Patrick O’Neill has been named chief creative officer at Theranos, a consumer healthcare technology company founded by CEO Elizabeth Holmes. Previously O’Neill enjoyed a 14-year tenure at TBWA\Chiat\Day, including eight years at its Los Angeles office as executive creative director. There he influenced every brand on the agency roster, including Gatorade, Pepsi, Apple, Kraft Zesty Italian dressing, Crate&Barrel and Southwest Airlines. O’Neill was the global creative leader on the breakthrough “Go World” campaign for the Olympics-Visa partnership for three Olympic Games. The “Go World” campaign ran in over 70 countries worldwide and, in 2012, the Games were the most activated in social media in Olympic history. A pioneer in culturally breakthrough creative work, O’Neill has received acclaim and recognition for creating the first gay-rights themed TV commercial for IKEA in 1993 and a GLAAD Award for his work on ABSOLUT. He also oversaw the Grammys campaign that led to record-breaking ratings, and helped the broadcast become the most “social” TV event in history, with over 13 million mentions in social media.
Launched in 2003, Theranos is looking to make actionable information accessible to everyone at the time it matters most, enabling early detection of and intervention in disease. Theranos has been redefining the field of consumer health, reinventing traditional laboratory services with its Wellness Centers and affordable, micro-sample testing. Theranos’ clinical laboratory offers comprehensive laboratory tests from samples as small as a few drops of blood at unprecedented low prices.
O’Neill will lead both the creative marketing and advertising teams for the Theranos brand. His responsibilities will include: branded content, experiential design, social media, digital communications and platforms, interior design, advertising, partnerships and graphic design.
In addition to his agency work, Patrick has lent his eye, and his leadership skills, to numerous organizations and boards. He recently joined Sting and his wife, Trudie Styler, on the board of directors of the Rain Forest Fund, and has also served on the Google Creative Council and the Facebook Creative Council.