• Thursday, Jun. 23, 2022
Camp + King makes promotions across its creative, production and finace depts.
Garrett DeLorm
SAN FRANCISCO -- 

Garrett DeLorm, director of production at Camp + King (C+K), has been named partner after five years with the agency, which maintains offices in San Francisco and Chicago. For nearly two decades, DeLorm has devoted himself to solving creative problems across a myriad of production disciplines, from video games to a 24/7 live channel. He has worked with dozens of brands, including Apple, Nike/Jordan, Audi, MINI, Columbia Sportswear, Activision, 2K Games, and Levi’s. 
 
Joining the production department promotions is Charlie Ferraye, who has been elevated to executive producer from sr. producer after three years with the company. He has produced television shows such as The Bachelor and The Bachelorette, and for the last decade, he’s focused on content and commercials. In finance, Christine Plascencia takes on the role of director of finance and operations. She began her accounting career in the banking industry before switching to advertising. After stints at BSSP and AKQA, she joined C+K and has been overseeing all aspects of the agency’s finances for the last seven years. 
 
The creative department sees the promotion of two associate creative directors--Chris Nash and Jason Whitehead--to its team of creative directors. Nash has been with C+K for 10 years, starting with the agency as an intern. He has helped develop campaigns for clients such as Google, Capital One, RE/MAX, Copper Cane wines, Energizer, Sacramento Kings, and prAna. Nash most recently worked on the “Wish-Cycling” campaign for Grove Collaborative starring Drew Barrymore. Whitehead began with C+K one year ago. In his short tenure he’s developed and produced social campaigns for RE/MAX and Böen Wines, along with teaming up with Nash to create the aforementioned “Wish-Cycling” campaign. Whitehead comes with nine years of agency experience as a writer, including most recently working on the Acura account at MullenLowe Los Angeles.
 

  • Friday, Jun. 17, 2022
Bruno Regalo promoted to chief design officer of TBWA\Chiat\Day LA
Bruno Regalo
LOS ANGELES -- 

TBWA\Chiat\Day Los Angeles has promoted Bruno Regalo from creative director\head of art & design to chief design officer. Regalo will be responsible for the agency's design leadership across its entire client roster, which includes BEHR Paint, DirectTV, Gatorade, Jack in the Box, Palo Alto Networks and Quickbooks. He will lead the agency’s design practice, called DxD (Design by Disruption).

Design has long been a hallmark of TBWA, which has a legacy of iconic design-driven work for brands like Apple, Airbnb, adidas and more. Regalo will take the West Coast agency into its next chapter, growing its roster of design clients as well as serving as the design center of excellence for the TBWA collective within the Americas, working with clients in Los Angeles as well as brands and agencies across the region. Regalo will also play an important leadership role steering the design discipline within TBWA\Worldwide.

With the promotion, Regalo joins the agency’s extended executive leadership team and will report to chief creative officer Renato Fernandez. He will work closely with TBWA\Worldwide’s chief creative experience officer Ben Williams for global design projects and will also become a member of TBWA’s global creative core.

For Regalo, the elevation is the culmination of over 16 years of experience working across global markets. Regalo has a proven history of establishing a connection between design, storytelling and experiences, allowing him to find and shape the soul of a brand, spanning the entire communications ecosystem. Notably, he was at the design helm for globally award-winning work including The Recording Academy’s "Behind the Record" and BEHR’s "Music in Color" with Katy Perry—campaigns that have changed consumer and industry behaviors as the result of disruptive design and experience.

Fernandez said, “Bruno’s passion for craft is contagious. He is transforming our relationship with clients by unlocking the visual soul of each one of them. Bruno shaped DxD to be more than a department. It is a business unit, capable of delivering end-to-end orchestration and innovation at the speed of culture. There is no one better qualified to help us build and scale our design offering as we continue delivering disruptive brand experiences for our clients.” 

With an always-in-beta mantra, TBWA continues to invest in its design offerings. Doubling down on its creative capabilities, Regalo—alongside TBWA’s network of specialists—will usher in a new era of creativity by drawing on their expertise within Web 3.0, NFTs, 3D, animation, branding, design systems and more.

