• Friday, Jun. 16, 2023
A Union reunion for editor Jono Griffith
Jono Griffith
LOS ANGELES -- 

Editor Jono Griffith has returned to bicoastal Union, and will be available to take on new projects as of July 1. His notable work includes Canal+’s “The Bear” (director: Matthijs van Heijningen, agency: BETC Euro RSCG) and Rolo’s “Elephant” (director: Rogier van der Ploeg), both of which won the Grand Prix at Cannes, as well as Super Bowl Ad Meter winners “100 Year Game” for the NFL (director: Peter Berg, agency: 72andSunny) and “Hero’s ‘Journey” for Kia starring Melissa McCarthy (director: van Heijningen, agency: David&Goliath). Griffith’s frequent collaborations with van Heijningen have also yielded the director’s Cannes Lion, One Show, Clio and LIA winner, “The Ostrich” (Leo Burnett/Chicago), for Samsung. 

Other recent work for Griffith includes Diablo IV’s “Saviours Wanted” (directors: Chloé Zhao/Kiku Ohe, agency: 72andSunny), Nike’s “Qiang Diao” (director: Finn Keenan, agency: Wieden + Kennedy), and Audi’s “Escape” (director: van Heijningen, agency: BBH). Griffith was at Work Editorial before rejoining Union. Other prior affiliations include Final Cut and his own company, Circus.

Michael Raimondi, Union partner/managing director, said, “Jono is a unique talent who effortlessly crafts stories that bridge the gap between comedy and drama. They are bold and always ring true.” 

Griffith said, “My family business is films and stories--and I love it. Union is as dedicated to these passions as I am. Being part of this family and sharing these passions as an editor, and as a mentor, really is as good as it gets. I can’t wait to show the world what we can do.”

Griffith’s work is as likely to make you cry as laugh, sometimes within the same spot. The aforementioned Samsung spot elicits smiles as an ostrich inadvertently dons a pair of AR goggles and sweetly takes flight, winning the admiration of his fellow landlocked birds. “Music Academy,” for Principal Financial Group (director: Michael Spiccia, agency: TBWA\Chiat\Day LA), is moving and grounded in a mom’s love for her daughter. Going broad, “Cool Ranch” for Doritos (director: Lance Acord, agency: Goodby, Silverstein & Partners) features a dance duel between Sam Elliott and Lil Nas X, including the only time Elliott’s iconic mustache has done “The Wave.” 

Griffith has filmmaking in his blood. “My dad was the British character actor and documentary filmmaker Kenneth Griffith, and my mother was a talented actress,” he said. “She was also the great granddaughter of pioneer filmmaker, William Haggar,” whose various credits include cutting in the first close up, the first camera pan, the first police chase, and more. “So the family started in film editing in 1902,” he added.

Griffith studied photography but most of his teens were spent living the lifestyle of a wannabe anarchist, when he met his wife Julie--“a punky nurse who lived in Hackney,” he said, adding that “we quickly married and soon had twin baby girls.” He started his career working on one of his father’s documentaries (prior to her assassination, Indira Gandhi had asked him to make a film about her father Nehru); Jono was supposed to do the still photography, but ended up doing and learning so much more, observing the editor Reena Mohan (“her shed was a calm and creative oasis...something I still try to provide,” he said). As a runner at VTR, he became further enamored of movie magic (as he put it, “rushes went in there dead and living films came out”). Next was his tenure at commercial editorial company DGW, where he rose to editor under the tutelage of Kevin Whelan, who had opened DGW Amsterdam (c.1994), with Wieden+Kennedy as a client; Griffith and his family relocated so he could take on work, including many collaborations with Czar Films owner/director van de Ploeg (including Rolo's “Elephant”) and his burgeoning relationship with van Heijningen. Griffith also began working with Tomato in London, including cutting the feature length Underground concert film of Everything Everything. He cut Destiny’s “Become Legend” (director: Joseph Kosinski, agency: 72andSunny), and worked with The Chemical Brothers, and continues the relationship, having recently edited “Don’t Think,” chronicling their live performance at Fuji Rock. 

