• Friday, Dec. 2, 2022
Norn Jordan joins We Are Royale as creative director
Norn Jordan

Creative production company We Are Royale (WAR) has hired Norn Jordan as creative director.  

Jordan has turned out work for clients across television, streaming, and video games. She comes to WAR from her most recent position as creative director at MOCEAN, where she oversaw AV and graphics for a wide range of clients, and notably produced a series of eight character-focused spots celebrating the 25th Anniversary of Pokémon. In addition, Jordan worked closely with AAA video game studio Bungie, makers of the Destiny series and a long-time valued client with whom she has enjoyed a nearly decade-long partnership.
With an early interest in art and film, particularly the works of Akira Kurosawa, Studio Ghibli, and Hayao Miyazaki, Jordan studied at the Art Center College of Design. There, her fascination with motion graphics led her to an early role at Blur Studio, with a long and prolific tenure that saw her develop lasting client relationships with Fox, Nickelodeon, and several game studios, notably the aforementioned Bungie. 
Quickly rising to the position of creative director at Blur, Jordan eventually moved on to Hollywood-based studio yU+co. There, she produced opening title sequences for the Disney+ series The Mandalorian, as well as the recent remake of The Addams Family. One particularly standout project saw Jordan conceiving and directing eight distinct title sequences for each episode of the acclaimed FX limited series Fosse/Verdon
“Each episode had its own unique title sequence, foreshadowing the events of that week,” recalled Jordan. “We got to create all the logos with actual physical materials and shot them all on 16mm. Lin-Manuel Miranda, who was a producer on the show, even tweeted about the titles, which was a cool moment.”
“Norn is a rare breed,” said Brien Holman, WAR co-founder and chief creative officer. “She has an insane eye for the creative and can direct the team towards the same vision like nobody’s business. But with that comes a compassion I don’t see in everyone. She actively looks out for the team and wants every person to find their place in the work to succeed as best they can. The diversity of her work also aligns with everything WAR values. With Norn’s help, we’ll continue to push the boundaries of not only the creative brief but also what we’re capable of as a creative team.”

Looking forward to We Are Royale, Jordan is enthusiastic about the work, particularly the opportunity for her to mentor more women coming up in the field. “I like being a female creative director, and I really wish that there were more of us in the industry,” Jordan notes. “I’ve been fortunate to learn a lot from other women in my career, and I really want to build on that at WAR.”
Another cause that Jordan remains committed to is advocating for more diversity in the video game industry, particularly when it comes to female characters. 
Currently, Jordan is hard at work with several client projects, including an American Music Awards show package for ABC, a series of branding videos for Discord, and developing new Destiny 2 key art for Bungie. 

  • Wednesday, Nov. 30, 2022
Editor Martin Leroy joins Work for global representation
Martin Leroy

Editor Martin Leroy has joined the Work roster for global representation. 

The now Los Angeles-based cutter grew up in Belgium. Studying at the IAD film school in Brussels, he was drawn to editing and finished there with a degree in film editing.

He was busy straight after college working freelance in Belgium with emerging directors from Czar, including a lasting relationship with filmmaker Raf Wathion. These relationships took him working abroad quite quickly all over Europe, to China, South America and the U.S.

With more of the directors he was working with doing American work, Leroy started freelancing at Whitehouse Post, then in 2014 moving to Los Angels and coming aboard its roster. Leroy loved the change and adapting to the American way of working while always keeping his European sensibility.

Work founding partner Jane Dilworth said, “Martin is an editor we’ve always been an admirer of, he has a wonderful sensitivity and puts cuts together with such skill. Since joining Work he has hit the ground running.”

Leroy still works with many European directors but also teams with U.S. based directors Lisa Rubish, Reynald Gresset, Jordan Bahat and many others as well as with U.S agencies such as BBDO, 72andSunny, 22 Squared, and Wieden+Kennedy to name a few.

Leroy said, “I’ve always looked at Work with a lot of admiration. There is a certain culture there in terms of artistry and ethic and that’s exactly what I’m looking for. They have curated a truly inspiring roster and I feel very proud to become a part of it.”

Marlo Baird, managing director at Work in Los Angeles, said, “Martin is an exciting addition to our L.A. office; it feels that he’s always been with us, not only a highly skilled and creative editor but a wonderful person.”

When not in the throes of an edit, Martin has photography as his second love.

