• Friday, Mar. 10, 2023
Laundry hires EP Rivvers, promotes Malone to head of production
Emily Rivvers

Production company and animation studio Laundry Design, LLC--under the aegis of CEO/managing director James Sweigert--has hired Emily Rivvers as an executive producer and promoted Pip Malone to head of production for all Laundry Studios.

With a proven track record as an EP in the commercial and postproduction industry, Rivvers brings experience and expertise in the area of business development and account management. Based out of Laundry’s new San Francisco office, Rivvers will be responsible for sales, client relations, bidding, scheduling, and oversight of creative producers throughout production and delivery. 

An internationally accomplished production executive, Malone is now responsible for overseeing the entire Laundry ecosystem as well as continuing to manage aspects of the company’s internal production from recruiting, staffing, production management, workflow, systems and procedures. Malone joined Laundry in 2021 from Method Studios, where she served as an award winning sr. producer for more than 10 years. 

  • Friday, Mar. 10, 2023
Exec producer Eric McCasline joins ArtClass
Eric McCasline

Production and post studio ArtClass has added executive producer Eric McCasline to its team. 

“Eric is a powerhouse addition to ArtClass--fusing artistry and extensive knowledge of the ins and outs of the entertainment and advertising industries,” said Geno Imbriale, ArtClass’ managing partner. “One of the cornerstones of ArtClass is a dedication to bringing together different backgrounds and perspectives, from emerging talent to experienced leadership. It’s what makes it a creative playground that is supported by experts who also dream big.”

“Having long run in the same circles as founders Geno and Vince [Peone], it is an honor to join what they have passionately built with Rebecca Niles and Corwin Carroll,” said McCasline. The opportunity to bring my past production and post production experience to a place that does it all so well makes this an exciting partnership.”

McCasline previously ran the West Coast offices of Final Cut, where he was responsible for business development while executive producing for an A-list editorial roster. There, he spearheaded the company’s efforts to add full service creative options to its repertoire with the launch of Significant Others. Drawing on his multi-dimensional background, McCasline strengthened existing partnerships, and maximized production and post capabilities for leading brands including Apple and Acura.

Prior to his work and strategizing for Final Cut, McCasline assisted in the launch of design collective Wolf & Crow, where he oversaw collaborations with such brands as Nike and Jeep. During his tenure there, Wolf & Crow became known for bridging the gap between advertising and artistry, with creative highlights such as Bjork’s celebrated “Black Lake” installation for MoMA.

As a strong arts and design professional, McCasline is known for his ability to envision creative solutions including innovations in VR and AI. McCasline previously ​​consulted for Waymark, an AI video creator tool, where he brought extensive business insight to this emerging field. 

  • Wednesday, Mar. 8, 2023
Carlos Crooks, Sarah Igraine Welty join editors' roster at Uppercut
Carlos Crooks (l) and Sarah Igraine Welty

Editorial, finishing and VFX studio Uppercut has added editor Carlos Crooks to its NY ensemble and promoted in-house assistant editor Sarah Igraine Welty to rostered editor. 

Crooks brings his early training in film production and the studio system to his work as an editor, casting his cinematic eye across branded content, commercials, music videos, documentary features, and social justice films. He has worked with advertising clients like Puma, Lexus, Brooks, Kia and Xbox, and has cut music videos for artists Alana Maria and Dave B. One of his most recognized projects is the short film It Doesn’t Matter, a visual poem created in collaboration with Black Lives Matter and in response to the murder of George Floyd and other atrocities committed against Black people in America. The film has won 10-plus awards and screened nationwide at film festivals. 

Born and raised in Northern California, Crooks was introduced to filmmaking by his grandmother, who enlisted his help making narrative films on VHS from footage they shot in their backyard. After a youth spent making breakdancing videos and skateboarding movies, he graduated from USC’s School of Cinematic Arts. He then freelanced as an editor at many leading postproduction houses for several years. 

