Sunday, February 17, 2019

People on the Move

  • Monday, Nov. 12, 2018
Creative director JP Rooney joins Brand New School
JP Rooney

Bicoastal design-forward creative studio Brand New School has added JP Rooney to its NY team as creative director.

As an animation director, designer, and illustrator, Rooney has worked for numerous global brands, including Google, Target, Oreo, Toyota, and Bleacher Report. 

As a creative director at Brand New School, Rooney will focus on telling stories via design and animation. Prior to joining Brand New School, Rooney was associate creative director for Gentleman Scholar, spearheading the launch of its East Coast offices. Rooney has received honors from Cannes Lions to Clios, and his work is included in the MOMA permanent film archive.

Since joining Brand New School, Rooney has directed a major project for Google’s hardware launch and led a PSA for TheirWorld.

  • Friday, Nov. 9, 2018
ArtClass hires NY EP Kate Aspell
Kate Aspell

ArtClass Content--launched in May 2018 by co-founders Geno Imbriale and Vincent Peone--has hired executive producer Kate Aspell to lead operations in its NYC office. Since its opening, ArtClass has delivered projects for Lincoln, ESPN, American Express, the U.S. Open, and Bustle.

Beginning her career as a sales rep, Aspell worked with HSI, Maven Label and Hungry Man before making the transition to producing where she worked as a freelancer before spending time with The Mill and most recently, Company 3. This multifaceted experience has allowed her to manage projects through to postproduction, an added edge that mirrors ArtClass’ concept-to-delivery offering.

  • Thursday, Nov. 8, 2018
Suarez, Gonzalez upped to ECDs At Goodby Silverstein & Partners
David Suarez (l) and Danny Gonzalez

Goodby Silverstein & Partners (GS&P) has promoted David Suarez and Danny Gonzalez to executive creative directors. Since joining GS&P in 2014, Suarez and Gonzalez have been the creative leaders on Liberty Mutual Insurance, Credit Karma, StubHub, NFL Media and the Golden State Warriors.

“Danny and David have been key to GS&P’s momentum over the past year as they helped win Liberty Mutual, expanded our NFL relationship and oversaw a new brand campaign for Credit Karma,” said Margaret Johnson, CCO and partner, GS&P. “The work that they have created and inspired is some of our most award-winning, but most importantly, they are leaders our creatives greatly respect and admire.”

Recent work the duo has overseen include Credit Karma’s “First Steps,” StubHub’s “Machines,” NFL’s “Heaping Cup” and the Golden State Warriors’ “Strength in Numbers” campaign.

Prior to GS&P, Suarez and Gonzalez spent two-and-a-half years at Barton F. Graf 9000 in New York, where they worked across all brands, most notably serving as creative directors on Little Caesars and on Ragú’s “Long Day of Childhood” campaign. The two began their careers at J. Walter Thompson New York. While there, they worked on brands like JetBlue, Domino’s Pizza and Stride Gum. From there the partnership continued at TBWA\Chiat\Day New York, where they worked on Jameson Irish Whiskey.

  • Wednesday, Nov. 7, 2018
Gabe Hajiani joins Seattle agency DNA as head of creation & content
Gabe Hajiani

Independent integrated agency DNA has brought Gabe Hajiani aboard as head of creation and content, a new role at the Seattle-based shop. He was previously partner at Wexley School for Girls where he helped grow that agency and its services over 10 years across production and project management.

Hajiani will become part of DNA’s management team. He is being charged with expanding the agency’s experience branding and integrated production capabilities across digital and traditional communications. He will also lead DNA’s recently launched independent production company.

“We are creating new ways for consumers to experience our client’s brands that extend beyond more traditional models of communication,” explained Chris Witherspoon, president and chief growth officer of DNA. “Gabe brings us deep skills in making and building brand experiences that leverages his background as an architect, sculptor and marketer.”

At Wexley, among the many projects Hajiani championed was the creation of The Medalist, an 11-foot bronze statue at the new headquarters of Brooks Running. The Medalist was forged with running medals from thousands of runners around the world who donated them to be part of something bigger after learning about the statue on social media and in-store.

