Digital agency Kettle, headquartered in NY, has hired Amanda Hughes-Watkins as creative director and Crystal Ginn as sr. producer.
Hughes-Watkins, based in San Francisco, advances Kettle’s bicoastal offerings. She spent the last two years as a creative director at Digitas San Francisco, where she led the creative work for eBay, Paypal and Kraft/Taco Bell Sauces. While there, her digital advertising was recognized with a Clio, Webby, MIXX, OMMA, and Communication Arts award. Prior to Digitas, she worked at R/GA San Francisco on Microsoft. Throughout her career, she has worked with brands like Old Navy, Conde Nast, Lexus, Macy’s and Yahoo!
Ginn will lead cross-functional teams as they design the breakthrough experiences that clients have come to expect from the agency. Long-time accounts like American Express as well as more recent wins like Penguin will fall under her direction. Ginn comes to Kettle with experience as director of production at AREA 17, where she led work with brands like Google Chrome, Billboard, SPIN and Dering Hall. Prior to that, she worked at agencies including Razorfish, Syrup (LBi), Coty Prestige and createthe group with Axe, Marc Jacobs, Gwen Stefani Fragrances, Bottega Veneta, Calvin Klein X Underwear, Polo Ralph Lauren, David Yurman and Juicy Couture. She started her career at JWT and then Siegel+Gale.