Meanwhile Welty, who’s been promoted to editor, has cut campaigns for clients like SavageXFenty, Oscar de la Renta, VS PINK, Fragment by Hiroshi Fujiwara, Thom Browne, and Calvin Klein.

Born and raised in the Hudson Valley--where she was classically trained in piano, violin, cello, and voice--Welty was first introduced to editing while interning at a production house in New York. There she instinctively drew a connection between the editing process and music and started experimenting with audio programs, making soundscapes in Final Cut, before fully transitioning into editing with picture. For Welty, editing is a form of “visual music” – the marriage of sound and motion where a rhythm drives all movement to remain in harmony. 

“Carlos and Sarah both have a strong instinct for storytelling,” said Uppercut owner and editor Micah Scarpelli. 

  • Wednesday, Mar. 8, 2023
DAVID Miami adds associate creative directors Reis, Corazza
Bruno Reis (l) and João Corazza

DAVID Miami has brought aboard Bruno Reis and João Corazza as associate creative directors.

Reis and Corazza have been working as a creative duo since 2016, having most recently served as ACDs at the  São Paulo-based full-service agency Africa. During their four years there, they created “The Foamy Haircut,” for Brahma (ABI), a campaign that won seven Cannes Lions, among other awards; and “Unbreakable Courts,” for Budweiser, which won three Cannes Lions. At the same agency, Reis and Corazza also had the opportunity to create work for Heinz. Before Africa, they worked at CPB Brazil. In 2021, the creative duo was part of the Young Lions Brazil team, in the Digital category.  

DAVID Miami currently works for clients such as TD Bank (US), Corona, Coca-Cola, Mondelez, Danone (Activia and Actimel) and Burger King Global, among other brands. The creative duo of Reis and Corazza will report to Rafa Donato, DAVID Miami’s chief creative officer. 

  • Monday, Mar. 6, 2023
Blum Consulting Partners adds global marketer Jim Wallace
Blum Consulting Partners' (l-r) Alex Blum, Andrea Ruskin and Jim Wallace

Global marketer Jim Wallace has officially joined Blum Consulting Partners, Inc., as a key member of the leadership team. This decision comes after four years of partnering together on multiple client projects such as AT&T, Vanguard, and Dell Technologies, and as a response to clients who are looking to Blum for broader strategic consulting expertise in creative marketing execution.

Wallace brings over 25-years’ experience in marketing operations, marketing communications, and agency management to the Blum team which is well-known for creative process and in-house agency consulting. “With his client-side marketing expertise, Jim is able to support in-house agency evaluations, measurement, reporting, and production models, all of which we see as trends with in-house agency management,” said partner Andrea Ruskin. “Blum will now be able to optimize key interactions and process between in-house agency teams and their internal stakeholders and external agency partners. This is an exciting expansion of our current capabilities.”
Recent projects for the team include building an in-house studio, developing a methodology for valuation of an existing in-house agency, and training for marketers on who to best give creative feedback.

“We find clients are looking to us for more comprehensive consulting expertise across all aspects of the marketing organization, and the makeup of our leadership team, which also includes agency operations expert Jessica Davidson, reflects that,” said founder Alex Blum.

As in-house continues to evolve and transform to meet specific needs of the business and marketing organization, the team is betting on expanded reach with their current clients and new prospects.

“I am thrilled to join Blum and combine my marketing operations and agency management expertise with their in-house and creative process experience,” said Wallace. “This is a winning combination for marketers.”

  • Thursday, Mar. 2, 2023
UNIT9 hires Media Ridha as head of digital
Media Ridha

UNIT9 has brought Media Ridha on board as head of digital, a newly created role at the production company which is strengthening its influence in the North American market.

Formerly an executive producer at Media.Monks, Google and Jam3, Ridha adds further Web3 and metaverse knowledge to UNIT9’s arsenal one year after the company launched its dedicated Metaverse Advisory Department (M.A.D).

