• Wednesday, May. 25, 2022
Creative director Jean-Pierre Bovie joins The Distillery Project
Jean-Pierre Bovie

Independent, creative and strategic agency The Distillery Project (TDP) has hired Jean-Pierre Bovie as creative director. He will work across the agency’s portfolio of clients and report to founder/chief creative officer John Condon.

Bovie is an art director and creative director who has more than 20 years of experience bringing brands of all sizes to life. He’s worked at small creative boutiques from Leagas Delaney SF to big shops such as The Martin Agency—and everything in between. Most recently, he was associate creative director at Weber Shandwick.

This journey has allowed Bovie to work on a variety of accounts ranging from Xbox, the Oakland Athletics, Free Credit Score, Children’s National Hospital, the CDC, and more. His passion to help brands tell their stories in unique ways across traditional and untraditional channels has been recognized and awarded by Communication Arts, The Webby Awards, and AAF, to name a few.

Founded in April 2012, Chicago-based TDP has a client roster which includes Meijer, Caterpillar, Fresh Thyme and Arrow Electronics.

  • Tuesday, May. 24, 2022
Emmy-nominated editor Jess Brunetto joins The Den
Jess Brunetto

Women-owned bicoastal edit house The Den has brought editor Jess Brunetto aboard its roster. Brunetto is best known for her work on the hit HBO Max show Hacks, starring Jean Smart and Hannah Einbinder. Season two of the Emmy-winning ensemble comedy premiered Thursday, May 12. 

Brunetto is a self-professed queer comedy witch, as well as an award-winning writer, editor, and director who earned a BFA from the SUNY Purchase Film Conservatory.  

Brunetto’s feature film credits include Sicko, nominated for an Academy Award® for Best Documentary, and Capitalism: A Love Story, both for documentary director Michael Moore; The Girl in the Book; The Wait; Zipper; Trek Nation; and They Came Together, starring Paul Rudd and Amy Poehler. Brunetto has edited for multiple hit television series including Amazon’s reboot of A League Of Their Own, Broad City, Awkwafina Is Nora From Queens, American Vandal, Miracle Workers, Man Seeking Woman, Another Period, The Electric Company for PBS, and Jordan Peele’s The Last O.G. Comedy specials like Ferrell Takes the Field, starring Will Ferrell, and Kristin Schaal: Live at The Fillmore; various episodic series and pilots for FX, Netflix, Funny or Die, Adult Swim, and Comedy Central; and All Flowers in Time, a short starring Chloë Sevigny, round out Brunetto's cutting credits. 

Brunetto’s film work has screened at Cannes, Venice, Sundance, SXSW, AFI Fest, Raindance Film Festival, and the New York Film Festival, among others. She was nominated for a primetime Emmy for her work on the pilot episode of Hacks

“I’ve built my career alongside many talented women in comedy and collaborating with a company led by strong female leaders will allow us to push the industry forward together,” said Brunetto. “I’m excited to bring my energy and enthusiasm to the team at The Den, and I look forward to laughing with the most sharp minds in comedy.”

Rachel Seitel, co-founder of The Den, said, “We couldn’t be happier to have the brilliant Jess Brunetto as part of The Den. Jess is a comedic powerhouse and will bring a fresh perspective to female-led comedy in the advertising industry. I’ve been a huge fan of her work for years and probably quoted one too many Broad City lines when we first met–––thankfully that didn’t deter her. It feels great to add another immensely talented woman to our team and further elevate our capabilities.

Brunetto connecting with The Den marks her first commercial signing as an editor. She also recently garnered her first commercial production company representation as a director when she joined the roster of Chromista. 

  • Tuesday, May. 24, 2022
Raná Martin becomes L.A. EP for PS260
Raná Martin

PS260 has named Raná Martin as executive producer in its Los Angeles office. Martin made her way back to L.A. by way of PS260’s emerging Boston office and now brings her years of experience and accolades to clients on the West Coast.

