Tuesday, October 16, 2018

People on the Move

  • Monday, Jun. 18, 2018
Marcus Keith named head of client engagement at VML London
Marcus Keith

VML London has hired Marcus Keith for a newly created head of client engagement role. He formerly served as R/GA London’s client services director.

As head of client engagement, Keith will take responsibility for best practices across the agency’s client roster, including Colgate-Palmolive, PepsiCo, Ford, Nestlé, Bridgestone and the International Olympic Committee. He will also lead the agency’s Baileys global digital agency of record account, which VML London was awarded in May after a final-round competitive pitch against R/GA and We Are Social. Keith will report to VML London’s managing director Amanda Farmer.

While at R/GA, Keith was responsible for the client services discipline and running the McDonald’s and Diageo accounts, including the agency’s multi-award winning Guinness business.

Jon Sharpe, VML’s CEO Europe, said, “Our ambition to become our clients’ most important partner is one that Marcus shares, and his experience at agencies like R/GA and McCann will help us develop even more effective and innovative work for our clients.”

Keith commented, “I’ve had a wonderful three years at R/GA, but VML is an amazing agency with strong leadership at a really exciting point in its growth.”

Keith’s appointment aligns with the momentum VML London is experiencing in 2018. The Baileys account win came shortly after Nestlé Skin Health appointed VML London as global agency of record following a competitive pitch. VML also appointed Sharpe as CEO Europe and Harsh Kapadia as executive creative director, London, in January.

  • Wednesday, Jun. 13, 2018
Geheb promoted to chief experience officer at VML; Mitchell becomes CTO
Jeff Geheb

Jeff Geheb has been promoted to the newly created role of chief experience officer at VML. With the move, Geheb broadens his remit, extending into design thinking, computer-human interaction, experience design and user experience. He will be the visionary behind VML’s entire global platforms and experiences practice. 

In his 15 years at VML, most recently as chief technology officer, Geheb has played a pivotal role growing the agency’s world-class technology capabilities. He has shaped many of VML’s most fundamental client engagements through his balanced understanding of consumers, business and technology. Geheb has diverse experience across clients such as Ford, Kimberly-Clark, Microsoft and Sprint. 

Geheb has been recognized by Kansas City Techweek’s Tech100 and Ingram’s “40 under 40,” which recognizes emerging leaders in the region. He is also on the KC Tech Council board of advisors. 

“VML continues to strengthen our reputation as the leader of marketing that is at the sweet spot of creativity and technology,” said Jon Cook, VML global CEO. “This fusion gives us the unique ability to lead our client partners in transformation across the entire connected consumer experience. The creation of the new chief experience officer role marks a further step toward this goal. Jeff has a superb track record of bringing value to our clients and will continue to be a tremendous steward of our experiences practice.”

Succeeding Geheb as chief technology officer is David Mitchell who has been promoted to that role. Mitchell will oversee the agency’s technology practice across North America and globally, leading technology efforts for the agency’s clients across architecture, software development, quality and technical operations.

Mitchell’s promotion demonstrates VML’s commitment to software architecture, API orchestration and artificial intelligence as keys to unlock the future of the connected consumer experience.

Before joining the agency in 2010, Mitchell led development teams from requirements through delivery on large business-critical systems for multiple Fortune 500 companies in insurance, finance and telecommunications.

Mitchell’s award-winning global team comprises more than 600 people who collaborate with VML strategy, creative and connections to unlock and enable the most powerful ideas. He has diverse experience across VML clients such as Sprint, Ford, Korean Air and Kellogg.

Both Geheb and Mitchell will continue to be based at VML’s headquarters in Kansas City, working across the global network. Geheb will report to Cook. Mitchell will report to Geheb.

  • Tuesday, Jun. 12, 2018
Rock Paper Scissors adds editor Akiko Iwakawa-Grieve
Akiko Iwakawa-Grieve

Editor Akiko Iwakawa-Grieve has joined Rock Paper Scissors for representation in the U.S. Her credits as an editor include prominent, brand-defining campaigns for Converse, Ford, Pepsi, and Nike with collaborators that have included artists and directors ranging from Hiro Murai and Vincent Haycock to Chris Milk, Marco Brambilla and the late Nagi Noda. 

“Akiko’s passion for film is evident in all of her work, which you can see in the level of directors who come back to her over and over,” said Eve Kornblum, Rock Paper Scissors managing director and EP.

Beyond advertising, Iwakawa-Grieve’s film credits include working with Zach Heinzerling on the Academy Award-nominated documentary feature “Cutie and the Boxer,” the deeply personal “The Happy Film” directed by Stefan Sagmeister and Ben Nabors, as well as music videos for Johnny Cash, the Yeah Yeah Yeahs and Depeche Mode.

Raná Martin, executive producer at Rock Paper Scissors, Los Angeles, said of Iwakawa-Grieve,  “She is tireless in her craft and has such an impact stylistically on the work she edits.”