During a one-year stint at Final Cut, Griffith worked with Chris Cunningham and Traktor, Romain Gavras (notably cutting Adidas “All In” via Sid Lee), before starting his own company, Circus. Joining Union Editorial opened the door to the U.S., and Griffith’s work on The Thing, a feature film for Universal directed by van Heijningen, led to more longform assignments spanning documentaries, feature films and TV shows, the most recent being Brassic 4, which won Best Comedy Drama at the Royal Television Society Awards. He cut the feature doc, The Other Final, which took home the Banff Mountain Fest Best Documentary Grand Prize and Cannes Film Festival Special Mention Documentary Prize.

Griffith has also worked with filmmakers James Mangold, Peter Thwaites, Wayne McClammy, Ruben Fleischer, Madonna, Hamish Rothwell, Albert Kodagolian, and many more. Additional awards and honors include Eurobeat Grand Prix, EPICA Epica d’Or, numerous Cannes Lions Gold, ADC Gold, ANDY Gold, Addy Gold, Clio Editing Gold, D&AD Yellow Pencil, and Int’l ANDY Gold Editing.

Griffith moved to L.A. earlier this year.

  • Friday, Jun. 16, 2023
Mitch Gardiner joins Uppercut as sr. Flame artist
Mitch Gardiner
LOS ANGELES -- 

Postproduction house Uppercut has added sr. Flame artist Mitch Gardiner to its VFX department. 

The Bay Area native has been active in the L.A. area postproduction community since 1997. He has worked at such postproduction studios as The Finish Line, Swietlik Editorial, Cut+Run, STITCH Editing, and most recently Bacon Visual Effects. 

Gardiner’s 2D solves and his eye for animation have been showcased in spots for Dr. Pepper’s campaign in partnership with the film Ironman, State Farm’s “Birds,” which he completed without CGI, and Round Table Pizza’s “Round Table Delivery Guy” where Gardiner developed the look and design of the spot’s game-play element. Additionally, he has worked on projects for Apple, Honda, Hershey’s, Facebook, and Infiniti, among others. 

Gardiner said, “Uppercut approaches finishing with a focus that I find inspiring. They’re really committed to growing their VFX division, and everyone I’ve worked with here so far has been enthusiastic and highly collaborative, which makes the work fun. You can tackle the high demands of postproduction if the company and team you work with are all aligned, and I’m thankful to be working with Uppercut.”

Uppercut’s founder Micah Scarpelli said, “What I like most about Mitch is that his career has been led by his genuine fascination and curiosity for VFX, and that started before he was working within that specialty. He’s an absolute genius with Flame, but you can’t teach or learn his level of applied diligence and artistry.”

  • Thursday, Jun. 15, 2023
Grey London appoints Liam Thomas as head of design
David Wigglesworth (l) and Liam Thomas
LONDON -- 

Grey London has appointed Liam Thomas as head of design to lead its team of designers, animators and artworkers.

Thomas, who joins from DEPT® where he was head of design, recently won a Webby for his work on “The Truth, Undressed” for Canesten, which also picked up a Bronze Clio at the 2023 Clio Awards, and a Gold Clio at the Clio Health Awards 2023. 

In his new role, Thomas will work across all Grey London clients reporting to executive creative director David Wigglesworth. Thomas will oversee the 15-strong design team, including artworkers in London, working periodically with Grey’s sister agency in Croatia. 

In previous roles, Thomas has worked on major accounts including Nike, Tinder, Under Armour and Twitch, and worked as sr. designer at Manifesto Studios and Made Thought & AnalogFolk before joining DEPT® in May 2022.

Thomas is also a co-founder of SOMEDAY--a creative experiment rooted in Welsh culture which he set up with Dave Griffiths, to explore Welsh stories through design, events, apparel and conversation.

He is deeply passionate about addressing the attainment and accessibility gap within the advertising industry and has worked directly with schools and colleges in Wales, his hometown, to mentor students and support them as they explore what creative career opportunities are out there.