Martin began her journey with PS260 just prior to the pandemic, with plans to launch the highly anticipated Boston office of PS260 in early 2020. With the onset of COVID, Martin began working remotely from Los Angeles. Now, picking up post-pandemic as EP in the studio’s Venice office is both a natural transition and a new beginning.
Martin’s career spans 20 years and began in New York City, where she held roles at Lost Planet, Three Fingered Louie, Final Cut, and Cut+Run. Prior to joining PS260 in 2020, she was EP for Rock Paper Scissors in Los Angeles. With an innate passion for editing, Martin has worked from coast to coast with many of the best editors in the world. Through her undergraduate and graduate training as an editor, she developed a skill and respect for the craft of visual storytelling. In her roles from editorial and post producing to her current capacity as executive producer, Martin has built a resume including commercials, music videos, original content, narrative and documentary films, as well as fashion and art films. 
Martin has contributed to projects for Google, Progressive, DraftKings, Bank of America, Apple, Netflix, HBO, Coke, Absolut, Nike, American Express, Geico, BMW, Cadillac, Toyota, and Meta, as well as a variety of music artists including Beyonce, Rihanna, Kendrick Lamar, The Weeknd, Travis Scott, David Bowie, Prince, and Tom Petty. 
“I’m thrilled for the amazing opportunity to lead the L.A. office, after planting seeds for the Boston studio to grow,” said Martin. “I’ve been blown away by the diversity and level of talent found at PS260. The seasoned team really collaborates with clients to create stories that are thought-provoking and inspirational.”
“Raná is outstanding in her expertise and drive,” said Zarina Mak, managing partner at PS260. “The wild journey at the onset of her coming on board with us has laid the groundwork for the flexibility, innovation, and outside-the-box approach that we most value at PS260. We couldn’t be more excited to see what she does with our talent in L.A.” 

  • Tuesday, May. 24, 2022
Courtney Murphy joins Ogilvy Health as global people director
Courtney Murphy

Ogilvy Health has appointed Courtney Murphy to the position of global people director, a newly created role that now rounds out the agency’s leadership team. Murphy will serve both as a valued part of the Ogilvy Health executive leadership team and as a board member on Ogilvy’s global people team.

In her new post, Murphy will function as the top people strategist for Ogilvy Health, overseeing all aspects of human resources for the agency, including talent management, recruitment, learning and development, benefits, DE&I initiatives, as well as employees’ overall working experience and professional well-being. Murphy will report directly to Ogilvy Health’s global CEO, Kim Johnson, and Maria O’Keeffe, Ogilvy’s global chief people officer.

Murphy’s career in human resources began 23 years ago at Digitas North America, where she helped to build a best-in-class HR department for the agency. She then moved on to Hill Holliday where she tenured for 10 years, the last four of which were spent as a member of the group’s executive leadership team managing the agency’s talent practice. While there, Murphy focused her attentions on creating flexible work policies, developing agency-wide competency models to give employees clear career paths, spearheading equitable pay practices, and establishing the employee bi-annual review process, as well as a robust manager training program to foster and retain talent.

Murphy said about joining Ogilvy Health, “You know when you meet someone who shares the same values and drive? That’s the instant connection I had with Kim. She’s always thinking about what’s best for the people, the clients, and our work. I knew right away I wanted to partner with her to help build and grow the incredible talent at Ogilvy Health.”

  • Monday, May. 23, 2022
Tracie Norfleet named managing director/EP at Invisible Collective
Tracie Norfleet

Tracie Norfleet has stepped into the managing director/executive producer role at Invisible Collective, a production company and creative studio founded by directors Mel Jones and Justin Polk, and EP Stephen Love.

Norfleet brings to Invisible the relationships and expertise gained throughout a distinguished career exec producing at long-established studios. Expert at providing top-drawer production support, she got her start answering the phones for legendary director Joe Pytka--an association that spanned over a decade--before moving onto HSI, and RSA Films for the last 16 years. Having worked alongside many of the most highly regarded directors in the business, Norfleet has produced over 50 Super Bowl commercials, with several reaching the top-ranked slot on USA Today’s Ad Meter.

