• Monday, May. 16, 2022
Common Good hires ECD Jenna Capobianco
Jenna Capobianco

Common Good, formerly LRXD, has named Jenna Capobianco as the agency’s first executive creative director. Before finding herself at Common Good, she worked at Wieden + Kennedy Amsterdam, Fallon New York, Leagas Delaney London, and Hal Riney San Francisco. She has freelanced with CP+B LA, BBDO New York and TBWA London.

Over the years, Capobianco has helped build brands that include Nike, adidas, Starbucks, Disney, Amazon, Time Magazine, The North Face, Nintendo, National Geographic Channel, Beaver Creek, Vail, Elle Magazine, Credit Suisse, 24 Hour Fitness, Ray-ban, Kraft, T-Mobile, Ancestry.com, CVS, Colorado Lottery, Peet’s Coffee, S’well and Oakley.

“Jenna’s experience combines strategic thinking, creative horsepower and a deep understanding of brand architecture and its touch points. Jenna has an innate optimism, energy and love of innovation as well as an ability to build rich relationships with clients and teammates,” said Common Good founder and CEO Kelly Reedy.

Capobianco shared, “Joining Common Good and helping lead an agency that champions health and happiness as its purpose is a dream. Right now, the agency is reinventing itself in the best of ways. With the convergence of a purpose like this, an incredibly talented team, and a real emphasis on strategy and futurism, it’s going to be an incredible journey.” 

Common Good is on a serious roll, having won nine new accounts in nine months. New clients include Alterna (previously Blacksmith), which manufactures green steel; POSSIBLE, a new clean-ingredients performance brand; and Renzo’s, a vitamin specially formulated for kids.

  • Thursday, May. 12, 2022
Nicole Simpson named director of DE&I At RAPP U.S.
Nicole Simpson

Nicole Simpson has joined RAPP U.S. as director of DE&I, a newly created position at the agency.

Simpson will ensure that RAPP’s employees feel seen, safe and have a clear path forward for success, and that the work RAPP produces for its clients continues to be inclusive and equitable, representing the diverse communities and people the brands serve. She will also assist in RAPP’s implementation of OPEN 2.0, Omnicom’s action plan for achieving systemic equity throughout its agencies. Simpson will report directly to Devin O’Loughlin, RAPP’s global chief diversity, equity, inclusion and communications officer.

In her previous role as a corporate paralegal and DE&I champion at Omnicom Health Group, Simpson exhibited a passion for building communities which steered her to create “the Black Collective,” the first Black talent recourse group at Omnicom Health Group. As the founder, she moderated a myriad of brave conversations for her network to bring understanding around highly sensitive and charged topics. Simpson naturally eased into the DE&I field through her efforts, both in and outside of Omnicom, serving as a mentor for Rutgers Alumni Connection Program, board member for Racism Has No Home Here, executive sponsor for Black Together, and Mentorship Program lead for AcentO, Omnicom’s Latinx ERG.

“I was ready for a new challenge and very committed to staying within the Omnicom network, so the stars aligned when a DE&I position opened at RAPP,” said Simpson. “The opportunity to work with Devin and this incredible community was more than I could have hoped for. I’m incredibly grateful for the opportunity to step into a role that allows me to do work that is my ultimate passion.”

  • Thursday, May. 12, 2022
Misha Stanford-Harris upped to VP of global production at The Mill
Misha Stanford-Harris

The Mill, a Technicolor Creative Studio, has promoted Misha Stanford-Harris to VP of global production.

Stanford-Harris started at The Mill in December 2014 as an award-winning executive VFX producer, before taking on the role of head of production and subsequently becoming managing director for the London and Berlin Studios. Prior to joining The Mill, he was managing director at Glassworks, executive producer at Rushes and sr. producer at Guava (Nice Shoes). 

As VP of global production, Stanford-Harris will be responsible for ensuring The Mill is consistently set up to produce innovative work for its creative partners globally, partnering the right talent with the latest in production and VFX technology to deliver work at an award-winning standard. He will be responsible for negotiating new global partnerships with blue chip brands and agencies to deliver work across The Mill’s three key offerings--VFX, end-to-end creative production and experiential marketing. 

Stanford-Harris has over 25 years of experience in the advertising space, having collaborated with prolific directors on award-winning projects such as: Dom +Nic’s Chemical Brothers promo “Wide Open”’ Libresse’s “Blood Normal,” and Mini’s “The Faith of Few,” both directed by Daniel Wolfe; Amazon’s “Before Alexa” directed by Steve Rogers; and Adam Berg’s “Homes Within Home.” 