Hajiani rejoins fellow Wexley alum Christine Wise, who joined DNA in July as chief strategy officer and part of its leadership team. Since May, DNA has added six former Wexley staffers to the agency which also include Rob Scherzer as sr. data strategist, Chelsea Webber as sr. brand strategist, Annie Richards as account director and Lindell Serrin as sr. art director and designer.

DNA’s clients include: Amazon, BECU, Ben Bridge, Consumer Cellular, Cray, MemorialCare Health System, Darigold, Puget Sound Energy, Golden 1 Credit Union, Fred Hutchison Cancer Center, Nordstrom and Healthy Paws Pet Insurance. 

  • Tuesday, Nov. 6, 2018
The Mill LA promotes David Lawson to creative director
David Lawson

The Mill has promoted David Lawson to creative director in its Los Angeles studio. In his new position, Lawson will further enrich the creative output of Mill+, the content creation studio focused on concept-to-delivery partnerships.
Lawson’s promotion comes after working with the company for the last decade on projects spanning the gaming and advertising industries, including Game of War’s “Rooftop” which was recognized by both the VES Awards and the AICP Show. He has directed multiple high-octane projects including Final Fantasy’s “A New Empire” and the iconic Marvel “Strike Force” commercial which, at last count, has 65 million views on YouTube.
Robert Sethi, executive creative director at The Mill, commented, “David has an impressive insight into what motivates clients and audiences alike, and a passion for integrating live action with CG characters to create captivating storytelling.”




  • Monday, Nov. 5, 2018
Isobar promotes Bakritzes, Shelby, Meeker
Isobar's (l-r) Dave Meeker, Tonya Bakritzes and Sean Shelby

Global digital agency Isobar has made three key leadership changes, elevating Tonya Bakritzes to chief marketing officer, Sean Shelby to chief technology officer and Dave Meeker to chief innovation officer. All of the newly created roles will report into U.S. CEO Deb Boyda.

As CMO, Bakritzes will drive the agency’s US marketing strategy, lead the marketing team and all marketing and communications efforts.  In addition, she will oversee Isobar’s brand positioning and its impact strategic growth initiatives in 2019.

Meeker, who also holds the global title of global director, emerging technology, will formalize Isobar’s innovation expertise through the creation of the Innovation Practice and represent these capabilities in a more official capacity among the executive management practice. 

Elevating Shelby to CTO will allow for a strategic focus on Isobar’s technology offering.  Shelby will oversee and advise U.S. senior leadership on all technology matters, in addition to overseeing the creation, use and management of Isobar IP.  He will also work closely with the innovation and AI and data practices to ensure their needs are supported.

  • Monday, Nov. 5, 2018
Josh Fell named partner at Anomaly
Josh Fell

Anomaly has rapidly promoted its Los Angeles-based chief creative officer Josh Fell to partner after only joining in May of this year. He becomes part of Anomaly’s top leadership as the agency continues its rapid growth globally, winning new business and a diversity of new duties from existing partnerships. In Los Angeles alone Anomaly recently has won assignments for the Los Angeles Rams, Oculus, Dole Innovation, Allbirds, and multiple Facebook brands/initiatives, with new campaigns breaking for Allbirds, Oculus Go and Facebook.

“Josh is pure Anomaly. Low ego, insatiable work ethic and an infectious creative energy that has L.A. firing on all cylinders,” said Mike Byrne, Anomaly founding partner and global CCO. “He’s been feverishly lighting fires under our rising Los Angeles office since he joined earlier this year, completing our West Coast leadership team, which includes CSO Aisea Laungaue and CEO Jiah Choi.”

Before joining Anomaly, Fell spent six years at 72andSunny LA where he led record-breaking global launches for Activision’s Call of Duty franchise, launched the HERE TO CREATE global brand platform for adidas, and reinvented the Carl’s Jr. brand by introducing Carl’s Jr. to their fictional founder--Carl Sr. His launch of SpielBurgers--a series of Steven Spielberg themed Carl’s Jr. cheeseburgers--earned both an endorsement and a Spielberg-directed cease and desist from the man himself.
Previously, Fell spent five years at Deutsch LA, where he was responsible for the relaunch of PlayStation’s PS3 through the long-running Kevin Butler character--PlayStation’s fictional VP of Everything--and the multi-award-winning ode to video gamers everywhere, “Michael.”