Norfleet was drawn to her new roost on multiple levels. “Everyone talks about supporting underrepresented and overlooked talent--but Invisible has it embedded into their manifesto,” Norfleet said. “They have never been about signing one or two female or BIPOC directors just to have that box checked. They don’t preach or promote diversity and inclusion; they live it. It reveals boldness, and complete commitment--two ideals I inherently gravitate to but unfortunately are in short supply these days.”

She added that Invisible affords her the opportunity to keep doing what she has embraced throughout her career. “Not only do I get to continue my first love of guiding directors’ careers and figuring out the best executional approach to projects, I get to spend more time creating interesting opportunities and developing a supportive working environment for everyone involved in the process. Every single day, the trust the founders have shown in me motivates and inspires me to bring all I have to the party.”

Invisible’s Jones noted, “Tracie will always be a crewmember at heart. She knows how to support the director and creative work, and equally as important, how to establish an inclusive environment for all those behind the camera as well. That’s how great work gets made.”

  • Friday, May. 20, 2022
Channing Martin named global chief diversity & social impact officer at IPG
Channing Martin

Channing Martin is joining Interpublic Group (NYSE: IPG) as global chief diversity and social impact officer.

Reporting to IPG CEO Philippe Krakowsky, Martin will lead the strategy on all diversity-related matters and build upon IPG’s equity and inclusion practices, including the continued diversification of IPG’s senior ranks and talent pipeline, collaboration and partnership with IPG’s full network of agency brands, CEOs and DE&I leadership community. In her role, Martin will also support the advancement of social impact strategies and practices in partnership with the leadership of IPG’s integrated ESG team.

Krakowsky commented, “IPG’s commitment to equity and inclusion have long been core to our culture. Diversity and inclusion are key elements in how we deliver extraordinary value to all our stakeholders--including our people, our clients and our owners. And while we’ve made meaningful progress in this area, there is still a great deal of work left for us to do. I look forward to partnering with Channing to advance our goals, and to harness the impact of her perspective, experience and passion to ensure that we become an organization in which fairness is at the foundation of everything we do, and in which opportunity and access are equally available to all of our people.”

Martin will collaborate with senior management across IPG’s leading agency brands to develop, support and implement global strategies, resources and programs that ensure IPG’s talent is reflective of the marketplace at every level, and that IPG companies deliver inclusive experiences that allow all talent to thrive, with a culture that drives belonging, well-being and growth for all our people and fosters the cultural insights and sensitivity to help our clients make authentic and responsible connections with their customers.

“Advertising and communications is a powerful platform--one that we’ve seen drive real change across the globe by exposing injustice, creating a more accepting and understanding society and broadening perspectives and understanding,” said Martin. “I’m thrilled to join an organization like IPG, that has proven its sustained commitment to opportunity for all in an industry with such great potential to promote equity and advance social impact.”

Martin joins IPG from CSG, a global provider of consumer engagement and digital experience solutions, where she was chief diversity and social responsibility officer. Throughout her career, Martin has developed and executed measurable diversity initiatives that amplify employee voices, build diverse pipelines of talent, mitigate bias in hiring and performance reviews, and strengthen community partnerships to reach new audiences.

Martin previously held the positions of diversity and inclusion manager at the Federal Reserve Bank of Chicago and diversity lead and strategic planner for the U.S. Department of State, and the diversity recruitment and assessment manager for the U.S. Office of Personnel Management.#

  • Friday, May. 20, 2022
Editor Jessica Farmer joins Wild Manor
Jessica Farmer
BOULDER, Colo. -- 

Wild Manor has added editor Jessica Farmer to its roster. She’s worked with the likes of Vrbo, Infiniti, Ralph Lauren, American Airlines, and Fruit of the Loom, and has won an Anthem Award for her work with the World Surf League. Farmer was previously with New York edit house the now corporation.

After graduating from Northeastern University and American University of Paris in 2011, she moved to NYC to pursue her dream of becoming an editor. Not long after, her dreams became reality. She quickly began cutting spots for agencies like Mother and NBC, and was awarded a One Show Gold, an AICP NEXT Award, and a CLIO for her work with CP+B.

