• Thursday, Aug. 15, 2019
Steffen Wild to head virtual production at Techicolor's Pre-Pro Studio
Steffen Wild
LOS ANGELES -- 

Technicolor (Euronext Paris: TCH, OTCQX: TCLRY) has named Steffen Wild to head its Virtual Production department.

In this role, and reporting to Kerry Shea, head of the Technicolor Pre-Production Studio, Wild will be instrumental in the studio’s ongoing success as he partners with storytellers to bridge the gap between filmmakers and VFX throughout the production pipeline. His group will work both in facility and on-location to deliver a fully integrated pipeline and shooting services with the flexibility of a small, manageable team--allowing critical players in the filmmaking process to collaborate, view, and manipulate media assets and scenes across multiple locations as the production process unfolds.

“As head of Virtual Production, Wild will help drive the studio’s forward-looking approach to efficient filmmaking by bringing previously separate departments together into a single pipeline,” said Shea. “We currently see what used to be separate departments merge together. For example, pre-vis, tech-vis and post-vis, which were all separate ways to find answers to production questions, are now in the process of collaborating together in virtual production.”

An industry veteran, Wild has over 20 years’ experience, including 10 years spearheading Jim Henson’s Creature Shop’s expending efforts in innovative animation technologies, virtual studio productions and new ways of visual storytelling. As SVP of digital puppetry and visual effects at the Creature Shop, Wild crafted new production techniques using proprietary game engine technologies. As such, Wild brings to Technicolor in-depth knowledge of global and local VFX and animation production, rapid prototyping, and cloud-based entertainment projects. In addition to his role in the development of next-generation cinematic technologies, he has set up VFX/animation studios in the U.S., China, and South-East Europe.

“I’m absolutely excited that Technicolor is committed to virtual production as we are embedded into the mindset of filmmaking,” said Wild. “The history of filmmaking that is in our company’s DNA and the fact that we can now extend our playing field from the very early stages of pre-production across all aspects of the filmmaking process to final color correction is an extremely exciting idea. MPC’s creative collaboration with Jon Favreau on The Lion King laid the groundwork for the new fabric of how we’re going to create and experience content in the future.”

  • Tuesday, Aug. 13, 2019
Method adds Brian Farhy, Michael Bennett
Bryan Farhy (l) and Michael Bennett
LOS ANGELES -- 

Global digital production company Method Studios, a Deluxe company, has made two key hires. Bryan Farhy has been named managing director, West Coast, for Method Studios, while Michael Bennett comes aboard as sr. VP and executive producer, West Coast, for MethodMade, the design-focused arm of Method Studios.

Both Farhy and Bennett bring deep industry knowledge, proven leadership, and creative vision to Method. As head of business development and an EP at B-Reel, Farhy helped the company earn multiple top honors, including a place on Forbes’ list of America’s Most Promising Companies during his tenure. Farhy has also held EP and head of sales roles at Ridley Scott’s RSA Films, and Stink Films, and is the founder of Fireflies West, a non-profit that organizes an annual charity bicycle ride between Los Angeles and San Francisco to raise money for cancer research.

Prior to joining MethodMade, Bennett served as managing director of Laundry, where he established and spearheaded operations for the design and animation studio’s new San Francisco location. He also has held EP and business development roles at Laundry Los Angeles, Ntropic San Francisco, yU+co, and Belief Design.

“The needs of our clients are changing as advanced technology and the way media is consumed transform the entertainment experience at every level. Bryan, with his extensive background in production and experiential, and Michael, coming from the world of animation and design, bring in new perspectives and that’s really exciting,” said Stuart Robinson, managing director and executive VP of North American Advertising Production for Method Studios.

Farhy said, “Method is a vanguard in digital production at a time when content is in great demand. The studio creates characters, creatures and the worlds they live in, and if you’re a creator right now, you’re running towards the right goal post.”

Bennett noted, "I love content that feels like a gift to the audience instead of an ad, while still aligning with a brand’s identity. The work of MethodMade feels authentic and relevant across visual styles."

  • Tuesday, Aug. 13, 2019
Karen Berkowitz joins Greenpoint Pictures as head of production
Karen Berkowitz
BROOKLYN, NY -- 

Greenpoint Pictures, a production company with bases of operation in Brooklyn and L.A., has added Karen Berkowitz as its first head of production. 

