The SIM Group has hired Suzanne Lezotte as director of marketing. In this position, Lezotte will take the lead in creating a streamlined marketing solution for the company’s divisions, which include SIM Digital, PS Production Services, Bling Digital and Chainsaw.
Rob Sim, president and CEO of The SIM Group, said of Lezotte, “Her impressive background and extensive network within the cinematography and production community will help us promote our services on a broader scale.”
The SIM Group provides an array of services: cameras and production equipment rentals through SIM Digital, grip and lighting (in Canada) through PS Production Services, and postproduction services through Bling Digital and Chainsaw.
“With the merger of Chainsaw to our group of families, we are committed to providing a workflow from production through postproduction,” said James Martin, chief strategy officer. “Suzanne’s ability to promote and communicate our services through cohesive marketing strategies will help us reach a new level of company recognition.”
Prior to joining The SIM Group, Lezotte was director of marketing for Bexel, a worldwide provider of broadcast solutions, and a division of the Vitec Group. She led the creation and deployment of cohesive marketing strategies and campaigns, including social media. She worked closely with other divisions of the Vitec Group, including Anton Bauer, Litepanels, O’Connor and Autoscript.
Before Bexel, Lezotte served as worldwide marketing communications director for Panavision, where she was responsible for all communications both internally and externally, including maintaining relationships with magazines and online publications. In addition, she coordinated well-received events for production facilities including Panavision Atlanta, Panavision Hollywood and Panavision Woodland Hills. Her role also included promoting greater visibility for Panavision with the community via web stories and social media. Before her work at Panavision, Lezotte served as communications manager for ARRI as well as editorial director at Creative Planet and editor of ICG Magazine.
After her eldest son was born with Down syndrome, Lezotte served as the Southern California committee chair for the Down Syndrome Research and Treatment Foundation. In her tenure with the organization, she has been successful in creating greater awareness within various organizations and has helped to raise more than $100,000 in research funds. She was also the spokesperson for a nationwide PSA produced by Women in Film, which garnered an Aurora and a Telly award.
Lezotte is a graduate of Western Michigan University. She, her husband and their three children reside in Southern California.