Farmer took her work on the road to tour with Davines, where she cut live music performances across the country. She was introduced to Wild Manor through her travels as well, during her many pit stops in Boulder. “Every time I was there they made me feel supported and welcome,” she said. “I decided to join the Wild Manor team because I love their energy and ethos — they are seasoned pros who are passionate about the creative process but also know how to make it fun. I’ve always wanted to be a part of a female owned/run company and saw this as a perfect opportunity to get involved with some really inspiring people.”

Farmer’s home base is in upstate New York from where she will work remotely via Wild Manor.

  • Thursday, May. 19, 2022
Renée Lavecchia promoted to exec director of VMLY&R Miami
Renée Lavecchia

Renée Lavecchia has been promoted to executive director of VMLY&R Miami. She will be responsible for driving the growth of the agency through the expansion of its client portfolio in addition to overseeing the Miami operation. In her new role, she will report to Eric Campbell, global president, VMLY&R, and join the North America executive leadership team.

As part of her appointment to executive director, Lavecchia will maintain her current responsibilities overseeing client engagement in Miami for Wendy’s, Dell, Apex Tool Group and more. In addition to her client engagement responsibilities, Lavecchia serves on the WPP Global Inclusion Council representing VMLY&R, which is helping to shape the inclusion practices across the holding company. In addition to her executive responsibilities, she has led the Wendy’s client partnership for the U.S. Hispanic market for the past 11-plus years. 

With more than 130 employees from over 20 countries, VMLY&R Miami is a multicultural office, partnering with clients to deliver the connected brand experience across the U.S. market at large and the growing U.S. Hispanic market, extending across Latin America and beyond. Over the past year, VMLY&R Miami has grown its client portfolio with the addition of GSK and the Coca Cola Company’s brands.

The U.S. Hispanic market is the driving force behind the growing multicultural face of America. With a population of 62 million, Hispanics make up almost 19% of the U.S. population, contributing to more than half of the total population growth over the past 10 years and skyrocketing in buying power. Hispanic buying power is projected to be $2.6 trillion in just about three years, representing a nearly 150% increase in the last decade. (Source: Hispanic Market Guide 2022, Hispanic Marketing Council)

“VMLY&R Miami feels like my second home, as I’ve been with the agency since its inception,” said Lavecchia. “I am looking forward to continuing being a trusted partner for our clients in this growing market.” 

Lavecchia is a citizen of the world. She was born and raised in Panama, earned her Associate of Arts degree at the American College of Switzerland, a Bachelor of Science in Business Administration in international marketing at American University in Washington, D.C., and an MBA at the Thunderbird School of Global Management.

  • Wednesday, May. 18, 2022
Heide Gardner to retire from IPG after nearly 20 years leading diversity & inclusion efforts
Heide Gardner

Heide Gardner will be retiring as Interpublic Group’s (IPG) global culture officer, a role she assumed in June 2021 following nearly 20 years as the company’s chief diversity and inclusion officer. She will remain available in an advisory capacity until the spring of 2023.

Gardner’s long and distinguished career includes creative, public relations, government affairs and executive leadership work for corporate, not-for-profit, and industry trade organizations. Since joining Interpublic in 2003 as the first chief diversity officer for an advertising holding company, Gardner helped IPG establish diversity, equity, and inclusion as key differentiators. Together with her team, she created several of IPG’s award-winning initiatives including accountability and reporting processes; fellowship and mid-career development programs for people of color and their managers; CEO-level diversity councils; cross-agency collaboration platforms through employee business resource groups; partnerships with research organizations; and world-class programs featuring renowned cultural icons and subject matter experts. IPG was also the first advertising and marketing holding company to disclose U.S. racial and gender data by level.

Gardner has influenced the ad industry broadly. She was a founding deputy vice chair of the Unstereotype Alliance, the global entity convened by UN Women to erase biases in content. In 2011, Gardner led the first main stage panel on inclusion and the launch of IPG’s annual breakfast focused on equity at the Cannes Lions Festival of Creativity. Gardner’s work also included spearheading IPG’s partnership with the Advertising Club of New York to challenge the industry on the representation and experiences of Black women in advertising. She was the founding executive director for the American Advertising Federation’s Mosaic Center, where she was a federal lobbyist and organized industry leaders to focus on access for minority-owned and led agencies and media, and created AAF’s Most Promising Multicultural Students program, which has led to the hiring of hundreds of talented employees across the advertising industry.