  • Thursday, Nov. 1, 2018
360i hires Carissa Ranelycke Berlin as its head of production
Carissa Ranelycke Berlin

Carissa Ranelycke Berlin has been hired to serve as 360i’s new head of production. She’s spent her 15-plus year career in a variety of digital, broadcast and integrated production roles, delivering everything from digital content to large installations and events to Super Bowl broadcast spots for clients like Coca-Cola, Lowes, the NFL and Visa. She’s produced work that has won numerous awards from Cannes, Clios, D&AD, One Show and more. 

Originally from Sweden, she got her start in advertising at Grey Stockholm where she spent five years as an integrated producer before moving on to serve as digital producer at 180 Amsterdam. While there, she worked on the 2010 World Cup campaign for adidas and helping the brand build out its e-Commerce running segment on In 2011, she moved to New York to join digital boutique Syrup, a company that specialized in luxury and lifestyle brands as part of the Digitas, LBI and MRY networks. She went on to lead production teams at agencies including AKQA, BBDO and Translation, including leading production efforts for Translation’s sister company and music label United Masters.

Menno Kluin, 360i’s chief creative officer, said of Berlin, “The diversity of her experience is reflective of the demands of the current marketplace. Combined with her passion for mentorship, this makes her a strong leader for our production team.”

Berlin--who officially starts at 360i on November 12, commented, “Throughout my career I’ve embraced opportunities to lean into change. I was drawn to the integrated nature of work produced at 360i, and their talent’s reputation for informed experimentation.”

  • Wednesday, Oct. 31, 2018
FotoKem adds Mike Sowa as sr. digital intermediate colorist
Mike Sowa
BURBANK, Calif. -- 

Industry vet Mike Sowa has joined FotoKem as sr. digital intermediate colorist. He brings over 25 years of experience to his new role, illustrated by an impressive résumé. that includes stints at Modern Video Film, Universal High Def Center and engagements at other major facilities in Hollywood, including LaserPacific and Technicolor. His past work includes Kubo and the Two Strings, The Jungle Book, Oblivion, Home of the Brave, and The Other Side of the Wind. Sowa is an associate member of the American Society of Cinematographers (ASC). 

Sowa becomes part of a roster of highly regarded artists at FotoKem that includes Alastor Arnold, David Cole, Mark Griffith, George Koran, Kostas Theodosiou, and Walter Volpatto. Contributions from the team include Star Wars: The Last Jedi, Lemon, The Nun, The Spy Who Dumped Me, Twin Peaks: The Return and The Predator.

Sowa said of his new home, “I look forward to being part of an outstanding group of colorists and one of the most dedicated and knowledgeable technical teams in the industry. I believe that the cinematographers, producers and directors with whom I work will be impressed, as I have been, with FotoKem’s forward-looking approach to technology, community, and services.”

  • Wednesday, Oct. 31, 2018
Arthur Fullerton named chief technology officer at Rauxa
Arthur Fullerton

Full-service agency Rauxa has appointed Arthur Fullerton to serve as chief technology officer. Fullerton will lead Rauxa’s deep-rooted technology practice across six offices. With a vision for collaborative creativity, he will work closely with chief creative officer Lincoln Bjorkman to further integrate technology into Rauxa’s creative offering. Fullerton is based in Rauxa’s New York office and will report directly to president and CEO Gina Alshuler.

With over 18 years in the industry, Fullerton has developed applications and built technology and product teams for clients across the automotive, e-commerce, and healthcare industries. Prior to Rauxa, Fullerton served as chief technology officer at Big Spaceship, where he led strategy to codify the agency’s central platform. His focus there was on capturing massive volumes of social data and insight to inform products, marketing opportunities, and campaign content for clients.

Fullerton’s appointment comes on the heels of continued momentum for Rauxa. In the last year, the agency has grown, winning new clients such as Alaska Airlines, Keep America Beautiful, and Piedmont Healthcare. The agency has also recently brought on key talent to its executive team, including Bjorkman (CCO), Autumn Berrang (SVP, Account Services), Georgia Galanoudis (VP, Strategic Planning), and Corinne Bellville (VP, Strategic Partnerships), and has grown its New York office to over 200 staffers.

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