Sunday, May 20, 2018

People on the Move

  • Monday, Feb. 26, 2018
Creatives Leila Moussaoui, Sara Uhelski join TBD 
Sara Uhelski (l) and Leila Moussaoui

TBD has brought on board art director Leila Moussaoui and copywriter Sara Uhelski. Having previously worked together for several years in San Francisco at Intel and Pereira & O’Dell, the pair brings a shared history of creativity to the growing team at S.F. agency TBD. 

A native of Morocco, Moussaoui began her career at Pereira & O’Dell as art director, where she initially met TBD founder and chief creative officer Rafael Rizuto who was creative director at the time. The two worked closely together on projects for brands such as Ad Council and Airbnb. Most recently art director with Intel’s in-house creative team, Moussaoui was instrumental in developing Lady Gaga’s 2017 Super Bowl halftime show. This choreographed aerial performance used 300 Intel “Shooting Star” drones to light up the sky and was the first-ever drone integration during a televised event. At TBD, Moussaoui will oversee the conception and creation of meaningful projects and bring her global brand experience to the team.  

Uhelski also hails from Intel where she worked on projects such as Conflict Free, a partnership between Intel and YouTube influencers which highlighted the company’s commitment to sourcing conflict-free materials to make electronic devices. Like Moussaoui, she also met Rizuto at Pereira & O’Dell where she began her advertising career as copywriter, and has worked with brands such as Ad Council, Hyatt Regency, 1-800 Contacts and Purex. Having worked at one of the largest newspapers in Brazil before moving to the U.S., Uhelski will at TBD work closely with Moussaoui on the development and production of creative materials for ad campaigns.

  • Friday, Feb. 23, 2018
Ali Mao joins Arcade Edit roster
Ali Mao

Editor Ali Mao, who’s been at Arcade Edit in New York since 2015--first as a permalancer, then on staff--has formally joined the company’s roster. Arcade has been grooming Mao during her tenure, helping to build the editor’s body of work to where it is now roster caliber, placing her reel on the company website.

Last month Mao became a member of Free The Bid, the initiative designed to open up opportunities for female talent, including editors and directors. She has worked with brands including Dick’s Sporting Goods, AT&T, Tide, Microsoft and Aflac. Notable work includes Lance Acord’s YouTube Music Films out of Anomaly, the Nike x Clinique “Life’s a Marathon” campaign directed by Justin Tyler Close of Arts & Sciences, and Tide’s 2018 Super Bowl “It’s a Tide Ad” campaign out of Saatchi & Saatchi, directed by Traktor. Mao’s short film Pepper and Paul was featured as part of Sundance’s Gen Art series. 

“It feels so great to be growing with a company and group of people I admire so much,” said Mao. “I appreciate the opportunities Arcade has always provided and am thankful for their support in my joining the Free the Bid movement.” 

Originally from Hawaii, Mao moved to New York to attend NYU. A graduate in cinema studies, she became interested in editing as a way to help others stitch together their creative ideas. Following school, she cut her teeth as an assistant editor at MFP, but it is the work she did as part of the all-female creative collective, Indecent Exposure, where she made major strides. She later joined Outside Edit + Design before moving to Arcade’s New York office.

“We’ve been excited about Ali since she first joined Arcade in 2015,” said Sila Soyer, EP/partner, Arcade Edit, New York. “The skill and ease with which she enters a project continues to impress us and those she works with, and I’m excited to see all she will accomplish in this new, well-deserved role.”  

Soyer has a history with Mao, having known her during their days together at Outside Edit + Design. Back then Soyer served as EP there while Mao was an assistant editor.

Arcade Edit maintains operations in Santa Monica and New York. Mao joins a talent roster which includes Dave Anderson, Kim Bica, Kyle Brown, Graham Chisholm, Jeff Ferruzzo, Will Hasell, Geoff Hounsell, Sean Lagrange, Paul Martinez, Nick Rondeau, Greg Scruton and Brad Waskewich. 

