Friday, February 22, 2019

People on the Move

  • Wednesday, Oct. 3, 2018
McCann NY appoints Colm Murphy as chief strategy officer
Colm Murphy

Colm Murphy has been appointed chief strategy officer at McCann New York. Murphy was most recently co-head of strategy at Droga5, where he built and led the flagship Chase account and helped the agency develop its strategic approach across the total brand experience beyond communications.

“Our mission is to help brands play a meaningful role in people’s lives and to do that we must start with a strategic foundation of understanding in how human beings live and behave,” said Devika Bulchandani, McCann New York president. “Colm has an impressive and diverse mix of talent and experience building brands and businesses, and a human approach to how he leads teams.”

Murphy will lead strategy for McCann New York, working closely with clients to ensure more customer-centric, creative and effective marketing, and further building the best strategic agency offering. Prior to Droga5 he ran strategy for several clients at JWT in New York and London, including Rolex, Kraft, Shell, Nestle and Microsoft.

“Colm is a bold thinker with demonstrated expertise in identifying opportunities for client growth,” said Lee Maicon, McCann North America chief strategy officer. “Under his leadership, I’m confident that our New York teams will continue to build on our success and strengthen the breadth of strategic thinking in a way that will move our agency, our clients and the industry forward.”

  • Wednesday, Oct. 3, 2018
Deutsch LA elevates Kelsey Hodgkin to head of strategy
Kelsey Hodgkin

Kelsey Hodgkin has been elevated to head of strategy at Deutsch LA.

Kim Getty, president of Deutsch’s Los Angeles office, said of Hodgkin, “She brings cultural intelligence to every project she touches and has been an instrumental part of our strategy department for years.”

Hodgkin joined Deutsch in 2014 as EVP, group strategy director, leading strategy work for marquee clients across the agency’s Los Angeles roster. Most recently, she’s spearheaded strategic work for Target’s Back to School and licensing efforts, Tarana Burke’s #MeToo movement and Tile’s first advertising campaign which won two Bronze Lions at Cannes.

“What gets me most excited about this next chapter and about all the possibilities that lie ahead is the brilliant team,” says Hodgkin. “It is a privilege to have the opportunity to lead them with all their diverse and wonderful thinking.”

Hodgkin has more than 15 years of strategy experience. She has worked in three different countries and four different cities at global agencies including BBH, Ponce Buenos Aires, Modernista! and Mullen before arriving at Deutsch. Hodgkin has developed strategies for brands such as Diet Coke, Tesco, British Airways, Google, Amazon, Adidas, and Toms.

Born and raised in London, Hodgkin graduated from the University of Edinburgh with a master’s degree in history.

  • Tuesday, Oct. 2, 2018
Encore Hollywood adds colorist Chlebak, promotes Fontaine to director of production
Andrea Chlebak
HOLLYWOOD, Calif. -- 

Encore, a Deluxe company, has added colorist Andrea Chlebak to its talent roster, and promoted veteran post producer Genevieve Fontaine to director of production. Chlebak brings a multidisciplinary background in feature films, docu-series and commercials across a range of aesthetics. Fontaine has been an integral post producer since joining the Encore team in early 2010.

Chlebak’s credits include award-winning indies “Mandy” and “Prospect,” Neill Blomkamp features “Elysium” and “Chappie,” and animated adaptation “Kahlil Gibran’s The Prophet.” Having worked primarily in the digital landscape, her experience as an artist, still photographer, film technician, editor and compositor is evident in both her work and how she’s able to streamline communication with directors and cinematographers in delivering their vision. Prior to joining Encore, Chlebak was with Umedia VFX & Finishing in Vancouver.

In her new role, Fontaine’s responsibilities shift toward ensuring organized, efficient and future-proof workflows. Fontaine began her career as a telecine and dailies producer at Riot before moving to Encore, where she managed post for up to 11 shows at a time, including Marvel’s “The Defenders” series for Netflix. She understands all the building blocks necessary to keep a facility running smoothly and has been instrumental in establishing Encore as a leader in advanced formats, helping coordinate 4K, HDR and IMF-based workflows.

  • Tuesday, Oct. 2, 2018
Nickolas Daniel promoted to creative director at Social Deviant
Nickolas Daniel

Creative agency Social Deviant has promoted Nickolas Daniel to creative director. He has assumed the creative lead on the CareerBuilder account, which Social Deviant won following an informal review in May 2018.