She joins a global team that has been designing and developing cutting-edge digital experiences for the past 26 years--from a mind-ordering pizza app for Domino’s, to deep faking Lionel Messi, and pitting John McEnroe against AI digital avatars from his past. 

Working as a conduit between UNIT9’s North America and EMEA teams, Ridha will team closely with UNIT9 U.S. founder Michelle Craig, U.S. director of production Mindy Lubert, and EMEA managing director Rosh Singh. Ridha’s focus will be on expanding the creative services offering within the North American market, leading on digital and tech-led projects.

Ridha said, “What drew me to UNIT9 was the chance to contribute to a team with a dedicated ambition towards innovation and creativity, and to unearth new opportunities in a company with a proven track record in emerging tech projects and experience design. It was an easy and in some ways serendipitous decision; as our relationship with technology and culture continues to evolve so rapidly, UNIT9’s maker mindset is perfectly set up to identify, explore and deliver on this new set of expectations and desires.“

  • Wednesday, Mar. 1, 2023
Rebecca Mitchell joins Final Cut as head of production
Rebecca Mitchell

Creative editorial and postproduction company Final Cut has named Rebecca Mitchell as head of production at its office in L.A. Mitchell will bring more than a decade’s experience as a sr. producer and post supervisor to her new role at Final Cut, having worked in a wide variety of content and formats with clients as diverse as Apple, Salesforce, the NFL, eBay, Fitbit, and Stitch Fix.

Mitchell honed her skills as a post-producer at Nice Shoes in New York. There she spent nearly 10 years working her way up from cruise director (a client-liaison role) to sr. producer. Throughout her tenure at Nice Shoes, Mitchell grew with the company as it evolved from a color and finishing house to a full-service studio, mastering each discipline along the way and finally producing projects and connecting workflows from start to finish.

Since her relocation from New York to L.A. in 2019, Rebecca has managed postproduction for A+E Networks and freelanced at Company 3, The Den Editorial, Cabin Editing, Harbor Picture Company, Nice Shoes, Art Class, and Final Cut in roles as focused as color correction services or as comprehensive as overseeing projects from concept to completion.

“In a highly collaborative profession where late nights and demanding projects are standard, it’s paramount to work with people you genuinely harmonize with,” said Mitchell. “I was fortunate to freelance at Final Cut before coming on board full-time. I’m extremely impressed by the culture here, the high level of cooperation among producers, and the caliber of work Final Cut produces.”

“The driving forces behind Final Cut are collaboration and craft,” said Final Cut’s L.A. executive producer, Suzy Ramirez. “Rebecca has demonstrated her facility and deep respect for both of those core tenets through her work with Final Cut and beyond. She’s a talented mind and a creative spirit.”

  • Wednesday, Mar. 1, 2023
Adina Birnbaum promoted to partner at Chromista
Adina Birnbaum

Creative content company Chromista has promoted Adina Birnbaum to partner. Birnbaum first joined the company, which maintains bases of operation in L.A. and New York, in late 2021 as EP of new business development. As partner, Birnbaum will play a pivotal role in amplifying and supporting Chromista’s roster of creatives.

Throughout Birnbaum’s career, she has paired her passion for championing emerging talent and underrepresented voices, with her longstanding love of innovative storytelling and filmmaking. Her previous roles include financial analyst, agency producer, head of production, executive producer at VFX company MPC, and freelance brand/agency executive producer at companies including Instagram, Squarespace, Chobani, Martin Agency, and Johannes Leonardo. This unexpected and gratifying production journey informs her approach to every project. Her brand work includes campaigns and identities for Adidas, The Atlantic, Hermès, Quaker, Kate Spade and Wrigley.

Since joining Chromista in 2021, Birnbaum has helped to bring dynamic new voices and perspectives to the company. Six new directors joined the content company’s roster last year: Candice Vernon, best known for her high-profile celebrity, comedy, and documentary content; Emmy-nominated director and editor Jess Brunetto; comedic director Andrew DeYoung, known for I Love that For You, Shrill, and Gotham Award-nominated Vimeo series 555; award-winning feature film and television filmmaker Patricia Riggin; award-winning writer and director Ella Jones; and multi-talented creative duo The Vortex.

