• Tuesday, Mar. 15, 2022
Dean Lee, Michael Mayes hired as ECDs to lead Zulu Alpha Kilo’s new Vancouver office
Michael Mayes (l) and Dean Lee
VANCOUVER, B.C. -- 

Dean Lee and Michael Mayes have been hired to serve as the executive creative director team that will lead agency Zulu Alpha Kilo’s Western Canadian office in Vancouver, which was officially launched just last month.

Agency founder and chief creative officer Zak Mroueh said, “I’ve been following Dean’s career for years and have worked closely with Michael at Zulu and TAXI. They are two exceptional creative talents, who also happen to be very nice people. I’m looking forward to the energy they’ll bring to our team and the impact they’ll have on our clients.”

An art director by trade, Lee was most recently ECD at DDB Vancouver, where he had a 25-year creative track record going back to the days when it was Palmer Jarvis. During his time at the agency, he worked with brands including McDonald’s, PepsiCo, SunRype, Labatt, Destination Canada, Rocky Mountaineer, BC Lottery Corporation, BCAA, BC Hydro, TELUS, Pacific Blue Cross, BC Dairy, and helped launch Netflix in Canada.

Lee’s work has been recognized at national and international advertising shows including Cannes, The One Show, Communication Arts, The Clios, D&AD, London International Awards and Marketing Awards. He also co-chairs The James Lee Foundation to help aspiring creative talent break into the advertising world.

Originally from Calgary, writer and creative director Mayes worked with Mroueh previously at TAXI in Toronto, creating campaigns for brands including WestJet, The Movie Network, Williams Sonoma, Viagra, Nike, Molson, and launching MINI across Canada. The two also worked together to establish TAXI Vancouver, where Mayes was its first CD and helped grow the office from zero to 25 people, working on brands including TELUS, Vancouver Aquarium, Dairy Farmers of Canada, Meinhardt Fine Foods, and Crofton House School.

Along the way, Mayes’ work has been recognized internationally at Cannes, The One Show, London International Advertising Awards, and the Marketing Awards to name a few. For the past decade, he has been one of the most highly respected freelancers for several local Vancouver agencies and worked with Lee previously at DDB when he first arrived in Vancouver in 2005. In 2013, Mayes wrote his first children’s book, “Which Way Back?,” for BC’s Knowledge Network which became the Number 1 Children’s Title on the BC Bestsellers list.

Zulu will be employing the ECD team’s talents in Vancouver for local, regional, and national work. Zulu’s western-based clients already include a2 Milk, Enmax, plus other local brands to be announced. Zulu also continues to service Subaru Canada’s Western regions. 

  • Tuesday, Mar. 15, 2022
Editor Zoey Peck joins Ethos
Zoey Peck
LOS ANGELES -- 

Postproduction studio Ethos has added editor Zoey Peck to its roster.

As a freelance cutter, Peck has collaborated with artists including FKA Twigs, Skrillex, Lil Uzi Vert, Maejor, Poo Bear, and Shawn Mendes, on a wide variety of projects in the music space ranging from behind the scenes clips to wild and bright music videos. She has also worked with several high profile fashion brands including Valentino, Loewe, Onitsuka Tiger, and Tiffany & Co. Recently, she’s edited branded content and reality television for long term client, Westbrook Media, a production company owned and operated by Will Smith. A New York native and graduate of Syracuse University’s filmmaking program, Peck has come a long way since her journey as an editor began at the age of 12, cutting homemade music videos on iMovie.

Peck said, “I’m very inspired by both music and fashion, which reveal themselves in almost everything I do. When I work on a music video, I want to make it stylish. When I work on a fashion piece, there’s always a musical flow. I’m constantly looking for ways to cross pollinate these two things to make for something surprising and unique. Ultimately, as an editor, I take the work of the cinematographer, director, talent, etc., and bring it all together, like a symphony. I get to elevate the work of all the people that came before me. That is always my goal, and I look forward to furthering that mission at Ethos.”