Daniel originally joined Social Deviant in October 2017 as an associate creative director, and has since applied his creative talents to a range of clients, including Red Wing Shoes, The Disney Channel, MillerCoors, Catalina, and the agency’s most recent new business win, Columbia College Chicago. 
Prior to Social Deviant, Daniel helped open the Detroit office for Huge, where he worked on Fiat Chrysler, Chase Private Client, Maserati, Meijer, and Nokia Health as a sr. copywriter. In that same role at Geometry Global, his client remit included Mondelez, Colgate-Palmolive, E&J Gallo Winery and GlaxoSmithKline.  While at ARC/Leo Burnett Worldwide, Daniel served such clients as Procter & Gamble and Kellogg.  Daniel began his ad career at Walgreens as a digital copywriter.
Along the way, Daniel has won nearly a dozen creative honors, including Effies, Reggies, Webby and Pro Awards.

Social Deviant is projecting to nearly double revenue in 2018, adding new business from The Disney Channel, CareerBuilder, Hanna Andersson, Columbia College Chicago and the National Restaurant Association Show, with more prospects in the pipeline.

  • Tuesday, Oct. 2, 2018
Alex Lopez named CCO of McCann Worldgroup Japan
Alex Lopez

Alex Lopez has been appointed chief creative officer of McCann Worldgroup Japan, a newly created post.  Lopez will work closely with each group agency’s executive creative director (ECD) and senior management to continue raising the creative output and foster a more collaborative environment and strengthen the creative culture to deliver better solutions to clients.

Lopez has 20+ years of experience in global creative agency work with high profile clients in both entertainment and fast-moving consumer goods. He started his career in advertising with Leo Burnett from 1988 until 2001 which took him to multiple countries, including Venezuela, Germany, France and Japan. He then spent five years at Beacon Communications in Japan, a Leo Burnett, Dentsu and Publicis joint venture, where he served as CCO for three years until being promoted to managing director.

Lopez is a digital native with particular passion and interest in new tech trends in mobile, interactive retail, and big data. He decided to explore diverse creative fields, from digital movie studios to tech startups all in pursuit of innovation. He has received creative accolades from major international and Japanese award shows including Cannes Lions and the ACC in Japan.

Rob Reilly, McCann global creative chairman, commented, “Japan is a major focus for us. Alex has the depth, knowledge and creative chops that we need to strengthen our creative leadership in Japan. I have tremendous confidence in him and all of the ECDs that we will continue to push forward with urgency.”

Lopez said: “I am truly excited to return to Japan and join MWG combining my past global and Japan experience with my last 10 years of living in the digital frontier. I am committed to creating new tools, resources and talent from one of the most exciting places on the planet, and with some of the most talented and gracious people I have had the good fortune to know.”

  • Monday, Oct. 1, 2018
Laura Gentile named ESPN's SVP of marketing
Laura Gentile
BRISTOL, Conn. -- 

Laura Gentile, a 15-year veteran of ESPN, has been named sr. VP of marketing. With this move, Gentile is returning to her roots at ESPN, having started her career there in January 2003 as director, advertising and marketing. She and her team will be responsible for developing and managing all aspects of the ESPN brand across all media and building upon a catalog of award-winning creative. Additionally, she will focus on expanding the brand’s reach to new audiences and sports fans.

Gentile has held a variety of strategic roles at ESPN, giving her a unique purview. Most recently she served as SVP, business operations and content strategy, a role that included oversight of the business operations of the Content group and strategy development. Simultaneously, she continued to lead espnW and Women’s Initiatives at ESPN. She was promoted to SVP, espnW and Women’s Initiatives in November 2015.

Gentile was instrumental in launching espnW, ESPN’s first dedicated business built to serve women, which debuted in December 2010. espnW is now a multimedia business encompassing digital, social, television, films, mentorship programs and events such as The espnW: Women + Sports Summit, which kicks off on Monday, October 1.

Prior to researching and launching espnW, Gentile served as VP, chief of staff at ESPN. In that role, she worked directly with George Bodenheimer, president, ESPN, Inc. and ABC Sports, on all aspects of the division’s business. She started at ESPN in the consumer marketing department, where she was responsible for driving the marketing direction for properties including the NFL, SportsCenter, the NHL as well as ESPN25, ESPN’s year-long 25th anniversary campaign.