Erin Riley, CEO, TBWA\Chiat\Day Los Angeles, said, "Bruno's appointment to chief design officer is a testament to his visionary leadership, respect for craft, and incomparable work ethic. Bruno has built a world class, multi-dimensional design experience offering with a pioneering model that leverages LA and Brazil based talent. Bruno’s fingerprints are on virtually every piece of the agency’s work and his team has played a central role in our biggest new business wins. His innovative design model enables Chiat to offer elevated end to end design with unprecedented depth, speed, and value. In short order, he’s expanded our capabilities, grown our revenue, and enriched our culture as a living embodiment of our Pirate values." 

“With design as an essential component of a client’s total brand experience, having a strong practice at the center has never been more essential,” added Williams. “Bruno is an incredible talent and creative leader. I’m excited to partner with him as we lead the next chapter of design within the collective.” 

Regalo stated, “Synonymous with great design, TBWA has helped its clients use design to disrupt the status quo. I'm eager to help lead the collective and help unleash the visual soul of brands through a complete end-to-end design experience."  

 

  • Friday, Jun. 17, 2022
Lauren Ranke named VP of people at COLLINS
Lauren Ranke
SAN FRANCISCO & NEW YORK -- 

Independent strategy and brand experience design company COLLINS has hired Lauren Ranke as VP of people. 

For more than a decade, Ranke has been finding and nurturing talent at Wieden+Kennedy. Her work at W+K helped solidify its legacy for creative excellence, and allowed her to develop a successful model for inclusive hiring practices supporting emerging talent.  

Now, Ranke looks to bring her energy and pioneering perspectives to COLLINS. Her way of encouraging and advancing talent is grounded in listening deeply and acting as a mirror to her teams. “Having ‘people’ as a key part of our leadership means COLLINS is doubling down on supporting its people. As the VP of people, I’ll be responsible for recruiting, team development and resourcing in ways that help evolve COLLINS into our next chapter,” Ranke explained.

With the rise of remote work and talent management brought on by the pandemic, agencies continue to evolve and adapt their approach to recruitment. “The industry must re-center itself around pure creativity,” Ranke added. “Creativity acts as a beacon during murky times. We need to hold both physical and cognitive space for creative work and make business decisions with these creators and the unique ways they work top of mind. The word ‘hybrid’ is broad-stroke. In an ideal world, leaders listen closely to their people and sculpt a culture around their needs. If people are happy and producing high-level, cohesive work from a variety of timezones, then there’s reason for optimism.”

Two years into its chapter as a remote-first company, COLLINS is experimenting with increased flexibility and cross-office collaboration opportunities. “I’m at COLLINS to elevate the experience of working here. We’ll find new ways to collaborate on work and grow our culture. We’ll experience inclusion and unity even when we’re thousands of miles apart. The employees at COLLINS are brilliant, sophisticated and mutually respectful. I see even more greatness ahead,” said Ranke.

COLLINS co-founder and chief creative officer Brian Collins shares her optimism, adding, “The mission for Lauren is less about recruiting people and more about taking really good care of people. Lauren was an anchor and a pillar of the culture at Wieden+Kennedy. She understands how to talk with creative people. Our mission right now at COLLINS is to house the world’s best people having the best time doing the world’s best work, and Lauren will become the ambassador for that entire company.”

  • Tuesday, Jun. 14, 2022
Zeke Bowman named EP at PS260's Boston office
Zeke Bowman
BOSTON -- 

PS260 has hired Zeke Bowman to head up its Boston studio as executive producer. In this role, he will also run WKTF (We Know the Future), PS260’s integrated production arm that offers advertising solutions across all channels. 

Bowman has more than 15 years of experience as an executive producer and has served as head of integrated production on the agency side with MullenLowe US. He’s worked on projects for global clients including Google, JetBlue and Acura. He’s produced, directed, done voiceover work, and now takes over PS260’s Boston outpost from Raná Martin, who has moved over to lead the Los Angeles office.  

Recent work out of PS260 includes a three-spot campaign for American Express Business Card Chronicles, cut by PS260 partner/editor Maury Loeb and directed by Brian Beletic, which shortlisted at the AICP Post Awards for National Campaign. “The Bunny” spot in that campaign won Bronze Clios for both editing and B2B, and is nominated for awards from the ADC and One Show. PS260’s recent direct-to-client work includes projects for Titleist, Audible, Mailchimp, Meta, Puma, and YouTube.

