• Tuesday, Oct. 28, 2014
Suzanne Lezotte joins The SIM Group as director of marketing
Suzanne Lezotte
LOS ANGELES -- 

The SIM Group has hired Suzanne Lezotte as director of marketing. In this position, Lezotte will take the lead in creating a streamlined marketing solution for the company’s divisions, which include SIM Digital, PS Production Services, Bling Digital and Chainsaw.

Rob Sim, president and CEO of The SIM Group, said of Lezotte, “Her impressive background and extensive network within the cinematography and production community will help us promote our services on a broader scale.”

The SIM Group provides an array of services: cameras and production equipment rentals through SIM Digital, grip and lighting (in Canada) through PS Production Services, and postproduction services through Bling Digital and Chainsaw.

“With the merger of Chainsaw to our group of families, we are committed to providing a workflow from production through postproduction,” said James Martin, chief strategy officer. “Suzanne’s ability to promote and communicate our services through cohesive marketing strategies will help us reach a new level of company recognition.”

Prior to joining The SIM Group, Lezotte was director of marketing for Bexel, a worldwide provider of broadcast solutions, and a division of the Vitec Group. She led the creation and deployment of cohesive marketing strategies and campaigns, including social media. She worked closely with other divisions of the Vitec Group, including Anton Bauer, Litepanels, O’Connor and Autoscript.

Before Bexel, Lezotte served as worldwide marketing communications director for Panavision, where she was responsible for all communications both internally and externally, including maintaining relationships with magazines and online publications. In addition, she coordinated well-received events for production facilities including Panavision Atlanta, Panavision Hollywood and Panavision Woodland Hills. Her role also included promoting greater visibility for Panavision with the community via web stories and social media. Before her work at Panavision, Lezotte served as communications manager for ARRI as well as editorial director at Creative Planet and editor of ICG Magazine.

After her eldest son was born with Down syndrome, Lezotte served as the Southern California committee chair for the Down Syndrome Research and Treatment Foundation. In her tenure with the organization, she has been successful in creating greater awareness within various organizations and has helped to raise more than $100,000 in research funds. She was also the spokesperson for a nationwide PSA produced by Women in Film, which garnered an Aurora and a Telly award.

Lezotte is a graduate of Western Michigan University. She, her husband and their three children reside in Southern California.

  • Tuesday, Oct. 28, 2014
Butcher adds editor Jason Painter
Jason Painter
SANTA MONICA, Calif. -- 

Editor Jason Painter, formerly of Nomad, has joined the roster of post house Butcher.

After receiving a degree in visual communications, Painter was thrust onto the editorial scene with his work on the "Terry Tate Office Linebacker" campaign for Reebok that won a Gold Lion at Cannes, an AICE award for best edit, and a CLIO.

His early success launched a prolific 12-year career of editorial work for numerous internationally recognized brands including Apple, Chevy, Hyundai, Pepsi, Twix, ESPN, Visa, Burger King, Hyatt Hotels, and most recently, Credit Suisse, Dodge RAM, Toyota, State Farm, and FIAT. Painter was also nominated for two Emmys for editorial work on the MTV PSA, “Train,” which helped raise awareness about hate crimes by bringing the Holocaust into a modern context.

  • Sunday, Oct. 26, 2014
Brenda Surminski hired as head of broadcast at KBS Toronto
Brenda Surminski
TORONTO -- 

Brenda Surminski has joined KBS Toronto as head of broadcast, a newly created role at the agency. She had most recently been freelancing and is perhaps best known professionally for having served as head of broadcast at Ogilvy & Mather, Toronto, from 2000-2010. At Ogilvy she was a key player in groundbreaking work for Unilever’s Dove brand, which included the web campaign “Evolution,” winner of two Cannes Grand Prix honors, among assorted other awards.

At KBS, Surminski will oversee all aspects of film and video production. She will report to chief creative officer Matt Hassell.

  • Sunday, Oct. 26, 2014
Editor Geraldine Garcia-Esquivel signs with charlieuniformtango for representation in Texas
Geraldine Garcia-Esquivel
DALLAS -- 

Editor Geraldine Garcia-Esquivel, who’s based in New York, has signed with post house charlieuniformtango for exclusive representation in Texas. She continues to freelance throughout the rest of the country.