  • Tuesday, Nov. 22, 2022
Erica Shalinsky hired as exec strategy director for Zulu Alpha Kilo in Vancouver
Erica Shalinsky

After an extensive North American search, independent creative shop Zulu Alpha Kilo has hired Erica Shalinsky as executive strategy director of its Vancouver office.

She joins Zulu from BBDO New York where she served as VP, strategy director and helped steer Ford’s future technologies division globally, building new brand platforms and consumer experiences for electric and autonomous vehicles. In addition to her creative agency leadership, Shalinsky brings a background of business transformation as a management consultant with Deloitte supporting strategy across public and private sector clients. Her experience extends to companies including Microsoft, Ford, Shell, T-Mobile, The Gap and Bank of America.

The addition of Shalinsky brings Zulu’s headcount in Vancouver to 10 full-time staff who are backed by 140 Zuligans across Toronto and New York. She joins managing director David Tremblay and executive creative directors Dean Lee and Michael Mayes to form Zulu’s West Coast leadership team. The agency’s western-based clients include a2 Milk, Destination BC, Save-On-Foods, Subaru Canada’s western dealers, ToursByLocals, and The Vancouver Island Ferry Company.

“Finding a talent like Erica with global experience to join our growing Vancouver team is beyond exciting. And the fact that she grew up in Vancouver is even better,” said president and CEO Mike Sutton. “Erica has spent her career turning complex brand, creative and technology problems into transformational business opportunities for global brands and I can’t wait to see the impact she has for our clients.”

Zulu maintains operations in Toronto, Vancouver and New York. The latter, which is the agency’s first international office, opened earlier this year under the aegis of former Droga5 creative leader Tim Gordon.

  • Tuesday, Nov. 22, 2022
Reid Brody's ColorNation adds 4 colorists
ColorNation's (clockwise from upper left) Mark Todd Osborne, Gino Amadori, Matt West and Heather Hay.

ColorNation, the newly launched remote color grading service founded by veteran postproduction entrepreneur Reid Brody, has added four colorists to its roster of available artists. Joining are Gino Amadori, Heather Hay, Mark Todd Osborne and Matt West. They complement a ColorNation roster that also includes colorists Yohance Brown, Calvin Bellas, Andrew Francis and Paul Harrison.

Brody has been building and leading color grading companies for over 30 years, since founding Filmworkers Club in Chicago in 1991. “With our remote setup, we can provide the right talent for every kind of project, with tremendous budgetary flexibility and without being restricted by geography or the clock. ColorNation is set up to reflect the way people are working today, which is why we’ve been able to attract the level of talent our roster represents.”

The Lima, Peru-based Amadori has more than 10 years’ experience grading commercials, documentaries and feature films for clients worldwide. His client list includes Wunderman Thompson, McCann, Circus Grey, The Discovery Channel, Al Jazeera, and Channel 4 U.K., as well as feature films for movie studios in South America. Educated in the U.K., Amadori brings a multicultural element to the ColorNation roster and is fluent in both English and Spanish. 

Hay is a sr. colorist whose work encompasses advertising, feature films and TV. Her eye for picture and color was first cultivated when she completed a degree at the Brooks Institute of Photography in California. . The skills learnt in photography translated into coloring film, and helped her get her foot in the door at Avenue Edit in Los Angeles. She later moved to the company’s office in Chicago before being lured to Sydney, Australia to join Frame, Set and Match, where she tackled projects in film and TV as well as in commercials. Now based in Mexico City, Hay continues to cross over between media categories; recent projects include features such as La Niña de la Mina, music videos for singer/songwriter Natalia Lafourcade and commercials for clients such as Nissan, AT&T, Samsung, Pizza Hut and Coca Cola. 

Osborne is a Los Angeles-based sr. colorist in features, branded content, TV, commercials and music videos. In addition to grading projects for such studios as Disney/DreamWorks, Blumhouse and Lionsgate, his long-form work can be seen on HBO Max, Amazon Prime, Hulu, Netflix and Shudder. He’s also got an extensive list of commercial credits, having graded campaigns for such brands as Lexus, Toyota, EA Games, LG, Cadillac, Coca-Cola, Audi, BMW, Target, Kia, XBOX and Alfa-Romeo. In 2015 he launched his own company, MTO Color, Inc., to deliver color and other post services to clients in the worlds of entertainment, live events and advertising. 