Josh Mandel, global president and CEO of The Mill, commented, “Misha’s deep knowledge of what makes The Mill amazing, and his demonstrated commitment to creative excellence, make him the perfect person for this new role. As we look to expand our global network and consistently pursue innovative ways to partner with our client, Misha will work closely with our strategic leadership team and ECDs to ensure that our creative ambitions are heard and actioned. Our constant goal is to ensure that The Mill is the world’s best maker of premium craft--this is a role that focuses specifically on the delivery, consistency and execution of that craft at a global scale.” 

  • Tuesday, May. 10, 2022
Olivier Agostini joins Stept Studios as head of creative
Olivier Agostini

Stept Studios has brought Olivier Agostini aboard as head of creative. He will lead Stept’s creative division--home to a growing team of creative directors, copywriters and art directors--which has recently completed projects for clients including Nike, Juneshine and Chipotle.

A writer, director, and creative director, Agostini most recently served as ROSEWOOD Creative’s executive creative director where he led global campaigns for brands like Apple, Beats By Dre, Netflix and Robinhood. He has directed brand funded films for Lululemon, led TikTok campaigns for ECOS, and was behind an award-winning campaign for Greenpeace International.
Prior to ROSEWOOD, Agostini held roles at 72andSunny, SapientNitro, and BuzzFeed; where he worked on global creative for Google, Coors Light, and Bank of America. He has been selected for the Young Directors Award (Cannes Lions), earned inclusion into the 2013 SHOOT New Directors Showcase, and his campaign for Vitamin Water was a Webby honoree.

Agostini said he was drawn to Stept founder and director Nick Martini as well as the company’s “passion for developing content that creates such strong emotional connections, something that audiences are actively seeking out right now. They’re one of the most forward-thinking companies and truly understand the value of smart, thoughtful storytelling.”

“Olivier’s experience and his perspective on creativity fits so well within the Stept ethos,” said Martini. “We are not a traditional production company, and we are excited to have Olivier continue to expand on our innovative approach to creative, entertainment, and brand solutions. We like to think outside of the box, and his experience is a perfect match for the company.

Creative and production studio Stept maintains operations in Los Angeles and Jackson Hole, Wyoming.

  • Monday, May. 9, 2022
Editor Katie Cali becomes a partner at The Den
Katie Cali

Women-owned bicoastal edit house The Den has promoted editor Katie Cali to partner. 
Cali joined The Den soon after the company’s 2020 launch. As partner, she will work closely with The Den’s founders, Rachel Seitel and Christjan Jordan, and fellow partners, president/managing director Vic Palumbo and editor Tobias Suhm, to further develop The Den’s brand, profile and reputation.  
Global brands Cali has collaborated with include Beats by Dre with Billie Eilish, Samsung, Reebok, Google, Under Armour, Disney, and Lincoln; and agencies such as MAL/TBWA, BBH, Saatchi, 72andsunny, GSD&M, and VMLY&R. Cali has worked with directors like Martin Granger, Jake Szymanski, Wayne McClammy, JJ Adler, Fatal Farm, Rohan Blair-Mangat, Danny Boyle, Clayton Vomero, and Rupert Smith, on everything from spots to documentaries. Most recently, she cut Uber Eats’ Super Bowl spot with Jennifer Coolidge and she was one of the editors for the latest AppleTV ad with Jon Hamm.
“I feel extremely fortunate to tell stories for a living and to work closely with people who inspire me,” said Cali. “I’m very excited to accept this new opportunity and to have a voice in the future of this stellar group of creatives and leaders.”  

  • Wednesday, May. 4, 2022
Kamen Markov joins Framestore’s London advertising team as creative director
Kamen Markov

Framestore has brought Kamen Markov aboard its London advertising team as creative director. 

Markov has been a major player in the VFX world for a number of years collecting accolades for work including Cravendale’s “Cats with Thumbs” which reached over 10 million YouTube views, John Lewis & Partners’ “The Boy and the Piano” which won more than 15 VFX awards globally including VES, Cannes Lion, British Arrows, and ADC honors, as well as LEGO’s “Rebuild The World” campaign which was nominated for outstanding VFX at VES.

Framestore executive creative director William Bartlett said of Markov, “As a key hire for us at an integral point of growth in our department, I can’t wait to see where his vision will take us and the boundaries he will break with his work.”

Markov shared, “My style of work can be defined by a constant drive for closer and early collaboration with agencies and directors. I’m incredibly excited to continue my journey with Framestore which is a powerhouse in VFX, and I can’t wait to learn from the award-winning talent within the studio whilst also bringing my unique experience to the team.” 

