• Wednesday, Oct. 22, 2014
Digital Pulp adds UX designer Dave Hadden
Dave Hadden

Dave Hadden has joined agency Digital Pulp as UX designer. He will report to Sarah Blecher, Digital Pulp partner and director user experience.

Hadden arrives at Digital Pulp after two years as user experience designer at Blue State Digital, where he led experience design on projects ranging from responsive sites to software applications and campaigns for groups like The Sierra Club and The Council on Foreign Relations. At Digital Pulp, Hadden will be working with a cross-disciplinary team to develop a creative approach to interface navigation and create impactful, sustainable solutions for clients that include Dartmouth, Bausch & Lomb Biotrue and The Urban Institute.

  • Wednesday, Oct. 22, 2014
Director Gil Green joins Artists and Derelicts for spots
Gil Green

Artists and Derelicts (AND) has added director Gil Green to its commercialmaking roster. This represents an expansion of their relationship as Green continues to be handled by the company for music videos. His credits include international campaigns for Pepsi, Timberland and Bud Light. He has also creative directed and directed the opening introductions for the NBA’s Miami Heat for the past four years.

A Miami native, Green went on to attend NYU film school, where his thesis music video appeared on nationally recognized music networks MTV, BET, and The Box. Today, he has directed upwards of 150 music videos for artists including P. Diddy, Lupe Fiasco, and Trey Songz, which garnered three consecutive BET Awards for “Director of the Year,” and an MTV VMA for “Best Hip Hop Video” for directing Lil Wayne’s “Lollipop.”

From music videos to commercials, Green draws inspiration from music, sports, and lifestyle. He is also venturing into film, and recently spearheaded a successful Kickstarter campaign to raise money for ALS with an inspiring 9-minute short titled Who is Lou Gehrig?

Prior to joining AND, Green was repped for commercials by The Cavalry Productions.

  • Wednesday, Oct. 22, 2014
Director Joakim Reveman joins Interrogate
Joakim Reveman

Swedish-born director Joakim Reveman has come aboard the roster of Interrogate, the bicoastal production company founded by managing director Jeff Miller.

Reveman made his first industry mark on the agency side of the business. Reveman was just 25 when he won his first Cannes Gold Lion for Doctors Without Borders, effectively jump-starting his advertising career. As a creative director at TBWA Paris, he won over 40 international awards, which in turn helped the agency win the Cannes Lion’s “Ad Agency of the Year” honor for three consecutive years.

Shortly thereafter, Joakim launched his own directing collective, The Vikings, with several like-minded friends. Their first endeavor was The Power of Wind, a film that the Gunn Report stated was the “Second Most Awarded Film” that year, after nabbing a Gold Lion at Cannes, and top honors at the AICP Show, Clio, One Show, ADC and the Grand Prix at Eurobest.

Working in Europe and then the U.S. under @radical.media before signing on with Interrogate, Reveman has collaborated with a wide variety of clients including Nike, Cadbury, BMW, Epuron, Schick and ESPN alongside agencies like GSD&M, Wieden+Kennedy and Euro RSCG New York. 

  • Monday, Oct. 20, 2014
Editor Kyle Valenta joins Final Cut
Kyle Valenta

Final Cut, with offices in L.A., NY and London, has added editor Kyle Valenta to its roster. For the past year he has been traveling around the world, freelancing on projects for Apple and Facebook. Valenta’s recent credits include Apple’s “Your Verse” iPad campaign, including the anthem ad featuring Robin Williams’ recitation of Walt Whitman’s “O Me! O Life.”

Prior to that, Valenta spent almost a decade at Joint Editorial where he edited for some of Wieden+Kennedy’s top clients, including Cannes Lion-winning efforts for such brands as Nike, Livestrong, Dodge and Procter & Gamble.

Valenta will be moving from Portland, Ore., to Final Cut’s NY office. He will also be actively working in the company’s L.A. and London offices. 

  • Saturday, Oct. 18, 2014
Tony Pace named ANA chairperson; new members elected to board of directors
Tony Pace, newly elected chairperson of the ANA.
ORLANDO, Fla. -- 

The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and Marc S. Pritchard, chief brand officer at The Procter & Gamble Co., as vice chair. In addition, 10 new marketing executives were elected to the board of directors. The officers and board members were approved by the ANA membership at its annual conference held in Orlando, Florida, from October 15-18.

The new members of the ANA Board are: Debra Berman, senior vice president, marketing at JCPenney; Roel de Vries, corporate vice president, global head of marketing, communication and brand strategy at Nissan Motor Co.; Natalia Franco, executive vice president, chief strategy and brand officer at California Pizza Kitchen, Inc.; Jack Haber, vice president, global advertising and digital at Colgate-Palmolive Co.; Jack Hollis, vice president, marketing at Toyota Motor Sales, U.S.A., Inc.; Gerald E. Johnson II, chief diversity officer and senior vice president, marketing, stroke and multicultural at The American Heart Association; Kristin Lemkau, chief marketing officer at JPMorgan Chase & Co.; Chantel Lenard, director, U.S. marketing at Ford Motor Co.; Alison Lewis, chief marketing officer, consumer family of companies at Johnson & Johnson; and Rodney Williams, senior vice president, Moët Hennessy USA, LVMH Moët Hennessy

“We are excited to welcome our new directors to their role for the upcoming year, and sincerely thank our departing board members for their strong leadership,” said Bob Liodice, president and CEO of the ANA. “The industry knowledge and marketing expertise the ANA Board of Directors brings to its role will help guide the organization as we drive marketing excellence and leadership throughout the industry.

