Matthieu de Lesseux has been appointed to the newly created role of CEO of Creative Activities for Havas Paris, Les Gaulois, Fullsix France and Havas Digital Factory. Scheduled to come aboard at the beginning of September, he will help accelerate the digital transformation of Havas Group’s clients in France and serve as a member of Havas Village France’s executive committee, chaired by Raphaël de Andreis.
After having been a successful digital entrepreneur and founding digital agency Duke, de Lesseux became president of Razorfish France. He then joined the Omnicom Group as co-president of DDB Paris and DDB France Group where he led digital transformation and won leading brands including McDonald’s and Volkswagen.
“I have closely followed Matthieu’s impressive career for years,” said de Andreis. “He is one of the pioneers of digital transformation in France. He is pragmatic and always one step ahead. He was the first to understand that mobile created a connection with consumers that goes beyond communication and actually drives sales. Matthieu is also a great manager who is passionate about what he does and who values creative ideas above everything else.”
“I am proud, excited yet humbled to be joining the Havas Village France,” said de Lesseux. “The excellence of its agencies and teams, the merging of creative and media, the agility necessary to transform our clients’ business, the integration of technology and data and the joining of Havas and Vivendi are just some of the assets that mean we have the best offering on the market.”