  • Wednesday, Jun. 14, 2023
David Day joins Special Group London as CCO and partner
Special London's (l-r) Emily Harlock, David Day and Jennifer Black
LONDON -- 

Independent creative agency Special has appointed David Day as chief creative officer and partner. Day joins CEO Jennifer Black and chief strategy officer Emily Harlock to form the partner team for the London agency.

Currently executive creative director at CPB London, Day will take the new role when he joins in the autumn. His appointment comes as Special adds the pan-European account Mutti to its roster of clients, including Virgin, Speedo, Time Out and Asos.

In his time at CPB London, Day has grown the creative agency winning multiple accounts including Tinder, Asics and most recently Marie Curie. He also worked on the “Imagine” campaign for International Women’s Day, with his work for The Glenlivet, “Breaking Walls,” picking up numerous awards. A former creative director at Mother and executive creative director at Pablo London, Day also produced award-winning work for the BBC at Fallon London and won multiple awards during his time as creative director at Wieden + Kennedy.

Special, which originally launched in New Zealand, now has offices in Australia, U.K. and the U.S.. Clients across the group include Uber, PepsiCo and Virgin.

Day will lead the London office of Special alongside Black and Harlock, bringing his start-up experience, creative leadership and pitch-winning talent to grow the agency and drive its creative and design output.

Black said, “I loved working with Dave in my past life. He’s a hugely talented and experienced creative leader, and an absolutely lovely human to boot. We are incredibly excited for everything we’re going to do together.”

Day said, “Our role is to create interactions. Moments where we connect brands with people. And it’s in those interactions, no matter how fleeting, where we exist and they have to be special. It’s the reason I’ve come to join."

 

  • Tuesday, Jun. 6, 2023
TMA names Rick Utzinger an ECD; Erin Wasson upped to EVP, managing director
Rick Utzinger
DALLAS -- 

TMA (The Marketing Arm) has made a couple of talent moves on the executive leadership front, bringing Rick Utzinger aboard as an executive creative director and appointing Erin Wasson, currently EVP of growth and development, to serve as EVP, managing director.

Utzinger arrives at TMA following his work at BBDO LA, where he contributed to the AT&T business.  Prior to that, he was an ECD with Fallon in Minneapolis handling Arby’s, Silk, Samsung and Cooper Tires, among other clients and brands.  He also served as a creative director at both David&Goliath and TBWA\Chiat\Day in Los Angeles.  Utzinger has been recognized by Cannes, D&AD, The One Show and Clios for his work on Arby’s, Toyota, New Directions for Homeless Veterans, Miller Lite and The Grammy Awards.

Wasson has been with TMA for more than 12 years across two stints, first as an account director in the Chicago office, and later in growth and development, based in Dallas.  Throughout her career she led accounts at agencies including DDB Chicago and Ogilvy.

TMA is part of Omnicom Group Inc.

  • Friday, Jun. 2, 2023
Public Label adds ECD DeFrees, group creative director Czarnowski
Bruce DeFrees
DENVER & TORONTO -- 

Marketing agency Public Label, North America has brought Bruce DeFrees aboard as executive creative director and Emil Czarnowski as group creative director.

Prior to joining Public Label, DeFrees worked client-side and agency-side in a variety of creative roles, most recently as the executive creative director at E&J Gallo Winery, the world’s largest winery with a portfolio of more than 150 brands. During his five years with Gallo, DeFrees led the Creative Activation studio to deliver best-in-class, shopper-focused solutions. 

DeFrees’ agency experience encompasses more than 20 years of creative leadership, touching on live events, branded entertainment, experiential marketing, integrated campaign development and global retail marketing for a wide-ranging roster of CPGs, corporations and media properties. A few of the highlights include American Idol, Harry Potter, Treasure Wine Estates, Coca-Cola, M&M Mars, Warner Bros., Pabst and Wendy’s.

