• Wednesday, Sep. 10, 2014
Andrea Scaglione joins Smoke & Mirrors as creative director
Andrea Scaglione

International visual effects and design company Smoke & Mirrors has named Andrea Scaglione to serve as creative director of its New York office. The one-time Ogilvy art director has a portfolio of work that includes all forms of animation and design for network, agency and brand clients, including Nike, Coca-Cola, MTV, Mercedes-Benz, and L’Oreal.

“Andrea’s work, not to mention her experience on the agency side, immediately drew us to her,” explained Mary Knox, Smoke & Mirrors’ managing director. “She has a fantastically diverse portfolio, and she really understands what our clients need from both a creative and strategic standpoint.”

Scaglione’s first projects at her new post include a series of animations for investment firm BlackRock. Other recent work from Smoke & Mirrors in New York includes animation for Microsoft and San Francisco agency Odysseus Arms; a collaboration with photographer/director Lacey for Gucci that ran online and in stores internationally; a Target spot for Mother; and visual effects for a Charmin spot out of Publicis that ran during the World Cup

The company also just finished visual effects work on the film The Wall Live Tour, for Rogers Waters, which debuted September 6 at the Toronto Film Festival.

“Smoke & Mirrors is a top shop in both New York and London, and I’ve admired their work for a long time,” said Scaglione. “There is a great team here and tons of opportunity to leverage my strong design viewpoint and production experience.”

Before joining Smoke & Mirrors, Scaglione had stints as a designer at the former independent ad agency Weiss Stagliano and as art director at Ogilvy, where she was a key player during its launch campaign for Fanta. Most recently she was creative director at the visual effects and design studio My Active Driveway. She is a long-time supporter of--and serves as a creative director for--the Alicia Keys nonprofit Keep a Child Alive (http://keepachildalive.org/), which is dedicated to helping at-risk children in Africa and India.

Smoke & Mirrors also represents London edit shop The Assembly Rooms in the United States. Both companies are repped on the East Coast by Sarah Jenks Repping and in the Midwest by Robin Stevens, as well as by Jenks. London-based Kabir Malik handles broadcast and media promotion representation for Smoke & Mirrors internationally.

  • Monday, Sep. 8, 2014
BETC London adds 7 staffers
(L-r) Nat Cantor, Rafe Greenlaw, Neil Gurr, Jon Kallus, Ash Ghazali, Kate Blumer and Gareth Rice.

BETC London has made seven hires: the sr. creative team of Ash Ghazali and Jon Kallus; the creative duo of Nat Cantor and Neil Gurr; head of design Rafe Greenlaw; art director Gareth W. Rice; and director of creative services Kate Blumer.

Sr. creative team Ghazali and Kallus come over from BBH London where their where their professional partnership began, creating films for Barclaycard and Mentos. Before their fortuitous meeting in London, Kallus was based in San Francisco, teaching at Miami Ad School and working at Goodby Silverstein & Partners, where he was part of the team that brought the world a 50 foot vending machine for Doritos at SXSW. Before that, he wrote the first big DirecTV campaign at Grey NY, shooting an eccentric Russian billionaire and his mini pet giraffe.

Ghazali started his career at Ogilvy Singapore in 1999, bringing them awards success with his FHM print and Levi’s Reborn online campaigns. He moved to BBH Singapore in 2008, transferring to BBH London two years later, where he was the creative director on the Google account. He oversaw the Google Voice Search billboard campaign, which earned gold at Cannes as well as a Media Grand Prix. He also helped launch Google Chrome with a film starring SBTV’s Jamal Edwards, which picked up 4 million views in just three days.

The AKQA creative team of Cantor and Gurr brings to BETC 14 years of creative experience on such brands between them as Nike, Xbox, Heineken, Volkswagen, Mazda and Fiat. The pair started working together in 2012, a partnership which saw them lead the award-winning Nike Barbershop campaign for Euro 2012, which allowed football-obsessed fans to emulate some of football’s most iconic hair styles online, and even get their hair chopped for real at pop up barbershops around the world. Cantor and Gurr also worked together on Nike’s “The Chance,” an innovative campaign that gave young, unsigned footballers the opportunity to put themselves in the spotlight and earn a professional contract.