Berkowitz has been in advertising for more than a decade. After starting her career at JWT, Berkowitz worked at the motion graphics studio Leroy + Clarkson, and then Park Pictures. She continued working in production management for a few years before most recently working as the NY bidding producer at Smuggler. 

Greenpoint Pictures’ directorial roster includes Ghost + Cow, Nina Meredith, The Hudson Dusters, E.J. Mcleavey-Fisher, Renee Mao, The Roos Brothers, TJ Misny, Micah Perta, Jesse Heath, and Lauren Sick. Recently, Mao’s short film Panthera premiered on Dazed and was a Vimeo Staff Pick, and Mcleavey-Fisher’s short documentary The Guy was a Vimeo Staff Pick, took home the Audience Award at Independent Film Festival Boston, and awarded Best Short Documentary winner at the SOMA Film Festival. The film also was an official selection at the Montclair Film Festival, the Nantucket Film Festival, L.A. Shorts International Film Festival, and the Rhode Island International Film Festival.

 

  • Friday, Aug. 9, 2019
VFX creative director Jerry Spivack, colorists Michael Pethel, Matthew Schwab join SHIPPING + HANDLING
SHIPPING + HANDLING's (l-r) Matthew Schwab, Michael Pethel and Jerry Spivack
LOS ANGELES -- 

SHIPPING + HANDLING, producers of high-end postproduction finishing, color grading, motion design, and animation work for commercials, music videos and feature films as well as VR and AR media, has added VFX creative director Jerry Spivack as well as colorists Michael Pethel and Matthew Schwab.

Alongside executive producer Scott Friske and current creative director Casey Price, Spivack will support in leading the creative bandwidth of SHIPPING + HANDLING. As the creative director/co-founder at Ring of Fire, Spivack was responsible for crafting and spearheading VFX on commercials for brands including FedEx, Nike and Jaguar; episodic work for series television including Netflix’s Wormwood and 12 seasons of FX’s Always Sunny in Philadelphia; promos for NBC’s The Voice and Titan Games; and feature films such as Sony Pictures’ Spider-Man 2, Bold Films’ Drive, and Warner Bros.’ The Bucket List.

As a founding partner of Company 3, colorist Pethel has been delivering beautiful content to screens, small and large for over 20 years. For the last five years, Pethel has serviced client and director relationships under his BeachHouse Color brand which he will continue to maintain. Pethel’s body of work includes campaigns for Carl’s Jr., Chase, Coke, Comcast/Xfinity, Hyundai, Jeep, Netflix, and Southwest Airlines. 

Colorist Schwab of Roving Picture Company has worked closely with SHIPPING + HANDLING on multiple campaigns for Apple, Acura, QuickBooks, and numerous others over the last two years. He now formally comes on board the SHIPPING + HANDLING roster. Aside from SHIPPING + HANDLING projects, Schwab will continue to also be available through Roving Picture Company. Schwab has collaborated on projects for Amazon, Honda, Mercedes-Benz, NatGeo, Netflix, Nike, Sony PlayStation, and Smirnoff.

Spivack, Pethel an Schwab will be operating out of SHIPPING + HANDLING’s office with sister company, editorial post house Spot Welders’ shared creative campus on the West Coast.

  • Wednesday, Aug. 7, 2019
Digital Arts adds Boyle, Beatrice, Verderosa, Scarpulla, Spano, Donnelly
Lauren Boyle
NEW YORK -- 

Postproduction facility Digital Arts NY, headed by owner/CEO Axel Ericson, has added several creative talent and production staff members formerly of Nutmeg to its roster--sr. producer Lauren Boyle, sound designers/mixers Brian Beatrice and Frank Verderosa, colorist Gary Scarpulla, finishing editor/technical engineer Mark Spano, and director of production Brian Donnelly. 

As part of this expansion, Digital Arts will unveil additional infrastructure featuring an ADR stage/mix room. The current facility boasts several state-of-the-art audio suites, its historic first-ever 4K finishing theater/mixing dubstage on the East Coast, four color/finishing suites and expansive editorial and production space, which is spread over four floors.
 
