• Saturday, Oct. 18, 2014
Tony Pace named ANA chairperson; new members elected to board of directors
Tony Pace, newly elected chairperson of the ANA.
ORLANDO, Fla. -- 

The ANA (Association of National Advertisers) elected Tony Pace, global chief marketing officer at Subway, as its new chairperson and Marc S. Pritchard, chief brand officer at The Procter & Gamble Co., as vice chair. In addition, 10 new marketing executives were elected to the board of directors. The officers and board members were approved by the ANA membership at its annual conference held in Orlando, Florida, from October 15-18.

The new members of the ANA Board are: Debra Berman, senior vice president, marketing at JCPenney; Roel de Vries, corporate vice president, global head of marketing, communication and brand strategy at Nissan Motor Co.; Natalia Franco, executive vice president, chief strategy and brand officer at California Pizza Kitchen, Inc.; Jack Haber, vice president, global advertising and digital at Colgate-Palmolive Co.; Jack Hollis, vice president, marketing at Toyota Motor Sales, U.S.A., Inc.; Gerald E. Johnson II, chief diversity officer and senior vice president, marketing, stroke and multicultural at The American Heart Association; Kristin Lemkau, chief marketing officer at JPMorgan Chase & Co.; Chantel Lenard, director, U.S. marketing at Ford Motor Co.; Alison Lewis, chief marketing officer, consumer family of companies at Johnson & Johnson; and Rodney Williams, senior vice president, Moët Hennessy USA, LVMH Moët Hennessy

“We are excited to welcome our new directors to their role for the upcoming year, and sincerely thank our departing board members for their strong leadership,” said Bob Liodice, president and CEO of the ANA. “The industry knowledge and marketing expertise the ANA Board of Directors brings to its role will help guide the organization as we drive marketing excellence and leadership throughout the industry.

  • Friday, Oct. 17, 2014
Matt Denten joins Momentum Worldwide as exec creative director
Matt Denten

Matt Denten, formerly of Arc Worldwide, has joined brand experience agency Momentum Worldwide as sr. VP, Midwest executive creative director, based in Chicago. Effective Monday, October 20, Denten will lead Momentum’s creative teams in St. Louis and Chicago in the conception and execution of marketing solutions for brands including the U.S. Army, Mondelēz International, United Airlines, Energy Upgrade California, and Constellation Wines.

Over the past 16 years in Chicago at Arc Worldwide, he rose to the rank of sr. VP, creative director with award-winning work for clients such as MillerCoors, Kellogg’s, Coca-Cola and McDonald’s. A highlight of his work at Arc was the Coca-Cola Arctic Home campaign which won at the The One Show. He also led the Miller High Life Veterans program where Iraq and Afghanistan veterans were welcomed home from overseas with High Lifes; this work was honored with two Reggies. Further, he led agency efforts to reinvent McDonald’s retail identity.

In addition to The One Show and the Reggies, Denten’s work has been recognized by a variety of shows including the Effies, POPAI, Hub and Design of the Times. Denten has also served as a judge of the Pro Awards in 2011 and 2012. As well, he is an adjunct professor at Loyola University in Chicago, leading a graduate level promotional marketing course this past summer.

  • Wednesday, Oct. 15, 2014
Guillermo Vega named ECD at 72andSunny’s NY office
Guillermo Vega (l) and James Townsend

72andSunny has just opened a New York office, hiring Guillermo Vega as executive creative director. Vega formerly served in the same ECD capacity at Wieden+Kennedy São Paulo, which he helped to launch, growing it from three employees to 100-plus staffers in four years and winning clients like Nike, Coca-Cola, Levi’s and Heineken. He joined W&K from Y+R, where he worked for over 13 years, rising to Regional Creative Director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi, as well as the group CD for Virgin Atlantic and VH1.

Guillermo will be lead 72andSunny’s New York office along with managing director James Townsend, who will be relocating to NY from the Los Angeles office. While in L.A., Townsend played an active role in the work and partnership with brands like Samsung, ESPN, Truth, and more. Townsend will continue to lead the Samsung brand.

The New York staff currently consists of 40 designers, writers, strategists, social media planners, brand managers, and content production people. They will initially support primarily the Samsung and Smirnoff brands.