Czarnowski is a Manhattan-based, NY-native specializing in strategy, design, and innovative brand solutions. He has spent more than 15 years developing experiences that live in both the real world and the digital space. Czarnowski has served as a creative executive servicing Fortune 500 brands like Pepsi, Nestle, Heineken, Diageo, L’Oréal and LVMH, across their portfolios of brands. He has been an agency lead at New York creative shops like TracyLocke, Mirrorball, Magnetic, and MKTG, and has even worked abroad delivering international work in Paris and Singapore. 

Based in Denver, Public Label also maintains offices in Toronto and New York.

  • Thursday, May. 25, 2023
Tina Bianchini named head of production at Epoch Films
Tina Bianchini
LOS ANGELES -- 

Bicoastal production company Epoch Films has promoted Tina Bianchini to head of production. A member of the Epoch family since 2004, Bianchini will continue to grow and lead the company’s roster of filmmakers in her new position.

What started as a temporary gig as the Epoch office manager nearly 20 years ago has grown into a flourishing career for Bianchini. A freelance PA on an Epoch Verizon commercial directed by Phil Morrison sparked a full-time passion. Bianchini took on many roles at Epoch Films over the years, including production coordinator, production manager, bidding producer, and now, head of production.

Born and raised in Los Angeles, where she still lives with her husband and their dog, Bianchini’s father worked in the art department of many feature films, including Never Been Kissed, where she landed her first job in the industry as an extra. However, a mixture of fate and staying open to inspiring opportunities placed her with Epoch Films, where she says, “I instantly knew it was the place for me. I felt welcomed, loved the culture and knew it was a place where I could grow.” Highlights from her lengthy career include campaigns for Levis (dir. Martin de Thurah), Sephora (dir. Bianca Poletti), and Coors Light (dir. Dugan O’Neal). 

Bianchini is known by Epoch’s executive producers for her knack for creative problem-solving and now looks forward to making new relationships in the industry as Epoch’s head of production. She said, “I owe my time at Epoch and my production career as a whole to staying curious about what else I can learn from each new project. Growing up, I was naturally very curious about the industry as a whole with my father working in film, but finding my own place within the world of production has always been exciting for me. This is new territory for me, but I feel like everything so far has led up to this.”

Melissa Culligan, Epoch’s managing executive producer, added, “I can’t picture Epoch without Tina. She was already so established within the company and welcoming when I got here. No matter what she was doing, whatever role she was in, her presence as a leader could be felt through every project and throughout the company’s culture as a whole. It only feels right that she’s our head of production. Personally, I’m very happy for her and I can’t wait to see where she continues to take Epoch.”
 
 

  • Tuesday, May. 23, 2023
Candace Queen named VP of AAF Mosaic Center
Candace Queen
WASHINGTON, D.C. -- 

Candace Queen has joined the American Advertising Federation (AAF) Mosaic Center as VP. The AAF Mosaic Center implements all of the AAF’s multicultural and diversity initiatives, ranging from its Most Promising Multicultural Students program to Mosaic Awards, HBCUs for Advertising, APEX Multicultural Speakers Bureau and more. In her role, Queen will oversee all of the Mosaic Center’s activities, helping to deliver on AAF’s promise to serve as “the unifying voice for advertising.”

“This appointment is an example of how well the AAF develops professionals and provides valuable leadership opportunities that lead to impactful roles that help shape our entire industry,” said Steve Pacheco, AAF president and CEO.  “Candace has held leadership roles within the AAF at the Student Chapter, Ad 2 and Local AAF Chapter level.  She has participated in judging, facilitated workshops, and presented keynote presentations across a large portfolio of the AAF DE&I programs.  Those experiences have given her a valuable perspective into the AAF’s evolution and insights on how to take the Mosaic Center’s work and visibility to the next level.”  

