Monday, February 19, 2018

People on the Move

  • Tuesday, Sep. 26, 2017
CAUSE+EFFECT adds ECD Bex Schwartz
Bex Schwartz

Creative studio CAUSE+EFFECT has added multihyphenate Bex Schwartz to its team as executive creative director. A director, writer, strategist and pop culture enthusiast to the core, she has nearly two decades of experience in the broadcast promo arena. She spent 12 years at Viacom, working on a diverse range of promo content across its MTV, VH1, Logo and Nickelodeon brands. 

Most recently, Schwartz served as creative director at Alkemy X, where she led the strategy behind the social media campaign for the podcast “Missing Richard Simmons” and directed campaigns for SYFY’s rebrand and 25th Anniversary. Schwartz’s time out of the studio is spent tracking things on Twitter, performing at comedy or storytelling nights and taking writing and speaking gigs for her talent as a walking pop culture encyclopedia, which feeds her voracious appetite for fresh creative ideas and constantly informs her work as a creative director/director.

CAUSE+EFFECT managing partner Jason Zemlicka said, “Bex has an incredibly fun style and the kind of irreverent and powerful voice that’s necessary to cut through the abundance of content out there today.” 

  • Tuesday, Sep. 26, 2017
Victoria Edwards promoted to exec director of integrated brand marketing at Mistress
Victoria "Tor" Edwards

Independent creative agency Mistress has promoted Victoria “Tor” Edwards to executive director of integrated brand management. Edwards’ responsibilities have included managing such clients as Qdoba, American Apparel, Sambazon, Brown-Forman, ASICS, Pearson, Campbell Fresh, Amazon, IMAX, AT&T, Los Angeles Tourism, Univision, Level-5 Abby, Coke Freestyle, Netflix and World Surf League.

Previously, Edwards was group brand director at Mistress, which she first joined in 2014 after serving with Clemenger BBDO in Sydney where she worked on global brands including GE, Mars and PepsiCo, and was a key player on the agency’s new business efforts. Edwards has won multiple international awards for creative, digital and effectiveness at Cannes, One Show, New York Festival, Clios and Spike, to name a few. Under her leadership at Mistress, the agency has won several awards including Best in Television at the Shorty’s and North America Agency of the Year at PromaxBDA.

“Tor is a key player on our team and represents what we believe advertising needs today; ambition, talent, a keen understanding of modern media culture and an ability to see the idea though the noise,” said Christian Jacobsen, executive strategy director and partner at Mistress. “Advertising is in her genes. Her father was one of Australia’s leading advertising executives. She brings to Mistress a brilliant pedigree, a global sensibility, deep understanding of consumer behavior and an intimate familiarity with the needs of our clients. In her new position, she’s in charge of keeping everyone on track and delivering cohesive plans for our clients.”

“When I left Sydney I came directly to California and to Mistress,” said Edwards. “I realized this was the right place to be with regards to the future of advertising; an incubator of entertainment, technology and marketing, and a climate that focuses on the consumer. In today’s modern media environment, with all of the choices available across every demographic and sub group, brands need to have strong ideas and a clear POV to effectively connect with their audiences in a meaningful way, understanding how they live and breathe, work, play, communicate and use technology. Mistress has been leading that charge for over a decade. I’m excited to be here and to continue our mission of turning heads and building powerful engagement between brands, their followers and future adopters.”

  • Saturday, Sep. 23, 2017
VML NY hires exec creative director Fabio Seidel
Fabio Seidl

Fabio Seidl has been hired to serve as executive creative director overseeing VML New York’s creative department and work for brands such as New Balance, Greater Miami Convention & Visitors Bureau, AMC cable television, LEGOLAND Florida Resort and the United Nations. 

Originally from Rio de Janeiro where he started as a copywriter, Seidl brings global experience and a unique perspective, having worked at Ogilvy Brazil in Sao Paulo and McCann Europe. Most recently, Seidl was at 360i in New York as a group creative director and before that an executive creative director at Leo Burnett in Chicago. Seidl’s work has been recognized with more than 20 Cannes Lions as well as numerous awards in the One Show, CLIO, D&AD, London International Advertising Awards, El Ojo and others.

With 20 years of experience working with clients like Absolut, Canon, Coca-Cola, GM, Nestlé, NBC Universal and YouTube, Seidl has a multi-faceted, strategic approach. Some of his most recent work includes recognized campaigns like Canon Photo Coach, Reeve Foundation’s Adaptoys and GRAACC Bald Cartoons.
Seidl joins the VML creative team following the appointments earlier this year of John Godsey and Mike Wente to co-chief creative officers, North America. Seidl will report to Wente.

VML has the momentum of winning 27 Cannes Lions this year, including six from the NY office for work on LEGOLAND Florida Resort and Motorola Mobility.

