In the midst of the celebration of International Women’s Day & Women’s History Month in March, colorist Jennifer Gaida joined her new creative home at Apache.
“There is a lot of gender imbalance in the film industry, in the role of color grading specifically,” shared Apache’s managing partner/EP, LaRue Anderson. “I fight to change that with all that I am. We are honored that Jennifer chose to accept our offer to join Apache. When she contacted me and told me she was moving to Los Angeles, I knew I had to meet with her immediately. Jennifer is an amazing colorist, artist, photographer and human!”
Growing up in South Carolina, Gaida discovered her passion for visual arts early on in life. As a young film enthusiast, she lived vicariously through creative expression and naturally gravitated towards the beauty of telling stories through film. During her last semesters of college she was introduced to the world of postproduction, eventually evolving her editing skills into color grading while leading sessions at video postproduction companies Utopic and Energy BBDO’s Flare in Chicago. Finally making her colorist role official at post studio The Colonie, she landed her first feature film, North of the 10, that was lensed across various cities including Los Angeles, Chicago and Abu Dhabi.
Gaida’s recent work includes color grading video campaigns for brands including Walmart, Toyota, Rare Beauty and La Mer. She independently colored music videos and shorts starring Vic Mensa, KSI and Rhyan Lamarr.
“During the pandemic, many of us reassessed the way we live our lives,” commented Gaida. “I am someone who constantly craves creative stimulation as well as personal and artistic growth. As much as I have loved Chicago for the past years, I felt a fire under me to change my circumstances. When I met the team at Apache, I was blown away by the talent, the work and how compassionate, FUN, and empathetic everyone is. I’m kind of in love with the whole situation and so excited for the future to come.”
As Gaida’s work with Apache gets underway, she joins a team whose recent projects include SXSW’s Jazz Fest, a Super Bowl spot for T-Mobile featuring Miley Cyrus, “Do It For The Phones,” and various more for State Farm, Toyota, Taco Bell, Budweiser and Hulu’s 2021 docuseries, McCartney 3,2,1.