Iwakawa-Grieve shared, “Rock Paper Scissors is always associated with the highest caliber work, but they also have a wonderful collective spirit which I’m looking forward to contributing to and building from.”

The daughter of theater actors, Iwakawa-Grieve moved to the U.S. from her home country Japan when she was 15.  She studied cinema at NYU Tisch School of Art, where she began her path in filmmaking through editing. Prior to Rock Paper Scissors, she was represented by Cut+Run.

  • Monday, Jun. 11, 2018
Leviathan adds EP Delgado, CD Sanchez, sr. motion designer Pianko
Leviathan's (l-r) EP Luvy Delgado, creative director Pedro Andres Sanchez and sr. motion designer Krzysztof Pianko.

Specialized creative agency Leviathan has added executive producer Luvy Delgado, creative director Pedro Andres Sanchez and senior motion designer Krzysztof Pianko.

Delgado joins Leviathan from Ayzenberg Group in Los Angeles, where she spent two years as director of digital products, working on award-winning AR, VR and MR projects for clients including Facebook, Netflix and Microsoft. Prior to that, she led five back-to-back global brand launches for The CDM Group in New York, where she was the lead integrated project manager who also helped to lead the group’s L.A. operation. A highly accomplished illustrator and producer, Delgado has experience spanning all facets of creative and production development for cutting-edge integrated campaign development.

An award-winning creative director and technologist with more than 15 years of experience, Sanchez is widely known for his design expertise leveraging technology for groundbreaking user experiences. As a leader and multidisciplinary team-member, Sanchez has played integral roles in hundreds of interactive projects for brands such as Coca-Cola, ESPN, IBM, Target and Verizon, to name but a few. Formerly sr. VP of creative technology at Monster Media leading the creative and software engineering departments, Sanchez helped pioneer the interactive out-of-home space with some of the first interactive storefronts deployed in North America and the U.K.

Originally from NYC, Pianko has spent the past 16 years honing his skills as a freelance designer, animator, and art director, working for top design and VFX companies, including Leviathan. Pianko’s work features creations for the likes of Amazon, Audi, Intel, Lexus, MTV, Nike, and Sony.

  • Thursday, Jun. 7, 2018
Michael Matykiewicz upped to ECD at MERGE
Michael Matykiewicz

Creative and media agency MERGE Chicago has promoted Michael Matykiewicz to Executive Creative Director. The role was formerly occupied by Kevin Houlihan, who is now MERGE’s president and chief creative officer.

Matykiewicz, who was formerly SVP/creative director, works on the agency’s Blue Cross Blue Shield, Marco’s, MB Financial Bank and Village Inn accounts. He is known for his ability to move across businesses easily and capture the distinct voice of each brand.

Prior to joining the MERGE team, Matykiewicz worked at Houlihan Madison Most, an agency that was purchased by HY Connect, which was folded into MERGE. He began his career in account management at Leo Burnett before moving to the creative side at agencies Laughlin Constable and Chicago Creative Partnership.

  • Thursday, Jun. 7, 2018
Karen Flanagan joins Berlin Cameron as managing director
Karen Flanagan

Berlin Cameron, a WPP creative agency, has appointed Karen Flanagan to serve as its managing director. Reporting to president Jennifer DaSilva, Flanagan will be an integral part in the growth of the agency. She will also be the primary point of contact for senior clients across the agency, driving innovative and creative solutions for current and prospective clients, as well as serving as the executive lead on Berlin Cameron’s premier account, Capital One.

Flanagan joins Berlin Cameron most recently from Studio 71, a ProSieben-owned global media company for creators, where she served as the EVP. In addition to her time at Studio 71, Flanagan has held senior roles for global digital creative shops within Publicis Groupe and WPP, having driven digital transformation and award-winning work for clients like Heineken, Anheuser-Busch, Coca-Cola, Adobe, L’Oréal, Revlon, Gillette and Hilton.

Berlin Cameron has come off of a year of significant growth with the launch of two new divisions. Girl Brands Do It Better was built to empower female entrepreneurs through connections and creativity, and includes clients like Chromat, Gravitas, Underclub and The Other Festival. The agency also formed new experiential practice, BCXP, to create one of a kind, interactive and tangible experiences for brands to break through to consumers. Clients include National Geographic, truTV, Hulu, and Capital One.

  • Wednesday, Jun. 6, 2018
Mattie Yaco returns to AKQA as director of production
Mattie Yaco

Mattie Yaco has returned to innovation and experience design agency AKQA as director of production. She will be based in the D.C. studio and oversee the entire project management department. Yaco will report directly to general manager Rachel Barek and join the leadership team.

Yaco has over 10 years of extensive digital experience as a client partner, and team leader envisioning, delivering, and managing new to market digital products, services, digital platforms and multi-channel marketing. Her versatile experience provides insight into consumer needs, market opportunities and organizational success strategies.

