Deutsch LA has hired Duncan Houldsworth as EVP, executive director of Data Strategy. He officially joined the agency on January 26, reporting to 20-year agency veteran and partner Kyle Acquistapace.
Duncan will lead Deutsch LA’s data strategy and analytics team, working across all clients on the agency’s roster, including Sprint, VW, and Taco Bell. Duncan has more than 18 years of experience in both the UK and the US working for major service providers Experian, IRI, Omnicom, and Time Warner Cable. Duncan will lead Deutsch LA’s multi-disciplinary data strategy team as they continue to grow and deliver innovative approaches to digital analytics and marketing science.
Before joining Deutsch, Duncan was a market research and strategic insights consultant, working with Fortune 100 companies in financial services, media, and telecommunications.
Prior to that, Duncan spent three years at Time Warner Cable as VP, marketing insights, where he led the company’s cross-functional analytics and competitive intelligence team. He has also served as the global head of analytics at Hall & Partners USA, Inc., in Los Angeles where he developed complex analytical solutions for Samsung Mobile, Microsoft Bing, and Xbox/Kinect.
Throughout his career, Duncan has been involved in the application of data and insights in a variety of industries including retail, consumer products, consumer tech, telecoms, and automotive. He also holds an MBA from Kellogg School of Management at Northwestern University.