Throughout her career and time with IPG, Gardner has received many awards for thought leadership, effective advocacy, and achievement in the diversity and inclusion field. IPG has also earned citations for innovations and performance in prestigious forums. Under her stewardship, IPG increased their ranking for Forbes Best Companies for Diversity from number 10 out of 500 listed in 2021 to number 5 on the 2022 list. The company was included in the Bloomberg Gender Equality Index for the past three years, and IPG earned a 100% rating for the Human Rights Campaign’s Corporate Equality Index for 13 years. 

As a capstone to her career at Interpublic and many years of service to the industry, Gardner has been invited to serve as a juror for the Glass Lions category at the 2022 Cannes International Festival of Creativity. The Glass Lions are “The Lion for Change” which celebrate culture-shifting creativity and recognize the power of creativity to positively impact not only businesses and brands, but also the world at large.

“I am grateful to all of the team members, business resource group leaders, clients and our agency partners for their support and hard work. It has also been very rewarding to have the support of IPG’s Board of Directors and executives to address incredibly sensitive and complex issues for almost two decades,” noted Gardner. “Since 2006, we have embedded critical cultural values such as the importance of rigor and quantifiable measures that hold our CEOs and senior management team accountable. Their commitment also made it possible for us to be among the first companies in the United States to focus authentically and honestly on racial inequalities well ahead of the pandemic and 2020 crises. Winding down this phase of my career, it is reassuring to know IPG is future-facing and focused on even more progress. I am looking forward to having more time with my family and taking on select consulting and pro bono advisory work on issues that matter deeply.” 

“Heide has been a powerful asset for Interpublic over her nearly two decades with the company,” commented IPG CEO Philippe Krakowsky. “She helped bring the concepts of diversity, equity, social justice and a truly inclusive workplace to life--both at IPG, and across our industry. Over the years, Heide has forged strong, mutually beneficial partnerships with community organizations, educational institutions and leading scholars that have been of real value to our people, our organization, and our culture. The impact she’s made on our company will endure and has set us on a path that we must pursue with even greater focus and dedication.” 

  • Tuesday, May. 17, 2022
Editor Ben McCambridge joins Uppercut
Ben McCambridge

Editorial, finishing, and VFX studio Uppercut has brought editor Ben McCambridge aboard its growing Los Angeles team. 

Among his credits is the manifesto for barbering and styling tools company Andis, Create Your Way. The film thoughtfully elevates the ethos of the brand, fueled by expression, curiosity, and creativity. His edit for Lyft in It All Started With A Bike beautifully illustrates the company’s partnership with LeBron James and Uninterrupted to provide bikeshare access to teenagers across the country. 

Also counted among McCambridge’s best work are the powerful Veterans for Gun Reform; an over-the-top comedy-meets-action spot for Jack In The Box; and the National Geographic film out of 72andSunny, Nujeen, which follows a Syrian refugee as she relives her journey to safety and her dream of a path to the stars. McCambridge has also cut for such clients as Halo Top, Facebook, Starbucks, Dockers, VICE and Smirnoff. Prior to joining Uppercut, McCambridge had most recently been with Cut+Run.

“I have always been drawn to editing in order to bring order to chaos,” said McCambridge. “That has never changed. Whether it’s a well-told joke or the ability to tap into the emotional vein of a story in a visceral way and move it forward… I love the projects that allow me to learn something about the world and, in the process, something about myself. I can’t wait to do more of this with the amazing crew at Uppercut.” 

“Ben’s extreme skill is in his restrained approach and his knack for finding the emotion in the quiet,” said Lisa Houck, managing director of Uppercut. “His depth of understanding of his craft, and of storytelling itself, is what makes us so thrilled to have him onboard.”

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