Garcia-Esquivel was born in Caracas, Venezuela, and studied in Santiago, Chile, where she received her degree in Audio and Visual Communications and montage film editing. Garcia-Esquivel has previously worked with Beast, Los Angeles, and Red Car, New York. She has collaborated with many top-tier directors including, Simon Bross, Sebastian Caporelli, Pier Luca di Carlo, Jose Antonio Pratt, Claudio Prestia, Cote Silva and Matt Smuckler. Garcia-Esquivel’s credits include high-end spots for clients such as McDonald’s, Pantene, L’Oreal, Maybelline and Humana. She received Bronze and Gold AHAA Hispanic Marketing Awards in 2009 for her editorial work with Tecate Light and Wendy’s, and a Telly Bronze award in 2010 for her work on McDonald’s.

Garcia-Esquivel said of charlieuniformtango, I”’d had the opportunity to work with their team on a couple of projects for McDonald’s awhile back. I was so impressed by the talent here, and by the way everyone treated the client and me....I’m looking forward to editing both English and Spanish-language projects with their team.”

Lola Lott, owner/CEO of charlieuniformtango, described Garcia-Esquivel as “a very talented editor, with a great eye and intuition for timing. Her skill in high fashion and comedy gives us a broad range to offer both our English and Latin clients. She’ll bring very strong credentials and abilities to our Texas clients.”

In addition to her editorial accomplishments, Garcia-Esquivel has also directed short films on topics she is passionate about, including human rights, children, and music. She has just completed a music video for the Colombian band, Bomba Estéreo, and is currently working on a documentary about the prison system in her home country, Venezuela.
 

  • Wednesday, Oct. 22, 2014
Omelet Names Mike Wallen Chief Content Officer
Mike Wallen
LOS ANGELES -- 

Omelet, an L.A.-based branding, marketing and entertainment company, has appointed Mike Wallen to the newly created position of chief content officer. Wallen, who has been serving as partner and EVP, content & development, will continue to oversee Omelet Studio, the company’s branded content division, which is currently working with roster clients like Microsoft and AT&T, while also producing License to Operate, Omelet’s first feature-length film which follows ex-L.A. gang leaders turned street saviors.

Since joining Omelet in 2011, Wallen has brought in marquee clients including Walmart and Red Bull, as well as developed Omelet Studio into a full-fledged content division. Under his leadership, the company recently began development on its second feature-length documentary and in his new role, he will continue to shape the future of Omelet-created branded content while also playing an important part in the creation and publication of Wake Up, the company’s strategic quarterly magazine.

A graduate of Art Center, Wallen has co-created and written several animated comedies with networks that include 20th Television and Spike TV.  Prior to joining Omelet, Wallen was head of Fox Mobile Studios, a unit of NewsCorp, where he developed and produced original and licensed content that was tailored specifically for mobile and online distribution worldwide.  

  • Wednesday, Oct. 22, 2014
Digital Pulp adds UX designer Dave Hadden
Dave Hadden
NEW YORK -- 

Dave Hadden has joined agency Digital Pulp as UX designer. He will report to Sarah Blecher, Digital Pulp partner and director user experience.

Hadden arrives at Digital Pulp after two years as user experience designer at Blue State Digital, where he led experience design on projects ranging from responsive sites to software applications and campaigns for groups like The Sierra Club and The Council on Foreign Relations. At Digital Pulp, Hadden will be working with a cross-disciplinary team to develop a creative approach to interface navigation and create impactful, sustainable solutions for clients that include Dartmouth, Bausch & Lomb Biotrue and The Urban Institute.

  • Wednesday, Oct. 22, 2014
Director Gil Green joins Artists and Derelicts for spots
Gil Green
LOS ANGELES -- 

Artists and Derelicts (AND) has added director Gil Green to its commercialmaking roster. This represents an expansion of their relationship as Green continues to be handled by the company for music videos. His credits include international campaigns for Pepsi, Timberland and Bud Light. He has also creative directed and directed the opening introductions for the NBA’s Miami Heat for the past four years.

A Miami native, Green went on to attend NYU film school, where his thesis music video appeared on nationally recognized music networks MTV, BET, and The Box. Today, he has directed upwards of 150 music videos for artists including P. Diddy, Lupe Fiasco, and Trey Songz, which garnered three consecutive BET Awards for “Director of the Year,” and an MTV VMA for “Best Hip Hop Video” for directing Lil Wayne’s “Lollipop.”