“Laura’s keen eye for marketing and her insight into our brand, given her vast experience across a number of ESPN businesses, has contributed to her being the right person at the right time to lead this important effort and dynamic group,” said Jimmy Pitaro, ESPN president and co-chair, Disney Media Networks.

Gentile was named to the Forbes “Most Powerful Women in U.S. Sports” list in 2018, ranked No. 22. In 2017, Gentile was named one of the 2017 Multichannel News Wonder Women, and in 2016 was named a Women in Cable Television (WICT) “Woman to Watch.”

A graduate of Duke University in 1994 with a double major in English and political science, she earned an MBA in marketing and organizational behavior from Boston College’s Carroll Graduate School of Management in 1996. While an undergraduate, Gentile garnered All-America and All-ACC honors in field hockey and was a two-time team captain. She led Duke to its first-ever appearance in the NCAA Tournament and was named to the ACC’s 50th Anniversary field hockey team.

  • Thursday, Sep. 27, 2018
Industry vet Andrew Morley joins Outpost VFX
Andrew Morley

Andrew Morley--the visual effects supervisor known for Avengers: Infinity War and Fantastic Beasts and Where to Find Them--has joined Outpost VFX as head of visual effects.

Off the back of supervising major motion pictures over the last decade, Morley will work with all artists at Outpost VFX’s 80-seat facility in Bournemouth.

Duncan McWilliam, founder and CEO of Outpost VFX, said, “Andy has excelled in supervising a multitude of high-end blockbusters and will bring his extensive experience to bear in our studio as we expand further and take a larger share of ever more exciting visual effects projects. Andy’s history within VFX encompasses all aspects from the technical to the artistic, with extensive production experience on set and painstaking attention to detail applied across complex character work for groundbreaking VFX features like Avatar and Avengers: Infinity War.”

McWilliam said that Morley will help ensure that “the output across the studio is always improving ahead of extending our capacity to 120 seats in the coming months.”

In addition to overseeing VFX delivery and supporting Outpost’s experienced team of supervisors, Andrew will be working closely with the production team to support existing clients and build relationships with new ones.

Outpost VFX is currently in production on multiple film, broadcast and commercials projects, including Curfew (Tiger Aspect Productions), Three Seconds (The Fyzz Facility) and a major upcoming HBO drama.

Outpost VFX’s recent projects include Jack Ryan, Final Score, 22 July and Widows.

  • Tuesday, Sep. 25, 2018
Young & Laramore's EchoPoint Media hires Smith, promotes Browning
Halley Smith

Creative agency Young & Laramore has announced a new addition to its growing EchoPoint Media division, Halley Smith as digital planner/buyer, as well as the promotion of Bess Browning to associate media director. 

Halley was previously a media planner at Martin Retail Group in Birmingham, Alabama. At Y&L she will be reporting to digital media director Lindsey Warner, working on Ball State University, Trane, and American Standard.

Bess has been promoted to associate media director from digital planner, working on Ball State University, American Standard, Newfields, and Indiana Farm Bureau Insurance.

  • Tuesday, Sep. 25, 2018
Click 3X adds sr. colorist Fred Keller
Fred Keller

Sr. colorist Fred Keller is heading home; the veteran postproduction artist, a mainstay of the color scene in Chicago for the past dozen years, is going back to New York as he sets out to build the color department at production and digital studio Click 3X. 

A Queens native and graduate of Fordham, Keller spent a dozen years as a sr. colorist at Filmworkers Club in Chicago, where he worked for every major agency in the Midwest, including Leo Burnett, DDB, FCB, Energy BBDO, Havas, Burrell and mcgarrybowen. He started his career in New York, however, at the venerable color studio Manhattan Transfer, which later became Company 3. While there he not only graded commercials but also worked on longer-form projects including music videos, features and TV series such as “Sex and The City” and “The Wire” for HBO.

His current reel includes spots for such brands as McDonald’s, State Farm, Coors, Walmart, Alfa Romeo, Capital One and Skittles. In addition to handling color grading, Keller will also partner at Click 3X with Flame Artist Victor Melton to offer clients an integrated color, finishing and retouching resource.