West earned a BFA in Photography and Film from Virginia Commonwealth University School. As a co-founder of Mad Box Made, a boutique finishing studio in Richmond, he’s had extensive experience color grading with ad agencies on national spots and branded content for brands like ESPN, Google, Skims, Buffalo Wild Wings, MSNBC, Walmart, and Geico. His work runs the gamut from sports and action to fashion/beauty to lifestyle spots that capture a sense of realism and authenticity. 

Brody said building ColorNation as a remote-only color service has been aided by advancements in collaborative technologies like that offered by companies like Louper, which provides innovative solutions for remote color grading sessions. “I’ve been working closely with Louper’s founder, Alex Williams, and we’ve been having great success introducing this to our clients.”

  • Thursday, Nov. 17, 2022
Union and labor expert Jane Nunez joins CAPS & The TEAM Companes
Jane Nunez
BURBANK, Calif, -- 

CAPS and The TEAM Companies (TTC) have hired Jane Nunez, former labor relations VP at the AICP. Over the past two decades, Nunez served as the AICP’s expert on the DGA, IATSE and Teamster agreements that govern commercials and short-form production.

Nunez now joining these established advertising & entertainment payroll organizations is a natural fit and comes at an exciting time for both companies. As of January 1, 2022, TTC became part of the entertainment payroll, business services and software mainstay Cast & Crew. TTC joins CAPS, Checks & Balances (Broadway, Regional & Live Theatrical tour payroll) and the commercial payroll side of Media Services to make up the Advertising, Live
Entertainment and Short Form Division of Cast & Crew. Together, The TEAM Companies and CAPS offer clients a comprehensive North American payroll solution for union & non-union crew, talent, print models and freelance agency creatives, as well as advertising business affairs and performer union
signatory support. Clients also have access to online onboarding & timecard platforms, production
accounting software and the full Showbiz software suite.

“After twenty-three years at AICP, this is a big and exciting change for me. I have always respected CAPS and TEAM and the really smart people I have dealt with at both companies. Joining them as they come together in this new Cast & Crew division is great. I look forward to this next step,” said Nunez.

“Jane is a tremendous addition to our collective team of experts. The strength of CAPS and TTC coming together under Cast & Crew positions this division to support every aspect of commercial production from the concept stage through ongoing use of the spot. We have a brilliant group whose industry knowledge is second to none and Jane fits with that perfectly,” noted Greg Smith, president of the Advertising, Live Entertainment and Short Form Division, Cast & Crew.

Nunez will work closely with Marketing & Client Services on enhancing the content of established educational programs, materials and software as well as supporting the commercial production payroll operations departments internally and with inquiries from clients.

  • Saturday, Nov. 12, 2022
Sharon Kamra joins Material as chief people officer
Sharon Kamra

Global customer experience company Material has named Sharon Kamra as its first chief people officer. Kamra assumes responsibility for Material’s overall people experience and operations, including recruiting, compensation, benefits, and learning and development. Kamra will report to chief operating officer Laurie MacLaren.

With Kamra’s arrival, Material has renamed its talent team as the People Team. COO MacLaren said, “It signals our commitment to and focus on supporting the whole person and their value beyond the skills they bring to their job.” She continued, “Sharon’s track record shaping values-driven workplaces combined with Material’s strength in continuous learning and actionable human insights are powerful ingredients for delivering a highly relevant and differentiated employment proposition.” 

Kamra built her career at Sapient and its iterations including SapientNitro, SapientRazorfish, and Publicis Sapient as chief people officer, leading recruiting and workforce planning, among other roles. During her tenure, the company grew from 5,000 to 20,000 employees with Kamra focused on creating a nurturing culture and people experience to more powerfully enable its rapid growth. On her watch, turnover rates were consistently lower than the industry average. She started her career at Ultradata as a project manager and went on to hold client-facing roles in the customer experience space for a decade before transitioning into the people function.

Kamra will be based in Chicago. Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, Material informs and creates customer-centric business models and experiences plus deploy measurement systems--to build transformational relationships between businesses and the people they serve

  • Tuesday, Nov. 8, 2022
Adidas appoints boss of rival Puma as CEO after Ye fallout
Puma CEO Bjorn Gulden attends the 2019 Footwear News Achievement Awards at the IAC Building on Tuesday, Dec. 3, 2019, in New York. Adidas has appointed Gulden , as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West. (Photo by Evan Agostini/Invision/AP, File)

Adidas has appointed Bjørn Gulden, the CEO of rival Puma, as its new chief executive, and he will take over the German sportswear brand in January as the company weathers the fallout from its split with the rapper formerly known as Kanye West.

