Former Team One executive Grace Teng has joined Zambezi as executive director, media & analytics, a new position at the independent creative agency. Teng’s hire adds communications strategy, media planning and buying capabilities to the shop’s expanding tool kit. Teng reports directly to CEO Jean Freeman and will work across all creative, strategic and production disciplines at the agency.
Teng’s prolific career and expertise in media, digital marketing and analytics has spanned key positions at many leading agencies: Team One (Saatchi & Saatchi), Mindshare, MECi Interactive, Deutsch LA, and BBDO. She has worked with top brands such as Goldman Sachs, Lexus, Ritz Carlton, Mitsubishi, Chrysler, KFC, Starbucks, Kraft, Sony Entertainment, Sprint and Disney. Her eclectic resume includes political marketing experience in Washington D.C. and tech startup experience in New York City as well as a stint at the venture capital firm Cerberus Capital Management.
“I will be giving more structure to the Zambezi teams as they explore how brand messaging is distributed, received and measured,” said Teng. “Basically helping everyone see the work here through an outcome-based lens. The best thing about being at Zambezi right now, a leading female-led independent, is that the timing is so right for this type of thinking. The agency has so much runway to engage.”