“Bringing in a talent of Fred’s stature is an important part of our plans for Click 3X,” said Peter Corbett, Click 3X founder and CEO. “Our expanding our color capabilities meshes perfectly with our relationship with our sister company Industrial Color Studios. They have a long legacy of doing high-end color correction for fashion, beauty and consumer brands, and that appreciation for the role of the color artist in the creative process is part of our corporate culture.

“Given this, it made sense for us to elevate the color work we’ve been doing, and Fred’s eye, his aesthetic and his experience working with agencies, creative teams and brands complements the ICS legacy nicely, as well as our own,” Corbett continued. “They’ll provide the foundation for our color department as we move forward.”

Keller said he was looking to return to New York, and the opportunity to not only lead but help build a color department at Click 3X appealed to him greatly. Being part of ICS, Keller feels, means Click 3X will be a major player when it comes to color: “With this legacy, you really need to be able to offer color work at the highest levels,” he said. “I see color as playing a critically important role in achieving a client’s vision. It’s about creating a visual language that incites the viewer’s emotions, and I’m looking forward to working with creatives who want to take an unconventional approach to exploring the look and feel of their projects.”

While Keller will be based in New York, he will be available to Click 3X clients via the company’s expanded network of facilities located in Chicago, Los Angeles, Dallas and Philadelphia. As for being back in Manhattan, he noted how the city and its postproduction marketplace have changed, as has the color grading profession. “The ease of access to color tools has made so many people think they can do color work,” he observed. “But you really need an experienced color artist, working with a supportive environment, to maintain the kind of quality clients, agencies and audiences expect. It’s important to avoid that mentality that says something is merely ‘good enough’ for digital or mobile.”

Keller’s signing comes not long after Click 3X announced the launch of Food@ Click, a new offering of expanded services for the development and production of visual content for food and tabletop clients. As part of the move, the company added three noted food and tabletop directors to its roster: Vittorio Sacco, Stephen Hamilton and Stef Viaene. The company also brought on Charlotte Omnès and appointed her to the new role of culinary creative director.


  • Monday, Sep. 24, 2018
Tricia Russo, Susie Lyons named to top strategy roles at DDB
Tricia Russo

Susie Lyons and Tricia Russo have been appointed to top strategy roles at DDB’s U.S. offices. Russo joins as DDB Chicago’s chief strategy officer while Lyons becomes head of strategy at DDB New York. Both Lyons and Russo will partner with their respective local office’s leadership and work alongside Eric Zuncic, DDB North America’s chief strategy officer, on formalizing the agency’s strategic thoughtware and developing new tools and resources.

Russo is a seasoned agency strategist with 15 years of shaping, growing and activating successful brands. With experience in almost every category, her philosophy is to build strategy through the lens of creativity. Prior to joining the DDB Chicago team, Russo most recently served as BBDO Atlanta’s chief strategy officer. Russo’s experience includes growing and reshaping agency strategy departments to respond to a constantly changing marketplace and the expanding demands of creativity. She has led multi-disciplinary teams to develop highly effective and impactful campaigns for a wide range of clients, including Hilton, Craftsman, BMO Harris Bank,, Heinz, HoneyBaked Ham, and Norwegian Cruise Line.

With nearly 15 years of agency experience, Lyons joins DDB New York most recently from Lifetime Networks where she drove brand and creative strategy as the network’s VP of consumer marketing. Prior to that she held strategy roles at agencies such as Deutsch and 180. Lyons brings a love for people and all things pop culture, two passions that have helped her develop emotionally resonant and culturally relevant ideas for a wide range of clients, including Target, Volkswagen, Nintendo, Expedia, Bacardi, Kia, The California State Lottery, Verizon Wireless, The U.S. Tennis Association, Universal Studios, Lexus and the American Red Cross at agencies across both coasts, winning numerous Cannes Lions and Effies.

Russo and Lyons are the latest hires made by Zuncic since he joined DDB North America as chief strategy officer in October 2017. At the beginning of this year James Lou joined We Are Unlimited as chief strategy officer, and in May Sam Renbarger was named group strategy director at DDB San Francisco. Additionally, this year DDB North America has won several new clients including Blue Moon, VMWare, and Symantec, and received awards at Cannes, the One Show, and D&AD.

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