  • Friday, Sep. 22, 2017
Oscar-nominated VFX supervisor Lou Pecora joins Zoic Studios
Lou Pecora
CULVER CITY, Calif. -- 

Zoic Studios has added Academy Award-nominated Lou Pecora as VFX supervisor in its Culver City studio. Pecora has over two decades of experience in visual effects, working across commercial, feature film and series projects. He comes to Zoic from Digital Domain, where he spent 18 years working with top Hollywood directors on large-scale feature film projects as a VFX supervisor and compositing supervisor. He has lent his talents to such feature films as X Men: Apocalypse, Spider-Man: Homecoming, X-Men: Days of Future Past, Maleficent, Pirates of the Caribbean: At World’s End, I, Robot, Transformers: Revenge of the Fallen, Transformers: Dark of the Moon, Star Trek, G.I. Joe: Retaliation, Stealth, The Mummy: Tomb of the Emperor, How the Grinch Stole Christmas, Flags of Our Fathers and Letters From Iwo Jima. His work has garnered widespread industry recognition, including an Academy Award nomination for Best Achievement in Visual Effects for X-Men: Days of Future Past, as well as several VES nominations.

“Over the past few years, we’ve been fortunate to work with the top filmmakers during this very exciting time in television where shows like Game of Thrones and Series of Unfortunate Events require feature film quality for television.  Lou is  a perfect fit for us, as he clearly brings that eye towards quality, but also really connects with these filmmakers,” noted Zoic executive creative director/co-founder Chris Jones.  

“There has been a major shift in the television landscape, with a much greater volume of work and substantially higher production values than ever before,” added Pecora. “Zoic has their hands in a diverse range of high-end television projects, and I’m excited to bring my experience in the feature film space to this dynamic sector of the entertainment industry.”

The addition of Pecora comes on the heels of several high profile projects at Zoic, including work on Darren Aronofsky’s thriller mother!, Game of Thrones for HBO and Marvel’s The Defenders for Netflix.

  • Tuesday, Sep. 19, 2017
Kimberly Bates named head of strategic planning at INNOCEAN Worldwide Americas
Kimberly Bates

Kimberly Bates has been named SVP, head of strategic planning across Innocean’s U.S. offices. Bates will lead the agency’s strategic hub, bringing together all core disciplines within the agency to help inform the customer journey with data-driven customer insights, culminating in breakthrough and relevant creative.

“Kimberly will be a big asset for the agency and brings a unique set of skills and experience that extend far beyond the traditional planning role,” said Tim Blett. COO. “Innocean is evolving quickly into an agile, modern marketing agency, and with Kimberly’s impressive breadth and depth of experience it will help accelerate our strategic capabilities to meet the ongoing challenges facing CMOs with today’s fractured ecosystem.”

Previously chief strategy and innovation officer at Gyro, Bates was responsible for leading its global innovation agenda. Before that, she served as an executive planning director at mcgarrybowen. With experience working on both the agency and the client side, Bates has led strategy for agencies and brands including PHD Worldwide, Publicis Kaplan Thaler, Arnell Group--and Pepsi, McDonald’s, Google, Mercedes, Sony, Bank of America, Procter & Gamble, Revlon, Elizabeth Arden, Unilever and Verizon.

Innocean is a unique creative shop in that it places data and analytics at its core to inform and direct both creative and media solutions,” said Bates. “It’s the right structure to deliver on insights that come from data--further enhancing cultural/human insight and behavioral observation with hard facts.”

“It’s always our job to try to engage a conversation with consumers on behalf of the brands we work with,” said Eric Springer, CCO. “Partnering with Kimberly will amplify how we bring data and creative together, and I’m excited about the work we will develop moving forward.”  

  • Tuesday, Sep. 19, 2017
Susan Wrubel joins Aspen Film as executive director
Susan Wrubel
ASPEN, Colo. -- 

Susan Wrubel is stepping in as interim executive director of Aspen Film. Wrubel is a seasoned film industry executive, who has had a multi-faceted career in the global film industry, including film festivals and the non-profit arena.

Wrubel began her career in art house and foreign-language distribution, then moved into film acquisitions at New Yorker Films.  She next became head of acquisitions and co-productions at Paramount Classics, overseeing both domestic and international projects. She eventually moved into development, sales and production as a consultant to several internationally focused companies. 

After four years overseeing the panel and seminar program, and working with the Encuentros co-production market for the annual Miami International Film Festival, Wrubel spent the next four years curating, and as an industry liaison for the Independent Feature Project’s (IFP) No Borders international co-production market. She also produced the organization’s 2012 edition of the IFP Gotham Independent Film Awards.  In addition, she has worked closely with the artistic director of the Rio International Film Festival, helping to bring American films to Rio de Janeiro.  Most recently she has been an executive producer, sales representative and consultant on a number of U.S. and international independent film productions.  

Aspen Film’s 39th edition of Filmfest, its flagship festival, runs October 3-8.  The organization added Jane Schottle, a world class curator and program director of the Toronto International Film Festival (TiFF), as its program director for Aspen’s Filmfest and Academy Screenings. And now Wrubel steps in to guide the organization.