Greenlaw joins BETC London as head of design after seven years as a designer at Mother London, where he worked on an extensive portfolio of brands including Ikea, Stella Artois, Motorola, Becks, Schweppes, Boots, Intel-Acer, Travelodge, Pot Noodle, Coca-Cola and Diet Coke.

Art director Rice hails from New Zealand. He moved to Wieden+Kennedy Amsterdam in 2009, where he worked on the global re-launch of Coke Music, Heineken and the Film Institute Netherlands. Gareth moved to London in 2012, where he spent time at Mother boutique agency Wednesday, working across a range of fashion and luxury clients, before heading to BETC London.

Blumer becomes director of creative services at BETC London. She brings 13 years of experience to her new roost. Blumer spent the first four years of her career at AMV BBDO, before moving to BBH London, where she spent five years as traffic, producer and art buyer on Audi, eBay, Barclays and British Airways. Her next move took her to Wieden+Kennedy Amsterdam and Coca-Cola, ESPN and Nike, before heading back to the U.K. to be head of project management at Havas London.

  • Monday, Sep. 8, 2014
Danielle Trivisonno Hawley named CCO at POSSIBLE
Danielle Trivisonno Hawley

Global digital creative agency POSSIBLE has promoted Danielle Trivisonno Hawley from group creative director to the newly created role of chief creative officer, Americas. Hawley will be responsible for overseeing the development and execution of all client campaigns for North America, while aligning teams across the region to continue delivering effective creative. She is based in Seattle and will report to Jason Burby, president, Americas.

Hawley’s role includes strategic creative direction and oversight of team members in Seattle, New York, Los Angeles, Cincinnati and Costa Rica for the agency’s roster of Fortune 500 clients. Hawley will play a key role in continuing to bring the agency’s “Does It Work?” ideology to life--which dictates that creativity informed by data must be tied to meaningful and measurable results.

Hawley has been integral in developing the agency creative offering to embrace a holistic digital approach. Most notably, Hawley led strategic creative for POSSIBLE’s social Audi work which resulted in a Gold Addy. She has played key roles in developing campaigns for Microsoft, HBO, Pepsi, Revlon and Morgans Hotel Group, among other brands. Hawley’s creative has been recognized by Cannes Lions, One Show, and Communication Arts. Prior to POSSIBLE, Hawley was at Creature and McClain Finlon Advertising.

  • Monday, Sep. 8, 2014
Translation adds creative director Mat Jerrett
Mat Jerrett

Mat Jerrett has joined Translation as creative director. He comes aboard to lead creative initiatives for Champs Sports and McDonald’s, kicking off his tenure with Champs’ back to school campaign, “Game Loves an Audience.” Jerrett is the latest in a spate of significant additions this year, which began in February with newly installed CCO John Norman, and includes ECDs Jay Berry and Marc d’Avignon, as well as creative duo Nick Sonderup and Andy Grant.

“I first met Mat at Wieden+Kennedy,” recalled Norman, “and even then it was clear he had a highly-developed creative vision. He’s made quite a name for himself since those days, and it has been a pleasure to watch his work continue to mature over the years.”

Jerrett joins Translation from Anomaly, where he served as lead creative director on the agency’s Converse account. Prior to that, he served as creative director at Sid Lee--overseeing their work for adidas Men’s Training--and as a sr. art director on Nike and Levis at Wieden+Kennedy.

Unlike most creative directors, who generally begin their careers with a focus on either copy or design, Jerrett started his career in film. He amassed a number of directorial credits before transitioning to the agency side--helming television spots for VCCP’s D&AD awarded UK Home Office campaign, fashion films for Victoria Beckham’s debut collection, and a number of projects in his native country for MTV Sydney.