  • Friday, Jun. 10, 2022
LVLY promotes Mackenzie Mauro to editor
Mackenzie Mauro
NEW YORK -- 

LVLY has promoted Mackenzie Mauro to editor. Mauro has been a junior editor since joining the company in 2018 working alongside some of the studio’s top editing talents, including Olivier Wicki and J.P. Damboragian.

Mauro’s work for agency Gotham on several Maybelline spots that feature a powerful, fashion-forward, quick-cut editing style--contrasted with his unhurried, documentary style for agriculture company Corteva via agency Ogilvy--showcase the editor’s broad range of talents according to LVLY EVP Wendy Brovetto.

“Mackenzie is a calm presence in the edit suite and no matter how stressful a job, he manages to exude a confidence that clients appreciate,” Brovetto said. “I think his directorial experience helps him troubleshoot and problem solve. It’s been a pleasure to watch Mackenzie hone his talents here at LVLY.”

Mauro’s first feature film, a sci-fi adventure he wrote, directed and edited, Exposure 36, is now available to rent on Amazon Prime and Apple TV. In addition to spots for Maybelline and Corteva, Mauro’s reel includes work for Ford, Nike and Nos sports drinks.
 
Mauro noted that while he’s comfortable working in a number of editorial styles, the real people/documentary style is one he looks forward to exploring further.

“I particularly like telling human stories where I can use my instincts and natural curiosity to get at real emotions, and then add a cool tone and visual language to create something compelling,” Mauro said. “Over the last year I’ve taken on bigger editing responsibilities, and despite the pandemic managed to build good relationships with our clients. I’m honored by the faith the LVLY team’s shown me, and look forward to continuing my creative journey here.”

  • Wednesday, Jun. 8, 2022
Above+Beyond hires creative director Shez Lord to lead Subway account
Shez Lord
LONDON -- 

Above+Beyond has hired Shez Lord as creative director to lead the Subway account. He reports into Dom Goldman, chief creative officer.

Lord previously served as associate creative director at Wunderman Thompson where he delivered work across HSBC, Nestle, First Direct, HSBC and BT. Prior to that, he was associate creative director at The &Partnership for three years, working across its News International business with specific responsibilities for The Sun.

Lord spent the first five years of his career at BMB, working on brands including Virgin Money, Christian Aid and Bing. He has also had stints at AMV BBDO, JWT, Leo Burnett and WCRS. His awards include the Podium D’Or at the Sportel Awards and a Kinsale Shark for The Sun’s “Knockabout.” Other notable work includes turning Westminster into a jungle for The Times and an award-winning campaign for Christian Aid revealing the “Roots” of poverty.

 

  • Tuesday, Jun. 7, 2022
Solve hires Kathleen Tax Wille as chief creative officer
Kathleen Tax Wille
MINNEAPOLIS -- 

Kathleen Tax Wille has joined the leadership team at Minneapolis-based independent agency Solve as chief creative officer/partner.

She comes over from VML&R in Seattle, with previous stints at FCB and DDB in Chicago. She’s developed high-profile campaigns for Skittle, Intel, State Farm, McDonald’s, Anheuser-Busch and Gatorade. Her work has been recognized by Cannes, Effie, D&AD and the London International Awards, and featured in the Super Bowl.

“Chief creative officer is one of the most critical hires for any agency--finding the right person is essential,” said Solve CEO/founder Corey Johnson. “Kathleen’s creative vision, impressive track record and team-oriented approach made her an easy choice.”

Wille commented, “This is one of those rare opportunities--to help define the next chapter for a strong independent agency. I’m thrilled to be joining such a talented team that shares my belief in restless creativity, curiosity and empathy.”

  • Monday, Jun. 6, 2022
The Colonie adds former Leo Burnett sr. producer Zach Day
Zach Day
CHICAGO -- 

Postproduction studio The Colonie has hired Zach Day as producer/new business. Day brings more than 15 years of ad agency experience, most recently as a sr. producer at Leo Burnett. In his new role, he will focus on developing business and forging agency alliances beyond the studio’s base in Chicago.

The Colonie partner/editor Bob Ackerman said that the studio has collaborated with Day on numerous projects over the years and feels he is the perfect choice to lead a new expansion initiative. “We know Zach’s producing skills, we know his client skills, we know how passionate he is.  I have no doubt his enthusiasm for our industry will strengthen the Colonie’s relationship to Chicago agencies as well as agencies in Detroit, Milwaukee, Kansas City, Madison and other cities across the Midwest.  He understands their perspective having worked on that side for so long.”

