• Monday, Jul. 21, 2014
Kettle hires creative director, sr. producer
Crystal Ginn
NEW YORK -- 

Digital agency Kettle, headquartered in NY, has hired Amanda Hughes-Watkins as creative director and Crystal Ginn as sr. producer.

Hughes-Watkins, based in San Francisco, advances Kettle’s bicoastal offerings. She spent the last two years as a creative director at Digitas San Francisco, where she led the creative work for eBay, Paypal and Kraft/Taco Bell Sauces. While there, her digital advertising was recognized with a Clio, Webby, MIXX, OMMA, and Communication Arts award. Prior to Digitas, she worked at R/GA San Francisco on Microsoft. Throughout her career, she has worked with brands like Old Navy, Conde Nast, Lexus, Macy’s and Yahoo!

Ginn will lead cross-functional teams as they design the breakthrough experiences that clients have come to expect from the agency. Long-time accounts like American Express as well as more recent wins like Penguin will fall under her direction. Ginn comes to Kettle with experience as director of production at AREA 17, where she led work with brands like Google Chrome, Billboard, SPIN and Dering Hall. Prior to that, she worked at agencies including Razorfish, Syrup (LBi), Coty Prestige and createthe group with Axe, Marc Jacobs, Gwen Stefani Fragrances, Bottega Veneta, Calvin Klein X Underwear, Polo Ralph Lauren, David Yurman and Juicy Couture. She started her career at JWT and then Siegel+Gale.

  • Monday, Jul. 21, 2014
Nick Kaplan joins Barton F. Graf as creative director
Nick Kaplan
NEW YORK -- 

Barton F. Graf has hired Nick Kaplan as creative director.

Kaplan comes over from Wieden+Kennedy NY where he served as creative director on work for Equinox, and wrote award-winning fare for Southern Comfort and ESPN. His previous agencies include the former Amalgamated (Silver & Partners) and BBH NY where he worked on Carmax, Axe and Johnnie Walker.

  • Thursday, Jul. 17, 2014
Peermusic promotes Currier to VP, advertising markets
Craig Currier
LOS ANGELES -- 

Music publisher peermusic has promoted Craig Currier to VP, advertising markets. Based in Nashville, Currier will continue to report to Kathy Spanberger, peermusic president and COO.

Currier heads up the U.S. advertising markets division for  peermusic North America.  In this capacity, he manages all aspects of the division and is responsible for developing and implementing business strategies, quoting and licensing on all commercial projects as well as all creative activities including music searches, artist development and original music production.  Currier established the advertising markets division in 2000 and under his guidance, the division continues an impressive growth rate providing music for hundreds of national spots including T-Mobile, Microsoft Windows, Subaru, Fiat, Bank of America, Pillsbury, Citgo, Pringles, Pontiac, Visa, Nike, Delta, Macy’s, Lincoln, GM, Kohl’s, Guitar Hero and Covergirl.  GE’s global branding initiative, which was nominated for an Emmy, utilized the peer controlled Donovan classic, “Catch the Wind.” 

Prior to coming to peermusic, Currier served as head of marketing and executive producer for the Nashville-based commercial music house Still Music Group (SMG). He additionally spent seven years as an adjunct professor at Belmont University’s music business program.

  • Thursday, Jul. 17, 2014
Patrick O’Neill becomes CCO at Theranos
Elizabeth Holmes (l) and Patrick O'Neill.
PALO ALTO, Calif. -- 

Patrick O’Neill has been named chief creative officer at Theranos, a consumer healthcare technology company founded by CEO Elizabeth Holmes. Previously O’Neill enjoyed a 14-year tenure at TBWA\Chiat\Day, including eight years at its Los Angeles office as executive creative director. There he influenced every brand on the agency roster, including Gatorade, Pepsi, Apple, Kraft Zesty Italian dressing, Crate&Barrel and Southwest Airlines. O’Neill was the global creative leader on the breakthrough “Go World” campaign for the Olympics-Visa partnership for three Olympic Games. The “Go World” campaign ran in over 70 countries worldwide and, in 2012, the Games were the most activated in social media in Olympic history. A pioneer in culturally breakthrough creative work, O’Neill has received acclaim and recognition for creating the first gay-rights themed TV commercial for IKEA in 1993 and a GLAAD Award for his work on ABSOLUT. He also oversaw the Grammys campaign that led to record-breaking ratings, and helped the broadcast become the most “social” TV event in history, with over 13 million mentions in social media.

