The Shipyard has appointed Dave Sonderman to the role of chief creative officer. He comes over to the self-described “marketing engineering agency” from GSW Advertising where he served as EVP/chief creative officer.
Sonderman’s previous experience includes work on brands such as Apple, HP, PGA Tours, Victoria’s Secret, BMW Financial Services, GE Healthcare, Amgen, Eli Lilly, Frisch’s Big Boy, and Listerine. His work has been recognized by Clio, National ADDY, NY Festivals, Emmy and Cannes Lions.
Sonderman has brought his knack for insight-driven creative problem to an advertising career that spans 25 years and work across disciplines from higher education and retail, to technology and lifestyle, to healthcare and social causes. In 2016, he presented at the Lions Festival of Creativity in Cannes, joining forces with an experimental VR filmmaker from London and a psychiatrist from Harvard to expound on the art and science of empathy in creativity. His award-winning creative also includes memorable campaigns for Stryker’s knee replacement system and The Susan G. Komen breast cancer foundation.
“This is a tremendous opportunity to help shape creativity’s relationship with data science and to challenge old assumptions,” said Sonderman. “The Shipyard’s backbone of creative data science modeling, insights and media is already proven — it’s what so many other agencies are trying to figure out.“