  • Thursday, Feb. 22, 2018
Colorist Ayumi Ashley joins Ntropic
Ayumi Ashley

Ntropic has added colorist Ayumi Ashley to its NY talent roster. She rounds out capabilities at a studio that can take on varied aspects of content creation.

Having been raised in several countries with multilingual parents—both classical musicians—Ashley was surrounded by arts and culture from a young age. While attending the Academy of Art in San Francisco, she forged the university’s first colorist track, putting changes in place which remain in the motion picture and TV department curriculum to this day.

Even before graduation, Ashley began to work as a high-demand independent artist. She eventually co-founded Mission Film and Design where she worked directly with Silicon Valley giants such as Google, Dropbox and Facebook—as well as with leading advertising agencies such as BBDO, Goodby, Silverstein & Partners and Y&R to service brands.

Following her career in San Francisco, Ashley’s creative spirit and desire to take on the East Coast market brought her to New York where she now heads Ntropic’s color division. 

  • Thursday, Feb. 22, 2018
Francisco "Cisco" Suarez named EVP of primetime realities and specials at Telemundo
Francisco "Cisco" Suarez

Telemundo has named Francisco "Cisco" Suarez to serve as executive VP of primetime realities and specials. Suarez previously served as sr. VP of special events for Univision Communications Inc.  Suarez will be based in Miami and report to Luis Silberwasser, president, Telemundo Networks.

In this new role, Suarez will be responsible for overseeing in-house and third party produced primetime reality programming, live events, specials and music tent poles.  In addition, working closely with the Telemundo Network’s programming team, Suarez will lead the development for new entertainment formats either through internal development or sourced externally via third-party format owners.

Silberwasser said of Suarez, “He brings decades of experience creating, directing and producing highly-rated alternative programming and specials in the Spanish-language television industry.  His expertise and robust relationships in the entertainment industry will help us offer new, compelling and unique formats that will strengthen and grow our U.S. Hispanic-focused programming strategy.”

In his prior post at Univision, Suarez was responsible for producing and directing annual live events such as “Premio Lo Nuestro,” “Premios Juventud,” the “Latin Grammy Awards,” and the “Nuestra Belleza Latina” beauty pageant.  He also produced the reality show “La Banda” and special events including “Selena Vive,” a tribute concert to the late singer. During his time at Univision, he held several roles including director of project development, VP and director of operations, and VP and director of special events.

Suarez’s arrival to Telemundo is a homecoming of sorts, as he began his career at age 17 at a local NBC affiliate station, WPTV in West Palm Beach, FL. He later worked at Telemundo as production manager, director, executive producer and senior executive producer for several Telemundo programs and all special events.

Suarez has received several Emmy Awards for the programs he has produced, as well as ACE New York Awards, O.T.T.O., Premio Ondas, A.C.C.A. Awards and the Hard’s Club Award for Producer of the Year. He has also been recognized by the NATAS (National Academy of Television Arts & Sciences) Suncoast Chapter with a Silver Circle Award for his 25-year career as a producer.

  • Wednesday, Feb. 21, 2018
Barkley hires social influencer Aniesia Williams as content director
Aniesia Williams

Barkley has hired Aniesia Williams, a social media strategist and journalist, as its new content director. As part of her role at the Kansas City-based agency, Williams will oversee content strategy for Wingstop’s active social media community.

Prior to joining Barkley, Williams led audience diversity initiatives for Project:Now through the Clinton Global Initiative and was an advisory board member for Ready for Hillary, a Hillary Clinton PAC formed to engage and mobilize the African American community around the election.

In addition, she has managed digital and social marketing campaigns for the Ford Motor Company, Family Dollar, Shell and Lionsgate. With a background in journalism, Williams is regular contributor to publications including Business Insider, Black Enterprise, Ebony Magazine and Root.

“Barkley represents the way forward in connecting with the next generation of consumers. I want to be a part of that,” Williams said. “I’m excited to bridge culture into new initiatives for the company and prospective clients, and help Barkley become a leader through diversity and inclusion.”  

Williams’ notable recent work includes social influencer events with not-for-profit organization Black Girls Code, and for the films Hidden Figures and A Wrinkle in Time. She was named SWIB (Women in Business) 2017 Social Influencer of the Year and The Network Journal’s 40 Under 40 in 2016.

