• Tuesday, Apr. 5, 2022
Apache adds colorist Jennifer Gaida
Jennifer Gaida
LOS ANGELES -- 

In the midst of the celebration of International Women’s Day & Women’s History Month in March, colorist Jennifer Gaida joined her new creative home at Apache. 

“There is a lot of gender imbalance in the film industry, in the role of color grading specifically,” shared Apache’s managing partner/EP, LaRue Anderson. “I fight to change that with all that I am. We are honored that Jennifer chose to accept our offer to join Apache. When she contacted me and told me she was moving to Los Angeles, I knew I had to meet with her immediately. Jennifer is an amazing colorist, artist, photographer and human!” 

Growing up in South Carolina, Gaida discovered her passion for visual arts early on in life. As a young film enthusiast, she lived vicariously through creative expression and naturally gravitated towards the beauty of telling stories through film. During her last semesters of college she was introduced to the world of postproduction, eventually evolving her editing skills into color grading while leading sessions at video postproduction companies Utopic and Energy BBDO’s Flare in Chicago. Finally making her colorist role official at post studio The Colonie, she landed her first feature film, North of the 10, that was lensed across various cities including Los Angeles, Chicago and Abu Dhabi. 

Gaida’s recent work includes color grading video campaigns for brands including Walmart, Toyota, Rare Beauty and La Mer. She independently colored music videos and shorts starring Vic Mensa, KSI and Rhyan Lamarr.

“During the pandemic, many of us reassessed the way we live our lives,” commented Gaida. “I am someone who constantly craves creative stimulation as well as personal and artistic growth. As much as I have loved Chicago for the past years, I felt a fire under me to change my circumstances. When I met the team at Apache, I was blown away by the talent, the work and how compassionate, FUN, and empathetic everyone is. I’m kind of in love with the whole situation and so excited for the future to come.”

As Gaida’s work with Apache gets underway, she joins a team whose recent projects include SXSW’s Jazz Fest, a Super Bowl spot for T-Mobile featuring Miley Cyrus, “Do It For The Phones,” and various more for State Farm, Toyota, Taco Bell, Budweiser and Hulu’s 2021 docuseries, McCartney 3,2,1.

  • Thursday, Mar. 31, 2022
Editor Lorenzo Colugnati joins Blue Table Post for U.S. representation
Lorenzo Colugnati
BROOKLYN, NY -- 

Blue Table Post has added editor Lorenzo Colugnati to its talent roster for exclusive U.S. representation spanning commercials, branded content and music videos. Blue Table becomes his first roost in the American market.

Colugnati is known for contributing to powerful narratives that span many genres, bringing to life the cinematic visions of directors including Casper Balslev, Gabriele Muccino, Igor Borghi, Justin Reardon, Rodrigo Valdes, Reynald Gresset and Xavier Mairesse.

In 2021 Colugnati--who’s based in Milan but works globally--collaborated with Barilla and director Xavier Mairesse editing the brand film The Origin, featuring Claudio Santamaria and Yonv Joseph. The film amassed a staggering 50 million views in just a week and went on to win the Grand Prix at the ADCI Awards. Other noted commercial work includes projects for Fiat, Doritos, Becks, Ferrero, Heinekin and Amaro Montenegro with agencies Oglivy, Publicis, Wunderman Thompson, and more.

“Lorenzo’s body of work is extraordinary and his artistry speaks to his genuine passion for storytelling through editing,” said Blue Table Post founder Oliver Lief. “As important is his warmth and genuine interest in connecting with people--those he works with and audiences who view each project.”

Colugnati said, “From the first time Oliver and I spoke, it was clear that we were both energized by many of the same things - editing, bringing people together in the creative process, and exploring the world through the ideas and a variety of perspectives. He has been very thoughtful in how he has created Blue Table Post. I am excited to be a part of it and to deepen my connection to the U.S. creative community.”