The former Nutmeg team has hit the ground running servicing their long-time ad agency, network, animation and film studio clients. Scarpulla has been working on color for HBO’s Veep and Los Espookys, while Verderosa has been working with Ogilvy on several IKEA campaigns, and Beatrice has been mixing for Tom Ford’s prestigious cosmetics line series of spots. 

Digital Arts’ in-house theater/mixing stage has proven to be a valuable resource for some of the most popular TV productions including recording recent commentary sessions for the HBO series Game of Thrones and the final season of Veep

Additionally Ericson and finishing editor Spano collaborated with Oscar-winning directors Karim Amer and Jehane Noujaim, bringing to fruition their recently debuted Netflix documentary The Great Hack which delves into the Cambridge Analytica scandal.

Digital Arts also recently expanded its offerings to include production services. The company has already delivered projects for agencies Area 23, FCB Health and TCA.

“Digital Arts’ existing infrastructure was ideally suited to leverage itself into end-to-end production. Now we can deliver from shoot to post,” said Donnelly.

  • Tuesday, Aug. 6, 2019
EP Monica Reimold joins Laundry
Monica Reimold
SAN FRANCISCO -- 

Design-driven animation and production company Laundry has hired Monica Reimold as executive producer. She brings more than a decade of experience in commercials, branded content, and new media. Based in Laundry’s San Francisco office, Reimold will oversee sales, marketing, client relations, and in-house production operations. She will work closely with Laundry managing director James Sweigert and company partners PJ Richardson and Tony Liu.

A Los Angeles native, Reimold was most recently EP at creative design studio Ranger & Fox, where she oversaw sales and production. Prior to that, she was EP at Psyop, spearheading projects for Coca-Cola, Xbox, and Airbnb, among assorted other brands. Her previous experience in advertising production included positions at Tool of North America, Serial Pictures, and GARTNER.

Always one to espouse connection and education, Reimold is passionate about fostering the design and animation community. In 2013, she co-founded MADRE LA, a creative community for designers and developers in Los Angeles. Reimold aims to continue this tradition in San Francisco, working alongside Laundry.

“With all of the immense talent here in the Bay Area, my goal is to create a universal collective where freelancers and in-house creatives can share knowledge and talent,” said Reimold. “What I’ve discovered over the years is that people in this space tend to unite to help solve problems, encourage one another to become better at what they do, and improve as artists. There’s a hunger and eagerness to learn and I’m excited to make a foothold with Laundry as a pioneer in bringing this community together.”

  • Monday, Aug. 5, 2019
Anwar Khuri named EP of The Escape Pod, Gravity Well Studio
Anwar Khuri
CHICAGO -- 

Anwar Khuri has been hired to serve as executive producer of independent agency The Escape Pod and its production arm, Gravity Well Studio. Khuri is responsible for expanding The Escape Pod’s production capabilities and growing the studio to offer clients the full range of production solutions.

Prior to The Escape Pod and Gravity Well, Khuri produced award-winning, national and international multimedia campaigns for notable brands including Burger King, General Motors, SC Johnson, Coors Light, CDW, Kimberly-Clark, Grainger and Dove. He honed his production chops as sr. producer at agencies including Ogilvy & Mather, DraftFCB and McCann Erickson, in addition to founding and serving as executive creative director and production lead for Popskull, a boutique creative agency serving such clients as SkinnyPop and Lyft.

Norm Bilow, managing director of The Escape Pod Group and Gravity Well Studio, said, “In our business, speed to ideas is a competitive advantage. Gravity Well enables us to deliver breakthrough creative ideas and the production prowess to bring them to life at any scale. Anwar’s experience is deep and diverse, ranging from national TV campaigns and experiential activations for Fortune 500 companies to scrappy social content for start-ups, and everything in between. He also ran his own agency, so he knows firsthand how to make ideas happen while stewarding clients’ budgets and the agency’s business goals. With Anwar at the helm, there’s no limit to the range and scale of productions we can provide, both for our full-service clients and studio projects.” 

