People on the Move

Shannon Moorman has joined the Austin-headquartered ad agency GSD&M as VP/talent acquisition. In this role, she will be responsible for university partnerships, recruitment branding and identifying key talent across all departments. Moorman comes to GSD&M from R/GA, where she was a founding member of the Austin office and held the title of global recruitment director. She has over 17 years of experience in talent acquisition.

“Great talent is absolutely essential to creating innovative and impactful work for our clients,” said Duff Stewart, CEO of GSD&M. “Shannon is an exceptional leader with a go-getter attitude and drive to see GSD&M succeed. She’s a demonstrated thought leader in the talent space, and her commitment to diversity and inclusion efforts will be instrumental in supporting programs we have in place.”

Moorman’s accomplishments at R/GA included creating a new model for the agency’s recruiting and resource management groups and building a team of 15 recruiters across 13 offices worldwide to support the agency’s rapid growth. Additionally, she contributed to R/GA’s global expansion and established its university/community partnerships and intern program worldwide. Prior to working at R/GA, Moorman held positions at Aquent New York and with several early-stage startups in Austin.
 

Glassworks London has appointed Jordi Bares as creative director and Paul Schleicher as head of production. Bares and Schleicher have been working together for many years, at The Mill and then Realise Studio, in a creative/production partnership.

Bares’ talent as a technical problem solver will complement Glassworks’ 3D team, where he will work alongside head of 3D Alastair Hearsum. An accomplished VFX producer, Schleicher joins Glassworks’ production department in a sr. role as head of production.

Glassworks COO Phil Linturn: “On the eve of our 20th anniversary, Glassworks is entering a new and exciting era,” stated Phil Linturn, COO of Glassworks. “To ensure that our capabilities evolve and grow with the global success and recognition we are experiencing, we need the best people. In Jordi and Paul, we are not only gaining decades of experience and expertise, we are welcoming one of the most trusted partnerships in the business. Their unique combination of creative, technical and practical talent has been sought and valued by the best directors for many years. Now, combined with our ability to create market-leading work, we are perfectly poised to define a new chapter in the possibilities of visual effects.”

Schleicher described his new roost as “an independent studio that genuinely values the craft of their artists. Beres added, “Glassworks has been the one company in which the 3D, 2D and R&D capabilities have been consistently delivering top of the range work. It is a natural fit for me due to the culture of story and craft, the attention to detail and hopefully I can bring some experiences and techniques that will make it an even better place to work.”

Jack Perone has been named chief strategy officer of DDB Chicago, responsible for heading the planning department for the agency.  He previously served as VP, director of planning and global planning director at J. Walter Thompson, and will transition into the new role of CSO effective on November 3.

Perone will report to Paul Gunning, CEO of DDB Chicago. In his new position, Perone will be responsible for leading the full strategic planning process, including all analytics functions.

During his 18-year career at J. Walter Thompson, Perone managed an integrated planning department, overseeing key agency accounts and generating a number of major new business wins, among them Tylenol, Motrin, Kit Kat and Special K..

A multi-award winning planner with more than 20 years’ advertising experience, Perone has also served as a 2012 Effie Judge and as a 2013 Cannes Young Marketer Judge, and is a 2014 APG Canada Board Member.

The American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) announced that Linda Woolley has been named president and CEO of TAG, the joint marketing-media industry program to eradicate digital advertising fraud, malware, ad-supported piracy, and other deficiencies in the digital communications supply chain.

Formerly known as the Trustworthy Digital Supply Chain Initiative, TAG is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the United States. The IAB, ANA, and 4A’s announced their joint plans to create the new collective organization at the IAB MIXX Conference in September 2014. The group will operationalize principles around these critical issues, monitor the ecosystem for compliance, and develop incentives for broad industry participation and consequences for untrustworthy actors.

Woolley was a member of the Advertising Self-Regulatory Council’s board of directors from 2012 to 2014. Her extensive leadership experience includes nearly six years in executive roles at the Direct Marketing Association (DMA), where she most recently served as CEO and president, and before that as head of the association’s public policy office in Washington. Prior to that, Woolley spent more than 30 years in public affairs, government relations and policy via her own firm, LegisLaw Consulting, as well as ITT Industries, the U.S. Chamber of Commerce and the U.S. House of Representatives Subcommittee on Health & the Environment.

TAG is being created with the intent to spur an industry-wide change in behavior at an unprecedented scale, focusing on four core areas: eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy, and promoting brand safety through greater transparency.

“Establishing a trustworthy digital supply chain--and rooting out fraud--is one of the most important things we can be doing right now,” said Woolley. “The CEOs of IAB, ANA, and the 4A’s have shown remarkable leadership and foresight to create TAG. I am honored to be working with them on this groundbreaking project.”