“At Barkley, we believe that to bring great ideas to life, we need to see it from as many perspectives as possible,” said Joe Cox, VP of engagement at Barkley. “Aniesia’s strong voice, impressive track record of impactful projects, and in-depth knowledge of social platforms made her the perfect fit for what we are doing at Barkley.”

  • Wednesday, Feb. 21, 2018
Young & Laramore adds four to creative team
Shaunta Butler

Ad agency Young & Laramore has added four new members to its creative team: Shaunta Butler as motion and experience designer; Mitchell Brown as designer; Sam Mirpoorian as video content editor; and Taylor DeVault as community manager.

Butler was previously a design coach at Nuvu Studio in Cambridge, Mass, as well as a visual director at Gimmick Studios in Sommerville, Mass. She will work across Y&L brands Newfields, Louisville Slugger and Speedway Convenience Stores.

Brown previously worked at JSBD. At Y&L he will work on Brizo and Upland Brewing Company.

Mirpoorian will work on Y&L clients Newfields, High &  Mighty and American Standard. He has won various awards throughout his career, including: the Grand Prize Winner of the Indiana Spotlight, and his work has been featured in multiple film festivals including the Heartland Film Festival, the Napa Valley Film Festival, Colorado Environmental Film Festival and 9Film Fest.

DeVault was previously content manager at St. Vincent Healthcare and will work on Y&L’s High & Mighty, Louisville Slugger and Papa John’s clients.

  • Monday, Feb. 19, 2018
Ditch promotes Rogers to EP, hires Ekstrand as associate producer
Leah Rogers (l) and Jennie Ekstrand

Ditch, an advertising postproduction and creative digital company headed by owner Brody Howard, has promoted sr. producer Leah Rogers to executive producer, and hired Jennie Ekstrand as associate producer.

Rogers’ dozen years in the advertising post industry include 10 years at Ditch from its inception, taking on roles of assistant editor, producer, sr. producer, and now EP. 

Rogers is invested in growing Ditch’s client offerings. In addition to offering creative edit, interactive services, and motion graphics, Ditch partners with MPC for world class real-time remote color grading and VFX, as well as Grey Ghost Music for custom music, music licensing, and audio post, creating a full service destination for client projects. “Our storytelling roots run deep, but we’re much more than creative edit. We’ve built a collective of innovative makers, each with a unique perspective, and they aren’t afraid to experiment to develop the best work possible for our clients,” said Rogers.

Rogers has collaborated with many agencies, helming the postproduction for national brands such as Cenex, American Family Insurance, Target, Indian Motorcycle, Subaru, Great Clips, Toro, Arby’s, Yoplait, Purina, InterContinental Hotels, and Boston Scientific.

Ekstrand joins Ditch from Motion504 where she was a producer, and previously from Block & Tackle, a New York creative studio, where she was a production manager working on projects for clients National Geographic, SYFY, FX, and ESPN. 

“With her background in motion graphics and animation, Jennie is a perfect fit to help grow that part of our business, and further expand our creative services,” said Howard. Ekstrand has jumped right into work at Ditch, serving as associate post producer on spots for Cenex, Pentair, Polaris Slingshot, Minnesota Lottery, Cub Cadet, and 3M.

  • Friday, Feb. 16, 2018
American Society of Cinematographers appoints Eric Rodli as executive director
Eric Rodli

The American Society of Cinematographers (ASC) has named Eric Rodli as executive director. In his new role, Rodli will be responsible for driving initiatives that uphold the mission of the organization--to advance the art and science of cinematography--and creating a supportive community for its members.

Rodli, an ASC associate member since 2001, has served six years as co-chair of the ASC Motion Imaging Technology Council’s Cinema Display Committee, dedicated to exploring new technologies and providing guidance on enhancing the moviegoing experience in service to the filmmaker’s creative intent. He co-authored the committee’s 2016 white paper, “Cinema Display Evaluation Plan and Test Protocol,” which explores the key image quality parameters of dynamic range, color space and overall luminance, as well as suggesting testing parameters. Rodli also has been a member of the Academy of Motion Picture Arts and Sciences Task Force on Content Preservation, and has participated in numerous industry panels ranging on topics from digital media distribution to projection.