Markov started his career as a motion graphic designer for TV before going on to work as editor and VFX artist for TopForm Studio in Bulgaria, his home country. Markov then relocated to Mexico City where he began working at The FilterFX and quickly built a reputation for himself collaborating with some of the top advertising directors around such as Fred Clapp, Jorge Aguilera, and Oliver Castro. Markov then moved to London joining MPC where he worked as a VFX supervisor and lead compositor on award-winning projects with renowned directors including Daniel Kleinman, Jonathan Glazer, Ulf Johansson, Frederic Planchon, Robert Stromberg, Johan Renck and the directing collective Traktor.

  • Tuesday, May. 3, 2022
Massimo D’Avolio joins Harbor as EVP, strategy & operations
Massimo D'Avolio

Massimo D’Avolio--who has nearly two decades of experience in the entertainment, advertising and postproduction industries--has joined Harbor as EVP, strategy and operations. 

D’Avolio comes over to Harbor from Streamland where he was COO, postproduction. Prior to that, he held other senior leadership roles including CFO at Method Studios, and COO, postproduction worldwide, at Technicolor. During D’Avolio’s tenure at Technicolor, he led the global operations teams for picture, sound, and VFX, serving the full spectrum of content creators across all genres. He also authored and led the production software development strategy, enabling filmmakers and creators of all kinds to harness the power of the cloud.

Harbor founder and CEO Zak Tucker stated, “Massimo’s blend of experience, along with his intimate knowledge of the factors driving our industry, align perfectly with Harbor’s ongoing initiatives of combining top-tier talent with innovation in every discipline within the organization. Massimo shares Harbor’s commitment to culture, community, creativity, innovation, and quality of service, and we look forward to his contribution to our organization.”

D’Avolio will play a key role in building out a deeper, forward-looking operations team at Harbor.  He will add his leadership and expertise to expand Harbor’s brand and operations in prime global markets, scale key teams to support new opportunities and growth across the organization, and continue to build out Harbor’s filmmaker and premium content-focused technology initiatives. 

On joining Harbor, D’Avolio said: “As we see the industry of content creation continue to transform at a rapid speed. I’m excited to join Harbor, a company that is able to excel with its unique balance of understanding the importance of innovation and digital transformation, whilst remaining relentlessly focused on the artistic vision.”

  • Tuesday, May. 3, 2022
Fabio Costa named ECD at Saatchi & Saatchi Seattle
Fabio Costa

Saatchi & Saatchi has elevated executive creative director Fabio Costa from his role in Los Angeles to lead creative strategy in the Seattle office alongside managing director and global client lead, Noopur Shukla, and EVP, head of strategy, Dan Neumann. 

Over the past six years, Costa helped lead award-winning work at Saatchi for Toyota’s global Olympics footprint and the Expedia business. Recognized as a creative visionary, mentor and creative leader, Costa has worked on brands like Adidas, P&G, Netflix, Ray-Ban, Disney, The Grammys, Expedia and Louis Vuitton.

“With this appointment, we are thrilled to see Fabio grow within the Saatchi family and build on his track record of delivering ideas that make a big impact for our clients,” said Chuck Maguy, CEO at Saatchi & Saatchi Los Angeles and Dallas. “I have no doubt that under the leadership of Noopur, Daniel and Fabio, the Seattle team will continue the Saatchi legacy of ‘Nothing Is Impossible,’ creating compelling and meaningful work against their brands’ challenges.” 

  • Saturday, Apr. 30, 2022
Elad Offer, Yuval Levy join The-Artery
Elad Offer (l) and Yuval Levy

The-Artery has added Elad Offer as ECD/head of 2D and Yuval Levy as VFX supervisor and director.

Offer brings over 20 years experience as a visual effects supervisor, producer, and Flame artist to The-Artery in NYC. The creative VFX vet has played an integral role in creating content for leading brands including Apple and Microsoft while working at advertising agencies and VFX houses. He spent many years freelancing as a VFX supervisor and lead Flame artist at Framestore and previously, The Mill. He’s also been the owner and creative director at production company Adorable Monsters since 2011. 

During his career, Offer has also worked with some of Hollywood’s top directors and producers on feature films including Pearl Harbor, Moulin Rouge and Get Smart, as well as music videos for Beyonce, Justin Timberlake, Missy Elliot, Britney Spears and more. Notably, he was also part of the MTV Video Music Award-winning team for Outkast’s classic, “Hey Ya.”