In addition to deep experience in commercials, Lorenzo has a passion for bringing a voice to social issues and the under-represented. His editorial work on the short documentary for the RIT Foundation, Please Arrest Me, earned accolades at Cannes, London International Film Festival, Spikes Asia, D&AD, The One Show and One Screen Short Film Festival. His commitment to cause work also includes global campaigns for the NGOs Emergency and Terre Des Hommes, which won multiple awards at the ADCI 2021 and NYF Advertising Awards.

Colugnati’s passion for editing was ignited by accident, when a summer job as an on-camera talent for a travel series exposed him to what he describes as “writing with images.” This revelatory moment was like a “storm coming through open windows” and changed his life trajectory. It’s a journey that has taken him from his countryside home in Italy to working throughout Europe, the U.S. and Vancouver, Canada where he contributed to episodic television including Dark Matter, Shadow Hunter and Falling Skies, before moving to Milan.

“Thinking about what I do, it really comes down to working hard and bringing enjoyment and ideas into the process,” he reflected. “The opportunities to tell interesting stories--for brands, causes, or for pure entertainment--are endless. It’s what I feel in love with and what continues to provide inspiration every day.”

  • Wednesday, Mar. 30, 2022
Colorist Yoomin Lee joins Company 3
Yoomin Lee
LONDON -- 

Company 3 has added colorist Yoomin Lee to its roster. She had most recently been working freelance, collaborating with some of the U.K.’s most successful directors and DPs.

Lee cited Company 3’s high caliber work and talent roster, noting that it’s a shop where she has always wanted to work. “I can’t think of a better place for me to get the support that I need for both commercials and long form.”

Lee’s recent credits campaigns with brands such as Rolex, WhatsApp, Volkswagen, Land Rover, Audi, Patek Philippe and Valentino, among many others. She has worked frequently with director Anton Corbijn, including on his renowned music videos with Depeche Mode and U2. Her recent collaborations with director Autumn de Wilde include the incredible visuals for Florence and the Machine’s much-anticipated releases “Heaven is Here” and “My Love.”

Lee joins the roster of colorists based out of Company 3 London’s shared home with Framestore. Lee will reunite with company 3’s sr. colorist/head of color Jean-Clement Soret and EP Ellora Soret with whom she has collaborated for many years.

Ellora Soret said of Lee, “Her talent, grace, and technical knowledge contribute to her being one of the most sought-after colorists in London. She has an eclectic client base and works seamlessly across both long form and short form”.

Stefan Sonnenfeld, president and CEO, Company 3/Method Studios and sr. colorist at Company 3, added that Lee reflects “everything we look for in a colorist. We are so excited to be bringing her expertise to our teams and clients.”

  • Tuesday, Mar. 29, 2022
RTO+P promotes 4 staffers to new roles as associate partners
Todd Taylor
PHILADELPHIA -- 

Creative agency Red Tettemer O’Connell + Partners (RTO+P), based in Philadelphia, has promoted four longtime employees to associate partner. These new roles fall across digital, creative, and business affairs, among other areas of the agency which maintains a client roster that includes Stanley Black & Decker, Dietz & Watson, and Nestlé.

The new associate partners are Adam Leaventon as managing director and head of business affairs, Uri Weingarten as director of digital, Susan Baraczek as director of client services, and Todd Taylor as executive creative director. Leaventon and Weingarten will report to Steve Red, president and co-chief creative officer, Taylor will report to Steve O’Connell, partner and co-chief creative officer, while Baraczek will report to Carla Mote, managing partner, account management.

“We’re proud to announce a new level of partnership at RTO+P.” Red said. “Susan, Adam, Todd and Uri have been partners in spirit for a long time, continually using their talent and gumption to help push the agency forward, so we’re stoked to have them riding alongside us as official partners now.”

Once a lawyer at a global firm before leading the lifestyle business for PUMA, Leaventon during his tenure with RTO+P has overseen the strategy team and has developed work for the likes of Dockers, Under Armour, Dietz & Watson, Halo Top, and Stanley Black & Decker’s portfolio of brands.