Partner/executive producer Mary Caddy added that Day brings a fresh perspective to postproduction. “We’ve built a great business, but we can always improve,” she said. “We have a lot of respect for Zach and feel his ability to look at things with fresh eyes will help us move forward.”

For his part, Day says he was seeking a new challenge and has always enjoyed the editorial and postproduction side of the business, especially his interactions with The Colonie. “A ton of the work that I produced at Burnett passed through this studio,” he noted. “I came to see myself as part of the family because that’s how I was treated.”

A Chicago native, Day earned a degree in advertising and marketing from Columbia College before joining Leo Burnett as a junior account executive in 2005. He soon gravitated to a production role and moved up the agency ranks, becoming a senior producer in 2016. As such, he has produced work across a variety of media for brands including Samsung, Aldi, United Healthcare and Budweiser.

Day is looking forward to introducing The Colonie’s expertise to new agency partners and to helping the studio broaden its service offering. “We’ve got a great team and my role is to ensure we’re bulletproof on every project that comes through the door,” he said. “We have a lot of resources and expertise across a range of services, but there is more room to grow. I’d like to explore possibilities for bringing other facets of production into the studio.”

  • Thursday, Jun. 2, 2022
Priscilla Colón named head of post at Bindery
Priscilla Colón
NEW YORK -- 

Priscilla Colón has joined NYC-based film and branded content studio Bindery as head of post.

Colón will be responsible for running the post department, which includes managing a team of full-time and freelance staff and collaborating with the creative and production departments to execute on Bindery’s integrated script-to-screen model where creative, production and post come together under one roof. She will work across a variety of Bindery clients, including Google, Roman, and Bombas.

“Priscilla is a natural leader. She has a clear drive to make the best work, and a desire to be a true partner to our clients and collaborators,” said Bindery founder Greg Beauchamp.

Colón joins Bindery from global production agency Craft Worldwide, where she spent over three years as sr. producer. While there, she led the Chick-Fil-A post team and produced content for clients including Microsoft, Mastercard, and Coke.

Prior to Craft, Colón started her career as a music and radio producer at JWT NY before moving over to video production at BBDO NY. There she spent a number of years producing content for Starbucks, Gillette, and Visa.

Colón said, “Getting post into the conversation at the jump is just one of the ways Bindery ensures a seamless workflow and beautiful, relevant work.”

  • Wednesday, Jun. 1, 2022
Joshua Bull joins RTO+P as associate creative director
Joshua Bull
PHILADELPHIA -- 

Creative agency Red Tettemer O’Connell + Partners (RTO+P) has hired Joshua Bull as associate creative director. 

“Joshua is a wonderfully conceptual creative and he’s also an art director who has the highest regard for well-crafted design,” said Steve Red, president and co-chief creative officer at RTO+P. “As an art director by trade, both of those traits warm my heart.”

Bull will collaborate on concepting and crafting creative, as well as oversee and guide junior level creatives, on accounts across the agency including Dietz & Watson, Nesquik, E&J Gallo and Nature’s Bakery.

In his previous role as an associate creative director at Taylor Strategy, Bull worked with the likes of Secret, Stoli, Guinness, Captain Morgan, Gillette and Smirnoff. He also managed a group of the agency’s art directors, copywriters and designers. Prior to that, he served as a sr. art director and design lead at Six+One and held art director positions at Havas and 360i, where he worked across brands including Prudential, Calvin Klein, Spectrum, Liberty Mutual, Keurig, Hershey’s, Coca-Cola and Simply Orange.

Bull is also a passionate creator and maker outside the agency world, founding and creating The Resistance Collection, a social justice apparel line, playing the drums, producing music and writing a successful blog.

“With a myriad of ways to tell a story, it’s RTO+P’s clear mastery of each medium that drew me in. The potential to work with new brands and bring great narratives to life is what I’m most excited about,” said Bull. “As a Black man in a predominantly white industry, I have a responsibility to rise, thrive and hopefully inspire the next class of minority creatives. I’ve looked to do so at every shop I’ve worked at and RTO+P will be no different. I appreciate their efforts to make a real difference in the Black community in Philly and beyond. I’m excited to learn and grow and make an impact alongside the team.

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