Ethos’ founder and executive producer James Drew said, “Zoey has an obsessive and exacting eye when it comes to a film looking as best as it possibly can. Her fixation on fonts should’ve been the first tip off, but also her work speaks for itself, it’s all very beautiful. She puts the hero and the heart of the pieces front and center, slicing away everything extra. Zoey’s also great to work with and she’s so highly collaborative.”

  • Monday, Mar. 14, 2022
Editor Max Koepke returns to Lost Planet
Max Koepke
SANTA MONICA, Calif. -- 

Editor Max Koepke has returned to Lost Planet, the editorial house where he previously spent eight years.

Koepke began his career at Modernista working on accounts like Hummer and Cadillac. He then began his first tour of duty at Lost Planet to work closely under the tutelage of editor Hank Corwin. There Koepke cut notable campaigns for Nike, Google, Gatorade, and Jack Daniel’s “Legends.”

Koepke then spread his wings, spending the last five years at post house Exile before focusing on long-form entertainment projects. This is where he reconnected with Corwin, working together on Adam McKay’s new HBO Series Winning Time.

“We love working with Max. Excited to have him back at Lost Planet. He’s incredibly talented with great creative instincts and a keen sense of humor. He’s also a dominant stickball player with power to all parts of the field,” said Gary Ward, executive producer of Lost Planet LA.

  • Wednesday, Mar. 9, 2022
Mick McCabe named Ogilvy's global chief strategy officer
Mick McCabe
NEW YORK -- 

Mick McCabe has been appointed global chief strategy officer at Ogilvy. He will be responsible for overseeing the company’s strategy product across 131 offices in 93 countries and delivering world-class, insights-driven creative solutions for new and prospective clients.

Andy Main, global CEO, said, “Mick is a thinker and proven leader who exemplifies how we want Ogilvy to succeed —by blending strategy, creativity, and technology to create impact and growth for us and our clients. He will be an important partner as we continue accelerating Ogilvy’s own business transformation.”

Devika Bulchandani, global president and CEO North America, said, “Better and smarter thinking has never been in greater demand and more valued by clients. Since Ogilvy’s inception, creativity founded on deep strategy has underpinned every aspect of our business. As we continue to invest in both these areas, Mick’s expertise, instincts, and track record of delivering creative solutions to complex problems will be an incredible asset to our people and clients alike.”

McCabe joins Ogilvy from Publicis Groupe, where he has held various leadership roles over the past decade, including global chief strategy officer for Publicis Worldwide. During this time, he also held CSO roles for Le Truc, Publicis Creative USA, and Leo Burnett. Prior to joining Publicis, McCabe led strategy teams at Deutsch and Kirshenbaum Bond. During his tenure at Publicis, he worked extensively on the group’s largest accounts, including Allstate, Bank of America, CVS, Heineken, Samsung, and Walmart. Altoids, BMW, Nintendo, Ikea, and McDonald’s are other marquee brands he has helped advise over his career. His work has been recognized by Cannes, Jay Chiat Awards, and includes two Grand Prix Effies.

McCabe said, “I am thrilled to be joining Ogilvy at this moment, where the stars are aligning for the agency on all fronts: strong new business momentum, unrivaled global talent, and a proven ability to flex its diverse strategic and creative muscle on a global stage.  I’m joining a fantastic team of new and established leaders, doing great things at the magical intersection of creativity, data, and experience. Who wouldn’t be excited about that?  I’m looking forward to working with everyone to further accelerate Ogilvy’s bright next chapter.”

Ogilvy was recently named the most creative agency network in the world by WARC, a recognition of the agency’s creative strength and scale globally. Over the past 12 months, Ogilvy has also been awarded new global assignments from brands such as Absolut, Enterprise Holdings, Zippo, James Hardie, and World of Hyatt as well as new business in North America from TD Bank, FEMA, and New York Philharmonic, among others. Additionally, Ogilvy was a part of the global WPP team that was named The Coca-Cola Company’s new Global Marketing Network Partner.