Weingarten co-founded one of Europe’s first mobile-focused agencies in 2001 in London, working with Vodafone, T-Mobile, AT&T, and media companies Warner and Sony, before making the jump to RTO+P in 2011 Heading up the agency’s digital strategy practice for several years now, he has worked with the likes of Planet Fitness, Keurig, and Kellogg’s during his RTO+P stay.

Baraczek started her career at Ogilvy, where she led the Motorola team before managing the international Samsung team at Leo Burnett. At RTO+P, she has emerged as the agency’s most seasoned account manager over the last 15 years, leading businesses including Stanley Black & Decker, California Association of REALTORS, and FOX Networks.

Lastly, as one of RTO+P’s most tenured creatives, Taylor currently manages the agency’s creative teams alongside Red and O’Connell to ensure the agency delivers on-point, category-defining work, partnering with iconic and up-and-coming brands including Dietz & Watson, Nesquik, and William Grant & Sons’ portfolio brands.

“These promotions will impact every area of our business--from creative to account management to staff training--for the better,” said Mote.

“Relentless reinvention has always driven this agency forward,” added O’Connell. “This symbolic new beginning represents an opportunity to evolve again, never settle, to always figure out the next best step – and that’s exciting.”

  • Wednesday, Mar. 23, 2022
Christina Falzano joins Forsman & Bodenfors NY as managing director 
Christina Falzano
NEW YORK -- 

Creative collective Forsman & Bodenfors New York has hired Christina Falzano as managing director. 

For over 20 years, Falzano has been leading creative and strategy-driven client engagements and agency teams across branding, communications and digital for brands such as Spotify, Showtime, Dell, Ford, LinkedIn, KPMG, Aetna, and The Cosmopolitan of Las Vegas. At F&B NY, Falzano will oversee all of the agency’s client relationships, working to foster a culture of true business partnership and strategic collaboration. She will be a member of the agency’s executive guidance team and report to president Lyndsey Corona. 

Most recently, Falzano was managing director at Havas’ Conran Design Group. Prior to joining Havas, Falzano was the chief operating officer and head of program management at Wolff Olins. Previously, she was managing director at WPP’s global brand strategy and design agency Superunion, where she worked with F&B’s global CEO, Toby Southgate. 

The hiring of Falzano is one of three recent strategic talent moves by the agency, beginning with the addition of Corona in 2021 as president and the January 2022 arrival of new co-head of creative Emma Erikkson from Sweden.

  • Wednesday, Mar. 23, 2022
CBS' Sean McManus to receive New York Festivals Life Achievement Award
Sean McManus
NEW YORK -- 

New York Festivals® TV & Film Awards will honor Sean McManus, chairman of CBS Sports, with the 12th annual New York Festivals® Lifetime Achievement Award.

The award recognizes prominent industry leaders, innovators, and driving forces in the broadcast industry whose accomplishments have advanced their field and made a lasting impression on the industry.

“I am honored and humbled to receive the New York Festivals Lifetime Achievement Award, which is a tribute to the outstanding women and men with whom I’ve worked alongside my entire career,” said McManus.  “I have been fortunate to have some of the greatest mentors in sports television history and I owe a huge debt of gratitude to them all.  It all goes back to the enormous influence my father had on my personal and professional life. Without the guidance from him and my mom and finally the constant support and love from my wife Tracy and my children, Maggie and Jackson, I would never have been in a position to receive this incredible honor.”

McManus is in the midst of an extraordinary four-decade career as a television sports executive. McManus, who was named chairman, CBS Sports, in February 2011, oversees all sports properties across CBS Sports operations and also serves as executive producer of The NFL ON CBS. Serving concurrently as president, CBS News and Sports for more than five years prior to being named chairman, McManus was named president, CBS Sports, in November 1996 and, CBS News, in October 2005 and is only the second person at any network to hold both division titles simultaneously. (Roone Arledge held both at ABC from 1977-86.)

Throughout his career at CBS Sports, McManus has actively negotiated broadcast rights deals for major sports, including the NFL, the Masters, the NCAA Men’s Division I Basketball Championship, the PGA Tour, UEFA Champions League soccer, PGA of America, Southeastern Conference (SEC) football and college basketball.