72andSunny’s NY office occupies 13,000 square feet on the top two floors of 30 Cooper Square in the heart of the East Village.

  • Wednesday, Oct. 15, 2014
Robert Herman named managing director at Furlined
Robert Herman
SANTA MONICA, Calif. -- 

Robert Herman has joined Furlined in the newly created role of managing director. His 15 years of experience as one of the founding partners and managing director of Stink London brings new international perspectives to Furlined where he now teams with company founder and president Diane McArter.

“Moving to L.A. is an exciting creative adventure. Together with Di [Furlined’s McArter], our directors and the amazing team of people that are Furlined, we’re re-envisioning the production company of the future. Projects like Intel’s ‘The Power Inside’ directed by Will Speck and Josh Gordon is an example of the added creative value we’re committed to bringing to our clients and the talent we represent,” said Herman. “Ted Pauly’s ‘Climate Name Change’ illustrates Furlined’s ongoing commitment to creating powerful content that helps shift perceptions and promote positive actions and outcomes. It’s pieces like these and the thinking that‘s coming out of Furlined that made this one of my easiest decisions ever.”

McArter noted, “Rob is joining us at the perfect time. Coming off Furlined’s record performance last year, we see new opportunities to redefine the way business is done in our industry. It’s a time for new thinking and innovative brand building and our combined skills and energy can deliver on that promise.”

  • Tuesday, Oct. 14, 2014
Former JWT exec Maedel joins Grace Blue Asia
Helen Duffy (l) and Michael Maedel

Global executive search firm Grace Blue is opening an office in Singapore to join its locations in New York and London. Continuing to work with communications companies, media, creative and advertising agencies, Grace Blue Asia will expand the company’s footprint, fill key leadership positions and provide further support for the increasingly commonplace global search briefs in Asia-Pacific. Michael Maedel, former president of JWT Asia-Pacific, will spearhead the new Asia office as he joins Grace Blue as executive chairman. Grace Blue London partner Helen Duffy has relocated to the Singapore office.

“Asia-Pacific is a widely disparate region, with different approaches to marketing and media, but the common threads are enormous potential for growth, but a lack of enough world-class leadership talent,” said Maedel. “Grace Blue Asia aims to leverage the company’s existing European and U.S. experience to better answer global briefs and help businesses in the region find the very best people to fill their senior management positions.”

  • Monday, Oct. 13, 2014
Ronny Northrop named exec creative director at Y&R California
Ronny Northrop

Ronny Northrop has been appointed executive creative director of Y&R California. Based in San Francisco, Northrop will play an integral role in the creative product of the agency, leading creative teams and directing Y&R California’s new creativity and innovation lab, dubbed “Wrestling Club.” He reports directly to chief creative officer Mimi Cook.

Northrop started his career as a copywriter at Crispin Porter + Bogusky, where he worked on MINI Cooper, truth and Virgin Atlantic, among others. Then, as copywriter and creative director at Goodby, Silverstein & Partners, he created digital and integrated work for brands like got milk?, HP, Rolling Rock and Sprint, the latter of which he helped the agency to secure as a client. While serving in a first-of-its-kind hybrid role at Goodby designed to foster projects centered on innovation, Northrop helped launch Hacking Autism, a program that works to crowd-source software ideas for apps that help people with Autism find a voice. Hacking Autism has been picked up by Autism Speaks and is now the organization’s largest initiative to date globally. Between Goodby and Y&R, Northrop freelanced at agencies and organizations including Alex Bogusky’s Common, Al Gore’s Climate Reality Project, Butler, Shine, Stern & Partners and 72 and Sunny.

Northrop’s work has been awarded by numerous industry shows, including a handful of Gold Cyber Lions and a D&AD Black Pencil. He has been a judge for One Show Interactive, the Andys, the Kellys and the Radio Mercury Awards.

  • Friday, Oct. 10, 2014
MPC Creative London appoints Sophie Gunn as exec producer
Sophie Gunn

Sophie Gunn has been named executive producer of MPC Creative London, the content production division of MPC. In her new role Gunn will be working closely with Ben Cyzer, head of creative strategy for MPC Creative, an operation which maintains a core team of directors, producers, creatives, technologists, developers and strategists.  

Gunn brings with her extensive experience across agency, VFX and motion design production and until recently has been overseeing the growth and development of the MPC Motion Design studio, which specializes in dynamic motion graphics, design, illustration and animation.