Gulden will replace Kasper Rorsted, Adidas' CEO since 2016, whose departure was announced in August. Adidas said at the time that Rorsted would hand over the reins during the course of next year but said on Tuesday that he and the supervisory board "mutually agreed" that he will step down and leave the company Friday.

Chief Financial Officer Harm Ohlmeyer will head Adidas until the end of the year. He takes the helm temporarily after the company ended a partnership with Ye late last month amid mounting outcry over the rapper's offensive and antisemitic remarks.

Adidas, which followed other companies in cutting ties with Ye, is expected to take a hit of up to 250 million euros (dollars) to its net income this year from the decision to immediately stop production of its line of Yeezy products and is left searching for another star to help it compete with ever-larger rival Nike.

Gulden, a 57-year-old Norwegian who was once a professional soccer and handball player, has been Puma's CEO since 2013. He has worked at Adidas before and was its senior vice president of apparel and accessories from 1992 to 1999.

He also has served as CEO of Danish jewelry brand Pandora, managing director of footwear retailer Deichmann and president of Rack Room Shoes and is board chairman at Danish food retailer Salling Group.

Gulden "knows the industry extremely well and draws on a rich network in sport and retail," Adidas supervisory board chairman Thomas Rabe said in a statement.

"As CEO of Puma, he reinvigorated the brand and led the company to record results," Rabe said, adding that the Adidas board "is convinced that Bjørn Gulden will head Adidas into a new era of strength and is looking very much forward to a successful cooperation."

Puma, which like Adidas is based in the southern German town of Herzogenaurach, said its chief commercial officer, Arne Freundt, will replace Gulden as its CEO.

  • Tuesday, Nov. 1, 2022
PS260 adds editor JK Carrington to its roster
JK Carrington

Editor JK Carrington is joining PS260. Among her notable credits is Change the Ref’s “The Lost Class” campaign which she and Jason Macdonald of edit shop NO6 edited. NO6 was Carrington’s roost prior to her coming aboard the PS260 roster.

Highlighting the 3,044 members of the 2021 high school class that weren’t able to graduate because they were casualties of gun violence at American schools, “The Lost Class” earned assorted awards, including Best of Show, three Grand Prix honors and 20 Golds at The One Show, as well as 14 Golds and four Grand Prix at the Clios. The campaign’s centerpiece spot was directed by Bryan Buckley of Hungry Man for Leo Burnett.

Carrington’s award-winning achievements are not confined to “The Lost Class.” She also cut an unapologetic and arrantly bold campaign for the birth control method Annovera, which went on to win an Effie.

Carrington has committed her editorial and directorial efforts toward more inclusive representation, and is dedicated to offering her editing and directing skills to her communities. “When I first started out in the industry, I didn’t see anyone who looked like me editing at post houses, winning awards, directing, or spearheading major creative storytelling endeavors. I knew few women, and even fewer women of color, but no Asians--much less another queer Asian female like myself. I even legally changed my name, for both professional and personal reasons, to sound more gender and race ambiguous. Now I’m so proud to see more representation in media and in my industry, and even more proud to be part of that change,” said Carrington. 

Her portfolio of editing and sound design work across broadcast media, documentaries, and advertising includes clients such as Katy Perry for Killer Queen, Nike, NFL, Diet Coke, Rob Riggle for Veterans United, Mastercard, Microsoft, Verizon and TJX.  

Carrington has long been a creative polymath, being classically trained in both music and the visual arts. Carrington earned her BA with a major in Architecture and minor in Sculpture, where she experimented with video art and directed/edited documentary shorts outside of studio. She started her career as an assistant set designer for Broadway musicals and plays but she soon came to realize her true passion was for storytelling through editing and built an entirely new career from the ground up. She went from knowing absolutely no one in postproduction to becoming an award-winning editor, working with a broad range of post houses, production companies, agencies, and brands. 