  • Sunday, Sep. 7, 2014
Sara Bamossy becomes chief strategy officer at Pitch
Sara Bamossy

Full service creative ad agency Pitch has hired Sara Bamossy as chief strategy officer. Bamossy was formerly group strategic planning director with Saatchi & Saatchi, where she logged over 10 years of strategy experience working in the Los Angeles, Sydney, Paris, and London offices. Bamossy moves from the LA office of the Publicis Groupe-owned agency to a smaller shop known for high-profile campaigns on a variety of name brands including Burger King, Pepsi, Meineke and Pinkberry.

Bamossy brings to Pitch a broad range of hands-on brand and retail experience with global clients including Toyota, Kraft/Cadbury, P&G, General Mills, Roxy and Square Enix. Her strategic thinking has inspired campaigns that have earned numerous industry awards including a Gold Jay Chiat Award, a Bronze Effie and a Cannes Gold Cyber Lion.

  • Thursday, Sep. 4, 2014
Republic Editorial signs editor Jaime Valdueza
Jaime Valdueza

Republic Editorial has added editor Jaime Valdueza to its roster. Valdueza, who’s spent the last 16 years cutting films and commercials in Los Angeles, looks to help boost Dallas-based Republic Editorial further into the booming Latin market. 

A native of Madrid, Valdueza got his start in the U.S. as the founder of Module Zero Media, a postproduction house in Venice, Calif., in 1998.  Teaming up with agencies such as J. Walter Thompson and Campbell-Ewald, he received numerous awards at Cannes, San Sebastian and other shows in the U.S. and abroad.

After Module Zero Media, Valdueza took his talents to Lost Planet, where he worked under editor Hank Corwin. Valdueza has collaborated with directors such as Antony Hoffman, Andy Fogwill, Rob Pritts and Alfredo de Villa, and was most recently represented by Cutters in Santa Monica.

In addition to his commercial work, Valdueza has features under his belt, including his most recent, Anna, the Studio Canal thriller produced by Jaume Collet Serra which was released this past June. Valdueza’s credits also include Fugly, a comedy written by and starring John Leguizamo, which was directed by Alfredo De Villa.

“What I love about Jaime is his wide range of scope as an editor,” said Republic Editorial’s partner/sr. editor Keith James. “He’s able to tell many types of narrative, from comedy to drama, in both long and short formats.”

Valdueza said he was drawn to Republic editorial “because they had such a great reputation in the Latino advertising community. Dallas is a hot bed for Latin work, and having a shop that’s intricately connected to the key players in town is exciting.”

Valdueza joins Republic Editorial’s team of editors which includes James, Chris Gipson, Keith James, Patrick Hammond and Andy McGee.  Working with the company’s turn-key postproduction team of finishing, motion-graphics and visual effects artists, they’ve generated award-winning work in both general and Latin markets for such clients as McDonald’s, AT&T, Nissan, 7-Eleven and Charter Communications. Carrie Callaway is partner/managing director of Republic.

  • Wednesday, Sep. 3, 2014
Editor Vic Carreno joins Cutting Room
Vic Carreno

Cutting Room, NY, has added editor Vic Carreno to its roster.  Coming to Cutting Room after serving as in-house editor at Red Tettemer O’Connell & Partners, Carreno has cut campaigns for the likes of Under Armour, Planet Fitness, Dial For Men and Right Guard, as well as two Super Bowl spots for Century 21.  He also joins Cutting Room after cutting part of the buzzed-about Dockers “Dad Pants” campaign.  Carreno’s reel ranges from comedy dialogue and dramatic visual to pulse-quickening athletics spots.

Susan Willis, Cutting Room’s managing partner, said, “We rarely bring editors from the outside as we like all of our cutters to be Cutting Room home grown and trained. After many, many meetings with Vic we knew we should make an exception for him. ”

Carreno’s nearly 9 years cutting in-house at Red Tettemer O’Connell & Partners gave him a unique perspective on an agency’s creative process. Carreno noted, “I have a deep appreciation for how much an idea evolves from concept through post to delivery.  Because of this, I aim to be true to the core of what the creative team has generated with every cut.” 