Already in her new role at MPC Creative, Gunn has been instrumental in the production of 19 online films for adidas including the Predator Instinct, celebrating the 20th anniversary of the eponymous boot and starring German football champion Mesut Özil. 

The news of Gunn’s appointment comes alongside the recent naming of Zak Thornborough to EP of MPC Creative in the U.S.

  • Wednesday, Oct. 8, 2014
RPA hires Jason Tarantino as VP, strategic planning director
Jason Tarantino
SANTA MONICA, Calif. -- 

Independent ad agency RPA has hired Jason Tarantino, most recently group planning director at Media Arts Lab, for the role of VP, strategic planning director. Reporting to David Berne, RPA’s sr. VP, director of strategic planning, Tarantino will direct planning for Intuit Small Business as well as play a key role supporting business development.

Tarantino brings more than 14 years of experience to RPA in both digital and traditional advertising, brand and CRM strategy, e-Commerce innovation, social media planning and product development across a diverse range of industry verticals.

At Media Arts Lab, Tarantino co-managed a team of more than 30 planners and researchers, and directed strategy on a number of key initiatives across the Apple business. Previously, he worked at The Martin Agency on the Walmart account. Tarantino also had stints at Wieden+Kennedy, R/GA and Razorfish. While at R/GA, he received a Jay Chiat award for research innovation for Nike ID and a Cannes Silver Lion and Webby for work with Verizon Broadband.

“RPA gets that the line between digital and traditional media has been erased and that there is no longer a need for a distinction between digital and brand planning. This idea parallels my perspective and provides an incredible opportunity for me and my planning colleagues to change how we approach work. In this advertising world without artificial borders, defining a single-minded proposition across channels is no longer relevant,” said Tarantino.

  • Wednesday, Oct. 8, 2014
Cutters signs editor Andrea Mendoza
Andrea Mendoza

Editor Andrea Mendoza has joined the roster of Cutters New York. Mendoza comes over to the global editorial company from Austin, Texas, where she has been active in both the Hispanic and English-language markets for the past eight years, with stops at Beast and charlieuniformtango.

Mendoza started her career in NYC with stints at Epoch Films, Ohio Edit and Mad Mad Judy, but the allure of her home state’s creative capital drew her back to Austin. Mendoza’s editing experience includes high-profile campaigns for clients including AARP, Century Link, Dominos, Goya, Home Depot, Snickers and The Texas Lottery.

At Cutters New York, Mendoza joins staff editors Steve Bell, Scott Gibney and Nadav Kurtz, each of whom is available for projects anywhere. Cutters maintains studios in Chicago, Detroit, Los Angeles, NYC and Tokyo. Elizabeth Krajewski is Cutters NY’s exec producer.

  • Tuesday, Oct. 7, 2014
Publicis Seattle names Lori Davis EVP, exec business director
Lori Davis

Publicis Seattle has hired Lori Davis as EVP, executive business director. Davis will become both the account and business lead on the agency’s T-Mobile account. She will be responsible for sustaining, growing and optimizing the T-Mobile business – from account management and hiring to operational oversight of creative development and production. Davis will report to agency CEO Scott Foreman.

Prior to joining Publicis Seattle, Davis was managing director at Minneapolis-based ad agency Barrie D’Rozario DiLorenzo, where she led integrated planning for clients such as Dell, Rosetta Stone, and United Health Group.

Earlier in her career, Davis was VP of marketing at Activision (Minneapolis), where she provided global strategic leadership over all brand marketing activities for the licensed business unit of Activision.  The unit publishes some of the most iconic brands in the interactive entertainment industry, including Marvel, Transformers, James Bond, Tony Hawk, The Walking Dead and Family Guy.  While there, Davis’ team brought home awards for campaigns on major video game launches such as The Amazing Spider-Man, Transformers Fall of Cyberton, Goldeneye Reloaded and Prototype 2.

Davis also spent three years at Martin Williams, Minneapolis, as SVP, director of engagement, overseeing the account planning, media, CRM, social strategy and analytics disciplines. During this time, she worked on campaigns for Payless Shoe Source, Raymond James Financial Services, Marvin Integrity Windows and Finnegans Irish Amber Beer.

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