  • Wednesday, Mar. 9, 2022
Nahana Communications Group promotes Thabang Skwambane to CEO
Brett Morris (center) is flanked by Thabang Skwambane (r), and Joey Khuvutlu
JOHANNESBURG, South Africa -- 

Nahana Communications Group has promoted Thabang Skwambane to CEO. He had served as group managing director of Nahana agencies FCB Joburg and Hellocomputer. As CEO he now oversees the entire collective of specialist agencies across the marketing ecosystem at Nahana, including FCB Joburg, Hellocomputer Joburg, HelloFCB+, McCann1886, Fuelcontent, Meta Media, The Media Shop, Craft, Lucid and Weber Shandwick. 

Skwambane’s promotion reflects his success since 2015 in bringing FCB Joburg and Hellocomputer to record business growth and agency accolades for creative work, including Coca-Cola’s “Phonetic Cans” and “Beatnation,” and Toyota’s “Honest Politician” and “Boundary Crossing,” while his leadership earned recognition both locally and globally. 

“I’m incredibly excited to be handing over the reins to Thabang; he has been a huge support to me and our group and has stewarded FCB and Hellocomputer in Johannesburg to some of the biggest milestones in agency history,” said Nahana Communications Group executive creative chair Brett Morris who moves up to Nahana Communications Group executive creative chair, succeeded by Skwambane in the role of CEO.

In his new capacity, Skwambane will support Nahana’s Creative Leadership Team. Morris led Nahana to numerous global creative honors including South Africa’s first ever Cannes Grand Prix and One Show Best of Show.

“I can only thank Brett for bringing me into the Nahana family and giving me this opportunity. I fully intend to build on the incredible business he has led for almost a decade and partner my executive team to keep growing our business, our people and ourselves,” said Skwambane.

Filling Skwambane’s shoes as group managing director of FCB Joburg and Hellocomputer is Joey Khuvutlu.

Together in 2021, FCB Joburg and Nahana started the Small Business Rescue Fund to help South African businesses affected by the widespread riots that ravaged communities last year. Outside of Nahana, Skwambane founded the Aluwani Foundation to aid orphaned and vulnerable children in South Africa and co-founded Kaelo Healthcare, a leading wellness and healthcare provider bringing affordable quality healthcare and addressing critical illnesses such as HIV and AIDS. He also serves as vice-chair of the Association for Communication and Advertising South Africa.

  • Wednesday, Mar. 9, 2022
BSSP hires Crystal Perez as talent acquisition manager
Crystal Perez
SAN FRANCISCO -- 

Butler, Shine, Stern and Partners (BSSP) has hired Crystal Perez, as its talent acquisition manager. In this role, Perez will implement several new diversity, equity and inclusion initiatives while sourcing talent and managing culture programs.  Based out of Los Angeles, Perez will report to BSSP’s director of talent and experience, Amy Clawson. 

“Crystal Perez’s vast experience and history of championing diversity in the creative industry will be a wonderful addition to our team as we continue to solidify our DE&I initiatives and new practices this year. Her knowledge and drive to bring diversity to the work she produces is a step in the right direction for both our company culture and business overall,” said Clawson

With over 10 years’ experience in the entertainment industry, Perez joins BSSP from Endemol Shine North America, where she supported the VP of enterprise inclusion & social responsibility as a sr. coordinator. Prior to that, she worked with the VP of creative programming at Sony Pictures Entertainment to develop the Diverse Directors Program and Diverse Writers Program. Perez has also advocated to advance efforts for diversity and inclusion outside of work. In 2020, she founded e-commerce clothing brand Vybes, which primarily focuses on partnering and collaborating with minority-owned businesses. Perez also participated in the L.A. Times Diversity, Equity, and Inclusion Leadership Forum as a keynote speaker last fall. 

“The work that BSSP produces is impactful. I want to be a part of a narrative that is speaking to the masses and telling important stories through creativity and art,” said Perez. “I’m looking forward to incorporating my passion for diverse ways of thinking into the BSSP team and culture, making my contribution to this forward-thinking company with incredibly talented folks.”

Perez’s hire is the latest move highlighting BSSP’s commitment to enriching their DE&I initiatives. Over the last year, BSSP has introduced new recruiting practices and employee development initiatives, and has started working with more diverse suppliers. The agency has also made strides to be a part of larger industry changes, participating in mentorship and sponsorship programs such as the ONE School and the 4A’s MAIP program. Agency leaders also joined the 4A’s Diversity Congress last year and are continuing to work with this group on ongoing initiatives. 