Launched in 2003, Theranos is looking to make actionable information accessible to everyone at the time it matters most, enabling early detection of and intervention in disease. Theranos has been redefining the field of consumer health, reinventing traditional laboratory services with its Wellness Centers and affordable, micro-sample testing. Theranos’ clinical laboratory offers comprehensive laboratory tests from samples as small as a few drops of blood at unprecedented low prices.

O’Neill will lead both the creative marketing and advertising teams for the Theranos brand. His responsibilities will include: branded content, experiential design, social media, digital communications and platforms, interior design, advertising, partnerships and graphic design.

In addition to his agency work, Patrick has lent his eye, and his leadership skills, to numerous organizations and boards. He recently joined Sting and his wife, Trudie Styler, on the board of directors of the Rain Forest Fund, and has also served on the Google Creative Council and the Facebook Creative Council.

  • Wednesday, Jul. 16, 2014
Creatives Thomasson, Platet Join BETC
Marc Platet (l) and Stéphanie Thomasson
PARIS -- 

Stéphanie Thomasson, art director, joins BETC from Leo Burnett where she developed campaigns for Charal, Fiat, Jeep and the Mimi Foundation, whose integrated campaign “If Only For a Second” recently garnered several top awards including, among others, one D&AD and nine Lions at Cannes (one Gold and eight Silvers). Prior to this, she worked as an art director at TBWA on Playstation, SNCF, McDonald’s, Nissan, and Aides, as well as Amnesty International, for which she earned a Gold Lion for the film Signatures

Marc Platet, copywriter, also comes board BETC. He worked at TBWA on BMW, MINI, Absolut Vodka, and Martell, and, more recently, at McCann for the Nespresso, INPES, Mastercard, Na! and Terre d’Asile accounts.

Platet and Thomasson will work with Manoëlle Van der Vaeren, creative director at BETC.

  • Tuesday, Jul. 15, 2014
Erwin Penland adds Melchiano, Reynolds
Craig Melchiano
GREENVILLE, S.C. -- 

Marketing communications agency Erwin Penland has hired Craig Melchiano as executive VP/executive creative director and Bee Reynolds as associate creative director. Melchiano and Reynolds, both formerly of Goodby Silverstein & Partners, will relocate to the agency’s headquarters in Greenville, South Carolina and will report to chief creative officer Con Williamson, who is based in the New York City office.

Melchiano will oversee the Erwin Penland creative team in Greenville and work to raise the creative bar agency-wide. He will touch all of Erwin Penland’s accounts, including national and international brands Denny’s, Microsoft and Verizon. Melchiano comes from a 15-year advertising background with stints at Wieden+Kennedy and TBWA\Chiat\Day prior to Goodby Silverstein & Partners. Reynolds also comes from Goodby, having previously worked at JWT New York. In her new role, she’ll join both the Denny’s and Microsoft teams as an associate creative director, as well as lead new business efforts nationwide from Erwin Penland’s headquarters. 

  • Monday, Jul. 14, 2014
Pereira & O’Dell NY hires Tennille Teague as head of production
Tennille Teague
NEW YORK -- 

Tennille Teague has joined Pereira & O’Dell New York as head of production. The hire is the latest move by the agency’s NY office to expand its roster of services. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era. She will report to Pereira & O’Dell’s VP of production, Jeff Ferro, in San Francisco. Cory Berger is managing director of Pereira & O’Dell, NY.

Teague brings over 14 years of global production experience working with brands including Bud Light, LG, MTV, NHL, Range Rover and Campbell’s. Her range includes everything from Super Bowl Spots, animation projects to social causes. She previously served as sr. content producer at Translation LLC, and Y&R New York. Teague has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.

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