As president of CBS Sports, McManus led the CBS Corporation’s efforts in returning the NFL to CBS, acquiring broadcast rights to the National Football League in January 1998. The network has retained NFL rights ever since. The ultimate dealmaker, he in 1999 led CBS to sign an unprecedented landmark agreement with the NCAA, which extended the exclusive over-the-air broadcast rights and also covered rights to the internet, marketing and corporate sponsorship, merchandising, licensing, cable television, radio, satellite, digital, and home video for the NCAA Division I Men’s Basketball Championship until 2014. The 11-year pact was the most comprehensive sports agreement in history. In April 2010, he negotiated a landmark deal, partnering with Turner Broadcasting, to extend the rights to the NCAA Division I Men’s Basketball Championship through 2024. The $10.8 billion deal is the most extensive and far-reaching network-cable sports deal ever created. And in April 2016, McManus, in partnership with Turner Broadcasting, negotiated with the NCAA an eight-year extension of its multimedia rights agreement for the NCAA Division I Men’s Basketball Championship through 2032.

As president of CBS News, McManus restructured and re-tooled the division--both in front of and behind the camera--and aggressively worked to build a strong corps of reporters as well as develop the next generation of CBS News correspondents.

McManus also serves as executive producer for the acclaimed show Inside The NFL, which moved to Paramount+ this year after 13 years on Showtime.

McManus is an 18-time Emmy Award-winner. In 2016, he was inducted into the Sports Broadcasting Hall of Fame. In 2015, he was honored with the Legacy Award at the Cynopsis Sports Media Awards. He annually appears on the Sports Business Journal’s most influential in Sports list. And in 2010, McManus was inducted into the Broadcasting & Cable Hall of Fame.

The 2022 New York Festivals Storyteller’s Gala will be a virtual event taking place on April 26th in association with the annual NAB Show.

  • Wednesday, Mar. 23, 2022
Northern Lights signs Cannes Lion-winning editor Adam Zuckerman
Adam Zuckerman
NEW YORK -- 

Editorial boutique Northern Lights, with shops in New York, L.A. and San Francisco, has signed Cannes Lion-winning editor Adam “Zuk” Zuckerman for commercial, promo, trailer, and direct-to-brand representation.

Zuckerman is known for his inventive, fast-paced, emotionally driven, syncopated style, as well as his skill in creating a precise atmosphere and rhythm for every scene. He has collaborated with directors such as Darren Aronofsky, Thibaut Grevet, Kenneth Cappello, Brett Ratner, and F. Gary Gray on campaigns for brands including The New York Times, Verizon, Alfa Romeo, Chevy, Chase, Adidas and Puma.

Zuckerman noted, “My passion is to make the viewer feel, cutting with a fearless edge that helps push the boundaries of emotional and creative storytelling, finding the soul of a project and aligning it with the vision of the team involved. Now that I’m part of the Northern Lights Family, I have complete access and freedom to oversee the entire creative process from start to finish under one roof.”

Zuckerman received worldwide recognition for his collaboration with Darren Aronofsky and Droga5 on The New York Times' "The Truth is Hard" campaign, showing the complexity of truth and how it’s reported. The work took home two Gold Film Craft Lions at Cannes for Best Editing and Best Campaign, a Gold Pencil for Best Editing at The One Show, and a Wood Pencil for Best Editing at D&AD.

Zuckerman began his career working under the supervision of Brian Kushner and Sean “Puffy” Combs, quickly establishing himself as one of the most sought-after music video editors in the business. His influence is evident in videos from artists such as Beyonce, Jay Z, Lady Gaga, Kings of Leon, Muse, Justin Beiber, Rihanna, Mariah Carey, Drake, Kanye West, and Nicki Minaj to name just several.

Zuckerman quickly transitioned into editing feature films, scripted shows, documentaries, live performances, interactive content, musicals, promos, and commercials.