Levy, meanwhile, boasts two decades of VFX experience of his own, spending half that period of time steadily moving up the ranks at Gravity New York (formerly RhinoFX) from CG supervisor/head of CG to VFX/digital supervisor and creative director. Along the way, he’s lent his talents to features such as Universal Pictures’ The Adjustment Bureau, Columbia Pictures’ The Other Guys and Warner Brothers’ Crazy Stupid Love.

On the advertising side, Levy made his mark with the well-known, long-running Ford F-150 campaign--which he designed, directed and supervised for the Ford Motor Company--along with other high-profile work for brands including BMW, Mercedes-Benz and Coca-Cola. He also spent five years in Toronto, supervising commercials and documentary films for National Geographic and The History Channel.

While Levy has successfully traversed the film and advertising worlds, he has also infused his effects and design sensibilities into the art world. He began doing so in 2014 by collaborating with renowned artist Clifford Ross to create a series entitled “The Digital Wave” which entailed large, immersive screens of ocean waves. The work was inspired by Ross’ prior “Hurricane Wave” series depicting the ever-changing forms of ocean waves during storms. Variations of the pieces were displayed in museums including MASS MoCA, The Parrish Art Museum, COAL + ICE Exhibition and the Climate Festival in San Francisco as well as in private collections.

This collaboration with Ross led to numerous experimental and experiential works, and the creation of multiple art/video installations utilizing high-resolution projections for Ross’ collaboration with The Orchestra of St. Luke’s for the BRIC Celebrate Brooklyn Festival. Levy continues to experiment and research the boundaries of digital art as a media and as art form, including delving into virtual and augmented reality, designing for startup companies in the game industry, and ideating for interactive experiences for major brands.

With their arrival, Offer and Levy will each play a pivotal role in advancing The-Artery’s mission to spearhead tech innovation and influence, which is already reflected in the company’s capabilities that have extended from visual effects and post-production to design, experience, and TV/film production.

“This is a whole different ball game from our perspective,” said Vico Sharabani, founder and CCO of The-Artery. “[Working with] the director, brand and agency producing and doing the visual effects that’s soup-to-nuts is definitely something that we want to do more of. We’ve proven the high quality over the years but now with multiple directors and the R&D in new worlds, real-time [projects], Metaverse, etc.”

  • Friday, Apr. 29, 2022
Olivier Aumard, Nicolas Lautier promoted to ECDs at BETC Paris
Olivier Aumard

Creative directors Olivier Aumard and Nicolas Lautier have been elevated to executive creative directors at BETC Paris.

Stephane Xiberras, president and chief creative officer of BETC France, commented, “Talent, innovation, quality and creativity are the hallmarks of BETC since its inception. Each with their own style, Olivier and Nicolas perfectly embody these values that they bring to life through a personal approach that is equally humble, humane and passionate.”

After attaining an undergrad degree at Sorbonne and a masters degree at Science-Po Lille, Aumard started his creative career at lachose in 2008. He then moved to Buenos Aires at Madre (Mother Advertising Group) for three years. On his return to France, he landed at Fred&Farid, his home for two years before becoming a television writer at Sovage production company where he had the chance to write for the popular TV Show, Le Grand Journal.

Aumard joined BETC in 2016, working on many different accounts, first as copywriter and then creative director, especially on Bouygues Telecom and Lacoste. He won a Cannes Lions Film Grand Prix in 2021 (among many other accolades) for Lacoste.

In the span of his career, Aumard has won more than 200 international awards, including Grand Prix (Cannes Lions, LIA Awards, Eurobest), and 23 Lions at Cannes, 16 Pencils at the D&AD Awards and 19 Clio Awards. In 2020, Aumard was named Copywriter of the Year at the French Art Directors Club. 

Nicolas Lautier
Lautier started his career in 2006 at Fred&Farid as copywriter. After three years working on accounts such as Diesel, Wrangler, Orangina and adidas Originals. Lautier joined Ogilvy Paris under the creative direction of Chris Garbutt.

During seven years at Ogilvy, Lautier worked on French and international brands such as Perrier, Coca-Cola, Scrabble, Ford, Jean-Paul Gaultier, Allianz, Tic-Tac and Netflix. During this period, he was named in 2013 Best Creative Under 30 in the World by Young Guns. The following year, Ogilvy was the Agency of the Year at the D&AD Awards. Lautier was promoted to creative director at Ogilvy on the Netflix and Coca-Cola accounts.

Lautier joined BETC in 2016 as creative director, working on brands such as Decathlon, Citroën and CANAL+. He has thus far won more than 200 awards, including 25 Cannes Lions, five D&AD Awards, and eight LIA honors.

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