From music videos to commercials, Green draws inspiration from music, sports, and lifestyle. He is also venturing into film, and recently spearheaded a successful Kickstarter campaign to raise money for ALS with an inspiring 9-minute short titled Who is Lou Gehrig?

Prior to joining AND, Green was repped for commercials by The Cavalry Productions.

  • Wednesday, Oct. 22, 2014
Director Joakim Reveman joins Interrogate
Joakim Reveman
LOS ANGELES -- 

Swedish-born director Joakim Reveman has come aboard the roster of Interrogate, the bicoastal production company founded by managing director Jeff Miller.

Reveman made his first industry mark on the agency side of the business. Reveman was just 25 when he won his first Cannes Gold Lion for Doctors Without Borders, effectively jump-starting his advertising career. As a creative director at TBWA Paris, he won over 40 international awards, which in turn helped the agency win the Cannes Lion’s “Ad Agency of the Year” honor for three consecutive years.

Shortly thereafter, Joakim launched his own directing collective, The Vikings, with several like-minded friends. Their first endeavor was The Power of Wind, a film that the Gunn Report stated was the “Second Most Awarded Film” that year, after nabbing a Gold Lion at Cannes, and top honors at the AICP Show, Clio, One Show, ADC and the Grand Prix at Eurobest.

Working in Europe and then the U.S. under @radical.media before signing on with Interrogate, Reveman has collaborated with a wide variety of clients including Nike, Cadbury, BMW, Epuron, Schick and ESPN alongside agencies like GSD&M, Wieden+Kennedy and Euro RSCG New York. 

  • Monday, Oct. 20, 2014
Editor Kyle Valenta joins Final Cut
Kyle Valenta
NEW YORK -- 

Final Cut, with offices in L.A., NY and London, has added editor Kyle Valenta to its roster. For the past year he has been traveling around the world, freelancing on projects for Apple and Facebook. Valenta’s recent credits include Apple’s “Your Verse” iPad campaign, including the anthem ad featuring Robin Williams’ recitation of Walt Whitman’s “O Me! O Life.”

Prior to that, Valenta spent almost a decade at Joint Editorial where he edited for some of Wieden+Kennedy’s top clients, including Cannes Lion-winning efforts for such brands as Nike, Livestrong, Dodge and Procter & Gamble.

Valenta will be moving from Portland, Ore., to Final Cut’s NY office. He will also be actively working in the company’s L.A. and London offices. 

  • Saturday, Oct. 18, 2014
Tony Pace named ANA chairperson; new members elected to board of directors
Tony Pace, newly elected chairperson of the ANA.
ORLANDO, Fla. -- 

The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and Marc S. Pritchard, chief brand officer at The Procter & Gamble Co., as vice chair. In addition, 10 new marketing executives were elected to the board of directors. The officers and board members were approved by the ANA membership at its annual conference held in Orlando, Florida, from October 15-18.

The new members of the ANA Board are: Debra Berman, senior vice president, marketing at JCPenney; Roel de Vries, corporate vice president, global head of marketing, communication and brand strategy at Nissan Motor Co.; Natalia Franco, executive vice president, chief strategy and brand officer at California Pizza Kitchen, Inc.; Jack Haber, vice president, global advertising and digital at Colgate-Palmolive Co.; Jack Hollis, vice president, marketing at Toyota Motor Sales, U.S.A., Inc.; Gerald E. Johnson II, chief diversity officer and senior vice president, marketing, stroke and multicultural at The American Heart Association; Kristin Lemkau, chief marketing officer at JPMorgan Chase & Co.; Chantel Lenard, director, U.S. marketing at Ford Motor Co.; Alison Lewis, chief marketing officer, consumer family of companies at Johnson & Johnson; and Rodney Williams, senior vice president, Moët Hennessy USA, LVMH Moët Hennessy

“We are excited to welcome our new directors to their role for the upcoming year, and sincerely thank our departing board members for their strong leadership,” said Bob Liodice, president and CEO of the ANA. “The industry knowledge and marketing expertise the ANA Board of Directors brings to its role will help guide the organization as we drive marketing excellence and leadership throughout the industry.

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