Prior to joining Northern Lights, Zuckerman had been working independently throughout his career. He had--and will continue to maintain--non-exclusive L.A. market music video and commercial representation through Bonch.

Zuckerman is currently editing writer/director Devin Hamptons psychological thriller Snap, a scripted anthology series scheduled to premiere on AMC+ in late 2023.

  • Friday, Mar. 18, 2022
Hudson promotes Annette Gianino to editor
Annette Gianino
DETROIT -- 

Creative production and post studio Hudson has promoted Annette Gianino to creative editor.  She joins a creative team that includes sr. creative editor Rich Smith, audio engineer Spencer Hall and finishing editor Kelsey Ross.

Gianino’s showreel includes stand-out work for clients ranging from Rocket Mortgage to Little Caesars, as well as a myriad of auto clients Hudson is known for. Perhaps the most affecting work on her reel is for the Jewish Federation of Detroit and their “We Need To Talk” campaign that focused on mental health in teens.

“Annette showed her sensitivity, perspective, and storytelling skills with these raw, unscripted, and challenging spots,” said Hudson director/owner Larry August. “The stories were sometimes difficult to put together in a coherent way, but she championed this project and pushed hard to tell each story the best way possible, and gained award-winning recognition for this work. She possesses considerable gifts as a sensitive, perceptive storyteller and we are fortunate to have her as part of our creative team.”

 

  • Friday, Mar. 18, 2022
Sweet Sadie adds strategist Ethan Decker to its collective
Ethan Decker
NEW YORK -- 

Sweet Sadie has added to its collective, bringing aboard Ethan Decker, PhD, for strategy and research. Decker, whose past roles include group strategy director for Crispin Porter+Bogusky and science fellow at Unwritten Labs, brings a blend of marketing, science, and creative insight to the Sweet Sadie team. 

“I love mixing the art and science of marketing to help brands matter more in culture and grow their business. And I enjoy helping our clients see the world in a new way that unlocks opportunities and achieves outsized business results,” he said. “With Sweet Sadie, I get to be part of creativity that solves serious business problems with people who love their craft and are spankingly good at it.”

Under the aegis of founder and ECD Rachel Lederman, Sweet Sadie is based in New York, Colorado and California, with a nationwide talent collective that includes strategists, directors, producers, creative directors and post artisans. Sweet Sadie collaborates with networks, agencies, brands and nonprofits on advertising campaigns, digital marketing, and experiential production. The woman-owned collective was recently awarded three Anthem Awards--two gold and one silver--from the International Academy of Digital Arts and Sciences for its work for the International Rescue Committee. 

  • Wednesday, Mar. 16, 2022
Who Wot Why promotes Marissa Jennings, Charles Faircloth to managing directors
Charles Faircloth (l) and Marissa Jennings
LONDON -- 

Who Wot Why has named Marissa Jennings and Charles Faircloth as joint managing directors.

Jennings, who has been with London-based agency Who Wot Why since it launched in 2016, is promoted from the role of operations partner. She will be joint MD and partner overseeing the company’s commercial affairs and internal direction. 

Faircloth joined the agency in 2017, and is currently the client services partner. He becomes joint MD and partner of client business, responsible for the agency’s client relationships. He continues to run the agency’s largest account, Sky Bet.

The joint MD roles are designed to bring together Jennings and Faircloth’s different but complementary skill sets. Jennings’ production experience means she has a good foundation in budgets and profit margins and Faircloth’s account handling background provides an essential grounding in building and maintaining client relationships. They will both continue to work into, and alongside, the agency founders Sean Thompson, Ben Walker and Matt Gooden.

Jennings began in production, moving between agencies and production companies in London, Paris and Amsterdam. She was head of production on Volvo at Arnold Amsterdam and produced at Limelight, 2AM and The Producers. 

Faircloth started in advertising 28 years ago at WCRS. He subsequently spent 10 years at JWT and, more recently, two stints at Crispin Porter + Bogusky, where, in 2006, he became the agency’s first hire outside of the U.S. 

MySHOOT Company Profiles