  • Wednesday, Jun. 6, 2018
3AM and Wild Card bring Tara DeVeaux aboard as CMO
Tara DeVeaux

Entertainment marketing agency Wild Card and sister company, creative agency 3AM have hired Tara DeVeaux as chief marketing officer. DeVeaux joins the shops from BBDO New York, where she was CMO, and brings two decades of brand and entertainment marketing experience to the fold.

Founded in 2014 as a joint venture between Ridley Scott’s RSA Films and Wild Card, 3AM has been a player in the evolving content landscape with brand partnerships for The Martian and Alien: Covenant, and world building for properties such as Blade Runner 2049.  “Tara is that rare marketer who understands the worlds we play in,” said Alison Temple, managing partner of 3AM. “There is a cultural shift driving what we do where content has to be more than just entertaining in order to impact audiences on behalf of brands. Tara brings an understanding of the audience insights and behavioral data brands require for successful creative campaigns.”

“I’ve been a fan of Wild Card and 3AM for a while now,” DeVeaux commented. “Their commitment to craft and ability to develop deeply immersive narratives paired with innovative targeting and distribution strategies is a unique combination in this space.”

“Tara has a passion for entertainment and fluency with streaming and social media platforms that is a great fit for our culture,” said Nick Temple, owner and editor, Wild Card, which has created recent campaigns for Ready Player One, Deadpool 2, The Incredibles 2, Widows, Spider-Man: Into the Spider-Verse, The Greatest Showman and The Post. “She’ll work with our team to best integrate strategy, audience insights and distribution into our work creating theatrical teasers, trailers and spots with the most memorable stories and greatest reach.”

DeVeaux’s experience includes a previous tenure at BBDO New York as an EVP, sr. account director, leading teams for brands such as HBO, Mountain Dew and American Red Cross that won over 200 other creative awards including 13 Cannes Lions. She has held account management positions at agencies SpikeDDB and Young & Rubicam. She worked in the mobile marketing space with clients including Vibe and Spin magazines, the Elvis Presley Estate and The Grammys, and was VP, interactive promotions at Oxygen Media.

Wild Card’s work has been honored recently with CLIO Entertainment awards for Atomic Blonde, Blade Runner 2049, Alien: Covenant, Spider-Man: Homecoming, The Post, War for the Planet of the Apes, Baby Driver and American Sniper, CLIO Music awards for Alien: Covenant (with 3AM) and a Golden Trailer award for Blade Runner: 2049.

  • Wednesday, Jun. 6, 2018
Method Studios expands L.A. design team with Georgiy Kuznetsov
Georgiy Kuznetsov, aka Gosha

3D designer/director Gosha (Georgiy Kuznetsov) has joined Method Studios as creative director in Los Angeles. He adds his talent to the company’s eclectic, bicoastal design team guided by executive creative director Jon Noorlander in NY, creating works for major brands and entertainment properties.
Gosha has designed and created standout moving imagery for spots, websites and marketing campaigns, and has created content for Apple, Facebook, Oreo, Campbell’s Soup, IBM, Lexus and other top brands. He was most recently design director at ManvsMachine. Prior to that he was a motion graphics designer and 3D artist at Hue and Cry and The Martin Agency.
Stuart Robinson, Method Studios’ MD and EVP, North American Advertising Production, said, “Gosha is a fine artist at heart but also totally versed in CG pipelines, look dev, lighting and animation. That mix of traditional design and VFX knowledge makes for fantastic client engagements and conversations; he not only sees the path from vision to execution, he has his own vision as well. Gosha’s work is fantastic, and his talents are a great fit for this team.”
Method’s design team in New York and Los Angeles has created work for Facebook, Apple, GE, Ford, Nike and other brands, title sequences for 20th Century Fox’s Deadpool 2, Netflix’s Godless, FX Network’s American Horror Story, original animated shorts and more.

  • Tuesday, Jun. 5, 2018
Vic Lovejoy appointed sr. VFX producer at Framestore
Vic Lovejoy

Vic Lovejoy has been appointed sr. VFX producer in advertising at Framestore. Lovejoy previously freelanced with the creative studio, working across the Advertising division’s broad remit of VFX briefs. She brings to her role production experience accrued across film, television and commercials, at facilities around the globe.

Lovejoy’s career took off at British animation house Aardman, in the early days of Chicken Run. Quickly adopting a producer’s eye for the roles and structures behind the intricate making of a film, she went on to manage further features with Aardman and Animal Logic, before applying her skills to the ad business with The Mill and MPC. Her credits include Mercedes’ Super Bowl spot “Fable,” winner of a Silver Clio Award in 2015. 

Lovejoy has particular experience and passion for CG-heavy, character-led work. She is known for being able to foster and lead successful content teams.

Helen Hughes, Framestore’s head of Advertising, said of Lovejoy, “Her enthusiasm and positive approach are infectious, and as a producer, she is an incredibly safe pair of hands. She brings with her a wealth of experience, which will be utilized across the full spectrum of our advertising work.”

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