  • Monday, Mar. 7, 2022
MullenLowe adds design director Arthur Daraujo
Arthur Daraujo
BOSTON -- 

MullenLowe has added award-winning design director Arthur Daraujo to its team on the East Coast. A tri-lingual native of São Paulo, Daraujo has worked with U.S. agencies for about five years. 

Daraujo studied fine arts in Brazil and his experience in design, art direction and illustration run deep, spending time at Area 23, Arnold, Ogilvy, and Wieden+Kennedy. In addition, Daraujo has ample experience working with marquee clients—Nike, Coca-Cola, Mondolez, Bayer and Heineken, among many others.

A design director and illustrator living in Brooklyn, NY, he is skilled in logo design, branding & identity, typography, advertising, and traditional illustration techniques. “I am honored to have the opportunity to work alongside the talented creative team at MullenLowe,” stated Daraujo, adding, “The roster of bold clients combined with the heritage of MullenLowe provides an ideal blank canvas for me to collaborate and produce great work.”

In 2021, Daraujo was named ninth best creative director in the world by the Cannes Lions report list after winning 2 Grands Prix (in addition to his first one in 2016), six golds, 13 silvers, and a half-dozen bronze. His work has received recognition from D&AD, The One Show, Clios, ANDYs, LIAs, etc. Most notably, his awards are in honor of “craft.” 

MullenLowe Boston ECD Tim Vaccarino said of Daraujo, “He brings fresh cultural perspectives, fine-tuned visual storytelling, and the desire to accelerate the power of design anywhere and everywhere possible across our vast client base.”  

Daraujo’s appointment follows a new business streak at MullenLowe with recent wins, including KFC, T.J.Maxx and Credit Karma.

  • Monday, Mar. 7, 2022
Jamie Hall promoted to managing director at co:collective
Jamie Hall
NEW YORK -- 

Creative and strategic transformation company co:collective has promoted Jamie Hall to managing director of its business + brand practice. This practice drives business growth by helping clients articulate brand strategy, define audiences and build future-ready brands.

Over the past five years at co:collective, Hall has played a pivotal role--first by leading strategy, creative and innovation initiatives for clients including Google, the ACLU, LinkedIn and the New York Times. She then became head of client engagement where she oversaw all client relationships, led the client engagement team and propelled organic growth across the company--contributing to over 30% YoY growth in 2021.

As managing director, she will oversee a cross-functional team including business strategists, brand strategists, researchers, and writers, drive modern, industry-leading work, partner with clients at the highest level, and direct co:collective’s growth and success through three lenses: its people, work, and impact.

co:collective is focused on amplifying its thesis that purpose-led businesses are better business, that purposes must be put to work through actions, and that acting generously to solve the world’s most pressing problems is the most profitable action a company can take. To put this into practice, co:collective is committed to spending the next decade helping companies align on audacious goals that leave a net positive impact on people, the planet, and in turn, their profits, and reorient them toward internal and external action that accelerates progress.

Hall’s elevated leadership duties mark the culmination of a storied tenure at co:collective--one that began under the most serendipitous yet meaningful of circumstances. “Five years ago, I met and marched beside [co:collective CEO/Co-Founder] Rosemarie Ryan at the Women’s March in DC,” Hall recalled. “After talking all weekend about the impact we wanted to make amidst a world undergoing massive change, I found myself in co:collective’s office on Monday morning to discuss leading their work with the ACLU. Years later, it’s an honor to continue to walk beside Rose and the rest of this phenomenal team as we help businesses and brands stand for, and do, more.”

  • Monday, Mar. 7, 2022
Ben Brown to head film for creative marketing agency Zealot
Ben Brown
LOS ANGELES -- 

Zealot, a creative marketing agency known for its work spanning trailers and marketing materials for studios, network, digital, and industry clients, has named Ben Brown as the company’s new VP, theatrical, based in Los Angeles. 