Queen has championed diversity, equity, and inclusion through her work with the AAF as the chair of the Mosaic Next Generation Leadership Council, ADCOLOR as the co-chair of the ADCOLOR Advisory Board and serving on the SnapChat U.S. Creative Council.  She’s infused DEI in advertising curricula as an adjunct professor and lecturer for several universities and portfolio schools.  Most recently she founded Tabernacle in 2019--a branding and design consultancy where she’s guided agencies and brands in building and maintaining a community-centric ethos and equity-first approach in their brand’s DNA.  Queen has been recognized as one of the 4A’s 100 People Who Make Advertising Great, a 4A’s MAIPer to Watch, a Bill Sharp Award Honoree, an ADCOLOR FUTURE alum and recipient of ADCOLOR’s Unsung Hero Award.

“The AAF has not only served as an integral foundation for my pivot into advertising over a decade ago, but has supported my growth and development in many ways.  So, to be able to contribute to the organization in this capacity is an exciting opportunity and one that’s close to my heart,” commented Queen.  “I truly believe the Mosaic Center’s work is more important than ever and am excited about the opportunity to be a part of its continued elevation.”

Queen starts at AAF on June 1.

  • Monday, May. 22, 2023
Emily Garvey joins Zulu Alpha Kilo as its first head of strategy in NY
Emily Garvey
NEW YORK -- 

Zulu Alpha Kilo has hired Emily Garvey as its first head of strategy for the New York office, rounding out the independent creative agency’s leadership team.

Garvey joins from Johannes Leonardo, where she drove its new business streak over the past several years with key wins like Instagram Global, Oscar Mayer, HBO Max and Amazon Music. Most recently as group strategy director, she oversaw strategy on Kraft Heinz, the agency’s largest account, where her vision helped the company’s heritage brands make a comeback with a multi-year sales turnaround. Her leadership on the “La Dolce Velveeta” platform earned acclaim, and her team’s tongue-in-cheek insight behind Oscar Mayer’s “Bologna Face Mask” broke the internet and drove record bologna sales. Garvey played a crucial role at Johannes Leonardo leading other key accounts like Adidas, helping the brand regain its status in youth culture with Gen Z. 

Garvey previously held key strategy roles at places like R/GA, Publicis Groupe’s Rokkan and 360i. Her expertise and tenacity helped the agencies make the transition from digital/social shops to full service AORs, while winning pitches and leading award-winning campaigns for iconic global brands like Samsung and Cadillac.

“I’m so impressed by Zulu Alpha Kilo’s work and culture. Smart, surprising, full of heart. I can’t wait to bring that much-needed spirit to the industry,” said Garvey who’s looking forward to working in NYC with Zulu Alpha Kilo’s partner and chief creative officer Tim Gordon, and managing director Meghan Mullen.

“We’re terribly excited to have Emily join us in New York. Great strategy is the building block for great creative and Emily has proven she knows how to set up an agency for great success,” added Gordon, who joined Zulu himself as a partner last July after 14 years at Droga5, most recently as its CCO.

The New York office, specifically, launched a year-long brand campaign for Booking.com in this year’s Super Bowl, including a two-minute musical featuring Melissa McCarthy that ran during the Oscars. It became the most-watched Super Bowl ad in YouTube history, racking up 118M views.  Additional projects are in the works for Booking.com and Campbell’s launching later this year.

Zulu Alpha Kilo maintains offices in Toronto, Vancouver, and most recently in New York City.

  • Friday, May. 19, 2023
Melody Lee named CMO of Mercedes-Benz USA 
Melody Lee
ATLANTA -- 

Mercedes-Benz USA (MBUSA) has appointed Melody Lee as its chief marketing officer.

Lee joins MBUSA from global design company MillerKnoll, where she served as SVP of global brand & product marketing, leading brand strategy across Herman Miller and Knoll’s products, channels and audiences. Prior to MillerKnoll, Lee was the global COO for design communications agency Camron and VP for brand development with beauty brand Shiseido. Lee served in two executive roles at luxury automotive brand Cadillac, including global brand director of BOOK by Cadillac and director of brand marketing during her six-year tenure. Before joining Cadillac, Lee was EVP at PR agency Hill+Knowlton Strategies. Lee assumes her new role from previous CMO Drew Slaven, who retired from MBUSA earlier this year. Lee is a graduate of the Georgia Institute of Technology and will begin her new assignment effective July 1.

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