  • Friday, Aug. 2, 2019
Diego Medvedocky promoted to president of Grey Latin America
Diego Medvedocky
NEW YORK -- 

Diego Medvedocky has been promoted to president of Grey Latin America.  In addition, he will retain his responsibilities as chief creative officer of Grey Latin America and president of Grey Argentina.  He will continue to work closely with Marco Milesi, CEO of Grey Latin America.  

Medvedocky joined Grey Argentina as ECD in 2013. He was appointed CCO of Grey Latin America, overseeing the creative product across 14 offices in the region, in 2014. Last year, he was promoted to president of Grey Argentina.  

Under Medvedocky’s creative leadership, Grey Argentina has doubled the agency’s revenue as well as the number of clients and has been awarded as “The Best Agency in Argentina” at the prestigious Diente Awards twice.  Grey Argentina became the most award-winning agency in the market at national and international festivals for two years running.

The agency has made a major contribution to Grey Latin America’s creative renaissance: the region was named the Cannes Lions Regional Network of the Year, based on award performance, in 2017 and 2018.

Medvedocky said, “I want to work with Marco (Milesi) in the region and put it on top. But what I like most of all, is the message of the network of putting creativity above and at the center of the entire organization.” 

Michael Houston, worldwide CEO of Grey Group, said, “Diego is one of the most recognized and awarded creative leaders in Latin America and beyond.  He has put creativity at the heart of our operations and made it a growth engine. His passion and track record for building brands across platforms will serve us well in the years ahead.”

  • Monday, Jul. 29, 2019
Barney Richard joins Friends Electric As London Studio EP
Barney Richard
LONDON -- 

Production company Friends Electric has hired Barney Richard as EP of its London studio.

Richard will take responsibility for the growth of the company and the talent roster across Europe, and will work closely alongside Belinda Blacklock, EP of the LA studio, for their global offering. The Friends Electric roster includes the newly signed mixed media aficionados Future Power Station, as well as Ewan Jones Morris and the animation studio Woodblock.

Industry vet Richard started at Jelly London, subsequently co-founded Friend, went on to Riff Raff and most recently was at Rogue Films, working with influential talent along the way.

Richard said, “I’ve always adored animation, I sort of think in it. The ability to tell stories in limitless ways, be it fantastical, emotional, dark or comedic, you can bring these to life visually in anyway way, or multiple ways.  Often untapped, it’s expressive, cut-through, highly original and loads of fun to make...Our boutique roster is exceptional and I want to build on the incredible talent base, creativity and culture that’s already here.”

Friends Electric is the sister company to Electric Theatre Collective, allowing clients to benefit from utilizing world-class visual effects talent.

  • Monday, Jul. 29, 2019
Chris Peterson joins Chimney North America as EP of longform entertainment
Chris Peterson
NEW YORK -- 

The Chimney Group has brought Chris Peterson aboard its New York office as the new EP of longform entertainment, building on the company’s successful longform credits, which include The Dead Don’t Die, Atomic Blonde, Chappaquiddick, The Wife, and Her. He marks the latest in a series of new additions to Chimney’s leadership team as part of the independent full-service creation agency’s ongoing expansion. 

As Chimney’s new head of film outreach, Peterson will be leveraging his expertise in film finance, tax credit maximization and technical workflows to grow the company’s feature film and television capabilities as a global powerhouse. To this new role, Peterson brings over two decades of rich experience in production and postproduction. Equipped with a diverse portfolio that spans television, film, technology, advertising, music, video game, and XR industries, Peterson counts clients whose projects include Academy Award-winning feature Spotlight, Academy Award-winning documentary O.J.: Made in America, and Grammy-nominated Roger Waters: The Wall. For E! Entertainment Television’s travel series Wild On, he produced shows in Argentina, Brazil, Trinidad and across the United States. He was also a post producer on Howard Stern On Demand.

Peterson said, “Chimney combines the best of both worlds: a boutique feel, and global resources. Add to that the company’s expertise in financing and tax credits, and you have a truly unique resource for producers and filmmakers.”
  
For the past eight years, Peterson has been board secretary of the Post New York Alliance, which was co-founded by Chimney North America CEO Marcelo Gandola. The PNYA is a trade association that lobbied for and passed the first ever postproduction-only tax credit, which was recently extended for two years. Peterson is also a member of SMPTE.

 

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