Brown joins Zealot from AV Squad, where for the past several years, he was a creative director, working with a wide range of studio clients developing trailers for films including Scream, A Quiet Place 2, Coming 2 America, One Night in Miami, Sonic the Hedgehog, Downtown Abbey and The Tender Bar. While at the company, he oversaw the creation of trailers and commercials for such award-winning films as Spotlight, Selma and The Big Short, among many others. More recently, his work included the Super Bowl spot for Sonic the Hedgehog 2 and the trailer for The Northman. Throughout his career he has been distinguished with multiple awards and honors including Clios, Golden Trailer Awards, and Key Art Awards.

“We have been admirers of Ben’s work for a long time. He is as intuitive a creative advertising executive as anyone I have ever met, and his skill and savvy are well-regarded by creative talent and his industry peers. There are few working in this specialized space who bring his level of accomplishment or experience to the table, which makes him the perfect choice to lead the Zealot theatrical team,” said Zealot president Mark Berridge.

Brown said, “With unprecedented investment in content at streamers and studios, there are more opportunities than ever before for creative agencies like ours, and we look forward to working closely with our clients as we develop and deliver unique and elevated marketing materials for all genres of films.” 

Prior to his years as a producer and creative director at AV Squad, Brown began his career in film marketing at Aspect Ratio.

Zealot maintains offices in New York, Los Angeles, and London. Recent work includes trailers for Bridgerton (seasons 1 and 2), Parasite, The Lost Daughter, Killing Eve and Spencer, among others. In 2021, the agency won 25 Clio Entertainment Awards and was a finalist for Promax Agency of the Year.

  • Friday, Mar. 4, 2022
Wade Alger joins Firehouse as chief inspiration officer
Wade Alger
DALLAS -- 

Independent advertising agency Firehouse in Dallas has hired Wade Alger as chief inspiration officer. Alger most recently had been chief creative officer at Zimmerman Advertising in Florida. Prior to that he was executive creative director at TBWA\Chiat\Day New York.

Alger is perhaps best known for his tenure as a creative at The Martin Agency in Richmond, Va., where he was behind the Geico ads “Unskippable,” “Happier Than (hump day),” and “Did You Know” that helped the brand go from ninth to the number two auto insurer in the country. At Martin he also co-wrote the “The World’s Biggest Asshole” for Donate Life – which led to a more than 600% increase in organ donation registrations. In addition, Alger helped create the award-winning site We Chose the Moon and Clouds Over Cuba for the John F. Kennedy Presidential Library and Museum.   

Originally from the Dallas area, Alger coming aboard Firehouse represents him coming full circle geographically. His hiring kicks off Firehouse’s 25th year in business. Alger will add to the firm’s momentum and talented creative roster as he helps lead and inspire the team of creatives in the brand-building space.  

“There’s a reason why big agency talent like Wade is migrating to smaller shops. There’s less bureaucracy, fewer barriers to creativity and greater access to clients”, said Tripp Westbrook, president and chief creative officer, Firehouse.  “Wade’s arrival shows our intent to continue punching above our size and being a highly valuable, highly creative resource for clients of all sizes.” 

Alger related, “I really do think small is the new big. Clients are looking for agencies like Firehouse--with more transparency, more creative engagement on their business, and most important, they’re looking at agencies to see who exactly will work on their business. When you’re a smaller, independent agency like Firehouse, the people in the room are the ones working on your account. That level of focus and firepower is hard to ignore, which is why we’re seeing even large clients take notice.”

Alger was raised in McKinney, Texas, and graduated from McKinney High School. From there, he went to SMU and received a bachelors in marketing/communications. Alger’s work has won 57 Cannes Lions, 38 One Show pencils, nine D&AD pencils and countless FWA and Art Directors Club awards. His work also won several industry AICP awards and multiple ANDYs, Webby and CA awards as well as two Emmy nominations and one Emmy win.

Firehouse’s clients include Lennox, Trupanion, Stryker, Coinstar and Mary Kay. In this newly created role at the agency, Alger will be a creative catalyst across all clients and look for opportunities to amplify the ideas and the work wherever possible.  

 

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