  • Friday, Oct. 17, 2014
Matt Denten joins Momentum Worldwide as exec creative director
Matt Denten

Matt Denten, formerly of Arc Worldwide, has joined brand experience agency Momentum Worldwide as sr. VP, Midwest executive creative director, based in Chicago. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of marketing solutions for brands including the U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, and Constellation Wines.

Over the past 16 years in Chicago at Arc Worldwide, he rose to the rank of sr. VP, creative director with award-winning work for clients such as MillerCoors, Kellogg’s, Coca-Cola and McDonald’s. A highlight of his work at Arc was the Coca-Cola Arctic Home campaign which won at the The One Show. He also led the Miller High Life Veterans program where Iraq and Afghanistan veterans were welcomed home from overseas with High Lifes; this work was honored with two Reggies. Further, he led agency efforts to reinvent McDonald’s retail identity.

In addition to The One Show and the Reggies, Denten’s work has been recognized by a variety of shows including the Effies, POPAI, Hub and Design of the Times. Denten has also served as a judge of the Pro Awards in 2011 and 2012. As well, he is an adjunct professor at Loyola University in Chicago, leading a graduate level promotional marketing course this past summer.

  • Wednesday, Oct. 15, 2014
Guillermo Vega named ECD at 72andSunny’s NY office
Guillermo Vega (l) and James Townsend

72andSunny has just opened a New York office, hiring Guillermo Vega as executive creative director. Vega formerly served in the same ECD capacity at Wieden+Kennedy São Paulo, which he helped to launch, growing it from three employees to 100-plus staffers in four years and winning clients like Nike, Coca-Cola, Levi’s and Heineken. He joined W&K from Y+R, where he worked for over 13 years, rising to Regional Creative Director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi, as well as the group CD for Virgin Atlantic and VH1.

Guillermo will be lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to NY from the Los Angeles office. While in L.A., Townsend played an active role in the work and partnership with brands like Samsung, ESPN, Truth, and more. Townsend will continue to lead the Samsung brand.

The New York staff currently consists of 40 designers, writers, strategists, social media planners, brand managers, and content production people. They will initially support primarily the Samsung and Smirnoff brands.

72andSunny’s NY office occupies 13,000 square feet on the top two floors of 30 Cooper Square in the heart of the East Village.

  • Wednesday, Oct. 15, 2014
Robert Herman named managing director at Furlined
Robert Herman
SANTA MONICA, Calif. -- 

Robert Herman has joined Furlined in the newly created role of managing director. His 15 years of experience as one of the founding partners and managing director of Stink London brings new international perspectives to Furlined where he now teams with company founder and president Diane McArter.

“Moving to L.A. is an exciting creative adventure. Together with Di [Furlined’s McArter], our directors and the amazing team of people that are Furlined, we’re re-envisioning the production company of the future. Projects like Intel’s ‘The Power Inside’ directed by Will Speck and Josh Gordon is an example of the added creative value we’re committed to bringing to our clients and the talent we represent,” said Herman. “Ted Pauly’s ‘Climate Name Change’ illustrates Furlined’s ongoing commitment to creating powerful content that helps shift perceptions and promote positive actions and outcomes. It’s pieces like these and the thinking that‘s coming out of Furlined that made this one of my easiest decisions ever.”

McArter noted, “Rob is joining us at the perfect time. Coming off Furlined’s record performance last year, we see new opportunities to redefine the way business is done in our industry. It’s a time for new thinking and innovative brand building and our combined skills and energy can deliver on that promise.”

  • Tuesday, Oct. 14, 2014
Former JWT exec Maedel joins Grace Blue Asia
Helen Duffy (l) and Michael Maedel

Global executive search firm Grace Blue is opening an office in Singapore to join its locations in New York and London. Continuing to work with communications companies, media, creative and advertising agencies, Grace Blue Asia will expand the company’s footprint, fill key leadership positions and provide further support for the increasingly commonplace global search briefs in Asia-Pacific. Michael Maedel, former president of JWT Asia-Pacific, will spearhead the new Asia office as he joins Grace Blue as executive chairman. Grace Blue London partner Helen Duffy has relocated to the Singapore office.

“Asia-Pacific is a widely disparate region, with different approaches to marketing and media, but the common threads are enormous potential for growth, but a lack of enough world-class leadership talent,” said Maedel. “Grace Blue Asia aims to leverage the company’s existing European and U.S. experience to better answer global briefs and help businesses in the region find the very best people to fill their senior management positions.”

  • Monday, Oct. 13, 2014
Ronny Northrop named exec creative director at Y&R California
Ronny Northrop

Ronny Northrop has been appointed executive creative director of Y&R California. Based in San Francisco, Northrop will play an integral role in the creative product of the agency, leading creative teams and directing Y&R California’s new creativity and innovation lab, dubbed “Wrestling Club.” He reports directly to chief creative officer Mimi Cook.

Northrop started his career as a copywriter at Crispin Porter + Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic, among others. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, the latter of which he helped the agency to secure as a client. While serving in a first-of-its-kind hybrid role at Goodby designed to foster projects centered on innovation, Northrop helped launch Hacking Autism, a program that works to crowd-source software ideas for apps that help people with Autism find a voice. Hacking Autism has been picked up by Autism Speaks and is now the organization’s largest initiative to date globally. Between Goodby and Y&R, Northrop freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny.

Northrop’s work has been awarded by numerous industry shows, including a handful of Gold Cyber Lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards.

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