“In addition to their global presence and reputation in the industry, what also stood out to me with PS260 is how aligned we are with approaching the creative process holistically and empathetically. It’s not just about the mechanics of a good piece of work. It’s also about the process that involves the whole team, from client to internal, and how to get the best out of everyone,” said Carrington. “As a self-made creative editor/director, I’m very happy to be joining an environment that is so supportive and inclusive.”

  • Thursday, Oct. 20, 2022
Cut+Run adds editor Amy Rosenberg
Amy Rosenberg

Editor Amy Rosenberg has joined Cut+Run. 

“Amy has this ability to see solutions beyond the expected. Not only does she execute her craft with beautiful precision, but she also has an innate positive energy that she brings to a project. She’s collaborative, fun, and filled with ideas, as well as creative solutions--and that’s what inspires me about her,” said Amburr Farls, executive producer/partner, Cut+Run, “She makes meaningful connections that extend well beyond the job itself. And I guarantee you’ll have a new friend by the time the edit is over.” 

Known for her imprint on the fashion world with her storytelling and sense of style and timing, Rosenberg has turned out work including stand-out projects for brands like Calvin Klein, Tiffany & Co. and Vogue. While fashion will always have a special place in her heart, Rosenberg crosses multiple genres with narrative and rhythm that connects with audiences.

Moving to Los Angeles from New York, Rosenberg focused on a new goal: finding a creative home. Meeting with the team at Cut+Run, she discovered a fast kinship. 

“The feeling of connection is a powerful force and a driving factor in my work and career,” said Rosenberg who previously worked under her own independent banner, Amy Joy Creative. “From the moment I first met with Cut+Run, I experienced a seamless connection in terms of personal and creative values. They represent a fantastic body of work, stemming from a collective of genuine, talented, and highly-motivated people that are truly committed to creating with purpose and joy--I love that.”

“Amy brings incredible instincts and creativity to her craft. We are excited to have her talent as part of the Cut+Run team,” affirmed Michelle Eskin, Cut+Run U.S. managing partner.

Cut+Run has offices in Los Angeles, New York, San Francisco, and Austin, as well as a partnership with The Quarry for work in the U.K. and Europe. 

  • Thursday, Oct. 20, 2022
B-Reel NY hires Abood, Blair, Cruz
B-Reel's (l-r) Jessica Abood, Robert Blair and Ramon Cruz

Creative agency B-Reel NY is growing its Brooklyn-based team with three new appointments. Jessica Abood and Robert Blair take over the newly created roles of sr. integrated producer and associate creative director of design, respectively, with Ramon Cruz appointed as brand director. 

Designer, publisher and arts educator Blair joins B-Reel from M&C Saatchi Sport, where he was associate creative director. He was instrumental in building the agency’s creative department and worked on pitches and productions for brands including Anheuser-Busch, William Grant & Sons, and Sonos.

Blair also spent four years as art director of Exposure America, working on brand activations, experiential projects and photo and video productions for clients such as Uniqlo, Afropunk Music Festival and Adidas Originals. Leaving in 2018, he became a freelance art director and designer, working with art galleries, independent book fairs and in broadcast media. Blair also founded independent and self-produced publishing studio TXTBooks with partners Nichole Shinn, Thomas Colligan, Rose Wong and Kurt Woerpel in 2014, and is a visiting instructor at the art and design college Pratt Institute in the Communications Design Department.

Abood, a producer for more than 10 years, joins from integrated full-service agency Madwell, where she was an integrated sr. producer. During her three and a half years at the agency, she worked on 360 projects from strategy and conception through to postproduction for clients such as Verizon Gaming, Visible (a Verizon company, Heineken Innovation and Bugaboo, as well as on direct to consumer start-ups and new businesses.

Previously, Abood spent seven years working in the music industry both in her homeland of Australia and the U.S. market. She worked in a variety of roles, including record release marketing, on tours and live music event production.

Cruz joins B-Reel from Translation LLC where as account director he repositioned 1800 Tequila among a sea of overnight tequila barons and worked across all facets of the AT&T business which included brand, DEI, and performance marketing assignments. In addition, he has led large-scale NBA sponsorships efforts for American Express and Coinbase.  Cruz, a California native, began his advertising career on the West Coast, specializing in automotive.  He applied his passion for car culture and creative work at Wieden+Kennedy, Portland.  He has also had key account roles at McCann New York, Mother and Saatchi & Saatchi. 

At B-Reel, the trio will be working on an array of existing clients and a number of confidential new business wins. 

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