Ryan Brooks, chairman of Aspen Film’s Board of Trustees, stated, “Susan has a stellar reputation within the global film industry and a vast wealth of knowledge and experience in both film and non-profit that make her an ideal fit for the position.  We feel extremely lucky to have her and could not be more excited about the future of Aspen Film.”

Wrubel takes the reigns from Aspen Film board member Elexa Ruth, who stepped into the temporary role in May of 2017.

“It’s been an honor to work with Aspen Film in a more direct capacity as interim director these last few months.  I am thrilled now to pass the torch to Susan, whose track record will be so beneficial to our organization,” said Ruth.

“I could not be more excited to be joining the team at Aspen Film and to make this the next chapter of my diverse career,” said Wrubel.  “Aspen Film’s goals to enlighten, enrich, educate and entertain are several of the reasons I got into, and have stayed in, the film industry, as that is what film does for me. Aspen is an inspiring town with so much to offer on so many levels.”

  • Tuesday, Sep. 19, 2017
Designer Dan Solomon relocates from NY to Chicago office of Framestore
Solomon’s work on GE’s “Nature of Industry” for The New York Times VR launch

Designer Dan Solomon has relocated to Framestore’s Chicago office, which opened back in May. Animator-designer Solomon comes over from Framestore’s NY office. He has over nine years of experience working at various VFX studios in NYC, including Blind, Psyop, and Framestore. He graduated from The School of Visual Arts in 2013 with a degree in Computer Art, Animation, and Visual Effects. He has a diverse skillset, with experience in motion graphics, 3D animation, compositing, photography, web design and web development.

At Framestore, Solomon has worked on several notable design projects including the title sequence for the 2017 Semi Permanent Festival, The New York Times and General Electric’s “The Nature of Industry,” and Dell’s “Tech Stories,” winning a Cannes Lions Grand Prix for GE and gold at the 2017 AEAF Awards for Semi Permanent.

Framestore’s Design Studio is a highly-skilled collective made up of directors, designers and animators who collaborate with clients to deliver beautifully impactful work across all platforms. In addition to Solomon, the Chicago office has also recently welcomed sr. VFX designer Tim Sepulveda.

  • Monday, Sep. 18, 2017
Gretchen Praeger joins Carbon as sr. producer
Gretchen Praeger

Creative studio Carbon has added Gretchen Praeger as sr. producer in its Chicago office.

With two decades worth of experience in the Windy City, Praeger joins Carbon after spending the majority of her career at Optimus, where she served as EP/managing director and worked with clients including Nintendo, McDonald’s, Sears, JCPenney, Allstate, Gatorade, Taco Bell, KFC, Miller Lite and Budweiser.

Carbon specializes in design, color, visual effects and motion graphics.

  • Thursday, Sep. 14, 2017
Editor Deirdre Bell joins Nomad NY
Deirdre Bell

Editor Deirdre Bell has come aboard the roster of Nomad, New York.

Bell began her career in Chicago where she cut ads for blue-chip clients including Allstate, McDonald’s and United Airlines. She then moved back East to begin her career in NYC which included eight successful years at Red Car NY, where she worked with Nomad’s EP, Jennifer Lederman, and edited many campaigns for clients including K-Mart, Kohls, Advil, and University of Pittsburgh Medical Center, exhibiting a talent for shaping a narrative and solving a tight, well-paced or music-driven spot.

Bell said, “I really love cutting documentary spots because so much of the shaping of the story happens in the edit suite. And I will never cease to be amazed by the way real people speak.”

About working at Nomad, she added, “I’m thrilled to be at a place where the craft of editing is so highly prized. Everyone is so welcoming and the opportunity to work with Jennifer Lederman again is almost too good to be true.”

Nomad editor and partner Amanda Moreau said of Bell, “She is a perfect fit for Nomad. I’ve been a fan of her work for a long time. She has a wonderful ability to craft compelling visual stories that pull viewers in.”

  • Wednesday, Sep. 13, 2017
The community names Ryan Lietaer managing director of its London office
Mark Hunter (l) and Ryan Lietaer

Ryan Lietaer is joining the community London as the agency’s managing director. The move reunites him with executive creative director Mark Hunter after they met at Wieden+Kennedy Amsterdam 10 years ago. 
Lietaer led W+K’s global Coca-Cola business before leaving to become general manager of BBDO Paris where in addition to leading international new business, he spearheaded the global Pepsi and HP accounts. Lietaer then left BBDO to launch his own creative agency Peoplewelike, in 2013 where his clients included LVMH, Suntory Schweppes, Diageo, L’Oreal, Le Coq Sportif and Weight Watchers. 
“Ryan has a rare mix of talent and humanity that resonates strongly with our team. He’s a big impact player and someone who has been a part of great creative thinking his whole career,” said Joaquin Mollá, co-founder and co-CCO of the community.