New Jersey-native Carreno first cut his teeth in the media industry at Banyan Productions, working on various TV series.  Following Banyan, he served as an editorial apprentice to Oscar-winning editor Gerald B. Greenberg (The French Connection, Apocalypse Now) on the feature film Invincible, before transitioning to Red Tettemer O’Connell & Partners.

  • Wednesday, Sep. 3, 2014
Encore names Andy Gizzarelli VP, head of production
Andy Gizzarelli
HOLLYWOOD, Calif. -- 

Postproduction and visual effects company Encore has hired Andy Gizzarelli as VP, head of production for its Los Angeles office. Gizzarelli will oversee Encore Hollywood’s team of postproduction supervisors, in addition to producing shows in-house--starting with the third season of Netflix’s “House of Cards” in 4K. He will be key to managing Encore Hollywood’s growing client roster and keeping projects on track.

Working in television postproduction for nearly three decades, Gizzarelli comes to Encore from Fotokem facility Keep Me Posted, where he worked on “Law & Order SVU,” “Law & Order Criminal Intent,” “Breaking Bad,” “The Middle,” “Gossip Girl,” “Shameless,” and “House of Lies,” among others. He’s also served as director of operations for Matchframe, Hollywood Digital and Pacific Ocean Post.

Encore is a Deluxe Entertainment Services company with locations in Los Angeles, New York, Vancouver, Toronto and London. The company also offers near-set services anywhere in the world via mobilabs, a proprietary compact system for on-site color management and dailies.

  • Wednesday, Sep. 3, 2014
Katie Zaumseil uppped to editor at Optimus
Katie Zaumseil
SANTA MONICA, Calif. -- 

Production and post house Optimus has promoted Katie Zaumseil to editor. Working out of Optimus Santa Monica, Zaumseil has seen her bookings multiply rapidly as more and more clients have asked to work with the editor who has a talent for translating raw emotions into visual pieces.

Zaumseil has been with Optimus for almost six years. Most recently a senior assistant editor, she began her career as an assistant, working her way up from there. Zaumseil has cut with clients including Mattel, Disney, Men’s Wearhouse, Taco Bell, P&G, PETA, Allstate and La Perla.

  • Tuesday, Sep. 2, 2014
Eurobest sets jury presidents
Rob Reilly of McCann Worldgroup will serve as film, print & poster craft jury president, as well as integrated jury president for the Eurobest competition.

Eurobest, the European Festival of Creativity, has announced the 10 jury presidents who will meet in Helsinki this December to award the greatest creative communications in Europe.

“This year’s jury presidents are a dynamic mix of hugely talented individuals. They will set precedents in creative communications across the region and we’re delighted to have them working with us as we embark on a journey of discovery to find new talent, breakthrough ideas and ground-breaking creativity,” said Philip Thomas, CEO, Lions Festivals.

The lineup consists of Rob Reilly, global creative chairman, McCann Worldgroup, Global, who will serve as film, print and print & poster craft jury president, as well as integrated jury president; Anna Qvennerstedt, creative sr. partner/chairman of the board, Forsman & Bodenfors, Sweden, who will be digital and mobile jury president; Ami Dror, managing partner, Zaitoun Ventures, Israel, who has been named innovation jury president; Ami Hasan, chairman, hasan & partners, Finland, who has been appointed direct and promo & activation jury president; Bruno Stucchi, owner/strategic and design director, Dinamomilano, Italy, who is design jury president; Chantal Rickards, head of programming & branded content, MEC, EMEA who will serve as branded content & entertainment jury president; Kelly Walsh, chief strategy officer, MSL Group, who is PR jury president; Laura Gregory, founder/CEO, Great Guns, UK, who will serve as film craft jury president; Mark Holden, worldwide strategy & planning director, PHD, Global, who’s been named media jury president; and Remi Babinet, global chairman and creative director, BETC, France, who is outdoor and radio jury president.

Eurobest takes place December 1-3 and will see three days of interactive content themed to invigorate and inspire attendees. The awards, which run alongside the Festival, allow Europe to pitch their creativity against one another, as the stand-out work is decided on and awarded by some of the greatest creative minds in the business. 

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