With Hutt’s appointment, and the recent expansion of its global sales force, the company is now well poised to take advantage of new growth opportunities, especially in the corporate sector:

“Advances in mobile and digital technology means buyers and consumers can now consume information and content in their most trusted and preferred format--for many, that’s video. Corporations that have the agility to shift their resources and technology to become video-centric will increase their chances of thriving against the backdrop of this new buying behavior. The market opportunity for video is huge and Aframe, with its heritage and reputation in cloud technology for broadcast, is uniquely positioned to help corporations adapt,” said Hutt.

Working alongside Aframe CEO David Peto to help lead the product roadmap strategy for Aframe’s spring and fall software releases is Gary Dunn, founder of boutique technology consultancy Augmen Management. A senior entertainment and technology consultant with a 25-year track record​ gained across a breadth of technologies from telecommunications to interactive entertainment, Dunn is assisting Aframe with the development of cross-industry solutions.

“The corporate sector is embracing video at an unprecedented rate. Unfortunately the ways in which many organizations are currently set up to optimize their use of video are inefficient,” said Dunn. “By adopting a single, centralized system that is accessible across departmental and external business boundaries, organizations can truly optimize their media content and allow it to be shared, repurposed and ultimately seen by relevant audiences, easily and effectively. With a robust and secure media collaboration platform that protects brand IP, companies can finally make the most of the opportunity that video brings.” 

  • Wednesday, Aug. 5, 2015
Revelator adds directors Carlyn Hudson, Drew Xanthopoulos
Carlyn Hudson
AUSTIN, Tex. -- 

Film and commercial directors Carlyn Hudson and Drew Xanthopoulos have joined Revelator, a creative video production company headquartered in Austin. The two directors will join company partners Matt Muir and Chris Ohlson at the video services boutique, which specializes in storytelling for corporate projects and has its roots in the Austin indie film scene. Both Hudson and Xanthopoulos will direct upcoming Revelator video projects for both agency and B2B clients.

Prior to Revelator, Hudson was a freelance director for TV commercials, narrative, and documentary films. With seven years of experience, she has worked with commercial clients including Vice, Verizon, Dell, and Legos, and has been involved in the production of TV series such as Richard Linklater’s Up to Speed for Hulu and A&E’s Shipping Wars. She also co-produced Andrew Bujalski’s Computer Chess (Sundance 2013) and was the casting director for his latest effort, Results (Magnolia Pictures). Hudson programs the popular indie film series Cinema East and is currently in postproduction on her first feature comedy, The Big Spoon

Xanthopoulos’ main areas of focus are documentary projects and commercial cinematography. He has created numerous pieces that have premiered at Sundance, SXSW, Edinburgh International Film Festival, and AFI Docs. He was a recipient of the IFP’s Documentary Spotlight and Tribeca Film Institute’s Documentary Grant for his forthcoming documentary feature, The Sensitives. Xanthopoulos’ award-winning short film, Western Brothers’ Adventure Story, has also been implemented into the educational programs for The Young Storytellers Foundation in Los Angeles and the Vimeo Video School. His documentary production experience will benefit lifestyle video services provided by Revelator.

  • Wednesday, Aug. 5, 2015
Anders Plyhm joins deltatre as creative director in the U.K.
Anders Plyhm

Anders Plyhm has joined deltatre, a company shaping how sports events are experienced online, as its creative director in the U.K. He brings to his new roost more than 17 years experience in the advertising world.

Plyhm comes over from Razorfish where he was executive creative director. He previously led creative teams at SapientNitro and Agency Republic. His work spans brands such as Nike, Adidas, Sony PlayStation, Nokia, Absolut Vodka, Cadbury, Diesel and O2.  The list of awards that he has contributed to includes Grand Prix at the Cannes Lions, Silver at from the Art Directors Club of New York and recognition at the London International Advertising Awards. As the former founder and creative director of Farfar, Plyhm created one of the most inspirational, digital integrated agencies to have come out of Sweden.

Chris Catling, head of deltatre UK, said: “Anders’ appointment is an extremely exciting one for us. His award-winning experience and innovative approach to all he does, is a perfect fit for deltatre. His passion for anything new, being brave, finding new insight and new ways to move people, will inject fresh inspiration, passion and creative thinking into all we do here.”

  • Friday, Jul. 31, 2015
Dana Huiras promoted to editor at Optimus
Dana Huiras

Production and post house Optimus has promoted Dana Huiras to offline editor. She has worked on projects from Shedd Aquarium to Payless ShoeSource to Girls Inc. with a wide range of agencies including DDB and Marc USA.

Huiras has been at Optimus since 2008, when she started as an intern after graduating from Columbia College. She joined the offline department in 2011, where she polished her assistant skills with several seasoned editors and gained a wealth of knowledge about the industry. She was promoted to senior assistant in December 2013, while continuing to develop her editorial style with assorted projects.

“To craft your skills in all editing genres, you really need to get your hands on different projects and experiment as much as possible,” said Huiras. “Optimus encourages individuals to push themselves to find what they are passionate about and to collaborate with the like-minded people around them. I couldn’t be more thrilled to join the talented roster of editors at Optimus.”

Optimus is a leading production and post-production house with offices in Chicago, Santa Monica and New York.  A true one-stop shop, Optimus and its production arm ONE at Optimus offer a full suite of creative services, including production, editing, color correction, visual effects and design, audio mixing and finishing.

  • Thursday, Jul. 30, 2015
Andrea Gustafson joins Havas NY as design director
Andrea Gustafson

Andrea Gustafson has joined the creative department of Havas Worldwide New York as design director. She will work across the entire agency portfolio alongside Coral Garvey, head of art. Gustafson will report to group executive creative director/managing director Jason Musante.

Gustafson started her career working with renowned graphic designer David Carson and has worked with a range of talent from Axl Rose to Steve Stoute. In 2010, she was awarded the opportunity to design the Canadian Olympic team uniform and retail collection. As head of design at Johannes Leonardo, Gustafson developed an internal design department, oversaw all design direction while contributing creative and strategic leadership to clients including Adidas, Trident, Trip Advisor, Bacardi, Coca Cola, Sprite, Nike and Google. She’s won numerous awards including a Cannes Grand Prix in 2011 and several Cannes Lions for her work on the Google Re:Brief campaign in 2012.

Gustafson has also held lead creative positions at Jager Dipola & Kemp [JDK], Anomaly, Co:Collective, Mullen and Reebok. Other clients have included MoMA, Converse, Microsoft, Budweiser, The New York Yankees, Guns n Roses, and Burton Snowboards.

  • Tuesday, Jul. 28, 2015
Jonah Mueller joins ONE at Optimus as sr. producer
Jonah Mueller

ONE at Optimus, the production arm of production and post house Optimus, has hired Jonah Mueller as sr. producer. Mueller has been freelancing for ONE as a line producer and bidder for the past year. His invaluable contributions during that time earned him this new role.

After a series of ad agency internships, Mueller cut his teeth as an assistant account executive at Laughlin Constable in Chicago. From there, he went to Radar Studios as a PA and worked his way up as a producer under the team that included Lisa Masseur, who is now EP/managing director of ONE at Optimus. After the past year working as a freelancer, Mueller begins a new chapter with ONE.

Mueller has worked with brands including The Chicago Bulls, Crystal Light, Fifth Third Bank, Johnsonville, McDonald’s, Motorola, Nintendo, Perkins Restaurants, and Samsung. Besides producing commercials and content, Jonah produced a feature documentary, Sign Painters, as well as many music videos. He has shot around the U.S. and internationally in Canada, France, Ukraine, Czech Republic, Russia, and Lebanon.

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