“We are thrilled to have someone of Eric’s caliber propelling the vision of our organization to new levels,” said Kees van Oostrum, ASC president. “As the ASC nears its 100th anniversary, it’s important that we build on the legacy of our founders and continue to support the membership creatively, as well as encourage and educate the next generation of cinematographers. Eric has both the industry and creative relationships to augment our efforts.”

Rodli’s career includes extensive experience as an executive in the entertainment technology industry with management roles in start-ups and large corporations. He served as president at Iwerks Entertainment, Bexel and Kodak’s motion picture film division, and most recently as CFO of BeBop Technologies. Rodli has worked on numerous creative and technical initiatives across multiple industry sectors, dating back to pioneering the use of the first generation of HD cameras, as well as 3D projection, digital streaming technology, and laser projection systems. His strategic and hands-on experience in the imaging chain has fueled his belief that technology should serve the artist.

“I’m honored to be on board at the ASC to cultivate the progress of artists whom I admire for their outstanding contributions to so many indelible images,” says Rodli. “Throughout my career, I’ve been fortunate to work with many cinematographers in various capacities and am constantly awestruck by their impactful aptitude, techniques and creativity. I look forward to working with the board and advocating for the members.”

Focused on education, the ASC hosts many programs, including the ASC Master Classes, Student Heritage Awards, Coffee and Conversation Q&As with cinematographers, and panel discussions by the Education and Outreach Committee. The award-winning efforts of the ASC Motion Imaging Technology Council (MITC) since 2003 have shaped the standards and practices of cinematography for digital workflows, with the group and its committees working closely with the Academy’s Sci-Tech Council and SMPTE. The ASC Vision Committee also holds events to foster diversity and equality on camera crews.

  • Thursday, Feb. 15, 2018
David Walton Smith named head of film at digital agency Grow
David Walton Smith
NORFOLK, Va. -- 

Digital agency Grow has expanded its film and production capabilities with the addition of David Walton Smith as head of film, a new role at the Norfolk-based company. Smith will be charged with overseeing all content development and video production for the agency’s clients, which include Google, Spotify, adidas and Adult Swim.

“As we looked to expand our film and content offering, we sought someone with experience creating dynamic, forward-thinking work as well as global expertise,” said Grow’s CEO and executive creative director, Drew Ungvarsky. “David has an impressive background creating content for a diverse range of channels and audiences, and we are confident his experience will help us continue to create superior work for our clients.”

A multidisciplinary filmmaker and creative, Smith has produced commercials, as well as branded and documentary content, for brands like Google, Volvo, Mass Mutual, Hyundai and Aleve. Prior to joining Grow, he was a director and producer at CNN’s branded content division, Courageous Studio, where he created broadcast and web content for CNN’s global audiences. 

Notable recent projects at Grow include Window Wonderland for Google Shopping, Madden GIFERATOR for EA Sports, as part of Google’s Art, Copy & Code initiative, as well as The Pursuit, an interactive, crime thriller game created with Oxygen Media.

  • Wednesday, Feb. 14, 2018
Meredith Karr joins barrettSF as associate creative director
Meredith Karr

Creative agency barrettSF has hired Meredith Karr as associate creative director, to work on its 2K WWE, Cost Plus World Market, Rubio’s Coastal Grill, and Zappos accounts, as well as new business.

Karr held the same position at MAL\FOR GOOD in Los Angeles, having joined that agency in February 2016 as a copywriter before being promoted to ACD. An offshoot of Media Arts Lab, MAL\FOR GOOD focuses solely on purpose-based advertising, and Karr worked on several for-profit and not-for-profit clients, including NPR, the One Love Foundation, Earth Justice and XQ Institute.

Before that, she worked at Venables Bell & Partners as a copywriter from 2012-’16. Karr began her advertising career in September 2009 at Walt Disney Co.’s internal agency, Yellow Shoes Creative Group.