Ted Robbins, partner/executive producer at Chromista, said, “Adina instantly became a vital part of Chromista after joining as EP last year. Her resume was outstanding, but seeing Adina in action--building Chromista to new levels with her connections, experience, and knowledge--was exhilarating. With Adina now a Partner, Chromista’s future has greater potential because of the spirit she brings to the company and her genuine love of creative and respect for diverse voices that deserve to be heard.“

“I am honored to be made a partner at such an extraordinary company, during such a significant time of growth,” said Birnbaum. “Chromista’s artistry and commitment to telling beautiful narratives and visual stories in unique ways continue to inspire me every day as does the dynamic collaboration between my partners and amongst all the artists across our roster.  I love who we are as a company and how we support our directors and our clients. I’m looking forward to continuing the expansion of the Chromista team and its presence within the industry.” 

  • Monday, Feb. 27, 2023
Mila Davis joins Uppercut as exec producer
Mila Davis

Creative postproduction boutique Uppercut has brought Mila Davis aboard as executive producer. Davis joins the expanding team in Los Angeles, where the company opened an office last year.
Davis began her entertainment career at TBWA\Chiat\Day, working her way up from an entry-level position to become a producer. She left Chiat to go work on Lexus at Team One Advertising. Shortly after, she was given the opportunity to return to Chiat to work on PlayStation and Apple. She worked there for many years as an executive producer on Pepsi, adidas, and other brands.

Davis was always interested in the postproduction process, which led her to become an executive producer/managing director at Stitch Editing. She’s collaborated with clients such as Amazon, EA, Activision, Facebook, Google, Cuervo, Honda, Hyundai, Nike, Microsoft, and Samsung. She also enjoys working on long-form documentary projects.
Having spent much of her childhood in Los Angeles, Davis is enthusiastic about the opportunity to further grow Uppercut’s new studio home in Culver City. In her role, she will guide and support Uppercut’s roster of editors, clients, and collaborators.
Of joining Uppercut, Davis says, “Uppercut and (its owner/editor) Micah Scarpelli are different from most of the post houses. I love that all the offices support one another as one company. I look forward to building the Los Angeles office and strengthening the Uppercut brand.”

Uppercut launched in New York City in 2015 and has continued to grow its boutique postproduction capabilities, building out a roster of diverse creative talent, expanding its offerings into VFX, and launching its partner music company, Racket Club.

  • Friday, Feb. 24, 2023
Leighton Greer joins Imaginary Forces as head of production
Leighton Greer

Creative studio Imaginary Forces has brought Leighton Greer on board as head of production. Greer will supervise projects from the bidding to final finishing stages for feature films, episode content, game cinematics, and premium commercials. 

Before joining Imaginary Forces, she worked as an executive producer of VFX for Crafty Apes, Ghost, Rhythm and Hues, Technicolor, and The Mill, among others. Her real passion, however, lies within the purview of Head of Production. 

“My superpower is in assembling a team that can execute a big creative vision, seeing the project across the line, and then taking that success and building it with bigger systems and continuing to lay a foundation for the creativity to flow within the team. Once you have that foundation, the artists are free to grow, create, and do what they do best,” said Greer. 

She continued, “My successes as a producer and in my time in the industry have come more from being able to build those relationships, to help other people continue to grow in their careers, and to find ways to make secure environments for them to flourish in. Ultimately, this is the X-factor that makes a company unique and special. We all have technology. It’s great, and we need it. But that’s not what makes a company. It is those special individuals, and, as leaders, it’s our job to support them.” 

Matthew Barish, COO of Imaginary Forces, said, “I’ve been fortunate to call Leighton a colleague in the past, and I know she’ll accomplish great things with the team at Imaginary Forces. Her energy and approach to production are creative, inclusive, and infectious.”

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